Belfast Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Belfast in 2025? Explore comprehensive Airbnb analytics for Belfast, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Belfast, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 1,506 active listings.
Whether you're considering an Airbnb investment in Belfast, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Belfast Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Belfast Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Belfast (2025)
Understanding the monthly revenue variations for Airbnb listings in Belfast is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Belfast is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Belfast across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,624+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,098 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,841 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $945, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Belfast
Belfast Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Belfast STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Belfast:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Belfast
Average Daily Rate (ADR) Airbnb Trends in Belfast (2025)
Effective short term rental pricing strategy in Belfast involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Belfast typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $279+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $201 or more.
- Typical properties (Median) charge around $141 per night.
- Entry-level properties (Bottom 25%) earn around $85 per night.
Average Daily Rate (ADR) Trend by Month in Belfast
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Airbnb Seasonality Analysis & Trends in Belfast (2025)
Peak Season (August, July, September)
- Revenue averages $2,875 per month
- Occupancy rates average 58.1%
- Daily rates average $149
Shoulder Season
- Revenue averages $2,272 per month
- Occupancy maintains around 44.7%
- Daily rates hold near $165
Low Season (January, February, November)
- Revenue drops to average $1,735 per month
- Occupancy decreases to average 37.3%
- Daily rates adjust to average $157
Seasonality Insights for Belfast
- The Airbnb seasonality in Belfast shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Belfast's highest earning potential, with monthly revenues capable of climbing to $3,288, occupancy reaching a high of 62.8%, and ADRs peaking at $197.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,581, occupancy could drop to 31.9%, and ADRs may adjust down to $142.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Belfast.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Belfast seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Belfast (2025)
Exploring the top neighborhoods for short-term rentals in Belfast? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The heart of Belfast, bustling with shops, restaurants, and attractions. Ideal for tourists wanting proximity to major sites and nightlife. | Titanic Belfast, City Hall, Victoria Square Shopping Centre, St. George's Market, The Ulster Museum |
| Queen's Quarter | Home to Queen's University and a vibrant cultural scene, this area attracts students and young professionals. Great for short-term rentals. | Queen's University, Botanic Gardens, Lyric Theatre, Ulster Museum, Stranmillis Embankment |
| Titanic Quarter | A historic area transformed into a popular tourist spot, with a focus on the Titanic's legacy and modern developments. Attractive for those interested in history and architecture. | Titanic Belfast, SS Nomadic, W5 Interactive Discovery Centre, Odyssey Arena |
| Belfast Cathedral Quarter | Known for its vibrant arts scene, pubs, and nightlife. This area is alive with activity and attracts both locals and visitors. | St. Anne's Cathedral, The mac, Belfast Exposed, The Dirty Onion, The Sunflower Pub |
| Lisburn Road | A popular shopping street with cafes and boutiques, Lisburn Road is frequented by locals and offers a more relaxed atmosphere. It's desirable for visitors wanting a local feel. | Lisburn Road shops, Cafes, Restaurants, Victoria Park |
| Belfast Waterfront | A key location for events, concerts, and conferences. Great for business travelers and those interested in exploring the riverside. | Belfast Waterfront Hall, River Lagan, Belfast Eye, Nearby hotels |
| Woodvale | A residential area that is gaining popularity among tourists seeking a more local experience and good access to parks and recreation. | Woodvale Park, Local eateries, Community events |
| East Belfast | Known for its residential charm and attractions related to the Titanic, East Belfast has a unique character appealing to tourists interested in history and culture. | Titanic's birthplace site, Cregagh Glen, Bobby Sands mural, Local pubs |
Understanding Airbnb License Requirements & STR Laws in Belfast (2025)
While Belfast, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Belfast to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Belfast (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Belfastbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Muse - Luxury 5 Bedroom House
Entire Place • 5 bedrooms
5-bedroom apartment with river views - Goliath
Entire Place • 5 bedrooms
Charming City Center Period Property
Entire Place • 3 bedrooms
Luxury, Sleeps 6, City Centre
Entire Place • 2 bedrooms
Belfast City | Townhouse | Lisburn Road
Entire Place • 4 bedrooms
Belfast City Centre, Sleeps 6
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Belfast (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Belfast based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Central Belfast Apartments | 45 | $1,245,500 | 672 | 4.64/5.0 |
| Luxus | 20 | $1,146,569 | 750 | 4.72/5.0 |
| Ashleigh | 17 | $533,956 | 2378 | 4.82/5.0 |
| Andrew | 51 | $509,735 | 728 | 4.10/5.0 |
| Short Stay NI Ltd. | 9 | $464,034 | 192 | 4.79/5.0 |
| Castle Buildings | 9 | $456,292 | 273 | 4.86/5.0 |
| IStay | 20 | $425,607 | 325 | 4.68/5.0 |
| Belfast Quarters | 11 | $315,139 | 158 | 4.76/5.0 |
| Belfast City Breaks | 12 | $309,369 | 51 | 4.79/5.0 |
| David | 14 | $292,405 | 877 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Belfast.
