Gulf Shores Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Alabama, United States
Is Airbnb profitable in Gulf Shores in 2025? Explore comprehensive Airbnb analytics for Gulf Shores, Alabama, United States to uncover income potential. This 2025 STR market report for Gulf Shores, based on AirROI data from August 2024 to July 2025, reveals key trends in the bustling market of 4,688 active listings.
Whether you're considering an Airbnb investment in Gulf Shores, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Gulf Shores Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Gulf Shores Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Gulf Shores (2025)
Understanding the monthly revenue variations for Airbnb listings in Gulf Shores is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Gulf Shores is typically June, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Gulf Shores across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,764+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,539 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,183 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,571, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Gulf Shores
Gulf Shores Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Gulf Shores STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Gulf Shores:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Gulf Shores
Average Daily Rate (ADR) Airbnb Trends in Gulf Shores (2025)
Effective short term rental pricing strategy in Gulf Shores involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Gulf Shores typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $592+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $386 or more.
- Typical properties (Median) charge around $282 per night.
- Entry-level properties (Bottom 25%) earn around $210 per night.
Average Daily Rate (ADR) Trend by Month in Gulf Shores
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Airbnb Seasonality Analysis & Trends in Gulf Shores (2025)
Peak Season (June, July, May)
- Revenue averages $7,408 per month
- Occupancy rates average 50.3%
- Daily rates average $491
Shoulder Season
- Revenue averages $3,854 per month
- Occupancy maintains around 40.7%
- Daily rates hold near $314
Low Season (January, November, December)
- Revenue drops to average $2,113 per month
- Occupancy decreases to average 26.0%
- Daily rates adjust to average $266
Seasonality Insights for Gulf Shores
- The Airbnb seasonality in Gulf Shores shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Gulf Shores's highest earning potential, with monthly revenues capable of climbing to $9,134, occupancy reaching a high of 58.8%, and ADRs peaking at $522.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,002, occupancy could drop to 24.2%, and ADRs may adjust down to $262.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Gulf Shores.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Gulf Shores seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Gulf Shores (2025)
Exploring the top neighborhoods for short-term rentals in Gulf Shores? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Gulf Shores Beach | This area is famous for its stunning white sand beaches and family-friendly atmosphere, making it a prime location for vacationers seeking seaside relaxation and fun activities. | Gulf Shores Main Public Beach, Gulf State Park, Waterville USA, The Hangout, Gulf Shores Pier |
| Orange Beach | A vibrant coastal area known for its beautiful beaches, water sports, and lively nightlife, attracting families and young adults looking for an adventure-filled getaway. | Orange Beach Waterfront Park, Robinson Island, Adventure Island, The Wharf at Orange Beach, Gulf State Park |
| Fort Morgan | A quieter, more secluded area known for its natural beauty and historic sites, perfect for visitors looking for peace and a more laid-back beach experience. | Fort Morgan Historic Site, Bon Secour National Wildlife Refuge, Mobile Bay, Gulf Shores State Park |
| Little Lagoon | This serene lagoon area offers stunning views and excellent opportunities for fishing and kayaking, appealing to nature lovers and families seeking calm waters. | Little Lagoon Park, Kiwi's Fish Camp, Fishing and boating opportunities |
| Lagoon Pass | This area provides access to both the lagoon and the Gulf, making it great for water activities and attracting adventurous tourists looking for diverse experiences. | Lagoon Pass, Kayaking and paddleboarding, Fishing spots |
| West Beach | Known for its peaceful atmosphere and family-friendly accommodations, it's ideal for visitors wanting to avoid crowds while still enjoying beachfront proximity. | West Beach Boulevard, Beach accesses, Local seafood restaurants |
| East Beach | Offers easy access to pleasant beach areas and is popular among tourists looking for vibrant local culture and dining options. | East Beach, Local shops and eateries, Beachfront rentals |
| Gulf Shores State Park | Featuring beautiful landscapes, hiking trails, and campgrounds, this area attracts nature enthusiasts and families interested in outdoor activities. | Gulf Shores State Park Trails, Nature Center, Fishing spots, Camping facilities |
Understanding Airbnb License Requirements & STR Laws in Gulf Shores (2025)
While Gulf Shores, Alabama, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Gulf Shores to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Gulf Shores (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Gulf Shoresbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beachfront 8 Bed- Private Heated Pool! Sleeps 24
Entire Place • 8 bedrooms
RV Pad w/Beach Access & Hot Tub
Entire Place • N/A
Sea Bliss | Beachfront | Private Pool
Entire Place • 8 bedrooms
1 Block To Beach Lagoon Front
Entire Place • 4 bedrooms
Ocean Front Oasis! Great for families - 6 bd/4 ba
Entire Place • 6 bedrooms
Across From Beach-Gulf Views-Heated Pool-Dogs Ok
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Gulf Shores (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Gulf Shores based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Prickett | 98 | $7,423,762 | 482 | 4.76/5.0 |
| Harris Vacations | 114 | $5,341,931 | 508 | 4.70/5.0 |
| Sandy Shores | 309 | $5,243,730 | 1463 | 4.53/5.0 |
| Beachball | 160 | $5,030,377 | 1147 | 4.55/5.0 |
| ITrip Vacations Beaches Of Ala | 105 | $3,924,526 | 1702 | 4.69/5.0 |
| Young'S | 187 | $3,896,256 | 2010 | 4.58/5.0 |
| Coastal View Vacations | 80 | $3,778,498 | 497 | 4.66/5.0 |
| Elizabeth | 61 | $3,766,427 | 683 | 4.84/5.0 |
| Liquid Life | 118 | $3,723,983 | 456 | 4.66/5.0 |
| Bender Vacation Rentals | 122 | $3,328,781 | 548 | 4.60/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Gulf Shores.
