Ayr Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Ayr in 2025? Explore comprehensive Airbnb analytics for Ayr, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Ayr, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 119 active listings.
Whether you're considering an Airbnb investment in Ayr, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ayr Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ayr Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ayr (2025)
Understanding the monthly revenue variations for Airbnb listings in Ayr is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ayr is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ayr across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,919+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,388 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,985 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $957, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ayr
Ayr Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ayr STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ayr:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ayr
Average Daily Rate (ADR) Airbnb Trends in Ayr (2025)
Effective short term rental pricing strategy in Ayr involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ayr typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $312+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $220 or more.
- Typical properties (Median) charge around $162 per night.
- Entry-level properties (Bottom 25%) earn around $114 per night.
Average Daily Rate (ADR) Trend by Month in Ayr
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Airbnb Seasonality Analysis & Trends in Ayr (2025)
Peak Season (July, August, May)
- Revenue averages $3,487 per month
- Occupancy rates average 54.3%
- Daily rates average $225
Shoulder Season
- Revenue averages $2,219 per month
- Occupancy maintains around 42.6%
- Daily rates hold near $196
Low Season (February, October, November)
- Revenue drops to average $1,812 per month
- Occupancy decreases to average 39.3%
- Daily rates adjust to average $186
Seasonality Insights for Ayr
- The Airbnb seasonality in Ayr shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ayr's highest earning potential, with monthly revenues capable of climbing to $4,494, occupancy reaching a high of 60.4%, and ADRs peaking at $247.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,695, occupancy could drop to 36.7%, and ADRs may adjust down to $181.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ayr.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ayr seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ayr (2025)
Exploring the top neighborhoods for short-term rentals in Ayr? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ayr Seafront | A picturesque coastal area popular with tourists for its stunning sea views and proximity to beaches. Ideal for families and couples looking for a relaxing getaway by the sea. | Ayr Beach, Pirate Pete's, Ayr Pavilion, The Low Green, Ayr Racecourse |
| Town Centre | The heart of Ayr, featuring shopping, dining, and vibrant nightlife. Great location for visitors wanting to explore local culture and amenities. | Ayr Central Shopping Centre, The Gaiety Theatre, Ayr Farmers' Market, Ayr's Historic Churches, The Loudon Hall |
| Alloway | Famous for its connections to the poet Robert Burns, Alloway is rich in history and culture, attracting visitors interested in Scotland's literary heritage. | Burns Cottage, Burns Monument, Alloway Auld Kirk, Robert Burns Birthplace Museum, Doon River |
| Doonfoot | A quiet suburb near the coast, perfect for families and those looking for a peaceful retreat close to nature and the beach. | Doonfoot Beach, River Doon, The Galleon Centre, Culzean Castle (nearby), Sandyford Park |
| Maidens | A charming village located further down the coast, known for its picturesque harbours and beautiful walks. Attracts those seeking tranquility and stunning coastal scenery. | Maidens Harbour, Culzean Castle, The Carrick Shore Walk, Maidens Round House, Local fisheries |
| Prestwick | Located just north of Ayr, Prestwick offers a vibrant community with its own beach and golf courses, appealing to both tourists and business travelers. | Prestwick Beach, Prestwick Golf Club, The Prestwick Hotel, Prestwick Town Centre, The Marine Hotel |
| Ayrshire Countryside | Encourages visitors to explore the beautiful landscape of Ayrshire while offering a rural retreat experience. Perfect for those seeking adventure and tranquility. | Burns Country, The Ayrshire Alps, Walking trails, Local distilleries, Historical sites |
| Kilmarnock (nearby) | A larger town with its own attractions, ideal for those looking for a slightly more urban experience with access to local culture and shopping. | The Dick Institute, Kilmarnock Standard, The Kay Park, The Palace Theatre, Local cafes and pubs |
Understanding Airbnb License Requirements & STR Laws in Ayr (2025)
With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Ayr. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ayr to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 13% licensed listings)
Top Performing Airbnb Properties in Ayr (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ayrbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House with private hot tub and views of west coast
Entire Place • 2 bedrooms
The Old Manse
Entire Place • 4 bedrooms
Wellington Lodge
Entire Place • 3 bedrooms
The Secret Garden
Entire Place • 2 bedrooms
Sea Breeze - Donnini Apartments
Entire Place • 4 bedrooms
Anchors Away, a Seaside Escape by the Beach.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ayr (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ayr based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amy | 30 | $590,372 | 363 | 4.59/5.0 |
| Pillow | 4 | $157,662 | 63 | 4.86/5.0 |
| Neil | 2 | $103,572 | 115 | 4.95/5.0 |
| Linda | 6 | $91,823 | 42 | 4.87/5.0 |
| Lisbeth | 3 | $87,851 | 119 | 4.65/5.0 |
| Joanne | 3 | $77,739 | 134 | 4.95/5.0 |
| Anne | 6 | $77,066 | 214 | 4.57/5.0 |
| Amy | 2 | $70,596 | 193 | 4.94/5.0 |
| Shelagh | 1 | $69,974 | 56 | 4.98/5.0 |
| Cottages | 1 | $64,085 | 15 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ayr.
