Cullman Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Alabama, United States
Is Airbnb profitable in Cullman in 2025? Explore comprehensive Airbnb analytics for Cullman, Alabama, United States to uncover income potential. This 2025 STR market report for Cullman, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 100 active listings.
Whether you're considering an Airbnb investment in Cullman, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cullman Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cullman Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cullman (2025)
Understanding the monthly revenue variations for Airbnb listings in Cullman is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cullman is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cullman across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,222+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,023 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,253 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,239, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cullman
Cullman Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cullman STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cullman:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cullman
Average Daily Rate (ADR) Airbnb Trends in Cullman (2025)
Effective short term rental pricing strategy in Cullman involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cullman typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $379+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $289 or more.
- Typical properties (Median) charge around $182 per night.
- Entry-level properties (Bottom 25%) earn around $122 per night.
Average Daily Rate (ADR) Trend by Month in Cullman
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Airbnb Seasonality Analysis & Trends in Cullman (2025)
Peak Season (June, July, May)
- Revenue averages $4,054 per month
- Occupancy rates average 48.4%
- Daily rates average $229
Shoulder Season
- Revenue averages $2,631 per month
- Occupancy maintains around 38.3%
- Daily rates hold near $215
Low Season (January, April, November)
- Revenue drops to average $2,335 per month
- Occupancy decreases to average 35.7%
- Daily rates adjust to average $223
Seasonality Insights for Cullman
- The Airbnb seasonality in Cullman shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cullman's highest earning potential, with monthly revenues capable of climbing to $4,701, occupancy reaching a high of 58.8%, and ADRs peaking at $248.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,271, occupancy could drop to 32.1%, and ADRs may adjust down to $203.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cullman.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cullman seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cullman (2025)
Exploring the top neighborhoods for short-term rentals in Cullman? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Cullman | The heart of Cullman featuring shops, restaurants, and historical sites. A great area for tourists looking to explore local culture and enjoy community events. | Cullman County Museum, E. S. H. Harbin Park, Cullman Arts Council, Downtown Culpeper Market, Saint Bernard Abbey |
| Smith Lake | A popular destination for water sports and relaxation. Visitors flock to the area for boating, fishing, and swimming during the warmer months. | Smith Lake Park, Walker County Park, Boat Rentals, Fishing spots, Smith Lake Dam |
| Good Hope | A small town vibe with easy access to outdoor activities and local attractions. Ideal for families looking for a peaceful getaway close to Cullman's amenities. | Good Hope High School Sports, Local Farm Tours, Outdoor Hiking Trails, Community Parks |
| Lake Catoma | Known for its natural beauty and recreational activities, this area attracts nature lovers and families for picnics and outdoor fun. | Lake Catoma Park, Fishing areas, Hiking Trails, Picnic Spots |
| Festus Park | A family-friendly area with playgrounds, sports fields, and relaxing green spaces. Perfect for families and visitors who enjoy outdoor activities. | Festus Park Playground, Sports Facilities, Walking Trails |
| Dolly Ridge | A rural community known for its scenic views and tranquility. Great for those seeking a country retreat completely away from city life. | Local Farms, Walking Trails, Community Events |
| Hanceville | Home to several unique attractions and historical sites, including the Ave Maria Grotto; perfect for those wanting to explore local culture and history. | Ave Maria Grotto, Civic Center, Historic Sites |
| West Point | A quieter area ideal for short-term stays, with proximity to outdoor activities and local dining options. Attracts guests looking for a peaceful escape. | Local Parks, Rural Attractions, Fishing Areas |
Understanding Airbnb License Requirements & STR Laws in Cullman (2025)
While Cullman, Alabama, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cullman to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Cullman (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cullmanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Home W/ Heated Pool & Nonstop Fun
Entire Place • 5 bedrooms
*Lakefrnt Deep Wtr w/Dock*10 Min to I-65*Fast WiFi
Entire Place • 4 bedrooms
The Flying Carpet Moroccan Treehouse Luxury Exotic
Entire Place • 1 bedroom
Private Heated Pool! May and June discounted!
