Foley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Alabama, United States
Is Airbnb profitable in Foley in 2025? Explore comprehensive Airbnb analytics for Foley, Alabama, United States to uncover income potential. This 2025 STR market report for Foley, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 205 active listings.
Whether you're considering an Airbnb investment in Foley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Foley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Foley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Foley (2025)
Understanding the monthly revenue variations for Airbnb listings in Foley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Foley is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Foley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,987+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,573 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,348 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,323, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Foley
Foley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Foley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while September experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Foley:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Foley
Average Daily Rate (ADR) Airbnb Trends in Foley (2025)
Effective short term rental pricing strategy in Foley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Foley typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $334+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $236 or more.
- Typical properties (Median) charge around $169 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in Foley
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Airbnb Seasonality Analysis & Trends in Foley (2025)
Peak Season (June, July, May)
- Revenue averages $4,270 per month
- Occupancy rates average 57.2%
- Daily rates average $246
Shoulder Season
- Revenue averages $2,378 per month
- Occupancy maintains around 44.4%
- Daily rates hold near $183
Low Season (January, September, November)
- Revenue drops to average $1,769 per month
- Occupancy decreases to average 36.2%
- Daily rates adjust to average $169
Seasonality Insights for Foley
- The Airbnb seasonality in Foley shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Foley's highest earning potential, with monthly revenues capable of climbing to $4,741, occupancy reaching a high of 62.1%, and ADRs peaking at $254.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,755, occupancy could drop to 35.0%, and ADRs may adjust down to $164.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Foley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Foley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Foley (2025)
Exploring the top neighborhoods for short-term rentals in Foley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Orange Beach | Beautiful coastal town known for its stunning beaches, watersports, and family-friendly atmosphere. It's a popular summer vacation spot, perfect for tourists looking for a beach escape. | Gulf State Park, Waterville USA, Orange Beach Marina, The Wharf, Boulevard of Champions |
| Gulf Shores | Adjacent to Foley, Gulf Shores offers beautiful beaches, dining, and entertainment options, making it an attractive spot for rental properties. | Gulf Shores Beach, Gulf State Park, The Hangout, Waterville USA, Bon Secour National Wildlife Refuge |
| Foley downtown | The historic downtown of Foley features charming shops, local dining, and a family-friendly environment. It attracts visitors year-round with its community events. | Foley Railroad Museum, Foley Antique Mall, Foley Art Center, Pecan Street Antique Mall, Local fairs and festivals |
| Lake Shelby | Located within Gulf State Park, this area is popular for camping, fishing, and outdoor activities. Attracts those looking for nature-driven vacations. | Lake Shelby, Gulf State Park Trails, Picnic areas, Cypress Swamps, Wildlife watching |
| Elberta | A small, quaint town offering a peaceful retreat close to the beaches. Great for families or those seeking a laid-back vacation. | Elberta Museum, Local parks, Nearby beaches, Community events, Scenic views |
| Bon Secour | A quiet coastal community known for its beautiful landscapes and nature trails. Attracts eco-tourists and nature lovers looking for tranquility. | Bon Secour National Wildlife Refuge, Fishing and boating spots, Nature trails, Scenic drives, Wildlife watching |
| Lillian | A charming small town near the Alabama-Florida border known for its close-knit community and access to both beaches and cultural activities. | Lillian Recreation Park, Local dining, Historic sites, Access to Perdido Bay, Community events |
| Silverhill | A peaceful community with local charm, which is attracting visitors looking for a quiet getaway close to nature and outdoor activities. | Local parks, Community events, Outdoor trails, Nearby scenic spots, Arts and crafts festivals |
Understanding Airbnb License Requirements & STR Laws in Foley (2025)
While Foley, Alabama, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Foley to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Foley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Foleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large Luxury Home Private Pool OWA/Beach 15 min.
Entire Place • 5 bedrooms
Resort Feel Home, Beach/OWA15min Pool, Spa, 5Bdrms
Entire Place • 5 bedrooms
Casa del Verde - a DZ Collection.