Dive Deeper: Advanced Ayr STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ayr. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAyr Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ayr
- The Ayr Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.7% of the 119 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ayr, Apartment/Condo properties are the most common (58%), reflecting the local real estate landscape.
- Houses represent a significant 25.2% portion, catering likely to families or larger groups.
- The presence of 15.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.7%) offer potential for unique stay experiences.
Ayr Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ayr
- The dominant room capacity in Ayr is 2 bedrooms listings, making up 46.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 76.5% of the active Airbnb listings in Ayr, indicating a high concentration in these sizes.
- A significant 20.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ayr.
Ayr Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ayr
- The most common guest capacity trend in Ayr vacation rentals is listings accommodating 4 guests (41.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ayr STR market, accounting for 67.3% of listings.
- 16.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ayr.
- On average, properties in Ayr are equipped to host 3.7 guests.
Ayr Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ayr
- The most common availability pattern in Ayr falls within the 271-366 days range, representing 48.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ayr (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ayr Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
24 listings
20.9% of total
2 Nights
53 listings
46.1% of total
3 Nights
11 listings
9.6% of total
4-6 Nights
11 listings
9.6% of total
30+ Nights
16 listings
13.9% of total
Key Insights
- The most prevalent minimum stay requirement in Ayr is 2 Nights, adopted by 46.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.0%) of the Ayr Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.9%) caters to monthly stays (30+ nights) in Ayr, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.1% of Ayr hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ayr.
Ayr Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
3 listings
2.7% of total
Non-refundable
1 listings
0.9% of total
Super Strict 60 Days
2 listings
1.8% of total
Flexible
46 listings
41.4% of total
Moderate
18 listings
16.2% of total
Firm
25 listings
22.5% of total
Strict
16 listings
14.4% of total
Cancellation Policy Insights for Ayr
- The prevailing Airbnb cancellation policy trend in Ayr is Flexible, used by 41.4% of listings.
- There's a relatively balanced mix between guest-friendly (57.6%) and stricter (36.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.4% market standard in Ayr.
- Using a Strict policy might deter some guests, as only 14.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ayr.
Ayr STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ayr
- The overall average booking lead time for vacation rentals in Ayr is 70 days.
- Guests book furthest in advance for stays during July (average 107 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (43 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (70 days) as a baseline for your pricing and availability strategy in Ayr.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 107 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
- Monitor your own booking lead times against these Ayr averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ayr (2025)
Amenity Prevalence
Amenity Insights for Ayr
- Essential amenities in Ayr that guests expect include: Wifi, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ayr: Wifi, Smoke alarm, TV.
- Prioritize adding missing essentials: Smoke alarm, TV.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ayr to stay competitive.
Ayr Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ayr
- The typical guest profile for Airbnb in Ayr consists of primarily domestic travelers (72%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 71.6% of guests.
- Key international markets include United Kingdom (71.6%) and United States (8.5%).
- Top languages spoken are English (66.6%) followed by French (9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Scotland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ayr Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 12 | $7,453 | $902.96 | 42% |
| Fearnan | 21 | $5,801 | $443.48 | 48% |
| Bridge of Cally | 16 | $5,319 | $585.48 | 49% |
| Larbert | 10 | $5,113 | $294.11 | 65% |
| Acharn | 10 | $4,982 | $281.08 | 61% |
| Gorebridge | 16 | $4,975 | $441.17 | 43% |
| Glenachulish | 33 | $4,828 | $434.35 | 44% |
| Arrochar | 34 | $4,665 | $343.48 | 53% |
| Kenmore | 10 | $4,452 | $435.00 | 42% |
| Gartocharn | 15 | $4,369 | $364.72 | 48% |