Invermoriston Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Invermoriston in 2025? Explore comprehensive Airbnb analytics for Invermoriston, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Invermoriston, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Invermoriston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Invermoriston Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Invermoriston Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Invermoriston (2025)
Understanding the monthly revenue variations for Airbnb listings in Invermoriston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Invermoriston is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Invermoriston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,680+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,020 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,800 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,676, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Invermoriston
Invermoriston Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Invermoriston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Invermoriston:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Invermoriston
Average Daily Rate (ADR) Airbnb Trends in Invermoriston (2025)
Effective short term rental pricing strategy in Invermoriston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Invermoriston typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $583+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $376 or more.
- Typical properties (Median) charge around $191 per night.
- Entry-level properties (Bottom 25%) earn around $140 per night.
Average Daily Rate (ADR) Trend by Month in Invermoriston
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Airbnb Seasonality Analysis & Trends in Invermoriston (2025)
Peak Season (August, July, September)
- Revenue averages $7,113 per month
- Occupancy rates average 69.3%
- Daily rates average $384
Shoulder Season
- Revenue averages $3,479 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $341
Low Season (February, March, April)
- Revenue drops to average $1,390 per month
- Occupancy decreases to average 28.7%
- Daily rates adjust to average $342
Seasonality Insights for Invermoriston
- The Airbnb seasonality in Invermoriston shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Invermoriston's highest earning potential, with monthly revenues capable of climbing to $8,420, occupancy reaching a high of 69.8%, and ADRs peaking at $417.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $988, occupancy could drop to 20.9%, and ADRs may adjust down to $314.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Invermoriston.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Invermoriston seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Invermoriston (2025)
Exploring the top neighborhoods for short-term rentals in Invermoriston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Loch Ness | Famous worldwide for the legend of Nessie, Loch Ness is a prime tourist destination for those seeking scenic beauty and folklore. Visitors enjoy boat tours, hiking, and the stunning landscapes. | Loch Ness Monster Exhibitions, Urquhart Castle, The Great Glen Way, Fort Augustus, Loch Ness Centre and Exhibition |
| Invermoriston Falls | A picturesque spot known for its beautiful waterfall and peaceful surroundings. Ideal for those looking to enjoy nature and tranquility in the Scottish Highlands. | Invermoriston Falls, The Old Ruins, Loch Ness Shores, The Highland Way, Nature trails and walks |
| Fort Augustus | A charming village at the south end of Loch Ness, well-known for its canals and views of the loch. A great base for exploring the region and hiking. | Caledonian Canal, Fort Augustus Abbey, The Clansman Centre, Loch Ness cruises, Local shops and restaurants |
| Drumnadrochit | Another highly visited village by Loch Ness, offering various attractions related to the Loch Ness monster and great hiking options. Perfect for families and adventure-seekers. | Urquhart Castle, Nessie Hunter Boat Tours, Loch Ness 2000 Exhibition Centre, Nearby hiking trails, Great Glen Way |
| Inverness | The capital of the Highlands, Inverness provides a vibrant city atmosphere with historical sites, shopping, and easy access to Loch Ness. Ideal for guests looking for city amenities close to nature. | Inverness Castle, Culloden Battlefield, Victorian Market, River Ness walks, Inverness Museum and Art Gallery |
| Glenmoriston | A small, charming village surrounded by mountains and wilderness, great for nature lovers looking to escape the hustle and bustle and enjoy local wildlife. | Glenmoriston Forest, River Moriston, Hiking trails, Wildlife observation, Stunning Highland views |
| Foyers | A scenic village located on the eastern shore of Loch Ness, known for its beautiful waterfalls and outdoor activities. Ideal for eco-tourists and those seeking adventure. | Foyers Waterfall, Loch Ness walks, Biking trails, Local pubs and cafés, Stunning views of Loch Ness |
| Balnain | A quiet Highland village offering a peaceful retreat and proximity to nature. Ideal for those wanting to relax while still being close to Loch Ness and hiking options. | Caves of Balnain, Local nature trails, Community events, Scenic Highland views, Nearby woods for walking |
Understanding Airbnb License Requirements & STR Laws in Invermoriston (2025)
With 28% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Invermoriston. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Invermoriston to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 28% licensed listings)
Top Performing Airbnb Properties in Invermoriston (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Invermoristonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Romantic Bothy by Interhome
Entire Place • N/A
Farmburn Bothy by Interhome
Entire Place • 3 bedrooms
Charming Loch Ness Cottage with partial loch view
Entire Place • 2 bedrooms
Idyllic Loch Ness Mountain Cottage
Entire Place • 2 bedrooms
Farmburn by Interhome
Entire Place • 3 bedrooms
Loch Ness Granary by Interhome
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Invermoriston (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Invermoriston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Thomas | 4 | $249,430 | 28 | 4.93/5.0 |
| Paul | 3 | $139,192 | 300 | 4.88/5.0 |
| Marion | 2 | $41,083 | 69 | 4.95/5.0 |
| Paula And Tom | 2 | $39,558 | 148 | 4.93/5.0 |
| Thomas | 1 | $29,463 | 94 | 4.99/5.0 |
| Stephen John | 1 | $27,069 | 35 | 4.80/5.0 |
| Nicky | 1 | $25,210 | 39 | 4.95/5.0 |
| LuxuryCottages.Com | 1 | $25,032 | 8 | 5.00/5.0 |
| Rosemary | 1 | $14,103 | 12 | 4.92/5.0 |
| Hayley | 2 | $13,507 | 32 | 4.54/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Invermoriston.
