Kilmarnock Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Kilmarnock in 2025? Explore comprehensive Airbnb analytics for Kilmarnock, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Kilmarnock, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Kilmarnock, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kilmarnock Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kilmarnock Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kilmarnock (2025)
Understanding the monthly revenue variations for Airbnb listings in Kilmarnock is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kilmarnock is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kilmarnock across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,116+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,158 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,617 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $695, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kilmarnock
Kilmarnock Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kilmarnock STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kilmarnock:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kilmarnock
Average Daily Rate (ADR) Airbnb Trends in Kilmarnock (2025)
Effective short term rental pricing strategy in Kilmarnock involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kilmarnock typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $276+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
- Typical properties (Median) charge around $127 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Kilmarnock
Get Live Kilmarnock Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Kilmarnock (2025)
Peak Season (August, July, October)
- Revenue averages $3,270 per month
- Occupancy rates average 50.5%
- Daily rates average $197
Shoulder Season
- Revenue averages $2,230 per month
- Occupancy maintains around 39.0%
- Daily rates hold near $211
Low Season (February, March, December)
- Revenue drops to average $1,564 per month
- Occupancy decreases to average 32.1%
- Daily rates adjust to average $218
Seasonality Insights for Kilmarnock
- The Airbnb seasonality in Kilmarnock shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kilmarnock's highest earning potential, with monthly revenues capable of climbing to $3,743, occupancy reaching a high of 58.6%, and ADRs peaking at $247.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,517, occupancy could drop to 27.5%, and ADRs may adjust down to $183.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kilmarnock.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kilmarnock seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kilmarnock (2025)
Exploring the top neighborhoods for short-term rentals in Kilmarnock? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kilmarnock Town Centre | Kilmarnock's bustling town centre filled with shops, restaurants, and cultural spots. A prime area for visitors interested in local history and community. | Kilmarnock Cross, The Dick Institute, Kilmarnock Water, The Palace Theatre, Dean Castle Country Park |
| Caprington | A suburban area offering spacious accommodations and a peaceful environment. Ideal for families and those looking for a quiet stay while still close to the action. | Caprington Castle, craigie nature park, Kilmarnock Golf Club |
| LongPark | A residential area well-connected to Kilmarnock's amenities. Great for longer stays with access to parks and local markets. | Longpark Recreation Grounds, Local shops, Parks and playgrounds |
| Kilmaurs | A quaint village on the outskirts of Kilmarnock, perfect for those seeking a tranquil escape. Great for walking and exploring local Scottish culture. | Kilmaurs Castle, Local cafes, Village shops |
| Hurlford | A nearby village that attracts visitors looking to explore the surrounding countryside while being a short distance from Kilmarnock. | Hurlford Park, Local walking trails, Sports facilities |
| Stewarton | A charming town known for its rich history and access to beautiful landscapes. Ideal for tourists interested in exploring Ayrshire. | Stewarton Parish Church, Local shops, Walking routes |
| East Ayrshire | Scenic area featuring beautiful countryside and historic landmarks. A great base for discovering the wider Ayrshire region. | Ayrshire Coastal Path, Local distilleries, Historical sites |
| Mauchline | Rich in history and famous for its connections to Robert Burns. Perfect for cultural tourism and a peaceful retreat. | Burns Monument, Mauchline Castle, Local museums |
Understanding Airbnb License Requirements & STR Laws in Kilmarnock (2025)
With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Kilmarnock. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kilmarnock to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 13% licensed listings)
Top Performing Airbnb Properties in Kilmarnock (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kilmarnockbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Royal Troon Accommodation 2024
Entire Place • 4 bedrooms
London Gate No1 - Donnini Apartments
Entire Place • 2 bedrooms
Ayrshire Spacious Family Home
Entire Place • 4 bedrooms
Walker Suite No54 - Donnini Apartments
Entire Place • 2 bedrooms
The Station Apartment (Stylish and Central)
Entire Place • 2 bedrooms
Walker Suite No60 - Donnini Apartments
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kilmarnock (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kilmarnock based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Amy | 7 | $158,378 | 90 | 4.38/5.0 |
| Host #68979556 | 1 | $82,855 | 0 | N/A/5.0 |
| Emma | 1 | $52,704 | 14 | 5.00/5.0 |
| Robbie | 3 | $37,679 | 59 | 4.71/5.0 |
| Mandy | 1 | $24,246 | 88 | 4.74/5.0 |
| Fiona | 1 | $22,433 | 35 | 4.97/5.0 |
| Gavin | 1 | $20,084 | 78 | 4.81/5.0 |
| Gemma | 1 | $19,322 | 3 | 5.00/5.0 |
| James | 3 | $16,788 | 145 | 4.68/5.0 |
| Sarah | 1 | $16,517 | 15 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kilmarnock.
