Kelso Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Kelso in 2025? Explore comprehensive Airbnb analytics for Kelso, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Kelso, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Kelso, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kelso Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kelso Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kelso (2025)
Understanding the monthly revenue variations for Airbnb listings in Kelso is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kelso is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kelso across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,276+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,288 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,581 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,029, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kelso
Kelso Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kelso STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kelso:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kelso
Average Daily Rate (ADR) Airbnb Trends in Kelso (2025)
Effective short term rental pricing strategy in Kelso involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kelso typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $352+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $237 or more.
- Typical properties (Median) charge around $148 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Kelso
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Airbnb Seasonality Analysis & Trends in Kelso (2025)
Peak Season (August, July, June)
- Revenue averages $2,459 per month
- Occupancy rates average 54.7%
- Daily rates average $203
Shoulder Season
- Revenue averages $1,803 per month
- Occupancy maintains around 41.3%
- Daily rates hold near $217
Low Season (January, February, November)
- Revenue drops to average $1,260 per month
- Occupancy decreases to average 28.3%
- Daily rates adjust to average $211
Seasonality Insights for Kelso
- The Airbnb seasonality in Kelso shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kelso's highest earning potential, with monthly revenues capable of climbing to $2,833, occupancy reaching a high of 57.6%, and ADRs peaking at $243.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,145, occupancy could drop to 21.1%, and ADRs may adjust down to $200.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kelso.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kelso seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kelso (2025)
Exploring the top neighborhoods for short-term rentals in Kelso? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kelso Town Centre | The historical centre of Kelso, known for its beautiful architecture and charming streets. Popular with visitors looking to explore the town's rich heritage and local shops. | Kelso Abbey, Floors Castle, River Tweed, Kelso Racecourse, The Square |
| Floors Castle Grounds | Set around the stunning Floors Castle, this area is great for nature lovers and those looking for a tranquil retreat while still being close to the town's amenities. | Floors Castle, Gardens, Charles Jencks Garden, River Tweed |
| Roxburghe Hotel & Golf Course | A luxurious area that attracts golfing enthusiasts and those seeking a high-end stay amidst beautiful countryside, with a focus on relaxation and leisure activities. | Roxburghe Golf Course, Spa Facilities, Nature Walks |
| Kelso Rugby Club Area | Ideal for sports fans, especially during the rugby season, attracting visitors coming for matches and events in the area. | Kelso Rugby Club Matches, Local Sports Events, Community Activities |
| Broomlands | A quieter residential area, perfect for families and longer stays, accessible to parks and local schools, appealing to visitors looking for a home-like environment. | Local Parks, Family-friendly Amenities, School Proximity |
| Horse Racing Circuit | Attracts visitors for events and races, suitable for those looking to be close to the excitement of horse racing in the area. | Kelso Racecourse Events, Local Betting Shops, Social Gatherings |
| St. Andrew's Square | A vibrant area known for its community events and heritage, popular with visitors interested in local culture and community activities. | Monthly Markets, Community Events, Artisan Shops |
| Northeast Kelso | This area offers a more suburban feel, appealing to those looking for scenic views and outdoor activities, popular with nature lovers. | River Tweed Walks, Outdoor Recreation, Local Wildlife |
Understanding Airbnb License Requirements & STR Laws in Kelso (2025)
With 16% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Kelso. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kelso to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 16% licensed listings)
Top Performing Airbnb Properties in Kelso (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kelsobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Coledale Stables
Entire Place • 4 bedrooms
Kelso East Wing Maxwell Place ideal for 1-4, max 6
Entire Place • 3 bedrooms
Home in Kelso, Scottish Borders
Entire Place • 2 bedrooms
Kelso West Wing Maxwell Place ideal for 1-4 max 6
Entire Place • 3 bedrooms
Spacious Four Bedroom Flat
Entire Place • 4 bedrooms
Apothecary House on Kelso Square
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kelso (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kelso based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 6 | $117,216 | 193 | 4.88/5.0 |
| Crabtree & Crabtree | 2 | $39,726 | 7 | 5.00/5.0 |
| Alister | 1 | $30,724 | 32 | 4.94/5.0 |
| James | 2 | $29,281 | 42 | 4.27/5.0 |
| Bianca | 1 | $25,681 | 60 | 4.83/5.0 |
| Rachel | 1 | $23,671 | 262 | 4.92/5.0 |
| Jack | 1 | $23,482 | 15 | 4.87/5.0 |
| Paul | 1 | $22,966 | 11 | 5.00/5.0 |
| Ken | 1 | $22,161 | 121 | 4.84/5.0 |
| David | 1 | $21,148 | 69 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kelso.
