Rogersville Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Alabama, United States
Is Airbnb profitable in Rogersville in 2025? Explore comprehensive Airbnb analytics for Rogersville, Alabama, United States to uncover income potential. This 2025 STR market report for Rogersville, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.
Whether you're considering an Airbnb investment in Rogersville, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rogersville Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rogersville Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rogersville (2025)
Understanding the monthly revenue variations for Airbnb listings in Rogersville is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rogersville is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rogersville across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,943+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,443 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,902 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $807, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rogersville
Rogersville Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rogersville STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rogersville:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rogersville
Average Daily Rate (ADR) Airbnb Trends in Rogersville (2025)
Effective short term rental pricing strategy in Rogersville involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rogersville typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $254+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $112 per night.
Average Daily Rate (ADR) Trend by Month in Rogersville
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Airbnb Seasonality Analysis & Trends in Rogersville (2025)
Peak Season (June, July, May)
- Revenue averages $3,164 per month
- Occupancy rates average 44.7%
- Daily rates average $155
Shoulder Season
- Revenue averages $2,342 per month
- Occupancy maintains around 39.9%
- Daily rates hold near $151
Low Season (January, February, August)
- Revenue drops to average $1,655 per month
- Occupancy decreases to average 28.7%
- Daily rates adjust to average $152
Seasonality Insights for Rogersville
- The Airbnb seasonality in Rogersville shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rogersville's highest earning potential, with monthly revenues capable of climbing to $3,631, occupancy reaching a high of 52.6%, and ADRs peaking at $157.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,404, occupancy could drop to 27.1%, and ADRs may adjust down to $147.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rogersville.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rogersville seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rogersville (2025)
Exploring the top neighborhoods for short-term rentals in Rogersville? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Rogersville | A charming area that offers a small-town feel with local shops, cafes, and restaurants. Perfect for guests wanting to experience the local culture and community vibes. | Rogersville Historical Museum, Local Art Galleries, Parks and Nature Trails |
| Rogersville Lake Area | Scenic views and access to outdoor activities such as fishing, boating, and hiking. A great spot for nature lovers and families looking to unwind by the water. | Rogersville Lake, Canoeing and Kayaking, Fishing Docks |
| Valley View Estates | A suburban neighborhood with spacious properties making it suitable for family stays or larger groups. Offers a tranquil environment away from the hustle and bustle. | Local Parks, Community Playgrounds |
| Cedar Lake | A peaceful retreat with a focus on nature and outdoor activities. Attracts those looking for relaxation and scenic beauty amidst nature. | Cedar Lake, Nature Trails, Bird Watching Spots |
| Historic Rogersville District | Rich in history and heritage, this area appeals to those interested in the architecture and culture of the region. It offers a unique glimpse into the local past. | Historic Sites, Local Festivals, Community Events |
| Rogersville's Antique Row | Perfect for antique lovers and those seeking unique shopping experiences. The area has various antique shops and boutiques. | Antique Shops, Local Craft Stores, Quaint Cafes |
| Rogersville Sports Complex Area | Ideal for sports enthusiasts and families, with various sports facilities and activities available. A great place for hosting sports teams or families attending events. | Sports Fields, Community Events, Play Areas |
| Rural Rogersville | Offers guests a chance to experience the countryside charm of Alabama. Ideal for those wanting to escape to a more tranquil and rural setting. | Farmer's Markets, Local Farms, Scenic Drives |
Understanding Airbnb License Requirements & STR Laws in Rogersville (2025)
While Rogersville, Alabama, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rogersville to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rogersville (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rogersvillebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large Home on Bluewater/Sleep 24/with boats
Entire Place • 5 bedrooms
Run River Run
Entire Place • 4 bedrooms
Bluewater House
Entire Place • 3 bedrooms
Spacious Riverview Farmhouse & Fishermen's Retreat
Entire Place • 4 bedrooms
A-Frame Waterfront Oasis Newly Renovated
Entire Place • 4 bedrooms
Riverview Retreat!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rogersville (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rogersville based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Duncan | 1 | $74,598 | 59 | 4.95/5.0 |
| Brandon | 1 | $59,008 | 20 | 5.00/5.0 |
| Nita | 3 | $47,057 | 205 | 4.91/5.0 |
| Candis | 1 | $44,766 | 18 | 4.78/5.0 |
| Jonathan | 1 | $38,614 | 38 | 5.00/5.0 |
| Randi | 1 | $33,925 | 18 | 5.00/5.0 |
| Karen | 1 | $32,921 | 21 | 4.95/5.0 |
| Ron & Bekah | 1 | $31,007 | 110 | 4.99/5.0 |
| Michael And Cecelia | 2 | $29,545 | 45 | 4.94/5.0 |
| Laura | 1 | $27,781 | 24 | 4.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rogersville.
