Helensburgh Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Helensburgh in 2025? Explore comprehensive Airbnb analytics for Helensburgh, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Helensburgh, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 55 active listings.
Whether you're considering an Airbnb investment in Helensburgh, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Helensburgh Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Helensburgh Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Helensburgh (2025)
Understanding the monthly revenue variations for Airbnb listings in Helensburgh is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Helensburgh is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Helensburgh across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,517+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,571 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,828 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,153, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Helensburgh
Helensburgh Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Helensburgh STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Helensburgh:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Helensburgh
Average Daily Rate (ADR) Airbnb Trends in Helensburgh (2025)
Effective short term rental pricing strategy in Helensburgh involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Helensburgh typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $199+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $154 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $97 per night.
Average Daily Rate (ADR) Trend by Month in Helensburgh
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Airbnb Seasonality Analysis & Trends in Helensburgh (2025)
Peak Season (August, July, May)
- Revenue averages $2,781 per month
- Occupancy rates average 67.0%
- Daily rates average $134
Shoulder Season
- Revenue averages $1,892 per month
- Occupancy maintains around 47.8%
- Daily rates hold near $134
Low Season (February, March, November)
- Revenue drops to average $1,335 per month
- Occupancy decreases to average 36.7%
- Daily rates adjust to average $136
Seasonality Insights for Helensburgh
- The Airbnb seasonality in Helensburgh shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Helensburgh's highest earning potential, with monthly revenues capable of climbing to $2,911, occupancy reaching a high of 67.6%, and ADRs peaking at $141.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,198, occupancy could drop to 30.2%, and ADRs may adjust down to $131.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Helensburgh.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Helensburgh seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Helensburgh (2025)
Exploring the top neighborhoods for short-term rentals in Helensburgh? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Helensburgh Town Centre | The heart of Helensburgh offers charming streets, shops, and cafes, making it a convenient location for travelers. Close to public transport and local amenities, ideal for both short-term and longer stays. | Helensburgh Esplanade, Hill House, Garelochhead, Helensburgh Swimming Pool, Victoria Halls |
| Rhu | A picturesque village near Helensburgh, Rhu offers stunning views of the Clyde and easy access to outdoor activities. It appeals to those seeking tranquility and natural beauty, ideal for nature lovers. | Rhu Marina, Clyde Sea Lochs, The Helensburgh Golf Club, Brockley Park |
| Rosneath | Nestled on the Rosneath Peninsula, this area is known for its scenic beauty and outdoor recreational options. A great spot for travelers interested in hiking and boating in a serene environment. | Rosneath Castle Park, Portincaple Beach, Clyde Coastal Path |
| Cairndhu | Offering waterfront views and close proximity to the town, Cairndhu is popular for those who want a relaxed atmosphere while still being near local attractions and dining. | Cairndhu Golf Course, Clyde Viewpoint |
| Kilcreggan | A coastal village with beautiful views across the Clyde, Kilcreggan provides a peaceful retreat with beach access, ideal for families and relaxing getaways. | Kilcreggan Pier, Kilcreggan Beach, Local cafes and restaurants |
| Garelochhead | Situated at the southern end of Loch Gare, this area is perfect for outdoor enthusiasts and those looking for an escape in nature, while still being within reach of Helensburgh. | Loch Gare Walks, Garelochhead Marina, Local wildlife viewing spots |
| Dumbarton | A short drive from Helensburgh, Dumbarton has historical significance and is a developing area for visitors looking for more urban exploration, with a castle and various shops. | Dumbarton Castle, Retail shopping areas, Local parks |
| Rowanbank | A quieter residential area, it offers a relaxed environment for guests who prefer a suburban setting while being just a short travel away from Helensburgh's attractions. | Local parks, Residential charm, Easy access to public transport |
Understanding Airbnb License Requirements & STR Laws in Helensburgh (2025)
Yes, Helensburgh, Scotland, United Kingdom enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Helensburgh to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 31% licensed listings)
Top Performing Airbnb Properties in Helensburgh (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Helensburghbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Henry Bell - Cosy 2-bedroom cottage
Entire Place • 2 bedrooms
🏴 Stunning Views Across the Firth of Clyde 🏴
Entire Place • 2 bedrooms
The Gate Lodge
Entire Place • 2 bedrooms
Beautiful 2 Bed Apartment in Wonderful Location!
