Port Ellen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Port Ellen in 2025? Explore comprehensive Airbnb analytics for Port Ellen, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Port Ellen, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Port Ellen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Port Ellen Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Port Ellen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Port Ellen (2025)
Understanding the monthly revenue variations for Airbnb listings in Port Ellen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Port Ellen is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Port Ellen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,119+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,821 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,662 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,826, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Port Ellen
Port Ellen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Port Ellen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Port Ellen:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 79% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 69%.
- Entry-level properties (Bottom 25%) average 52% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Port Ellen
Average Daily Rate (ADR) Airbnb Trends in Port Ellen (2025)
Effective short term rental pricing strategy in Port Ellen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Port Ellen typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $261+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $200 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $138 per night.
Average Daily Rate (ADR) Trend by Month in Port Ellen
Get Live Port Ellen Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Port Ellen (2025)
Peak Season (May, August, July)
- Revenue averages $5,009 per month
- Occupancy rates average 83.4%
- Daily rates average $169
Shoulder Season
- Revenue averages $3,957 per month
- Occupancy maintains around 66.5%
- Daily rates hold near $176
Low Season (February, March, November)
- Revenue drops to average $2,586 per month
- Occupancy decreases to average 46.3%
- Daily rates adjust to average $190
Seasonality Insights for Port Ellen
- The Airbnb seasonality in Port Ellen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Port Ellen's highest earning potential, with monthly revenues capable of climbing to $5,355, occupancy reaching a high of 83.9%, and ADRs peaking at $191.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,386, occupancy could drop to 42.1%, and ADRs may adjust down to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Port Ellen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Port Ellen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Port Ellen (2025)
Exploring the top neighborhoods for short-term rentals in Port Ellen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Port Ellen Village | Charming village known for its picturesque streets and proximity to local distilleries. Attracts whisky enthusiasts and tourists looking for a quaint Scottish experience. | Laphroaig Distillery, Lagavulin Distillery, Port Ellen Maltings, Port Ellen Harbour, Local beaches |
| Islay Coastal Path | Beautiful scenic walking path that stretches along the coastline of Islay. Popular among outdoor enthusiasts and those seeking natural beauty. | Islay Coastal Path, Scenic viewpoints, Wildlife watching, Beaches along the path |
| Kilnaughton Bay | Stunning bay known for its sandy beaches and calm waters. Ideal for families and beachgoers looking for relaxation and coastal activities. | Kilnaughton Beach, Birdwatching, Walks along the coast, Water sports activities |
| Ardbeg Distillery | Famous distillery known for its iconic Islay whisky. Draws in visitors from around the world for tours and tastings. | Ardbeg Distillery, Whisky tastings, Distillery tours, Dining at the visitor center |
| The Oa | A dramatic landscape featuring cliffs and stunning views of the Atlantic Ocean. Perfect for nature lovers and hikers. | The Oa Cliff Walk, Dramatic coastline, Wildflower walks, Historic sites |
| Bruichladdich Distillery | Another renowned distillery known for its variety of whiskies and innovative practices. A must-visit for whisky aficionados. | Bruichladdich Distillery, Whisky tastings, Tours of the facility, Local dining options |
| Isle of Islay Wildlife | Islay is home to diverse wildlife including sea eagles and rare birds. Attracts nature and wildlife enthusiasts. | Wildlife tours, Birdwatching sites, Nature reserves, Scenic drives |
| Local Markets | Islay hosts several local markets that offer food and crafts. A great way to experience local culture and flavors. | Islay Farmers Market, Craft fairs, Local artisan goods, Street food opportunities |
Understanding Airbnb License Requirements & STR Laws in Port Ellen (2025)
With 23% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Port Ellen. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Port Ellen to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 23% licensed listings)
Top Performing Airbnb Properties in Port Ellen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Port Ellenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Gartartan Port Ellen Modern home with sea views
Entire Place • 4 bedrooms
Turf roofed self catering lodge
Entire Place • 1 bedroom
Swans pool @ Cam Sgeir
Entire Place • 1 bedroom
Unique sea position, peaceful, colourful, central.
Entire Place • 2 bedrooms
Spectacular view!!