Dive Deeper: Advanced Kilmarnock STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kilmarnock. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKilmarnock Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kilmarnock
- The Kilmarnock Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 73.3% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kilmarnock, House properties are the most common (46.7%), reflecting the local real estate landscape.
- Houses represent a significant 46.7% portion, catering likely to families or larger groups.
- The presence of 6.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Kilmarnock Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kilmarnock
- The dominant room capacity in Kilmarnock is 2 bedrooms listings, making up 36.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 63.4% of the active Airbnb listings in Kilmarnock, indicating a high concentration in these sizes.
- A significant 23.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kilmarnock.
Kilmarnock Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kilmarnock
- The most common guest capacity trend in Kilmarnock vacation rentals is listings accommodating 4 guests (30%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Kilmarnock STR market, accounting for 50.0% of listings.
- 13.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kilmarnock.
- On average, properties in Kilmarnock are equipped to host 3.2 guests.
Kilmarnock Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kilmarnock
- The most common availability pattern in Kilmarnock falls within the 271-366 days range, representing 60% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Kilmarnock (30%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kilmarnock Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
23.3% of total
2 Nights
10 listings
33.3% of total
3 Nights
5 listings
16.7% of total
4-6 Nights
5 listings
16.7% of total
7-29 Nights
2 listings
6.7% of total
30+ Nights
1 listings
3.3% of total
Key Insights
- The most prevalent minimum stay requirement in Kilmarnock is 2 Nights, adopted by 33.3% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 33.3% of Kilmarnock hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.3% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kilmarnock.
Kilmarnock Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
13 listings
52% of total
Moderate
8 listings
32% of total
Strict
4 listings
16% of total
Cancellation Policy Insights for Kilmarnock
- The prevailing Airbnb cancellation policy trend in Kilmarnock is Flexible, used by 52% of listings.
- The market strongly favors guest-friendly terms, with 84.0% of listings offering Flexible or Moderate policies. This suggests guests in Kilmarnock may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52% market standard in Kilmarnock.
- Given the high prevalence of Flexible policies (52%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Kilmarnock.
Kilmarnock STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kilmarnock
- The overall average booking lead time for vacation rentals in Kilmarnock is 54 days.
- Guests book furthest in advance for stays during July (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Spring (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Kilmarnock.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Kilmarnock averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kilmarnock (2025)
Amenity Prevalence
Amenity Insights for Kilmarnock
- Essential amenities in Kilmarnock that guests expect include: Smoke alarm, Wifi, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kilmarnock: Smoke alarm, Wifi, TV, Heating.
- Prioritize adding missing essentials: TV, Heating.
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kilmarnock to stay competitive.
Kilmarnock Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kilmarnock
- The typical guest profile for Airbnb in Kilmarnock consists of a mix of domestic (56%) and international guests, often arriving from nearby London, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 56.3% of guests.
- Key international markets include United Kingdom (56.3%) and United States (10.9%).
- Top languages spoken are English (57.8%) followed by Spanish (11.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kilmarnock Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 12 | $7,453 | $902.96 | 42% |
| Fearnan | 21 | $5,801 | $443.48 | 48% |
| Bridge of Cally | 16 | $5,319 | $585.48 | 49% |
| Larbert | 10 | $5,113 | $294.11 | 65% |
| Acharn | 10 | $4,982 | $281.08 | 61% |
| Gorebridge | 16 | $4,975 | $441.17 | 43% |
| Glenachulish | 33 | $4,828 | $434.35 | 44% |
| Arrochar | 34 | $4,665 | $343.48 | 53% |
| Kenmore | 10 | $4,452 | $435.00 | 42% |
| Gartocharn | 15 | $4,369 | $364.72 | 48% |