Luss Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Luss in 2025? Explore comprehensive Airbnb analytics for Luss, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Luss, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 22 active listings.

Whether you're considering an Airbnb investment in Luss, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Luss Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Luss Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$383
The average rental revenue earned for an occupied room per day in Luss.
Occupancy Rate(?)
40.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$39,857
Typical annual income for an Airbnb listing in Luss. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.7%
Slight decrease (-1.7%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Luss.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Luss.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
22
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Luss (2025)

Understanding the monthly revenue variations for Airbnb listings in Luss is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Luss is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Luss across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $9,950+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,527 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,529 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,119, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Luss

Luss Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Luss STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Luss:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 47%.
  • Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Luss

Average Daily Rate (ADR) Airbnb Trends in Luss (2025)

Effective short term rental pricing strategy in Luss involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Luss typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $651+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $429 or more.
  • Typical properties (Median) charge around $345 per night.
  • Entry-level properties (Bottom 25%) earn around $217 per night.

Average Daily Rate (ADR) Trend by Month in Luss

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Airbnb Seasonality Analysis & Trends in Luss (2025)

Peak Season (August, July, December)
  • Revenue averages $6,131 per month
  • Occupancy rates average 55.3%
  • Daily rates average $353
Shoulder Season
  • Revenue averages $4,468 per month
  • Occupancy maintains around 47.6%
  • Daily rates hold near $389
Low Season (January, February, November)
  • Revenue drops to average $3,171 per month
  • Occupancy decreases to average 30.8%
  • Daily rates adjust to average $377

Seasonality Insights for Luss

  • The Airbnb seasonality in Luss shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Luss's highest earning potential, with monthly revenues capable of climbing to $6,433, occupancy reaching a high of 62.8%, and ADRs peaking at $443.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,985, occupancy could drop to 24.8%, and ADRs may adjust down to $340.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Luss.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Luss seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Luss (2025)

Exploring the top neighborhoods for short-term rentals in Luss? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Luss Village
Picturesque village known for its stunning loch views and charming cottages. Attracts visitors looking for a peaceful retreat and outdoor activities.
Loch Lomond, Luss Pier, Luss Parish Church, Inveruglas Island, Luss Heritage Path
Loch Lomond Shores
A popular destination for shopping, dining, and outdoor activities. Offers beautiful lakeside walks and family-friendly attractions.
Loch Lomond Aquarium, Water Sports Centre, Shopping outlets, Picnic areas, Nature trails
Ben Lomond
Famous for its hiking and breathtaking views, Ben Lomond attracts outdoor enthusiasts and nature lovers.
Hiking trails, Stunning views, Nature photography, Countryside walks
Tarbet
Small village providing access to Loch Lomond and the Trossachs National Park. Quiet and scenic, perfect for relaxation.
Tarbet Pier, Scenic walks, Access to the national park, Water activities
Balloch
Gateway to Loch Lomond, offering various attractions and activities. Popular for family outings and boat trips.
Balloch Castle, Loch Lomond Sea Life, Boat trips on the loch, Parklands and gardens
Drymen
Charming village with historical significance and access to the West Highland Way. Ideal for walkers and cyclists.
West Highland Way, Drymen Village, Local shops and cafes, Scenic views
Inveraray
Historic town with a stunning castle, known for its beauty and rich history. Great for cultural tourism.
Inveraray Castle, Inveraray Jail, Scenic walks along the shore, Local fishing and boating
Arrochar
Nestled at the northern end of Loch Long, offers stunning views and access to hiking trails. Attracts nature lovers and adventure seekers.
The Cobbler Mountain, Loch Long, Short walks and hikes, Local pubs and restaurants

Understanding Airbnb License Requirements & STR Laws in Luss (2025)

While Luss, Scotland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Luss to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 9% licensed listings)

Top Performing Airbnb Properties in Luss (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Lussbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

5 Star Holiday Accommodation Luss

5 Star Holiday Accommodation Luss

Entire Place • 4 bedrooms

$151,216
Revenue
52.2%
Occupancy
$729.43
Daily Rate
Loch View at Lomond Castle

Loch View at Lomond Castle

Entire Place • 2 bedrooms

$83,376
Revenue
79.7%
Occupancy
$310.27
Daily Rate
Hideaway cottage, log burner, sauna & hot tub

Hideaway cottage, log burner, sauna & hot tub

Entire Place • 3 bedrooms

$78,133
Revenue
69.8%
Occupancy
$449.27
Daily Rate
Historic cottage next to loch lomond Luss

