Portree Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Portree in 2025? Explore comprehensive Airbnb analytics for Portree, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Portree, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 193 active listings.
Whether you're considering an Airbnb investment in Portree, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Portree Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Portree Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Portree (2025)
Understanding the monthly revenue variations for Airbnb listings in Portree is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Portree is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Portree across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,530+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,872 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,231 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,563, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Portree
Portree Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Portree STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Portree:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 80% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 64%.
- Entry-level properties (Bottom 25%) average 45% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Portree
Average Daily Rate (ADR) Airbnb Trends in Portree (2025)
Effective short term rental pricing strategy in Portree involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Portree typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $449+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $313 or more.
- Typical properties (Median) charge around $210 per night.
- Entry-level properties (Bottom 25%) earn around $149 per night.
Average Daily Rate (ADR) Trend by Month in Portree
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Airbnb Seasonality Analysis & Trends in Portree (2025)
Peak Season (August, July, May)
- Revenue averages $7,337 per month
- Occupancy rates average 77.1%
- Daily rates average $275
Shoulder Season
- Revenue averages $5,153 per month
- Occupancy maintains around 62.6%
- Daily rates hold near $251
Low Season (January, February, November)
- Revenue drops to average $2,551 per month
- Occupancy decreases to average 38.5%
- Daily rates adjust to average $239
Seasonality Insights for Portree
- The Airbnb seasonality in Portree shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Portree's highest earning potential, with monthly revenues capable of climbing to $7,713, occupancy reaching a high of 84.2%, and ADRs peaking at $324.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,381, occupancy could drop to 34.1%, and ADRs may adjust down to $214.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Portree.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Portree seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Portree (2025)
Exploring the top neighborhoods for short-term rentals in Portree? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Portree Harbour | The picturesque Portree Harbour is the heart of the town, offering stunning views and a vibrant atmosphere. It's a popular spot for tourists who want to enjoy local seafood restaurants and boat trips to the nearby islands. | Portree Harbour, The Pie Shop, Boat trips to the Isle of Raasay, Colorful houses, Local craft shops |
| The Old Man of Storr | This iconic rock formation is a major driver of tourism due to its breathtaking landscapes and hiking opportunities. Hosting here attracts nature lovers and hikers looking for adventure and stunning views. | The Old Man of Storr, Loch Leathan, Hiking trails, Storr Mountain, Scenic viewpoints |
| Quiraing | Known for its dramatic landscapes, Quiraing is a favorite among photographers and hikers. Investing in Airbnb here appeals to those looking for tranquility and stunning natural beauty. | Quiraing Landscapes, Hiking trails, Photography opportunities, Scenic viewpoints, The Trolls' Table |
| Dunvegan Castle | Dunvegan Castle, the ancestral home of the Clan MacLeod, attracts visitors interested in Scottish history and heritage. It's a great location for hosting cultural tourism. | Dunvegan Castle, Botanic Gardens, Historical tours, The Fairy Flag, Loch Dunvegan |
| Staffin | A quiet village known for its beautiful landscapes and dinosaur footprints. It draws visitors interested in geology and the outdoors, ideal for a peaceful getaway. | Staffin Dinosaur Footprints, Staffin Bay, Hiking paths, Scenic cliffs, Local cafes |
| Portree Town Centre | The bustling center of Portree offers shops, restaurants, and easy access to various attractions. It's perfect for tourists looking for convenience and amenities. | Local shops, Restaurants, Cafes, Portree Community Library, The Aros Centre |
| Kilt Rock and Mealt Falls | These natural wonders are a must-see for visitors, offering spectacular views and excellent photo opportunities. Ideal for travelers interested in nature and waterfalls. | Kilt Rock, Mealt Falls, Scenic viewpoints, Hiking trails, Nearby cafes |
| Wildlife Cruises | Portree is a great launching point for wildlife cruises to see seals, dolphins, and whales. This attracts eco-conscious tourists wanting unique experiences. | Wildlife Cruises, Seal watching, Boat trips, Isle of Skye, Nature experiences |
Understanding Airbnb License Requirements & STR Laws in Portree (2025)
With 16% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Portree. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Portree to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 16% licensed listings)
Top Performing Airbnb Properties in Portree (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Portreebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Super Central Cottage with a Hot Tub/ Gym
Entire Place • 3 bedrooms
Skye Bay in the heart of Portree
Entire Place • 4 bedrooms
Shore Cottage Isle of Skye
Entire Place • 3 bedrooms
Faodail
Entire Place • 3 bedrooms
Lovely sea views, large 4 bedroom Portree home
Entire Place • 4 bedrooms
5* Harbour Apt, Stunning views, Chic & Boutique
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Portree (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Portree based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Skye Accommodation | 10 | $950,178 | 706 | 4.86/5.0 |
| Hazel | 4 | $354,324 | 155 | 4.66/5.0 |
| Edward | 3 | $220,994 | 302 | 4.75/5.0 |
| Hany | 1 | $186,389 | 108 | 4.76/5.0 |
| Cottages | 2 | $184,090 | 20 | 4.87/5.0 |
| Ting Pong | 7 | $169,199 | 159 | 4.22/5.0 |
| Annie | 2 | $168,662 | 401 | 4.78/5.0 |
| Jacqui | 4 | $142,662 | 504 | 4.74/5.0 |
| Firuza | 2 | $142,575 | 282 | 4.76/5.0 |
| Norah | 4 | $138,971 | 376 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Portree.
Dive Deeper: Advanced Portree STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Portree. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPortree Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Portree
- The Portree Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.6% of the 193 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Portree, House properties are the most common (56.5%), reflecting the local real estate landscape.
- Houses represent a significant 56.5% portion, catering likely to families or larger groups.
- The presence of 10.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 7.3%) offer potential for unique stay experiences.
Portree Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Portree
- The dominant room capacity in Portree is 2 bedrooms listings, making up 33.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 56.5% of the active Airbnb listings in Portree, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Portree.
Portree Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Portree
- The most common guest capacity trend in Portree vacation rentals is listings accommodating 4 guests (30.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Portree STR market, accounting for 52.4% of listings.
- 17.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Portree.
- On average, properties in Portree are equipped to host 3.3 guests.
Portree Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Portree
- The most common availability pattern in Portree falls within the 91-180 days range, representing 47.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 40.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Portree (48.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 62.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Portree Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
8.3% of total
2 Nights
46 listings
24% of total
3 Nights
31 listings
16.1% of total
4-6 Nights
13 listings
6.8% of total
7-29 Nights
1 listings
0.5% of total
30+ Nights
85 listings
44.3% of total
Key Insights
- The most prevalent minimum stay requirement in Portree is 30+ Nights, adopted by 44.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (44.3%) caters to monthly stays (30+ nights) in Portree, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44.3% of Portree hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 44.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Portree.
Portree Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
1% of total
Super Strict 60 Days
7 listings
3.6% of total
Flexible
34 listings
17.7% of total
Moderate
50 listings
26% of total
Firm
37 listings
19.3% of total
Strict
62 listings
32.3% of total
Cancellation Policy Insights for Portree
- The prevailing Airbnb cancellation policy trend in Portree is Strict, used by 32.3% of listings.
- A majority (51.6%) of hosts in Portree utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.3% market standard in Portree.
- With 32.3% using Strict terms, this is a viable option in Portree, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Portree.
Portree STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Portree
- The overall average booking lead time for vacation rentals in Portree is 96 days.
- Guests book furthest in advance for stays during May (average 139 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 58 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (127 days avg.) sees the longest lead times, while Winter (63 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (96 days) as a baseline for your pricing and availability strategy in Portree.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 139 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 127 days) to capture early planners.
- Monitor your own booking lead times against these Portree averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Portree (2025)
Amenity Prevalence
Amenity Insights for Portree
- Essential amenities in Portree that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hair dryer, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Portree: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Smoke alarm or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Portree to stay competitive.
Portree Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Portree
- The typical guest profile for Airbnb in Portree consists of predominantly international visitors (82%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 18.2% of guests.
- Key international markets include United States (42.1%) and United Kingdom (18.2%).
- Top languages spoken are English (58.1%) followed by French (8.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Portree Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Glenachulish | 33 | $4,828 | $434.35 | 44% |
| Port Failthe | 14 | $4,661 | $313.73 | 58% |
| Stein | 13 | $4,612 | $260.04 | 75% |
| Carbost | 26 | $4,553 | $316.39 | 61% |
| Satran | 12 | $4,299 | $240.90 | 71% |
| Camuscross | 12 | $4,295 | $341.62 | 54% |
| Isle of Skye | 13 | $4,294 | $254.34 | 61% |
| Glen Nevis | 16 | $4,225 | $256.59 | 61% |
| Culnacnoc | 16 | $4,167 | $310.35 | 59% |
| Teangue | 16 | $3,979 | $240.80 | 58% |