Scalloway Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Scalloway in 2025? Explore comprehensive Airbnb analytics for Scalloway, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Scalloway, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Scalloway, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Scalloway Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Scalloway Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Scalloway (2025)
Understanding the monthly revenue variations for Airbnb listings in Scalloway is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Scalloway is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Scalloway across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,270+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,870 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,078 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,299, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Scalloway
Scalloway Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Scalloway STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Scalloway:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Scalloway
Average Daily Rate (ADR) Airbnb Trends in Scalloway (2025)
Effective short term rental pricing strategy in Scalloway involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Scalloway typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $262+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
- Typical properties (Median) charge around $177 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in Scalloway
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Airbnb Seasonality Analysis & Trends in Scalloway (2025)
Peak Season (August, July, June)
- Revenue averages $3,967 per month
- Occupancy rates average 71.8%
- Daily rates average $166
Shoulder Season
- Revenue averages $2,103 per month
- Occupancy maintains around 37.4%
- Daily rates hold near $182
Low Season (March, November, December)
- Revenue drops to average $1,101 per month
- Occupancy decreases to average 22.7%
- Daily rates adjust to average $171
Seasonality Insights for Scalloway
- The Airbnb seasonality in Scalloway shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Scalloway's highest earning potential, with monthly revenues capable of climbing to $4,325, occupancy reaching a high of 72.5%, and ADRs peaking at $197.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $757, occupancy could drop to 15.2%, and ADRs may adjust down to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Scalloway.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Scalloway seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Scalloway (2025)
Exploring the top neighborhoods for short-term rentals in Scalloway? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Scalloway Harbour | The scenic harbor area that attracts visitors for its picturesque views and maritime charm. Perfect for those wanting a peaceful retreat close to nature and local culture. | Scalloway Castle, Scalloway Museum, Shetland Bus Memorial, Harbour Walk, Local seafood restaurants |
| Scalloway Village | A charming village with a rich history and close-knit community. Ideal for travelers who want to experience Shetland's local life and hospitality. | Local shops, Village green, Community events, Traditional Shetland architecture, Shetland pony sightings |
| Mire of Tresta | A tranquil nature spot nearby known for its stunning landscapes and wildlife. Great for outdoor enthusiasts and nature lovers looking to explore Shetland's natural beauty. | Wildlife watching, Walking trails, Birdwatching, Scenic photography spots |
| Shetland Museum and Archives | Located in nearby Lerwick, this museum showcases the rich history and culture of Shetland. A must-visit for guests interested in learning about local heritage. | Exhibits on Shetland history, Cultural artifacts, Interactive displays, Museum shop |
| Burra Isle | A beautiful island connected by bridge to the mainland, offering a mix of scenic views and traditional Shetland life. Perfect for visitors looking for a quiet getaway. | Stunning landscapes, Local beaches, Traditional fishing villages, Walking paths |
| Scalloway Golf Club | For golfing enthusiasts, this scenic 9-hole golf course offers stunning views of the surrounding landscape and a relaxing day out. | Golfing facilities, Beautiful views, Clubhouse |
| West Voe | A beautiful beach area known for its scenery and tranquility. Ideal for those who enjoy outdoor activities such as hiking and birdwatching. | Beaches, Hiking trails, Wildlife viewing, Stunning sunsets |
| Sandwick | A nearby village known for its scenic views and proximity to nature reserves. Great for guests looking for outdoor adventures and local charm. | Nature reserves, Wildlife watching, Local community events |
Understanding Airbnb License Requirements & STR Laws in Scalloway (2025)
Yes, Scalloway, Scotland, United Kingdom enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Scalloway to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 33% licensed listings)
Top Performing Airbnb Properties in Scalloway (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Scallowaybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Entire house, Central Mainland, STLL No SH00141 F
Entire Place • 3 bedrooms
The Bulwark
Entire Place • 2 bedrooms
"St Catherine's", 2-bedroomed cottage.
Entire Place • 2 bedrooms
Viewcliff: Modern cottage, idyllic location.