Dive Deeper: Advanced Rogersville STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rogersville. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRogersville Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rogersville
- The Rogersville Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 28 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rogersville, House properties are the most common (71.4%), reflecting the local real estate landscape.
- Houses represent a significant 71.4% portion, catering likely to families or larger groups.
Rogersville Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rogersville
- The dominant room capacity in Rogersville is 3 bedrooms listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 60.7% of the active Airbnb listings in Rogersville, indicating a high concentration in these sizes.
- A significant 53.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rogersville.
Rogersville Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rogersville
- The most common guest capacity trend in Rogersville vacation rentals is listings accommodating 8+ guests (32.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Rogersville STR market, accounting for 57.1% of listings.
- 60.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rogersville.
- On average, properties in Rogersville are equipped to host 5.7 guests.
Rogersville Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rogersville
- The most common availability pattern in Rogersville falls within the 181-270 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rogersville (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rogersville Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
33.3% of total
2 Nights
13 listings
48.1% of total
3 Nights
3 listings
11.1% of total
4-6 Nights
1 listings
3.7% of total
7-29 Nights
1 listings
3.7% of total
Key Insights
- The most prevalent minimum stay requirement in Rogersville is 2 Nights, adopted by 48.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.4%) of the Rogersville Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48.1% of Rogersville hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rogersville.
Rogersville Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
26.9% of total
Moderate
7 listings
26.9% of total
Firm
7 listings
26.9% of total
Strict
5 listings
19.2% of total
Cancellation Policy Insights for Rogersville
- The prevailing Airbnb cancellation policy trend in Rogersville is Flexible, used by 26.9% of listings.
- There's a relatively balanced mix between guest-friendly (53.8%) and stricter (46.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 26.9% market standard in Rogersville.
- Regularly review your cancellation policy against competitors and market demand shifts in Rogersville.
Rogersville STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rogersville
- The overall average booking lead time for vacation rentals in Rogersville is 36 days.
- Guests book furthest in advance for stays during April (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (55 days avg.) sees the longest lead times, while Summer (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Rogersville.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Rogersville averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rogersville (2025)
Amenity Prevalence
Amenity Insights for Rogersville
- Essential amenities in Rogersville that guests expect include: Heating, Hot water, Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Fire extinguisher, BBQ grill are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rogersville: Heating, Hot water, Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Essentials or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rogersville to stay competitive.
Rogersville Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rogersville
- The typical guest profile for Airbnb in Rogersville consists of primarily domestic travelers (100%), often arriving from nearby Huntsville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (86.8%) followed by Spanish (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Huntsville and Birmingham.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rogersville Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bremen | 23 | $4,643 | $555.48 | 30% |
| Shelby | 11 | $4,463 | $312.37 | 47% |
| Arley | 43 | $4,358 | $448.18 | 40% |
| Brentwood | 17 | $3,903 | $351.37 | 39% |
| Estill Springs | 22 | $3,590 | $375.46 | 39% |
| Crane Hill | 98 | $3,479 | $414.20 | 35% |
| Houston | 13 | $3,445 | $476.17 | 35% |
| Northport | 174 | $3,331 | $429.64 | 34% |
| Franklin | 419 | $3,262 | $257.40 | 47% |
| Nolensville | 15 | $3,216 | $259.85 | 53% |