Entire Place • 3 bedrooms
The Little House Islay
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Port Ellen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Port Ellen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Karen | 3 | $115,082 | 786 | 4.94/5.0 |
| Paula Ann | 3 | $109,995 | 1066 | 4.90/5.0 |
| Anne | 2 | $101,595 | 227 | 4.90/5.0 |
| Natalie | 2 | $101,534 | 280 | 5.00/5.0 |
| Islay Croft | 2 | $78,672 | 52 | 4.68/5.0 |
| Rona | 1 | $78,045 | 93 | 4.91/5.0 |
| Richard | 1 | $62,461 | 310 | 5.00/5.0 |
| Keren | 1 | $58,759 | 156 | 4.78/5.0 |
| Iseabail | 3 | $55,843 | 3 | 1.67/5.0 |
| Laura | 1 | $49,814 | 202 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Port Ellen.
Dive Deeper: Advanced Port Ellen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Port Ellen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPort Ellen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Port Ellen
- The Port Ellen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.7% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Port Ellen, House properties are the most common (80%), reflecting the local real estate landscape.
- Houses represent a significant 80% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.3%) offer potential for unique stay experiences.
Port Ellen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Port Ellen
- The dominant room capacity in Port Ellen is 2 bedrooms listings, making up 36.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 60.0% of the active Airbnb listings in Port Ellen, indicating a high concentration in these sizes.
- A significant 33.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Port Ellen.
Port Ellen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Port Ellen
- The most common guest capacity trend in Port Ellen vacation rentals is listings accommodating 4 guests (40%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Port Ellen STR market, accounting for 70.0% of listings.
- 40.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Port Ellen.
- On average, properties in Port Ellen are equipped to host 4.6 guests.
Port Ellen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Port Ellen
- The most common availability pattern in Port Ellen falls within the 91-180 days range, representing 46.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 36.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Port Ellen (46.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 63.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Port Ellen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
6.7% of total
2 Nights
9 listings
30% of total
3 Nights
4 listings
13.3% of total
4-6 Nights
7 listings
23.3% of total
7-29 Nights
1 listings
3.3% of total
30+ Nights
7 listings
23.3% of total
Key Insights
- The most prevalent minimum stay requirement in Port Ellen is 2 Nights, adopted by 30% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.3%) caters to monthly stays (30+ nights) in Port Ellen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30% of Port Ellen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 23.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Port Ellen.
Port Ellen Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
25% of total
Moderate
5 listings
17.9% of total
Firm
7 listings
25% of total
Strict
9 listings
32.1% of total
Cancellation Policy Insights for Port Ellen
- The prevailing Airbnb cancellation policy trend in Port Ellen is Strict, used by 32.1% of listings.
- A majority (57.1%) of hosts in Port Ellen utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.1% market standard in Port Ellen.
- With 32.1% using Strict terms, this is a viable option in Port Ellen, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Port Ellen.
Port Ellen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Port Ellen
- The overall average booking lead time for vacation rentals in Port Ellen is 97 days.
- Guests book furthest in advance for stays during May (average 154 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 44 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (134 days avg.) sees the longest lead times, while Winter (66 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (97 days) as a baseline for your pricing and availability strategy in Port Ellen.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 154 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 134 days) to capture early planners.
- Monitor your own booking lead times against these Port Ellen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Port Ellen (2025)
Amenity Prevalence
Amenity Insights for Port Ellen
- Essential amenities in Port Ellen that guests expect include: Wifi, TV, Smoke alarm, Dishes and silverware, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Port Ellen: Wifi, TV, Smoke alarm, Dishes and silverware, Hot water.
- Prioritize adding missing essentials: Dishes and silverware, Hot water.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Port Ellen to stay competitive.
Port Ellen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Port Ellen
- The typical guest profile for Airbnb in Port Ellen consists of a mix of domestic (39%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 39.2% of guests.
- Key international markets include United Kingdom (39.2%) and United States (32.8%).
- Top languages spoken are English (61.6%) followed by German (8.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Port Ellen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| Corran | 24 | $4,576 | $370.68 | 45% |
| Bruichladdich | 17 | $4,306 | $295.85 | 58% |
| Benderloch | 14 | $4,218 | $364.53 | 55% |
| North Ballachulish | 34 | $4,144 | $288.28 | 47% |
| Glen Nevis | 16 | $4,019 | $251.92 | 58% |
| Inveraray | 23 | $3,909 | $305.07 | 50% |
| Kilmartin | 11 | $3,703 | $359.77 | 34% |
| Glencoe | 36 | $3,583 | $321.78 | 49% |
| Duror | 15 | $3,515 | $230.98 | 59% |