Entire Place • 4 bedrooms
Beach House on the Lake
Entire Place • 5 bedrooms
Yellowhammer Hill
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cullman (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cullman based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Challie | 7 | $222,017 | 26 | 5.00/5.0 |
| Ben | 2 | $108,476 | 85 | 4.98/5.0 |
| Smith Lake | 3 | $98,986 | 9 | 5.00/5.0 |
| Brandon | 1 | $88,387 | 50 | 4.86/5.0 |
| Cherisa A | 2 | $81,594 | 229 | 4.98/5.0 |
| Jesse | 1 | $81,416 | 78 | 4.94/5.0 |
| Erik | 1 | $60,716 | 37 | 4.92/5.0 |
| Liz | 1 | $60,591 | 190 | 4.84/5.0 |
| Melissa | 1 | $55,108 | 58 | 5.00/5.0 |
| Cheryl | 1 | $54,231 | 45 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cullman.
Dive Deeper: Advanced Cullman STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cullman. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCullman Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cullman
- The Cullman Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 100 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cullman, House properties are the most common (64%), reflecting the local real estate landscape.
- Houses represent a significant 64% portion, catering likely to families or larger groups.
- The presence of 8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others (combined 3.0%) offer potential for unique stay experiences.
Cullman Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cullman
- The dominant room capacity in Cullman is 3 bedrooms listings, making up 34% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 55.0% of the active Airbnb listings in Cullman, indicating a high concentration in these sizes.
- A significant 57.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Cullman.
Cullman Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cullman
- The most common guest capacity trend in Cullman vacation rentals is listings accommodating 8+ guests (39%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Cullman STR market, accounting for 62.0% of listings.
- 64.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cullman.
- On average, properties in Cullman are equipped to host 5.9 guests.
Cullman Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cullman
- The most common availability pattern in Cullman falls within the 181-270 days range, representing 47% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cullman (47%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cullman Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
35.4% of total
2 Nights
39 listings
39.4% of total
3 Nights
8 listings
8.1% of total
4-6 Nights
3 listings
3% of total
30+ Nights
14 listings
14.1% of total
Key Insights
- The most prevalent minimum stay requirement in Cullman is 2 Nights, adopted by 39.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (74.8%) of the Cullman Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (14.1%) caters to monthly stays (30+ nights) in Cullman, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.4% of Cullman hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 14.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cullman.
Cullman Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
4.2% of total
Flexible
28 listings
29.5% of total
Moderate
29 listings
30.5% of total
Firm
27 listings
28.4% of total
Strict
7 listings
7.4% of total
Cancellation Policy Insights for Cullman
- The prevailing Airbnb cancellation policy trend in Cullman is Moderate, used by 30.5% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (35.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.5% market standard in Cullman.
- Using a Strict policy might deter some guests, as only 7.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Cullman.
Cullman STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cullman
- The overall average booking lead time for vacation rentals in Cullman is 37 days.
- Guests book furthest in advance for stays during June (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (48 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Cullman.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Cullman averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cullman (2025)
Amenity Prevalence
Amenity Insights for Cullman
- Essential amenities in Cullman that guests expect include: Air conditioning, Wifi, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cullman: Air conditioning, Wifi, Free parking on premises, TV.
- Prioritize adding missing essentials: Wifi, Free parking on premises, TV.
- Consider adding popular differentiators like Coffee maker or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cullman to stay competitive.
Cullman Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cullman
- The typical guest profile for Airbnb in Cullman consists of primarily domestic travelers (98%), often arriving from nearby Birmingham, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.4% of guests.
- Key international markets include United States (98.4%) and Canada (0.4%).
- Top languages spoken are English (80.3%) followed by Spanish (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Birmingham and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cullman Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bremen | 22 | $4,693 | $594.11 | 32% |
| Shelby | 12 | $4,056 | $300.09 | 47% |
| Cedar Bluff | 35 | $3,816 | $476.06 | 36% |
| Arley | 49 | $3,771 | $475.98 | 36% |
| Brentwood | 19 | $3,599 | $367.90 | 39% |
| Lookout Mountain | 77 | $3,440 | $312.54 | 50% |
| Houston | 14 | $3,343 | $499.94 | 34% |
| Walker County | 28 | $3,185 | $217.73 | 54% |
| Franklin | 443 | $3,119 | $278.59 | 46% |
| Crane Hill | 99 | $3,086 | $426.72 | 35% |