Historic cottage next to loch lomond Luss

Entire Place • 2 bedrooms

$60,627
Revenue
70.2%
Occupancy
$220.90
Daily Rate
Loch Lomond- Black Steel

Loch Lomond- Black Steel

Entire Place • 4 bedrooms

$60,407
Revenue
36.4%
Occupancy
$544.10
Daily Rate
Historic cottage in Luss with private garden

Historic cottage in Luss with private garden

Entire Place • 2 bedrooms

$54,337
Revenue
60.4%
Occupancy
$229.90
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Luss (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Luss based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Colette1$151,216835.00/5.0
Jinjin2$114,9646254.83/5.0
Morag3$111,395174.96/5.0
Alison2$88,7727804.99/5.0
C G1$83,376355.00/5.0
John1$78,1331574.92/5.0
Hugh1$48,470224.95/5.0
Christine1$44,6572294.82/5.0
Alyson1$31,4418064.95/5.0
Kathleen1$27,321834.86/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Luss.

Dive Deeper: Advanced Luss STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Luss. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Luss Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Luss

  • The Luss Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 22 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Luss, House properties are the most common (54.5%), reflecting the local real estate landscape.
  • Houses represent a significant 54.5% portion, catering likely to families or larger groups.
  • The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 4.5%) offer potential for unique stay experiences.

Luss Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Luss

  • The dominant room capacity in Luss is 2 bedrooms listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 54.6% of the active Airbnb listings in Luss, indicating a high concentration in these sizes.
  • A significant 27.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Luss.

Luss Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Luss

  • The most common guest capacity trend in Luss vacation rentals is listings accommodating 2 guests (36.4%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Luss STR market, accounting for 72.8% of listings.
  • 27.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Luss.
  • On average, properties in Luss are equipped to host 4.1 guests.

Luss Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Luss

  • The most common availability pattern in Luss falls within the 271-366 days range, representing 40.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 68.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Luss (27.3%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 31.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Luss Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

2 Nights (63.6%)

2 Nights

14 listings

63.6% of total

3 Nights (4.5%)

3 Nights

1 listings

4.5% of total

30+ Nights (31.8%)

30+ Nights

7 listings

31.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Luss is 2 Nights, adopted by 63.6% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (63.6%) of the Luss Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (31.8%) caters to monthly stays (30+ nights) in Luss, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 63.6% of Luss hosts use this setting.
  • A 2-night minimum appears standard (63.6%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 31.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Luss.

Luss Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (14.3%)

Flexible

3 listings

14.3% of total

Moderate (9.5%)

Moderate

2 listings

9.5% of total

Firm (52.4%)

Firm

11 listings

52.4% of total

Strict (23.8%)

Strict

5 listings

23.8% of total

Cancellation Policy Insights for Luss

  • The prevailing Airbnb cancellation policy trend in Luss is Firm, used by 52.4% of listings.
  • A majority (76.2%) of hosts in Luss utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 52.4% market standard in Luss.
  • Regularly review your cancellation policy against competitors and market demand shifts in Luss.

Luss STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Luss

  • The overall average booking lead time for vacation rentals in Luss is 57 days.
  • Guests book furthest in advance for stays during December (average 92 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 38 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (75 days avg.) sees the longest lead times, while Spring (62 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Luss.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
  • Monitor your own booking lead times against these Luss averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Luss (2025)

Amenity Prevalence

Amenity Insights for Luss

  • Essential amenities in Luss that guests expect include: TV, Wifi, Smoke alarm, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Kitchen, Hair dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Luss: TV, Wifi, Smoke alarm, Free parking on premises, Heating.
  • Prioritize adding missing essentials: Smoke alarm, Free parking on premises, Heating.
  • Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Luss to stay competitive.

Luss Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Luss

  • The typical guest profile for Airbnb in Luss consists of primarily domestic travelers (69%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 69.2% of guests.
  • Key international markets include United Kingdom (69.2%) and United States (15.5%).
  • Top languages spoken are English (68.1%) followed by Spanish (6.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and Scotland.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Luss Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Galston12$7,453$902.9642%
Fearnan21$5,801$443.4848%
North Kessock10$5,788$394.7856%
Bridge of Cally16$5,319$585.4849%
Kirkhill10$5,122$745.7743%
Larbert10$5,113$294.1165%
Acharn10$4,982$281.0861%
Gorebridge16$4,975$441.1743%
Whitebridge10$4,879$410.0741%
Glenachulish33$4,828$434.3544%

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