Dive Deeper: Advanced Kelso STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kelso. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKelso Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kelso
- The Kelso Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.1% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kelso, Apartment/Condo properties are the most common (48.4%), reflecting the local real estate landscape.
- Houses represent a significant 32.3% portion, catering likely to families or larger groups.
- The presence of 9.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 3.2%) offer potential for unique stay experiences.
Kelso Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kelso
- The dominant room capacity in Kelso is 1 bedroom listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.3% of the active Airbnb listings in Kelso, indicating a high concentration in these sizes.
- A significant 35.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Kelso.
Kelso Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kelso
- The most common guest capacity trend in Kelso vacation rentals is listings accommodating 2 guests (35.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Kelso STR market, accounting for 61.3% of listings.
- 25.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kelso.
- On average, properties in Kelso are equipped to host 4.0 guests.
Kelso Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kelso
- The most common availability pattern in Kelso falls within the 181-270 days range, representing 54.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kelso (51.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kelso Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
22.6% of total
2 Nights
13 listings
41.9% of total
3 Nights
4 listings
12.9% of total
30+ Nights
7 listings
22.6% of total
Key Insights
- The most prevalent minimum stay requirement in Kelso is 2 Nights, adopted by 41.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.5%) of the Kelso Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.6%) caters to monthly stays (30+ nights) in Kelso, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.9% of Kelso hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kelso.
Kelso Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
7.1% of total
Flexible
6 listings
21.4% of total
Moderate
13 listings
46.4% of total
Firm
5 listings
17.9% of total
Strict
2 listings
7.1% of total
Cancellation Policy Insights for Kelso
- The prevailing Airbnb cancellation policy trend in Kelso is Moderate, used by 46.4% of listings.
- There's a relatively balanced mix between guest-friendly (67.8%) and stricter (25.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.4% market standard in Kelso.
- Using a Strict policy might deter some guests, as only 7.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Kelso.
Kelso STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kelso
- The overall average booking lead time for vacation rentals in Kelso is 74 days.
- Guests book furthest in advance for stays during May (average 136 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (77 days avg.) sees the longest lead times, while Winter (64 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Kelso.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 136 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Kelso averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kelso (2025)
Amenity Prevalence
Amenity Insights for Kelso
- Essential amenities in Kelso that guests expect include: Smoke alarm, Wifi, TV, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Refrigerator, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kelso: Smoke alarm, Wifi, TV, Heating, Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Dishes and silverware or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kelso to stay competitive.
Kelso Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kelso
- The typical guest profile for Airbnb in Kelso consists of primarily domestic travelers (84%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 84.1% of guests.
- Key international markets include United Kingdom (84.1%) and Australia (4.5%).
- Top languages spoken are English (73.5%) followed by German (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Scotland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kelso Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bridge of Cally | 16 | $5,319 | $585.48 | 49% |
| Larbert | 10 | $5,113 | $294.11 | 65% |
| Grinton | 13 | $5,067 | $361.00 | 51% |
| Gorebridge | 16 | $4,975 | $441.17 | 43% |
| Crosthwaite | 11 | $4,760 | $392.99 | 54% |
| Cark | 13 | $4,492 | $861.23 | 28% |
| Kenmore | 10 | $4,452 | $435.00 | 42% |
| Leuchars | 16 | $4,154 | $412.62 | 43% |
| Bishop Monkton | 12 | $4,137 | $340.57 | 48% |
| Waverton | 17 | $4,122 | $465.29 | 31% |