Brora Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Scotland, United Kingdom
Is Airbnb profitable in Brora in 2025? Explore comprehensive Airbnb analytics for Brora, Scotland, United Kingdom to uncover income potential. This 2025 STR market report for Brora, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Brora, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Brora Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Brora Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Brora (2025)
Understanding the monthly revenue variations for Airbnb listings in Brora is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Brora is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Brora across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,864+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,438 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,163 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,271, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Brora
Brora Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Brora STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Brora:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Brora
Average Daily Rate (ADR) Airbnb Trends in Brora (2025)
Effective short term rental pricing strategy in Brora involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Brora typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $275+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $198 or more.
- Typical properties (Median) charge around $126 per night.
- Entry-level properties (Bottom 25%) earn around $104 per night.
Average Daily Rate (ADR) Trend by Month in Brora
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Airbnb Seasonality Analysis & Trends in Brora (2025)
Peak Season (August, May, July)
- Revenue averages $3,438 per month
- Occupancy rates average 67.5%
- Daily rates average $171
Shoulder Season
- Revenue averages $2,678 per month
- Occupancy maintains around 50.5%
- Daily rates hold near $166
Low Season (January, March, December)
- Revenue drops to average $2,113 per month
- Occupancy decreases to average 35.7%
- Daily rates adjust to average $169
Seasonality Insights for Brora
- The Airbnb seasonality in Brora shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Brora's highest earning potential, with monthly revenues capable of climbing to $3,863, occupancy reaching a high of 75.4%, and ADRs peaking at $175.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,910, occupancy could drop to 33.4%, and ADRs may adjust down to $160.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Brora.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Brora seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Brora (2025)
Exploring the top neighborhoods for short-term rentals in Brora? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Brora Beach | Beautiful sandy beach with stunning natural scenery, perfect for beachgoers and family vacations. Attracts visitors during the summer months for its coastal activities and relaxation. | Brora Beach, East Sutherland, Brora Golf Club, Brora Heritage Centre, Timespan Museum and Arts Centre |
| Brora Village | Charming village atmosphere with local shops, eateries, and traditional Scottish hospitality. Great for those looking to experience local culture and history. | Brora Village, Local pubs, Brora Distillery, Nature trails, Fishing opportunities |
| Dunrobin Castle | Historic landmark and castle featuring beautiful gardens and stunning architecture. Draws tourists interested in Scottish history and heritage. | Dunrobin Castle, Castle Gardens, Falconry displays, Museum, Nearby beaches |
| Sutherland | Scenic area known for its rugged landscapes and natural beauty. Popular with outdoor enthusiasts and those seeking peace and tranquility. | Sutherland hills, Hiking trails, Wildlife watching, Fishing spots, Scenic drives |
| Golspie | Nearby coastal village with a range of amenities and close to the iconic Dunrobin Castle. Great for tourists looking for a blend of history and coastal activities. | Golspie Beach, The Big Burn, History of Golspie, Fishing opportunities, Nearby hiking |
| Loch Brora | A serene freshwater loch known for its fishing and wildlife. Attracts nature lovers and those seeking a quiet getaway. | Loch Brora, Fishing spots, Wildlife observation, Walking trails, Scenic views |
| Clynelish Distillery | Famous whisky distillery offering tours and tastings, attractive to whisky enthusiasts. A unique experience for visitors interested in Scottish whisky. | Clynelish Distillery, Distillery tours, Whisky tasting, Local shops, Scenic views |
| Highlands | The broader highland area surrounding Brora offers a mix of stunning landscapes, outdoor adventures, and rich cultural experiences. Perfect for travelers looking to explore the highlands. | Highland mountains, Hiking and outdoor sports, Local cultural festivals, Rural villages, Wildlife parks |
Understanding Airbnb License Requirements & STR Laws in Brora (2025)
While Brora, Scotland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Brora to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Brora (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Brorabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
North Coast 500 Pods Brora - Luxury Glamping Suite
Entire Place • 1 bedroom
North Coast 500 Pods - Brora (No Dogs)
Entire Place • 1 bedroom
Newly renovated comfortable bungalow - Brora
Entire Place • 1 bedroom
Beach Croft
Entire Place • 2 bedrooms
North Coast 500 Pods - Brora (Dogs Welcome)
Entire Place • 1 bedroom
Great Holiday Home in the Heart of Brora
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Brora (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Brora based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Calum | 3 | $163,950 | 32 | 4.91/5.0 |
| Host #222202509 | 4 | $71,889 | 1 | 0.00/5.0 |
| Victoria | 3 | $34,898 | 486 | 4.97/5.0 |
| Eilidh | 1 | $34,097 | 111 | 4.99/5.0 |
| Annette | 1 | $26,457 | 94 | 4.86/5.0 |
| Host #241680676 | 1 | $25,799 | 324 | 4.96/5.0 |
| Alice & Paul | 1 | $23,361 | 39 | 4.77/5.0 |
| Laurence | 1 | $21,478 | 65 | 4.94/5.0 |
| Sarah | 1 | $20,522 | 430 | 4.96/5.0 |
| Simon | 1 | $19,244 | 6 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Brora.
