Tobermory Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Tobermory in 2025? Explore comprehensive Airbnb analytics for Tobermory, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Tobermory, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 61 active listings.
Whether you're considering an Airbnb investment in Tobermory, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tobermory Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tobermory Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tobermory (2025)
Understanding the monthly revenue variations for Airbnb listings in Tobermory is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tobermory is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tobermory across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,477+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,704 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,187 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,136, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tobermory
Tobermory Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tobermory STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tobermory:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 54%.
- Entry-level properties (Bottom 25%) average 37% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tobermory
Average Daily Rate (ADR) Airbnb Trends in Tobermory (2025)
Effective short term rental pricing strategy in Tobermory involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tobermory typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $374+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $275 or more.
- Typical properties (Median) charge around $192 per night.
- Entry-level properties (Bottom 25%) earn around $146 per night.
Average Daily Rate (ADR) Trend by Month in Tobermory
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Airbnb Seasonality Analysis & Trends in Tobermory (2025)
Peak Season (July, August, May)
- Revenue averages $6,016 per month
- Occupancy rates average 72.6%
- Daily rates average $249
Shoulder Season
- Revenue averages $3,677 per month
- Occupancy maintains around 53.4%
- Daily rates hold near $230
Low Season (January, November, December)
- Revenue drops to average $1,459 per month
- Occupancy decreases to average 28.4%
- Daily rates adjust to average $207
Seasonality Insights for Tobermory
- The Airbnb seasonality in Tobermory shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tobermory's highest earning potential, with monthly revenues capable of climbing to $6,152, occupancy reaching a high of 74.6%, and ADRs peaking at $258.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,100, occupancy could drop to 25.0%, and ADRs may adjust down to $205.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tobermory.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tobermory seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tobermory (2025)
Exploring the top neighborhoods for short-term rentals in Tobermory? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Harbour Front | The vibrant heart of Tobermory with picturesque views of the harbor. Great for tourists wanting to explore the waterfront and enjoy local shops and seafood restaurants. | Tobermory Harbour, Mull Aquarium, Ledaig Beach, Tobermory Distillery, The Chocolate Factory |
| Main Street | The main thoroughfare of Tobermory, lined with colorful houses, shops, and cafes. A popular spot for visitors wanting to experience local culture and cuisine. | Main Street Shops, The Mishnish, Tobermory Arts Centre, Local artisan shops, Various Restaurants |
| Calve Island | A serene and beautiful island just off the coast of Tobermory, perfect for nature lovers and those looking for a quiet escape. Popular for hiking and wildlife watching. | Calve Island, Nature trails, Bird watching, Secluded beaches |
| Balmoral Road | A quieter residential area with easy access to amenities and a short walk to the waterfront. Ideal for families and longer stays. | Local parks, Community centers, Walking trails |
| Dervaig | A charming village close to Tobermory, ideal for those seeking a peaceful retreat with access to stunning countryside and coastal views. | Dervaig Village, Trails to the Cairn na Burgh Mòr, Nearby beaches, Local pubs |
| Tobermory Bay | Offers stunning views and is ideal for those wanting to enjoy boat tours and water activities. Close to several tourist attractions and beautiful scenery. | Boat tours, Water sports, Stunning coastal views |
| Bonawe | A scenic area just a drive away from Tobermory, perfect for nature lovers and those looking for a more rural experience. Known for its beautiful landscapes and outdoor activities. | Bonawe Quarry, Outdoor activities, Nature walks, Scenic viewpoints |
| Aros Park | A nearby park offering beautiful woodland and coastal pathways. A perfect spot for hiking and enjoying the local flora and fauna, great for families and outdoor enthusiasts. | Aros Park Trails, Wildlife watching, Picnic areas, Scenic viewpoints |
Understanding Airbnb License Requirements & STR Laws in Tobermory (2025)
Yes, Tobermory, Scotland, United Kingdom enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tobermory to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 46% licensed listings)
Top Performing Airbnb Properties in Tobermory (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tobermorybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning Victorian Villa - Bad Daraich - Sleeps 10
Entire Place • 5 bedrooms
Carnanamish
Entire Place • 4 bedrooms
Harbourside Apartment No.3
Entire Place • 2 bedrooms
Harbourside Apartment No.2
Entire Place • 2 bedrooms
Large self-catering,private grounds, ample parking
Entire Place • 4 bedrooms
Bright and comfortable holiday let
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tobermory (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tobermory based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| West | 4 | $307,481 | 104 | 4.92/5.0 |
| Ella | 4 | $205,739 | 537 | 4.91/5.0 |
| Waterfront Apartments | 5 | $203,249 | 619 | 4.65/5.0 |
| Calum | 1 | $126,249 | 34 | 4.74/5.0 |
| Marjorie | 7 | $120,186 | 329 | 4.95/5.0 |
| Bryan | 3 | $104,438 | 12 | 3.92/5.0 |
| Island Holiday Cottages | 6 | $99,315 | 75 | 4.71/5.0 |
| Jo | 3 | $96,232 | 28 | 5.00/5.0 |
| Jan | 2 | $95,846 | 353 | 4.95/5.0 |
| Petrea | 2 | $79,670 | 206 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tobermory.
