Prattville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Alabama, United States
Is Airbnb profitable in Prattville in 2025? Explore comprehensive Airbnb analytics for Prattville, Alabama, United States to uncover income potential. This 2025 STR market report for Prattville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Prattville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Prattville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Prattville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Prattville (2025)
Understanding the monthly revenue variations for Airbnb listings in Prattville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Prattville is typically October, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Prattville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,275+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,934 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,937 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,662, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Prattville
Prattville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Prattville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Prattville:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Prattville
Average Daily Rate (ADR) Airbnb Trends in Prattville (2025)
Effective short term rental pricing strategy in Prattville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Prattville typically peaks in November and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $327+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $185 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $123 per night.
Average Daily Rate (ADR) Trend by Month in Prattville
Get Live Prattville Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Prattville (2025)
Peak Season (October, November, May)
- Revenue averages $3,638 per month
- Occupancy rates average 58.3%
- Daily rates average $196
Shoulder Season
- Revenue averages $3,007 per month
- Occupancy maintains around 51.2%
- Daily rates hold near $190
Low Season (January, March, August)
- Revenue drops to average $2,546 per month
- Occupancy decreases to average 46.9%
- Daily rates adjust to average $192
Seasonality Insights for Prattville
- The Airbnb seasonality in Prattville shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Prattville's highest earning potential, with monthly revenues capable of climbing to $3,676, occupancy reaching a high of 61.8%, and ADRs peaking at $203.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,417, occupancy could drop to 45.2%, and ADRs may adjust down to $187.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Prattville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Prattville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Prattville (2025)
Exploring the top neighborhoods for short-term rentals in Prattville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Prattville | The historic heart of Prattville, featuring charming architecture, local shops, and restaurants. A vibrant spot for visitors wanting to experience the local culture and history. | Prattaugan Museum, Autauga Creek, Historic Prattville, Local shops and restaurants, Prattville Farmers Market |
| Prattville Mill | A picturesque area along the creek with beautiful scenery and walking trails. Ideal for nature lovers and those seeking a peaceful getaway. | Prattville Mill Park, Walking trails, Fishing spots, Picnic areas |
| Capitol Hill | Home to the Robert Trent Jones Golf Trail and associated golf courses, making it a prime destination for golf enthusiasts and leisure travelers. | Capitol Hill Golf Course, Golf academy, Beautiful landscapes, Clubhouse amenities |
| Lake Martin | A short drive from Prattville, this area is known for its stunning lake views and outdoor recreational activities, attracting those looking for water sports and relaxation. | Lake Martin, Water sports, Boat rentals, Picnic areas, Fishing spots |
| Montgomery | Just a few miles away, Alabama's capital city offers rich history and numerous attractions for tourists, making it convenient for Prattville visitors. | Civil Rights Memorial, Alabama State Capitol, Montgomery Zoo, Rosa Parks Museum |
| Old Town | A quaint neighborhood with historic homes and boutiques, perfect for visitors interested in history and local artisan shops. | Historic homes, Local boutiques, Art galleries, Cafes |
| Prattville's Nature Parks | The various nature parks offer abundant opportunities for hiking, picnicking, and outdoor activities, appealing to families and nature enthusiasts. | Pratt Park, Jasmine Hill Gardens, Nature trails, Outdoor sports facilities |
| Riverside Park | A scenic park along the river, providing a beautiful spot for outdoor activities and family gatherings, and ideal for short-term stays. | Riverside Park, Fishing areas, Picnic spots, Walking paths |
Understanding Airbnb License Requirements & STR Laws in Prattville (2025)
While Prattville, Alabama, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Prattville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Prattville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Prattvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Downtown Living
Entire Place • 4 bedrooms
Sunset Manor
Entire Place • 4 bedrooms
Downtown creek side oasis
Entire Place • 4 bedrooms
Vintage Boho Condo In Prattville
Entire Place • 3 bedrooms
2nd House Built For Groups - 4 Suites, 8 Beds, WOW
Entire Place • 4 bedrooms
Tudor Place
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Prattville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Prattville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Shonn | 7 | $167,829 | 200 | 4.93/5.0 |
| Josette | 2 | $89,483 | 370 | 4.91/5.0 |
| Micah | 2 | $87,385 | 47 | 4.84/5.0 |
| Wendy | 2 | $85,420 | 127 | 4.93/5.0 |
| Rick | 2 | $83,212 | 18 | 5.00/5.0 |
| Stephanie | 1 | $53,833 | 99 | 4.99/5.0 |
| Connie | 2 | $50,126 | 163 | 4.93/5.0 |
| Melanie | 1 | $50,032 | 21 | 5.00/5.0 |
| Walter | 1 | $38,023 | 8 | 5.00/5.0 |
| Michelle | 1 | $37,703 | 35 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Prattville.
