Thornhill Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Thornhill in 2025? Explore comprehensive Airbnb analytics for Thornhill, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Thornhill, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Thornhill, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Thornhill Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Thornhill Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Thornhill (2025)
Understanding the monthly revenue variations for Airbnb listings in Thornhill is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Thornhill is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Thornhill across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,618+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,243 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,361 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,286, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Thornhill
Thornhill Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Thornhill STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Thornhill:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Thornhill
Average Daily Rate (ADR) Airbnb Trends in Thornhill (2025)
Effective short term rental pricing strategy in Thornhill involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Thornhill typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $416+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $270 or more.
- Typical properties (Median) charge around $189 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Thornhill
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Airbnb Seasonality Analysis & Trends in Thornhill (2025)
Peak Season (August, June, July)
- Revenue averages $4,837 per month
- Occupancy rates average 59.9%
- Daily rates average $234
Shoulder Season
- Revenue averages $3,484 per month
- Occupancy maintains around 40.7%
- Daily rates hold near $243
Low Season (February, September, November)
- Revenue drops to average $2,726 per month
- Occupancy decreases to average 40.5%
- Daily rates adjust to average $247
Seasonality Insights for Thornhill
- The Airbnb seasonality in Thornhill shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Thornhill's highest earning potential, with monthly revenues capable of climbing to $5,062, occupancy reaching a high of 63.1%, and ADRs peaking at $264.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,302, occupancy could drop to 35.5%, and ADRs may adjust down to $226.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Thornhill.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Thornhill seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Thornhill (2025)
Exploring the top neighborhoods for short-term rentals in Thornhill? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Thornhill Village Center | Charming village area that offers a mix of local shops, cafes, and convenience for visitors. Perfect for those wanting to experience local culture and history. | Thornhill Church, Local boutiques, Walking trails, Dining spots |
| Callendar Park | Beautiful park area known for its scenic landscapes and outdoor activities. Attracts families and nature lovers, making it a great spot for short-term rentals. | Historic Callendar House, Gardens, Walking and cycling paths, Play areas for children |
| St. Ninian's | Residential area close to Stirling with ample amenities. Popular for tourists seeking a quieter stay while being near major attractions in Stirling. | St. Ninian's Cathedral, Local shops, Access to Stirling Castle, Nearby walking paths |
| The Trossachs | National park area perfect for outdoor adventures such as hiking, cycling, and water sports. Attracts nature enthusiasts and adventure seekers. | Loch Katrine, Ben A'an, Scenic hiking trails, Wildlife watching |
| Cameron House | A luxurious estate offering a mix of leisure activities, stunning views, and relaxation. Attracts tourists looking for a high-end stay. | Spa facilities, Golf course, Loch Lomond access, Dining experiences |
| Doune | Historic village with a rich heritage site nearby. Ideal for those interested in history and Scottish culture, particularly with Monty Python fans due to the castle. | Doune Castle, Scenic river walks, Local pubs, Historic sites |
| Stirling City | A vibrant city known for its historic significance and a host of attractions. Popular among tourists due to its rich Scottish heritage. | Stirling Castle, The Wallace Monument, Old Town Jail, Historic Battlefields |
| Bannockburn | A historical site famous for the Battle of Bannockburn, making it a culturally appealing destination for history buffs and visitors. | Bannockburn Heritage Centre, Battlefield site, Visitor exhibitions, Local heritage walks |
Understanding Airbnb License Requirements & STR Laws in Thornhill (2025)
Yes, Thornhill, Scotland, United Kingdom enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Thornhill to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 45% licensed listings)
Top Performing Airbnb Properties in Thornhill (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Thornhillbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Thornhill House & Lodge- Luxury Inn- 18bed +10bath
Entire Place • 9 bedrooms
Thornhill House - Historic 5 bed 5 ensuite
Entire Place • 5 bedrooms
Thornhill Lodge - Historic 4 Bedroom 4 ensuite
Entire Place • 4 bedrooms
3 bedroom cottage with private hot tub
Entire Place • 3 bedrooms
Open plan 2 bedroom cottage with hot tub
Entire Place • 2 bedrooms
Cosy 1 bedroom cottage with hot tub
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Thornhill (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Thornhill based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ross | 3 | $411,750 | 330 | 4.82/5.0 |
| Rebecca | 5 | $276,082 | 125 | 4.90/5.0 |
| Peter & Lynne | 3 | $68,513 | 242 | 4.97/5.0 |
| Claire | 1 | $54,272 | 7 | 5.00/5.0 |
| Elaine | 1 | $32,459 | 204 | 4.98/5.0 |
| Jennifer | 1 | $31,382 | 43 | 4.93/5.0 |
| Dave | 1 | $30,455 | 246 | 4.98/5.0 |
| Lauren | 1 | $26,651 | 211 | 4.97/5.0 |
| Katrina | 1 | $26,239 | 70 | 4.89/5.0 |
| Sally | 1 | $26,238 | 110 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Thornhill.
