Pembroke Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wales, United Kingdom
Is Airbnb profitable in Pembroke in 2025? Explore comprehensive Airbnb analytics for Pembroke, Wales, United Kingdom to uncover income potential. This 2025 STR market report for Pembroke, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 93 active listings.
Whether you're considering an Airbnb investment in Pembroke, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Pembroke Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Pembroke Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Pembroke (2025)
Understanding the monthly revenue variations for Airbnb listings in Pembroke is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Pembroke is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Pembroke across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,421+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,969 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,803 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $978, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Pembroke
Pembroke Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Pembroke STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Pembroke:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Pembroke
Average Daily Rate (ADR) Airbnb Trends in Pembroke (2025)
Effective short term rental pricing strategy in Pembroke involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Pembroke typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $404+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $246 or more.
- Typical properties (Median) charge around $153 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Pembroke
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Airbnb Seasonality Analysis & Trends in Pembroke (2025)
Peak Season (August, May, September)
- Revenue averages $3,422 per month
- Occupancy rates average 57.7%
- Daily rates average $216
Shoulder Season
- Revenue averages $2,585 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $215
Low Season (January, February, October)
- Revenue drops to average $1,875 per month
- Occupancy decreases to average 32.8%
- Daily rates adjust to average $210
Seasonality Insights for Pembroke
- The Airbnb seasonality in Pembroke shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Pembroke's highest earning potential, with monthly revenues capable of climbing to $3,895, occupancy reaching a high of 68.9%, and ADRs peaking at $242.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,642, occupancy could drop to 28.3%, and ADRs may adjust down to $203.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Pembroke.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Pembroke seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Pembroke (2025)
Exploring the top neighborhoods for short-term rentals in Pembroke? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tenby | A picturesque seaside town known for its stunning beaches, historic architecture, and vibrant culture. It attracts tourists seeking leisure and scenic views. | Tenby Harbour, Castle Beach, St. Catherine's Island, Tenby Museum and Art Gallery, Saundersfoot Beach |
| Pembroke Castle | One of the most important historical sites in Wales, attracting history enthusiasts and families. Offers a unique insight into medieval Welsh heritage. | Pembroke Castle, Mill Pond, Holyland Farm, St. Mary's Church, Folly Farm Adventure Park |
| Manorbier | Admired for its beautiful beach and the historic Manorbier Castle, this area is great for visitors who wish to explore coastal walks and nature. | Manorbier Castle, Manorbier Beach, Pembrokeshire Coast Path, St. James' Church, Manorbier Village |
| Carew | A charming village with a historic castle and scenic surroundings, perfect for travelers interested in outdoor activities and local attractions. | Carew Castle, Carew Tidal Mill, Carew Cheriton Control Tower, Cosheston Parish Church, Wildlife Trails |
| Saundersfoot | A popular coastal village known for its stunning beaches and lively harbor, ideal for those seeking a relaxing beach holiday. | Saundersfoot Beach, The Folly Farm Adventure Park, Saundersfoot Harbour, Gumfreston Waterfall, Coastal Path Walks |
| Castlemartin | An area with beautiful coastal scenery and wildlife, ideal for those looking to experience nature and escape the hustle and bustle. | Castlemartin Range, Pembrokeshire Coast National Park, Bosherton Lily Ponds, Freshwater East Beach, Local Hiking Paths |
| Narberth | A charming market town with a variety of independent shops and eateries, known for attracting foodies and those interested in local culture. | Narberth Castle, The Queens Hall, The Museum, Narberth Antique Shops, Local Farmers Market |
| Llawhaden | Known for its peaceful surroundings and the Llawhaden Castle, this area appeals to tourists looking for tranquility and exploration of the Welsh countryside. | Llawhaden Castle, Local Hiking Trails, St. Aidan's Church, Wildlife Areas, Pembrokeshire Country Park |
Understanding Airbnb License Requirements & STR Laws in Pembroke (2025)
While Pembroke, Wales, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Pembroke to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Pembroke (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Pembrokebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Old Brewery
Entire Place • 12 bedrooms
The Anchorage
Entire Place • 7 bedrooms
Blacksmith Cottage - Rated 5* by Visit Wales
Entire Place • 3 bedrooms
Stable Cottage-Rated 5 * by Visit Wales
Entire Place • 1 bedroom
Luxury Cottage Sleeps 8 Pembroke Wales
Entire Place • 3 bedrooms
Llwy Garu- house to sleep 10 people
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Pembroke (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Pembroke based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 5 | $434,122 | 20 | 4.90/5.0 |
| Nicholas | 2 | $159,830 | 41 | 4.98/5.0 |
| Ruth | 7 | $148,793 | 159 | 4.95/5.0 |
| Cherise | 12 | $75,838 | 86 | 4.57/5.0 |
| Catherine | 7 | $74,505 | 589 | 4.92/5.0 |
| Gordon | 2 | $57,375 | 111 | 4.92/5.0 |
| Chris | 2 | $52,254 | 82 | 4.83/5.0 |
| Peter | 2 | $48,681 | 269 | 4.96/5.0 |
| Nicky | 1 | $48,340 | 30 | 4.67/5.0 |
| Isaac | 1 | $47,317 | 103 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Pembroke.