Dive Deeper: Advanced Belfast STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Belfast. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBelfast Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Belfast
- The Belfast Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 1,506 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Belfast, Apartment/Condo properties are the most common (48.9%), reflecting the local real estate landscape.
- Houses represent a significant 46.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 4.6%) offer potential for unique stay experiences.
Belfast Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Belfast
- The dominant room capacity in Belfast is 2 bedrooms listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 62.6% of the active Airbnb listings in Belfast, indicating a high concentration in these sizes.
Belfast Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Belfast
- The most common guest capacity trend in Belfast vacation rentals is listings accommodating 4 guests (31.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Belfast STR market, accounting for 50.8% of listings.
- 18.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Belfast.
- On average, properties in Belfast are equipped to host 3.4 guests.
Belfast Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Belfast
- The most common availability pattern in Belfast falls within the 271-366 days range, representing 38.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Belfast (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Belfast Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
419 listings
28.9% of total
2 Nights
467 listings
32.2% of total
3 Nights
94 listings
6.5% of total
4-6 Nights
40 listings
2.8% of total
7-29 Nights
35 listings
2.4% of total
30+ Nights
394 listings
27.2% of total
Key Insights
- The most prevalent minimum stay requirement in Belfast is 2 Nights, adopted by 32.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.1%) of the Belfast Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (27.2%) caters to monthly stays (30+ nights) in Belfast, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.2% of Belfast hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 28.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 27.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Belfast.
Belfast Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
2 listings
0.1% of total
Super Strict 60 Days
18 listings
1.3% of total
Refundable
3 listings
0.2% of total
Non-refundable
3 listings
0.2% of total
Flexible
357 listings
25.5% of total
Moderate
509 listings
36.4% of total
Firm
199 listings
14.2% of total
Strict
308 listings
22% of total
Cancellation Policy Insights for Belfast
- The prevailing Airbnb cancellation policy trend in Belfast is Moderate, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (61.9%) and stricter (36.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.4% market standard in Belfast.
- Regularly review your cancellation policy against competitors and market demand shifts in Belfast.
Belfast STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Belfast
- The overall average booking lead time for vacation rentals in Belfast is 47 days.
- Guests book furthest in advance for stays during June (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Belfast.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Belfast averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Belfast (2025)
Amenity Prevalence
Amenity Insights for Belfast
- Essential amenities in Belfast that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Belfast: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Belfast to stay competitive.
Belfast Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Belfast
- The typical guest profile for Airbnb in Belfast consists of a mix of domestic (47%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 47.3% of guests.
- Key international markets include United Kingdom (47.3%) and United States (16.2%).
- Top languages spoken are English (59.7%) followed by French (8.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Belfast Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 12 | $7,453 | $902.96 | 42% |
| Bruichladdich | 17 | $4,221 | $299.64 | 58% |
| Isle of Man | 10 | $4,036 | $407.50 | 36% |
| Valley | 20 | $3,661 | $269.56 | 46% |
| Llanbedrgoch | 14 | $3,603 | $250.77 | 52% |
| Bontnewydd | 29 | $3,455 | $329.15 | 44% |
| Braichmelyn | 41 | $3,437 | $256.35 | 50% |
| Port Ellen | 32 | $3,433 | $190.30 | 66% |
| Langbank | 10 | $3,409 | $320.53 | 49% |
| Cardross | 10 | $3,379 | $284.25 | 44% |