Dive Deeper: Advanced Prattville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Prattville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPrattville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Prattville
- The Prattville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Prattville, House properties are the most common (81.8%), reflecting the local real estate landscape.
- Houses represent a significant 81.8% portion, catering likely to families or larger groups.
- The presence of 9.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, others, outdoor/unique (combined 9.0%) offer potential for unique stay experiences.
Prattville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Prattville
- The dominant room capacity in Prattville is 2 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 60.6% of the active Airbnb listings in Prattville, indicating a high concentration in these sizes.
- A significant 54.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Prattville.
Prattville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Prattville
- The most common guest capacity trend in Prattville vacation rentals is listings accommodating 8+ guests (30.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Prattville STR market, accounting for 54.5% of listings.
- 60.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Prattville.
- On average, properties in Prattville are equipped to host 5.7 guests.
Prattville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Prattville
- The most common availability pattern in Prattville falls within the 91-180 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Prattville (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Prattville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
33.3% of total
2 Nights
14 listings
42.4% of total
3 Nights
4 listings
12.1% of total
4-6 Nights
1 listings
3% of total
7-29 Nights
2 listings
6.1% of total
30+ Nights
1 listings
3% of total
Key Insights
- The most prevalent minimum stay requirement in Prattville is 2 Nights, adopted by 42.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (75.7%) of the Prattville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.4% of Prattville hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Prattville.
Prattville Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
6.1% of total
Flexible
5 listings
15.2% of total
Moderate
8 listings
24.2% of total
Firm
6 listings
18.2% of total
Strict
12 listings
36.4% of total
Cancellation Policy Insights for Prattville
- The prevailing Airbnb cancellation policy trend in Prattville is Strict, used by 36.4% of listings.
- A majority (54.6%) of hosts in Prattville utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.4% market standard in Prattville.
- With 36.4% using Strict terms, this is a viable option in Prattville, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Prattville.
Prattville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Prattville
- The overall average booking lead time for vacation rentals in Prattville is 39 days.
- Guests book furthest in advance for stays during November (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (48 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Prattville.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Prattville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Prattville (2025)
Amenity Prevalence
Amenity Insights for Prattville
- Essential amenities in Prattville that guests expect include: Air conditioning, Smoke alarm, Wifi, TV, Heating, Bed linens, Refrigerator, Dryer, Washer, Dishes and silverware. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Prattville: Air conditioning, Smoke alarm, Wifi, TV, Heating, Bed linens, Refrigerator, Dryer, Washer, Dishes and silverware.
- Prioritize adding missing essentials: Bed linens, Refrigerator, Dryer, Washer, Dishes and silverware.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Prattville to stay competitive.
Prattville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Prattville
- The typical guest profile for Airbnb in Prattville consists of primarily domestic travelers (95%), often arriving from nearby Prattville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 95.1% of guests.
- Key international markets include United States (95.1%) and United Kingdom (1.2%).
- Top languages spoken are English (85.3%) followed by Spanish (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Prattville and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Prattville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Millbrook | 10 | $5,723 | $265.43 | 59% |
| Shelby | 11 | $4,463 | $312.37 | 47% |
| Equality | 10 | $4,378 | $588.69 | 29% |
| Jacksons' Gap | 46 | $4,274 | $409.58 | 41% |
| Eclectic | 54 | $3,771 | $376.74 | 37% |
| Northport | 174 | $3,331 | $429.64 | 34% |
| Valley | 12 | $3,284 | $258.52 | 47% |
| Alexander City | 44 | $3,153 | $368.77 | 36% |
| Auburn | 317 | $3,057 | $325.23 | 39% |
| Dadeville | 132 | $2,959 | $347.74 | 35% |