Entire Place • 2 bedrooms
** Church View, Helensburgh Loch Lomond – Stunning
Entire Place • 2 bedrooms
James St Park 2 bedroom Ground floor
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Helensburgh (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Helensburgh based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Charlotte | 3 | $69,689 | 887 | 4.87/5.0 |
| Blok | 2 | $59,097 | 33 | 4.75/5.0 |
| Gill | 2 | $53,816 | 70 | 4.75/5.0 |
| Albero Properties | 3 | $50,068 | 113 | 4.86/5.0 |
| Volbis Ltd | 2 | $49,842 | 56 | 4.77/5.0 |
| Laura | 2 | $46,451 | 14 | 4.28/5.0 |
| Paul | 1 | $42,786 | 220 | 4.95/5.0 |
| Peter | 1 | $38,788 | 11 | 4.73/5.0 |
| Cottages | 2 | $36,528 | 7 | 4.83/5.0 |
| Angela | 2 | $36,107 | 72 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Helensburgh.
Dive Deeper: Advanced Helensburgh STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Helensburgh. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHelensburgh Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Helensburgh
- The Helensburgh Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.5% of the 55 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Helensburgh, Apartment/Condo properties are the most common (63.6%), reflecting the local real estate landscape.
- Houses represent a significant 25.5% portion, catering likely to families or larger groups.
- The presence of 5.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 5.4%) offer potential for unique stay experiences.
Helensburgh Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Helensburgh
- The dominant room capacity in Helensburgh is 1 bedroom listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.5% of the active Airbnb listings in Helensburgh, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.1%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Helensburgh.
Helensburgh Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Helensburgh
- The most common guest capacity trend in Helensburgh vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Helensburgh STR market, accounting for 74.5% of listings.
- A significant 41.8% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Helensburgh.
- On average, properties in Helensburgh are equipped to host 3.2 guests.
Helensburgh Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Helensburgh
- The most common availability pattern in Helensburgh falls within the 181-270 days range, representing 36.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Helensburgh (34.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Helensburgh Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
20.8% of total
2 Nights
13 listings
24.5% of total
3 Nights
14 listings
26.4% of total
4-6 Nights
3 listings
5.7% of total
7-29 Nights
5 listings
9.4% of total
30+ Nights
7 listings
13.2% of total
Key Insights
- The most prevalent minimum stay requirement in Helensburgh is 3 Nights, adopted by 26.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (13.2%) caters to monthly stays (30+ nights) in Helensburgh, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 26.4% of Helensburgh hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Helensburgh.
Helensburgh Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
3.6% of total
Super Strict 60 Days
3 listings
5.5% of total
Refundable
1 listings
1.8% of total
Flexible
10 listings
18.2% of total
Moderate
15 listings
27.3% of total
Firm
12 listings
21.8% of total
Strict
12 listings
21.8% of total
Cancellation Policy Insights for Helensburgh
- The prevailing Airbnb cancellation policy trend in Helensburgh is Moderate, used by 27.3% of listings.
- There's a relatively balanced mix between guest-friendly (45.5%) and stricter (43.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 27.3% market standard in Helensburgh.
- Regularly review your cancellation policy against competitors and market demand shifts in Helensburgh.
Helensburgh STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Helensburgh
- The overall average booking lead time for vacation rentals in Helensburgh is 52 days.
- Guests book furthest in advance for stays during August (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Helensburgh.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Helensburgh averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Helensburgh (2025)
Amenity Prevalence
Amenity Insights for Helensburgh
- Essential amenities in Helensburgh that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Helensburgh: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Helensburgh to stay competitive.
Helensburgh Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Helensburgh
- The typical guest profile for Airbnb in Helensburgh consists of primarily domestic travelers (68%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 67.9% of guests.
- Key international markets include United Kingdom (67.9%) and United States (6.5%).
- Top languages spoken are English (60.9%) followed by German (10.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Helensburgh Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |