Aberdeen Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Aberdeen in 2025? Explore comprehensive Airbnb analytics for Aberdeen, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Aberdeen, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Aberdeen, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aberdeen Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Aberdeen Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Aberdeen (2025)
Understanding the monthly revenue variations for Airbnb listings in Aberdeen is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aberdeen is typically June, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aberdeen across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,876+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,271 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,551 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,114, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Aberdeen
Aberdeen Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Aberdeen STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aberdeen:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Aberdeen
Average Daily Rate (ADR) Airbnb Trends in Aberdeen (2025)
Effective short term rental pricing strategy in Aberdeen involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aberdeen typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $243+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $193 or more.
- Typical properties (Median) charge around $154 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Aberdeen
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Airbnb Seasonality Analysis & Trends in Aberdeen (2025)
Peak Season (June, July, August)
- Revenue averages $2,709 per month
- Occupancy rates average 50.4%
- Daily rates average $165
Shoulder Season
- Revenue averages $1,832 per month
- Occupancy maintains around 53.2%
- Daily rates hold near $160
Low Season (January, February, May)
- Revenue drops to average $718 per month
- Occupancy decreases to average 25.2%
- Daily rates adjust to average $166
Seasonality Insights for Aberdeen
- The Airbnb seasonality in Aberdeen shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Aberdeen's highest earning potential, with monthly revenues capable of climbing to $2,965, occupancy reaching a high of 83.3%, and ADRs peaking at $172.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $685, occupancy could drop to 14.4%, and ADRs may adjust down to $145.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aberdeen.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Aberdeen seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Aberdeen (2025)
Exploring the top neighborhoods for short-term rentals in Aberdeen? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The vibrant heart of Aberdeen, offering a mix of business, shopping, and entertainment. Ideal for tourists and professionals alike, with easy access to attractions and nightlife. | Union Square Shopping Centre, Aberdeen Maritime Museum, His Majesty's Theatre, The Music Hall, Marischal College |
| Aberdeen Harbour | A strategic location with beautiful docks and maritime activities. Attracts visitors looking for unique waterside experiences and close proximity to city attractions. | Aberdeen Harbour, Royal Aberdeen Golf Club, Old Aberdeen, Footdee (Fittie), Mills Observatory |
| West End | An upscale residential area known for its Victorian architecture and quiet streets. Popular with families and business travelers seeking a more tranquil stay. | Duthie Park, The Gordon Highlanders Museum, Rubislaw Quarry, Aberdeen Golf Club, Kincorth Hill |
| Old Aberdeen | Rich in history and home to the University of Aberdeen. Draws visitors interested in culture, heritage and academic experiences. | University of Aberdeen, King's College Chapel, St Machar's Cathedral, Old Aberdeen Town, The King's Museum |
| Footdee (Fittie) | A charming fishing village atmosphere, known for its quaint cottages and proximity to the beach. Ideal for those seeking a unique and picturesque stay. | Footdee Beach, Aberdeen Beach, Fittie Village, The Lighthouse, Seaton Park |
| Bridge of Don | A residential area with beautiful parks and riverside walks, appealing to families and nature lovers. Close to the coastline and outdoor activities. | Forvie National Nature Reserve, Donmouth Local Nature Reserve, Brig o' Balgownie, Banchory Devenick, Seaton Park |
| Kincorth | Offers stunning views of the city and convenient access to nature. Attracts guests looking for a peaceful environment while still being close to urban amenities. | Kincorth Hill, Kincorth Mouth, Duthie Park, The Historic Broughty Castle, Various nature trails |
| Aberdeen Beach | A popular destination with a long sandy beach, leisure facilities, and entertainment options. Perfect for holidaymakers looking for a seaside experience. | Aberdeen Beach Promenade, Codonas Amusement Park, Beach Ballroom, Water Sports Centre, Ocean Spirit |
Understanding Airbnb License Requirements & STR Laws in Aberdeen (2025)
With 27% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Aberdeen. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aberdeen to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 27% licensed listings)
Top Performing Airbnb Properties in Aberdeen (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aberdeenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Silver Street Townhouse | Grampian Lettings
Entire Place • 5 bedrooms
Holburn Residence - SJA Stays - Modern 3 Bed
Entire Place • 3 bedrooms
Affleck Stay 1 - SJA Stays - 2 Bed With Parking
Entire Place • 2 bedrooms
Derry House - spacious 3 bed house with driveway
Entire Place • 3 bedrooms
The Granite House | Grampian Lettings
Entire Place • 6 bedrooms
Union Stay Apartment with Private Bathroom
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Aberdeen (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Aberdeen based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mitchell | 10 | $169,782 | 104 | 4.72/5.0 |
| Grampian Lettings | 7 | $129,296 | 23 | 4.87/5.0 |
| Jozef | 5 | $45,583 | 46 | 4.35/5.0 |
| Stephen | 2 | $36,338 | 47 | 4.83/5.0 |
| Blok | 1 | $27,233 | 9 | 4.78/5.0 |
| Sean | 1 | $22,408 | 54 | 4.87/5.0 |
| Karolyn | 1 | $22,256 | 199 | 4.96/5.0 |
| Mystayinn Limited | 1 | $17,237 | 6 | 4.83/5.0 |
| Stephen | 1 | $15,711 | 4 | 5.00/5.0 |
| Grace | 1 | $12,687 | 39 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aberdeen.