Dive Deeper: Advanced Brora STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Brora. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBrora Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Brora
- The Brora Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.4% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Brora, House properties are the most common (68.2%), reflecting the local real estate landscape.
- Houses represent a significant 68.2% portion, catering likely to families or larger groups.
- The presence of 13.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Brora Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Brora
- The dominant room capacity in Brora is 2 bedrooms listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 72.7% of the active Airbnb listings in Brora, indicating a high concentration in these sizes.
- A significant 36.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Brora.
Brora Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Brora
- The most common guest capacity trend in Brora vacation rentals is listings accommodating 4 guests (45.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Brora STR market, accounting for 63.7% of listings.
- 22.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Brora.
- On average, properties in Brora are equipped to host 3.9 guests.
Brora Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Brora
- The most common availability pattern in Brora falls within the 181-270 days range, representing 59.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Brora (59.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Brora Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
55% of total
2 Nights
3 listings
15% of total
3 Nights
3 listings
15% of total
4-6 Nights
1 listings
5% of total
7-29 Nights
1 listings
5% of total
30+ Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Brora is 1 Night, adopted by 55% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.0%) of the Brora Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 55% of Brora hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Brora.
Brora Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
5.3% of total
Flexible
7 listings
36.8% of total
Moderate
7 listings
36.8% of total
Firm
1 listings
5.3% of total
Strict
3 listings
15.8% of total
Cancellation Policy Insights for Brora
- The prevailing Airbnb cancellation policy trend in Brora is Flexible, used by 36.8% of listings.
- The market strongly favors guest-friendly terms, with 73.6% of listings offering Flexible or Moderate policies. This suggests guests in Brora may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 36.8% market standard in Brora.
- Regularly review your cancellation policy against competitors and market demand shifts in Brora.
Brora STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Brora
- The overall average booking lead time for vacation rentals in Brora is 78 days.
- Guests book furthest in advance for stays during June (average 126 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (107 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Brora.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Brora averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Brora (2025)
Amenity Prevalence
Amenity Insights for Brora
- Essential amenities in Brora that guests expect include: Wifi, TV, Smoke alarm, Heating, Essentials, Hangers, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Kitchen, Private entrance are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Brora: Wifi, TV, Smoke alarm, Heating, Essentials, Hangers, Free parking on premises.
- Prioritize adding missing essentials: Heating, Essentials, Hangers, Free parking on premises.
- Consider adding popular differentiators like Fire extinguisher or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Brora to stay competitive.
Brora Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Brora
- The typical guest profile for Airbnb in Brora consists of primarily domestic travelers (69%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 68.8% of guests.
- Key international markets include United Kingdom (68.8%) and United States (13.4%).
- Top languages spoken are English (58.8%) followed by French (9.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Edinburgh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Brora Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kirkhill | 10 | $5,719 | $700.26 | 44% |
| North Kessock | 10 | $5,421 | $380.62 | 58% |
| Foyers | 14 | $5,076 | $274.52 | 64% |
| Whitebridge | 10 | $4,907 | $417.35 | 42% |
| Insh | 14 | $4,473 | $289.96 | 63% |
| Nethy Bridge | 49 | $3,742 | $259.42 | 52% |
| Muir of Ord | 14 | $3,694 | $378.82 | 56% |
| Fochabers | 14 | $3,540 | $310.94 | 48% |
| Fort Augustus | 146 | $3,432 | $354.72 | 42% |
| Dulnain Bridge | 16 | $3,431 | $305.50 | 44% |