Entire Place • 3 bedrooms
Charming Brand New Home in Foley
Entire Place • 4 bedrooms
Foley Palms-OWA- Sport Fields, Swimming Pool
Entire Place • 4 bedrooms
Reel Paradise Bay House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Foley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Foley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kim | 2 | $229,620 | 31 | 4.94/5.0 |
| Donna | 6 | $215,221 | 737 | 4.86/5.0 |
| Justin | 9 | $171,145 | 828 | 4.55/5.0 |
| Flip Flop Vacations | 4 | $166,560 | 66 | 4.64/5.0 |
| Celebrity Vacation | 8 | $131,902 | 62 | 4.62/5.0 |
| Rick | 2 | $107,447 | 95 | 4.78/5.0 |
| Dylan | 2 | $104,831 | 161 | 4.93/5.0 |
| Daniel | 3 | $89,657 | 198 | 4.99/5.0 |
| Edward | 2 | $83,766 | 247 | 4.96/5.0 |
| MS Properties And Management | 2 | $71,623 | 47 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Foley.
Dive Deeper: Advanced Foley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Foley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFoley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Foley
- The Foley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.7% of the 205 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Foley, House properties are the most common (65.9%), reflecting the local real estate landscape.
- Houses represent a significant 65.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.0%) offer potential for unique stay experiences.
Foley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Foley
- The dominant room capacity in Foley is 3 bedrooms listings, making up 33.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 55.7% of the active Airbnb listings in Foley, indicating a high concentration in these sizes.
- A significant 57.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Foley.
Foley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Foley
- The most common guest capacity trend in Foley vacation rentals is listings accommodating 8+ guests (36.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Foley STR market, accounting for 68.3% of listings.
- 72.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Foley.
- On average, properties in Foley are equipped to host 6.0 guests.
Foley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Foley
- The most common availability pattern in Foley falls within the 181-270 days range, representing 38% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Foley (36.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Foley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
54 listings
27% of total
2 Nights
57 listings
28.5% of total
3 Nights
28 listings
14% of total
4-6 Nights
5 listings
2.5% of total
7-29 Nights
3 listings
1.5% of total
30+ Nights
53 listings
26.5% of total
Key Insights
- The most prevalent minimum stay requirement in Foley is 2 Nights, adopted by 28.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.5%) caters to monthly stays (30+ nights) in Foley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.5% of Foley hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Foley.
Foley Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
6 listings
3.1% of total
Flexible
34 listings
17.3% of total
Moderate
44 listings
22.4% of total
Firm
67 listings
34.2% of total
Strict
45 listings
23% of total
Cancellation Policy Insights for Foley
- The prevailing Airbnb cancellation policy trend in Foley is Firm, used by 34.2% of listings.
- A majority (57.2%) of hosts in Foley utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.2% market standard in Foley.
- Regularly review your cancellation policy against competitors and market demand shifts in Foley.
Foley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Foley
- The overall average booking lead time for vacation rentals in Foley is 44 days.
- Guests book furthest in advance for stays during May (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (50 days avg.) sees the longest lead times, while Fall (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Foley.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Foley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Foley (2025)
Amenity Prevalence
Amenity Insights for Foley
- Essential amenities in Foley that guests expect include: Air conditioning, TV, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Foley: Air conditioning, TV, Smoke alarm, Wifi.
- Prioritize adding missing essentials: TV, Smoke alarm, Wifi.
- Consider adding popular differentiators like Free parking on premises or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Foley to stay competitive.
Foley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Foley
- The typical guest profile for Airbnb in Foley consists of primarily domestic travelers (99%), often arriving from nearby Birmingham, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.9% of guests.
- Key international markets include United States (98.9%) and Hungary (0.3%).
- Top languages spoken are English (82.5%) followed by Spanish (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Birmingham and New Orleans.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Foley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Seacrest Beach | 359 | $5,695 | $552.31 | 41% |
| Alys Beach | 440 | $5,618 | $628.33 | 39% |
| Seaside | 643 | $5,505 | $723.58 | 36% |
| Inlet Beach | 75 | $5,024 | $499.90 | 41% |
| Rosemary Beach | 532 | $4,963 | $599.34 | 38% |
| Watersound | 110 | $4,265 | $428.68 | 40% |
| Santa Rosa Beach | 2,884 | $4,250 | $485.13 | 38% |
| Walton County | 95 | $3,852 | $513.65 | 36% |
| Destin | 3,551 | $3,582 | $393.78 | 38% |
| Pensacola Beach | 981 | $3,353 | $405.21 | 37% |