Strathpeffer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Strathpeffer in 2025? Explore comprehensive Airbnb analytics for Strathpeffer, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Strathpeffer, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Strathpeffer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Strathpeffer Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Strathpeffer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Strathpeffer (2025)
Understanding the monthly revenue variations for Airbnb listings in Strathpeffer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Strathpeffer is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Strathpeffer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,740+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,307 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,155 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,139, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Strathpeffer
Strathpeffer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Strathpeffer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Strathpeffer:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 37% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Strathpeffer
Average Daily Rate (ADR) Airbnb Trends in Strathpeffer (2025)
Effective short term rental pricing strategy in Strathpeffer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Strathpeffer typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $277+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Strathpeffer
Get Live Strathpeffer Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Strathpeffer (2025)
Peak Season (August, July, June)
- Revenue averages $3,631 per month
- Occupancy rates average 72.7%
- Daily rates average $160
Shoulder Season
- Revenue averages $2,633 per month
- Occupancy maintains around 53.3%
- Daily rates hold near $163
Low Season (February, March, November)
- Revenue drops to average $1,805 per month
- Occupancy decreases to average 48.4%
- Daily rates adjust to average $154
Seasonality Insights for Strathpeffer
- The Airbnb seasonality in Strathpeffer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Strathpeffer's highest earning potential, with monthly revenues capable of climbing to $3,935, occupancy reaching a high of 76.5%, and ADRs peaking at $190.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,476, occupancy could drop to 45.7%, and ADRs may adjust down to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Strathpeffer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Strathpeffer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Strathpeffer (2025)
Exploring the top neighborhoods for short-term rentals in Strathpeffer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| The Square | The heart of Strathpeffer, featuring stunning Victorian architecture and a vibrant local community. It attracts visitors looking to explore the town's rich history and enjoy its scenic beauty. | Strathpeffer Pavilion, The Spa at Strathpeffer, Local shops and cafes, Victorian Gardens, Walking trails around the village |
| Chalets and Lodges Area | Surrounding Strathpeffer, this area offers cozy chalets and lodges that are perfect for nature lovers and those seeking a peaceful getaway in the Highlands. | Walking and cycling trails, Glen Strathfarrar, Local wildlife viewing, Golf courses, Outdoor adventure activities |
| Strathpeffer Spa | Known for its historic spa facilities, this area attracts health tourists and those looking to relax and rejuvenate in a tranquil setting. | Strathpeffer Spa Pavilion, Thermal waters, Wellness retreats, Spa treatments, Nature walks |
| Rogie Falls | A scenic area nearby known for its stunning waterfalls and natural beauty, attracting adventure seekers and nature enthusiasts. | Rogie Falls, Walking trails, Picnic areas, Wildlife observing, Photography spots |
| Doorway to the Highlands | Strathpeffer is strategically located as a gateway to explore the wider Highlands, making it ideal for tourists wanting to experience more of Scotland's natural landscapes. | Loch Ness, Inverness, Bealach na Ba, Highland Games, Cairngorms National Park |
| Historic Sites | The area is rich in history with many sites nearby, making it attractive to history buffs and cultural tourists interested in Scotland's past. | Castle Leod, Muir of Ord, Local historical museums, Guided history tours, Ancient ruins |
| Local Breweries and Distilleries | Strathpeffer has several nearby breweries and distilleries, appealing to those interested in Scotland's renowned whisky and beer culture. | Ben Wyvis Distillery, Local craft breweries, Beer and whisky tasting tours, Cultural heritage and traditions |
| Outdoor Activities Town | The area offers various outdoor activities such as hiking, fishing, and golfing, making it a destination for active travelers. | Fishing in the River Conon, Hiking trails, Strathpeffer Golf Club, Mountain biking, Adventure tourism experiences |
Understanding Airbnb License Requirements & STR Laws in Strathpeffer (2025)
With 25% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Strathpeffer. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Strathpeffer to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 25% licensed listings)
Top Performing Airbnb Properties in Strathpeffer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Strathpefferbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Brunstane Lodge
Entire Place • 8 bedrooms
Hawthorn Cottage - Peaceful Highland Retreat
Entire Place • 3 bedrooms
Kinnettas Cottage
Entire Place • 2 bedrooms
The Lodge, Nutwood House
Entire Place • 2 bedrooms
Bright, contemporary house & large private garden
Entire Place • 4 bedrooms
Nicolson Cottage @Mackenzie House - Explore NC500
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Strathpeffer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Strathpeffer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christopher | 1 | $103,929 | 88 | 4.89/5.0 |
| Clancy | 3 | $91,004 | 347 | 4.91/5.0 |
| Miranda | 2 | $62,099 | 382 | 4.96/5.0 |
| Debbie | 1 | $60,095 | 112 | 4.94/5.0 |
| Fiona | 5 | $59,474 | 1339 | 4.94/5.0 |
| Cottages | 1 | $42,879 | 19 | 4.89/5.0 |
| Lynda | 1 | $41,719 | 49 | 4.90/5.0 |
| Paul | 2 | $38,229 | 979 | 4.83/5.0 |
| Abby | 1 | $31,156 | 179 | 4.94/5.0 |
| Mark | 1 | $26,636 | 559 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Strathpeffer.