Entire Place • 2 bedrooms
Newly Renovated Cosy 2 Bedroom Ark Cottage
Entire Place • 2 bedrooms
Bungalow with spectacular views
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Scalloway (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Scalloway based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mitchell | 8 | $54,033 | 17 | 4.83/5.0 |
| Amanda | 3 | $53,823 | 80 | 5.00/5.0 |
| Neil | 1 | $50,455 | 13 | 5.00/5.0 |
| Jolene | 1 | $49,112 | 79 | 4.99/5.0 |
| Mark | 2 | $41,824 | 53 | 4.92/5.0 |
| Joy | 1 | $34,834 | 153 | 4.83/5.0 |
| Leah | 1 | $28,707 | 62 | 4.94/5.0 |
| Magnus | 1 | $28,026 | 14 | 4.86/5.0 |
| Ingrid | 1 | $27,198 | 68 | 4.97/5.0 |
| Sarah | 1 | $19,987 | 127 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Scalloway.
Dive Deeper: Advanced Scalloway STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Scalloway. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsScalloway Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Scalloway
- The Scalloway Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 51.9% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 48.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Scalloway, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
- The presence of 40.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 3.7%) offer potential for unique stay experiences.
Scalloway Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Scalloway
- The dominant room capacity in Scalloway is 1 bedroom listings, making up 37% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.0% of the active Airbnb listings in Scalloway, indicating a high concentration in these sizes.
Scalloway Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Scalloway
- The most common guest capacity trend in Scalloway vacation rentals is listings accommodating 2 guests (29.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Scalloway STR market, accounting for 55.5% of listings.
- 11.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Scalloway.
- On average, properties in Scalloway are equipped to host 2.7 guests.
Scalloway Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Scalloway
- The most common availability pattern in Scalloway falls within the 271-366 days range, representing 55.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Scalloway (48.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Scalloway Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
33.3% of total
2 Nights
5 listings
18.5% of total
3 Nights
2 listings
7.4% of total
4-6 Nights
6 listings
22.2% of total
7-29 Nights
1 listings
3.7% of total
30+ Nights
4 listings
14.8% of total
Key Insights
- The most prevalent minimum stay requirement in Scalloway is 1 Night, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.8%) caters to monthly stays (30+ nights) in Scalloway, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 33.3% of Scalloway hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Scalloway.
Scalloway Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
3.7% of total
Non-refundable
5 listings
18.5% of total
Refundable
3 listings
11.1% of total
Flexible
7 listings
25.9% of total
Moderate
7 listings
25.9% of total
Firm
3 listings
11.1% of total
Strict
1 listings
3.7% of total
Cancellation Policy Insights for Scalloway
- The prevailing Airbnb cancellation policy trend in Scalloway is Flexible, used by 25.9% of listings.
- There's a relatively balanced mix between guest-friendly (51.8%) and stricter (14.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (3.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 25.9% market standard in Scalloway.
- Using a Strict policy might deter some guests, as only 3.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Scalloway.
Scalloway STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Scalloway
- The overall average booking lead time for vacation rentals in Scalloway is 85 days.
- Guests book furthest in advance for stays during June (average 154 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (123 days avg.) sees the longest lead times, while Winter (71 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (85 days) as a baseline for your pricing and availability strategy in Scalloway.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 154 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 123 days) to capture early planners.
- Monitor your own booking lead times against these Scalloway averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Scalloway (2025)
Amenity Prevalence
Amenity Insights for Scalloway
- Essential amenities in Scalloway that guests expect include: Heating, Smoke alarm, Wifi, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Scalloway: Heating, Smoke alarm, Wifi, Hair dryer.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Hair dryer.
- Consider adding popular differentiators like Bed linens or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Scalloway to stay competitive.
Scalloway Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Scalloway
- The typical guest profile for Airbnb in Scalloway consists of a mix of domestic (64%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 64.2% of guests.
- Key international markets include United Kingdom (64.2%) and United States (14.2%).
- Top languages spoken are English (55%) followed by French (13.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Scotland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Scalloway Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lerwick | 81 | $2,061 | $169.38 | 52% |