Dive Deeper: Advanced Pembroke STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Pembroke. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPembroke Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Pembroke
- The Pembroke Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.5% of the 93 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Pembroke, House properties are the most common (51.6%), reflecting the local real estate landscape.
- Houses represent a significant 51.6% portion, catering likely to families or larger groups.
- Smaller segments like unique stays, hotel/boutique (combined 7.5%) offer potential for unique stay experiences.
Pembroke Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Pembroke
- The dominant room capacity in Pembroke is 1 bedroom listings, making up 35.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.5% of the active Airbnb listings in Pembroke, indicating a high concentration in these sizes.
- A significant 32.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Pembroke.
Pembroke Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Pembroke
- The most common guest capacity trend in Pembroke vacation rentals is listings accommodating 2 guests (29%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Pembroke STR market, accounting for 53.7% of listings.
- 25.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Pembroke.
- On average, properties in Pembroke are equipped to host 4.0 guests.
Pembroke Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Pembroke
- The most common availability pattern in Pembroke falls within the 271-366 days range, representing 46.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Pembroke (31.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Pembroke Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
13.3% of total
2 Nights
43 listings
47.8% of total
3 Nights
14 listings
15.6% of total
4-6 Nights
4 listings
4.4% of total
30+ Nights
17 listings
18.9% of total
Key Insights
- The most prevalent minimum stay requirement in Pembroke is 2 Nights, adopted by 47.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (61.1%) of the Pembroke Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.9%) caters to monthly stays (30+ nights) in Pembroke, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.8% of Pembroke hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 13.3% currently do.
- A 2-night minimum appears standard (47.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 18.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Pembroke.
Pembroke Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
1.1% of total
Super Strict 60 Days
9 listings
9.8% of total
Flexible
29 listings
31.5% of total
Moderate
39 listings
42.4% of total
Firm
6 listings
6.5% of total
Strict
8 listings
8.7% of total
Cancellation Policy Insights for Pembroke
- The prevailing Airbnb cancellation policy trend in Pembroke is Moderate, used by 42.4% of listings.
- The market strongly favors guest-friendly terms, with 73.9% of listings offering Flexible or Moderate policies. This suggests guests in Pembroke may expect booking flexibility.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.4% market standard in Pembroke.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Pembroke.
Pembroke STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Pembroke
- The overall average booking lead time for vacation rentals in Pembroke is 61 days.
- Guests book furthest in advance for stays during May (average 81 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (64 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Pembroke.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 81 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Pembroke averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Pembroke (2025)
Amenity data is currently unavailable for Pembroke.
Pembroke Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Pembroke
- The typical guest profile for Airbnb in Pembroke consists of primarily domestic travelers (84%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 83.8% of guests.
- Key international markets include United Kingdom (83.8%) and United States (2.5%).
- Top languages spoken are English (66.2%) followed by French (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Pembroke Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Angle | 12 | $5,573 | $425.74 | 46% |
| Llanrhidian | 14 | $5,389 | $353.04 | 58% |
| Crai | 32 | $4,387 | $501.90 | 39% |
| Dinas Powys | 10 | $4,011 | $296.35 | 48% |
| Trenance | 24 | $4,010 | $509.45 | 44% |
| Milverton | 11 | $3,978 | $342.64 | 41% |
| Southerndown | 14 | $3,958 | $365.88 | 43% |
| Llanyblodwel | 11 | $3,910 | $290.01 | 46% |
| Abbeycwmhir | 12 | $3,890 | $280.69 | 47% |
| Llandough | 10 | $3,843 | $235.36 | 49% |