Dive Deeper: Advanced Strathpeffer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Strathpeffer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStrathpeffer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Strathpeffer
- The Strathpeffer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Strathpeffer, House properties are the most common (54.2%), reflecting the local real estate landscape.
- Houses represent a significant 54.2% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.2%) offer potential for unique stay experiences.
Strathpeffer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Strathpeffer
- The dominant room capacity in Strathpeffer is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.3% of the active Airbnb listings in Strathpeffer, indicating a high concentration in these sizes.
- A significant 25.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Strathpeffer.
Strathpeffer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Strathpeffer
- The most common guest capacity trend in Strathpeffer vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Strathpeffer STR market, accounting for 58.3% of listings.
- 20.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Strathpeffer.
- On average, properties in Strathpeffer are equipped to host 3.3 guests.
Strathpeffer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Strathpeffer
- The most common availability pattern in Strathpeffer falls within the 91-180 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 50.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Strathpeffer (45.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 54.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Strathpeffer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
8.7% of total
2 Nights
3 listings
13% of total
3 Nights
5 listings
21.7% of total
4-6 Nights
1 listings
4.3% of total
30+ Nights
12 listings
52.2% of total
Key Insights
- The most prevalent minimum stay requirement in Strathpeffer is 30+ Nights, adopted by 52.2% of listings. This highlights the market's preference for longer commitments.
- A significant segment (52.2%) caters to monthly stays (30+ nights) in Strathpeffer, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 52.2% of Strathpeffer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 52.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Strathpeffer.
Strathpeffer Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
4.5% of total
Flexible
5 listings
22.7% of total
Moderate
8 listings
36.4% of total
Firm
3 listings
13.6% of total
Strict
5 listings
22.7% of total
Cancellation Policy Insights for Strathpeffer
- The prevailing Airbnb cancellation policy trend in Strathpeffer is Moderate, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (59.1%) and stricter (36.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.4% market standard in Strathpeffer.
- Regularly review your cancellation policy against competitors and market demand shifts in Strathpeffer.
Strathpeffer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Strathpeffer
- The overall average booking lead time for vacation rentals in Strathpeffer is 75 days.
- Guests book furthest in advance for stays during June (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (98 days avg.) sees the longest lead times, while Fall (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in Strathpeffer.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Strathpeffer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Strathpeffer (2025)
Amenity Prevalence
Amenity Insights for Strathpeffer
- Essential amenities in Strathpeffer that guests expect include: Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Strathpeffer: Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Strathpeffer to stay competitive.
Strathpeffer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Strathpeffer
- The typical guest profile for Airbnb in Strathpeffer consists of a mix of domestic (48%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 48.3% of guests.
- Key international markets include United Kingdom (48.3%) and United States (18%).
- Top languages spoken are English (56.1%) followed by French (9.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Strathpeffer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fearnan | 21 | $5,801 | $443.48 | 48% |
| North Kessock | 10 | $5,788 | $394.78 | 56% |
| Bridge of Cally | 16 | $5,319 | $585.48 | 49% |
| Kirkhill | 10 | $5,122 | $745.77 | 43% |
| Larbert | 10 | $5,113 | $294.11 | 65% |
| Acharn | 10 | $4,982 | $281.08 | 61% |
| Whitebridge | 10 | $4,879 | $410.07 | 41% |
| Glenachulish | 33 | $4,828 | $434.35 | 44% |
| Arrochar | 34 | $4,665 | $343.48 | 53% |
| Insh | 13 | $4,542 | $268.42 | 60% |