Dive Deeper: Advanced Aberdeen STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aberdeen. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAberdeen Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Aberdeen
- The Aberdeen Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.2% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Aberdeen, Apartment/Condo properties are the most common (86.4%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 4.5%) offer potential for unique stay experiences.
Aberdeen Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Aberdeen
- The dominant room capacity in Aberdeen is 2 bedrooms listings, making up 47.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 84.1% of the active Airbnb listings in Aberdeen, indicating a high concentration in these sizes.
Aberdeen Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Aberdeen
- The most common guest capacity trend in Aberdeen vacation rentals is listings accommodating 4 guests (52.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Aberdeen STR market, accounting for 77.3% of listings.
- On average, properties in Aberdeen are equipped to host 3.5 guests.
Aberdeen Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Aberdeen
- The most common availability pattern in Aberdeen falls within the 271-366 days range, representing 59.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Aberdeen (43.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Aberdeen Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
13.6% of total
2 Nights
11 listings
25% of total
3 Nights
3 listings
6.8% of total
30+ Nights
24 listings
54.5% of total
Key Insights
- The most prevalent minimum stay requirement in Aberdeen is 30+ Nights, adopted by 54.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (54.5%) caters to monthly stays (30+ nights) in Aberdeen, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 54.5% of Aberdeen hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 54.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aberdeen.
Aberdeen Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
7 listings
15.9% of total
Super Strict 60 Days
2 listings
4.5% of total
Non-refundable
3 listings
6.8% of total
Flexible
10 listings
22.7% of total
Moderate
9 listings
20.5% of total
Firm
13 listings
29.5% of total
Cancellation Policy Insights for Aberdeen
- The prevailing Airbnb cancellation policy trend in Aberdeen is Firm, used by 29.5% of listings.
- There's a relatively balanced mix between guest-friendly (43.2%) and stricter (29.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 29.5% market standard in Aberdeen.
- Regularly review your cancellation policy against competitors and market demand shifts in Aberdeen.
Aberdeen STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Aberdeen
- The overall average booking lead time for vacation rentals in Aberdeen is 22 days.
- Guests book furthest in advance for stays during April (average 158 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (67 days avg.) sees the longest lead times, while Summer (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Aberdeen.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 158 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Aberdeen averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Aberdeen (2025)
Amenity Prevalence
Amenity Insights for Aberdeen
- Essential amenities in Aberdeen that guests expect include: Wifi, Smoke alarm, TV, Washer, Kitchen, Carbon monoxide alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Iron, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Aberdeen: Wifi, Smoke alarm, TV, Washer, Kitchen, Carbon monoxide alarm.
- Prioritize adding missing essentials: Washer, Kitchen, Carbon monoxide alarm.
- Consider adding popular differentiators like Heating or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Aberdeen to stay competitive.
Aberdeen Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Aberdeen
- The typical guest profile for Airbnb in Aberdeen consists of a mix of domestic (56%) and international guests, often arriving from nearby Scotland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 56.2% of guests.
- Key international markets include United Kingdom (56.2%) and United States (7.7%).
- Top languages spoken are English (54.1%) followed by German (8.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Aberdeen Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bridge of Cally | 15 | $6,957 | $593.78 | 49% |
| Larbert | 10 | $5,909 | $339.28 | 56% |
| Insh | 13 | $4,976 | $305.02 | 59% |
| Dulnain Bridge | 14 | $4,241 | $314.37 | 52% |
| Dallas | 11 | $4,068 | $342.05 | 45% |
| Gullane | 28 | $3,878 | $343.11 | 52% |
| Culross | 13 | $3,825 | $248.46 | 56% |
| Colinsburgh | 15 | $3,805 | $246.67 | 49% |
| St Andrews | 386 | $3,765 | $396.84 | 46% |
| Leuchars | 17 | $3,761 | $413.31 | 40% |