Dive Deeper: Advanced Invermoriston STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Invermoriston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsInvermoriston Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Invermoriston
- The Invermoriston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.9% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Invermoriston, House properties are the most common (38.9%), reflecting the local real estate landscape.
- Houses represent a significant 38.9% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Invermoriston Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Invermoriston
- The dominant room capacity in Invermoriston is 2 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.7% of the active Airbnb listings in Invermoriston, indicating a high concentration in these sizes.
Invermoriston Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Invermoriston
- The most common guest capacity trend in Invermoriston vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Invermoriston STR market, accounting for 61.1% of listings.
- 27.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Invermoriston.
- On average, properties in Invermoriston are equipped to host 3.8 guests.
Invermoriston Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Invermoriston
- The most common availability pattern in Invermoriston falls within the 181-270 days range, representing 38.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Invermoriston (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Invermoriston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
27.8% of total
2 Nights
1 listings
5.6% of total
3 Nights
2 listings
11.1% of total
4-6 Nights
2 listings
11.1% of total
30+ Nights
8 listings
44.4% of total
Key Insights
- The most prevalent minimum stay requirement in Invermoriston is 30+ Nights, adopted by 44.4% of listings. This highlights the market's preference for longer commitments.
- A significant segment (44.4%) caters to monthly stays (30+ nights) in Invermoriston, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 44.4% of Invermoriston hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 44.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Invermoriston.
Invermoriston Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
5.6% of total
Flexible
3 listings
16.7% of total
Moderate
1 listings
5.6% of total
Firm
9 listings
50% of total
Strict
4 listings
22.2% of total
Cancellation Policy Insights for Invermoriston
- The prevailing Airbnb cancellation policy trend in Invermoriston is Firm, used by 50% of listings.
- A majority (72.2%) of hosts in Invermoriston utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 50% market standard in Invermoriston.
- Regularly review your cancellation policy against competitors and market demand shifts in Invermoriston.
Invermoriston STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Invermoriston
- The overall average booking lead time for vacation rentals in Invermoriston is 83 days.
- Guests book furthest in advance for stays during April (average 131 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (112 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (83 days) as a baseline for your pricing and availability strategy in Invermoriston.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 112 days) to capture early planners.
- Monitor your own booking lead times against these Invermoriston averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Invermoriston (2025)
Amenity Prevalence
Amenity Insights for Invermoriston
- Essential amenities in Invermoriston that guests expect include: Hot water. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Wifi, Bed linens are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Invermoriston: Hot water.
- Consider adding popular differentiators like Heating or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Invermoriston to stay competitive.
Invermoriston Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Invermoriston
- The typical guest profile for Airbnb in Invermoriston consists of a mix of domestic (56%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 56.0% of guests.
- Key international markets include United Kingdom (56%) and United States (16%).
- Top languages spoken are English (63.2%) followed by French (13.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Invermoriston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| North Kessock | 10 | $7,032 | $484.62 | 54% |
| Bridge of Cally | 15 | $6,957 | $593.78 | 49% |
| Ardlui | 10 | $6,648 | $721.02 | 30% |
| Larbert | 10 | $5,909 | $339.28 | 56% |
| Foyers | 19 | $5,560 | $360.96 | 53% |
| Kirkhill | 11 | $5,412 | $793.66 | 42% |
| Fearnan | 20 | $5,409 | $451.46 | 45% |
| Camuscross | 13 | $5,289 | $357.19 | 59% |
| Gartocharn | 16 | $5,255 | $454.94 | 47% |
| Insh | 13 | $4,976 | $305.02 | 59% |