Dive Deeper: Advanced Gulf Shores STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Gulf Shores. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGulf Shores Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Gulf Shores
- The Gulf Shores Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.7% of the 4,688 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Gulf Shores, Apartment/Condo properties are the most common (65.7%), reflecting the local real estate landscape.
- Houses represent a significant 33.5% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others (combined 0.7%) offer potential for unique stay experiences.
Gulf Shores Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Gulf Shores
- The dominant room capacity in Gulf Shores is 2 bedrooms listings, making up 39.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 63.7% of the active Airbnb listings in Gulf Shores, indicating a high concentration in these sizes.
- A significant 43.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Gulf Shores.
Gulf Shores Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Gulf Shores
- The most common guest capacity trend in Gulf Shores vacation rentals is listings accommodating 8+ guests (46.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Gulf Shores STR market, accounting for 82.5% of listings.
- 86.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Gulf Shores.
- On average, properties in Gulf Shores are equipped to host 6.7 guests.
Gulf Shores Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Gulf Shores
- The most common availability pattern in Gulf Shores falls within the 271-366 days range, representing 55.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Gulf Shores (34.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Gulf Shores Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
430 listings
9.3% of total
2 Nights
781 listings
16.8% of total
3 Nights
831 listings
17.9% of total
4-6 Nights
215 listings
4.6% of total
7-29 Nights
63 listings
1.4% of total
30+ Nights
2318 listings
50% of total
Key Insights
- The most prevalent minimum stay requirement in Gulf Shores is 30+ Nights, adopted by 50% of listings. This highlights the market's preference for longer commitments.
- A significant segment (50%) caters to monthly stays (30+ nights) in Gulf Shores, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50% of Gulf Shores hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 50% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Gulf Shores.
Gulf Shores Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
264 listings
5.7% of total
Super Strict 30 Days
661 listings
14.3% of total
Flexible
148 listings
3.2% of total
Moderate
1266 listings
27.5% of total
Firm
1227 listings
26.6% of total
Strict
1046 listings
22.7% of total
Cancellation Policy Insights for Gulf Shores
- The prevailing Airbnb cancellation policy trend in Gulf Shores is Moderate, used by 27.5% of listings.
- There's a relatively balanced mix between guest-friendly (30.7%) and stricter (49.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 27.5% market standard in Gulf Shores.
- Regularly review your cancellation policy against competitors and market demand shifts in Gulf Shores.
Gulf Shores STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Gulf Shores
- The overall average booking lead time for vacation rentals in Gulf Shores is 64 days.
- Guests book furthest in advance for stays during May (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (71 days avg.) sees the longest lead times, while Fall (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Gulf Shores.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Gulf Shores averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Gulf Shores (2025)
Amenity Prevalence
Amenity Insights for Gulf Shores
- Essential amenities in Gulf Shores that guests expect include: Air conditioning, Wifi, Kitchen, TV, Coffee maker, Smoke alarm, Dishes and silverware, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Oven are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Gulf Shores: Air conditioning, Wifi, Kitchen, TV, Coffee maker, Smoke alarm, Dishes and silverware, Washer.
- Prioritize adding missing essentials: Air conditioning, Wifi, Kitchen, TV, Coffee maker, Smoke alarm, Dishes and silverware, Washer.
- Consider adding popular differentiators like Refrigerator or Oven to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Gulf Shores to stay competitive.
Gulf Shores Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Gulf Shores
- The typical guest profile for Airbnb in Gulf Shores consists of primarily domestic travelers (99%), often arriving from nearby Birmingham, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.0% of guests.
- Key international markets include United States (99%) and Canada (0.3%).
- Top languages spoken are English (86.9%) followed by Spanish (8.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Birmingham and Atlanta.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Gulf Shores Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Seacrest Beach | 359 | $5,695 | $552.31 | 41% |
| Alys Beach | 440 | $5,618 | $628.33 | 39% |
| Seaside | 643 | $5,505 | $723.58 | 36% |
| Inlet Beach | 75 | $5,024 | $499.90 | 41% |
| Rosemary Beach | 532 | $4,963 | $599.34 | 38% |
| Watersound | 110 | $4,265 | $428.68 | 40% |
| Santa Rosa Beach | 2,884 | $4,250 | $485.13 | 38% |
| Walton County | 95 | $3,852 | $513.65 | 36% |
| Destin | 3,551 | $3,582 | $393.78 | 38% |
| Pensacola Beach | 981 | $3,353 | $405.21 | 37% |