Dive Deeper: Advanced Thornhill STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Thornhill. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsThornhill Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Thornhill
- The Thornhill Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.8% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Thornhill, House properties are the most common (82.8%), reflecting the local real estate landscape.
- Houses represent a significant 82.8% portion, catering likely to families or larger groups.
- The presence of 6.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo (combined 3.4%) offer potential for unique stay experiences.
Thornhill Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Thornhill
- The dominant room capacity in Thornhill is 1 bedroom listings, making up 31% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.6% of the active Airbnb listings in Thornhill, indicating a high concentration in these sizes.
- A significant 31.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Thornhill.
Thornhill Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Thornhill
- The most common guest capacity trend in Thornhill vacation rentals is listings accommodating 2 guests (24.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Thornhill STR market, accounting for 44.8% of listings.
- 27.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Thornhill.
- On average, properties in Thornhill are equipped to host 3.7 guests.
Thornhill Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Thornhill
- The most common availability pattern in Thornhill falls within the 91-180 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 48.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Thornhill (41.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 55.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Thornhill Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
25% of total
2 Nights
13 listings
46.4% of total
3 Nights
3 listings
10.7% of total
4-6 Nights
2 listings
7.1% of total
30+ Nights
3 listings
10.7% of total
Key Insights
- The most prevalent minimum stay requirement in Thornhill is 2 Nights, adopted by 46.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.4%) of the Thornhill Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.7%) caters to monthly stays (30+ nights) in Thornhill, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 46.4% of Thornhill hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Thornhill.
Thornhill Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
12% of total
Flexible
10 listings
40% of total
Moderate
3 listings
12% of total
Firm
6 listings
24% of total
Strict
3 listings
12% of total
Cancellation Policy Insights for Thornhill
- The prevailing Airbnb cancellation policy trend in Thornhill is Flexible, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (52.0%) and stricter (36.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40% market standard in Thornhill.
- Using a Strict policy might deter some guests, as only 12% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Thornhill.
Thornhill STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Thornhill
- The overall average booking lead time for vacation rentals in Thornhill is 65 days.
- Guests book furthest in advance for stays during July (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 52 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (70 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Thornhill.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Thornhill averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Thornhill (2025)
Amenity Prevalence
Amenity Insights for Thornhill
- Essential amenities in Thornhill that guests expect include: Smoke alarm, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Thornhill: Smoke alarm, Heating, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Thornhill to stay competitive.
Thornhill Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Thornhill
- The typical guest profile for Airbnb in Thornhill consists of primarily domestic travelers (78%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 78.1% of guests.
- Key international markets include United Kingdom (78.1%) and United States (6.4%).
- Top languages spoken are English (67.2%) followed by French (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Glasgow.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Thornhill Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Fearnan | 19 | $6,440 | $421.92 | 53% |
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Bridge of Cally | 16 | $5,839 | $566.24 | 50% |
| Arrochar | 33 | $5,045 | $339.11 | 56% |
| Acharn | 10 | $4,813 | $278.43 | 57% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Croftamie | 19 | $4,609 | $267.39 | 52% |
| Carrick Castle | 11 | $4,591 | $586.01 | 42% |
| Casterton | 11 | $4,578 | $300.82 | 51% |