Dive Deeper: Advanced Tobermory STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tobermory. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTobermory Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tobermory
- The Tobermory Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.6% of the 61 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tobermory, House properties are the most common (42.6%), reflecting the local real estate landscape.
- Houses represent a significant 42.6% portion, catering likely to families or larger groups.
- The presence of 9.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 4.9%) offer potential for unique stay experiences.
Tobermory Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tobermory
- The dominant room capacity in Tobermory is 1 bedroom listings, making up 41% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.5% of the active Airbnb listings in Tobermory, indicating a high concentration in these sizes.
- A significant 23.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tobermory.
Tobermory Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tobermory
- The most common guest capacity trend in Tobermory vacation rentals is listings accommodating 4 guests (34.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Tobermory STR market, accounting for 68.8% of listings.
- 21.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tobermory.
- On average, properties in Tobermory are equipped to host 3.6 guests.
Tobermory Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tobermory
- The most common availability pattern in Tobermory falls within the 181-270 days range, representing 36.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tobermory (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tobermory Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
19.7% of total
2 Nights
4 listings
6.6% of total
3 Nights
4 listings
6.6% of total
4-6 Nights
7 listings
11.5% of total
7-29 Nights
5 listings
8.2% of total
30+ Nights
29 listings
47.5% of total
Key Insights
- The most prevalent minimum stay requirement in Tobermory is 30+ Nights, adopted by 47.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (47.5%) caters to monthly stays (30+ nights) in Tobermory, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 47.5% of Tobermory hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 47.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tobermory.
Tobermory Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
11 listings
18% of total
Super Strict 30 Days
1 listings
1.6% of total
Flexible
9 listings
14.8% of total
Moderate
13 listings
21.3% of total
Firm
21 listings
34.4% of total
Strict
6 listings
9.8% of total
Cancellation Policy Insights for Tobermory
- The prevailing Airbnb cancellation policy trend in Tobermory is Firm, used by 34.4% of listings.
- There's a relatively balanced mix between guest-friendly (36.1%) and stricter (44.2%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.4% market standard in Tobermory.
- Using a Strict policy might deter some guests, as only 9.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tobermory.
Tobermory STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tobermory
- The overall average booking lead time for vacation rentals in Tobermory is 96 days.
- Guests book furthest in advance for stays during May (average 149 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 38 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (125 days avg.) sees the longest lead times, while Winter (49 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (96 days) as a baseline for your pricing and availability strategy in Tobermory.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 149 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 125 days) to capture early planners.
- Monitor your own booking lead times against these Tobermory averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tobermory (2025)
Amenity Prevalence
Amenity Insights for Tobermory
- Essential amenities in Tobermory that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tobermory: Smoke alarm, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tobermory to stay competitive.
Tobermory Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tobermory
- The typical guest profile for Airbnb in Tobermory consists of primarily domestic travelers (69%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 69.4% of guests.
- Key international markets include United Kingdom (69.4%) and United States (10.7%).
- Top languages spoken are English (57.6%) followed by French (15.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Edinburgh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tobermory Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hallin | 10 | $6,254 | $432.28 | 68% |
| Isle of Skye | 12 | $5,268 | $280.36 | 63% |
| Stein | 14 | $5,251 | $318.98 | 68% |
| Satran | 10 | $5,215 | $299.82 | 69% |
| Port Failthe | 15 | $5,018 | $324.48 | 59% |
| Camuscross | 14 | $4,887 | $345.57 | 58% |
| Glenachulish | 32 | $4,659 | $456.46 | 42% |
| Portree | 205 | $4,655 | $293.16 | 59% |
| Glen Nevis | 16 | $4,619 | $259.24 | 63% |
| Glendale | 46 | $4,580 | $272.80 | 59% |