Tuscaloosa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Alabama, United States
Is Airbnb profitable in Tuscaloosa in 2025? Explore comprehensive Airbnb analytics for Tuscaloosa, Alabama, United States to uncover income potential. This 2025 STR market report for Tuscaloosa, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 292 active listings.
Whether you're considering an Airbnb investment in Tuscaloosa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tuscaloosa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tuscaloosa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tuscaloosa (2025)
Understanding the monthly revenue variations for Airbnb listings in Tuscaloosa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tuscaloosa is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tuscaloosa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,978+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,110 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,330 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,151, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tuscaloosa
Tuscaloosa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tuscaloosa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tuscaloosa:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tuscaloosa
Average Daily Rate (ADR) Airbnb Trends in Tuscaloosa (2025)
Effective short term rental pricing strategy in Tuscaloosa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tuscaloosa typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $884+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $520 or more.
- Typical properties (Median) charge around $328 per night.
- Entry-level properties (Bottom 25%) earn around $203 per night.
Average Daily Rate (ADR) Trend by Month in Tuscaloosa
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Airbnb Seasonality Analysis & Trends in Tuscaloosa (2025)
Peak Season (May, April, October)
- Revenue averages $5,164 per month
- Occupancy rates average 29.2%
- Daily rates average $449
Shoulder Season
- Revenue averages $4,061 per month
- Occupancy maintains around 29.5%
- Daily rates hold near $454
Low Season (January, February, March)
- Revenue drops to average $2,341 per month
- Occupancy decreases to average 25.8%
- Daily rates adjust to average $412
Seasonality Insights for Tuscaloosa
- The Airbnb seasonality in Tuscaloosa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tuscaloosa's highest earning potential, with monthly revenues capable of climbing to $5,668, occupancy reaching a high of 36.2%, and ADRs peaking at $493.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,281, occupancy could drop to 23.6%, and ADRs may adjust down to $408.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tuscaloosa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tuscaloosa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tuscaloosa (2025)
Exploring the top neighborhoods for short-term rentals in Tuscaloosa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Tuscaloosa | The vibrant heart of Tuscaloosa, with its lively atmosphere, shops, restaurants, and close proximity to the University of Alabama. Ideal for guests looking for a mix of culture and convenience. | University of Alabama, Bryant-Denny Stadium, Tuscaloosa Amphitheater, The Bama Theatre, Culverhouse College of Business |
| Lake Tuscaloosa | A scenic area perfect for outdoor enthusiasts and those looking to relax by the water. Popular for fishing, boating, and enjoying nature, appealing to families and holidaymakers. | Lake Tuscaloosa State Park, Boat ramps, Fishing spots, Picnic areas, Public beaches |
| Capstone Village | A retirement community that attracts older adults and families seeking a quieter environment near amenities and healthcare, catering to longer-term stays. | Capstone Village amenities, Parks, Proximity to shopping areas |
| Northport | A charming suburb of Tuscaloosa with a laid-back vibe. Offers a mix of historical sites and nature with access to outdoor activities. Attracts travel groups and families. | Historical District, Northport City Hall, Parks, The Northport Greenway |
| The Strip | A bustling area near the University of Alabama, famous for its nightlife and dining options. Ideal for college students and visitors looking for entertainment. | Bars and clubs, Restaurants, Street performances, Local shops |
| Tuscaloosa Riverwalk | An attractive and scenic area along the Black Warrior River, popular for walking, jogging, and biking, appealing to health-conscious travelers and leisure seekers. | Riverwalk path, Parks along the river, Scenic views, Fishing areas |
| Skyland Blvd | A commercial hub with numerous shopping and dining options. Suitable for both short-term visitors and those looking for convenience while exploring the city. | Shopping centers, Restaurants, Cafes, Entertainment venues |
| University Boulevard | Main thoroughfare near the university packed with restaurants, shops, and vibrant culture. Great choice for tourists wanting to immerse themselves in local life. | Local eateries, Boutique shops, Cultural events, University attractions |
Understanding Airbnb License Requirements & STR Laws in Tuscaloosa (2025)
While Tuscaloosa, Alabama, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tuscaloosa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Tuscaloosa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tuscaloosabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Saban of Sherwood with a private pool
Entire Place • 5 bedrooms
Highend Stadium View Home, Pool & Game Room Garage
Entire Place • 5 bedrooms
Bama Abode
Entire Place • 2 bedrooms
The Cottage at Lakeside Pointe
Entire Place • 4 bedrooms
Bama Farmhouse
Entire Place • 4 bedrooms
Tuscaloosa Warmth & Welcome!
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tuscaloosa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tuscaloosa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kim | 52 | $1,195,692 | 326 | 2.65/5.0 |
| Tanner | 11 | $647,660 | 221 | 4.07/5.0 |
| Cindy | 8 | $243,586 | 67 | 4.90/5.0 |
| Michelle | 1 | $237,657 | 7 | 5.00/5.0 |
| Carla | 3 | $195,919 | 79 | 4.99/5.0 |
| Scott | 1 | $177,730 | 10 | 5.00/5.0 |
| Jodi | 2 | $166,644 | 13 | 5.00/5.0 |
| Golden Stays | 3 | $166,491 | 30 | 4.75/5.0 |
| Richard | 1 | $148,252 | 3 | 5.00/5.0 |
| Jennifer | 4 | $139,556 | 39 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tuscaloosa.
Dive Deeper: Advanced Tuscaloosa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tuscaloosa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTuscaloosa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tuscaloosa
- The Tuscaloosa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.7% of the 292 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tuscaloosa, House properties are the most common (63.4%), reflecting the local real estate landscape.
- Houses represent a significant 63.4% portion, catering likely to families or larger groups.
- The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 3.8%) offer potential for unique stay experiences.
Tuscaloosa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tuscaloosa
- The dominant room capacity in Tuscaloosa is 3 bedrooms listings, making up 32.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 58.2% of the active Airbnb listings in Tuscaloosa, indicating a high concentration in these sizes.
- A significant 54.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tuscaloosa.
Tuscaloosa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tuscaloosa
- The most common guest capacity trend in Tuscaloosa vacation rentals is listings accommodating 8+ guests (34.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Tuscaloosa STR market, accounting for 62.3% of listings.
- 68.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tuscaloosa.
- On average, properties in Tuscaloosa are equipped to host 5.8 guests.
Tuscaloosa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tuscaloosa
- The most common availability pattern in Tuscaloosa falls within the 271-366 days range, representing 65.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 89.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tuscaloosa (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tuscaloosa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
69 listings
26.8% of total
2 Nights
136 listings
52.9% of total
3 Nights
9 listings
3.5% of total
4-6 Nights
1 listings
0.4% of total
7-29 Nights
2 listings
0.8% of total
30+ Nights
40 listings
15.6% of total
Key Insights
- The most prevalent minimum stay requirement in Tuscaloosa is 2 Nights, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.7%) of the Tuscaloosa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.6%) caters to monthly stays (30+ nights) in Tuscaloosa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.9% of Tuscaloosa hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 15.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tuscaloosa.
Tuscaloosa Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
13 listings
5.8% of total
Flexible
26 listings
11.7% of total
Moderate
34 listings
15.2% of total
Firm
67 listings
30% of total
Strict
83 listings
37.2% of total
Cancellation Policy Insights for Tuscaloosa
- The prevailing Airbnb cancellation policy trend in Tuscaloosa is Strict, used by 37.2% of listings.
- A majority (67.2%) of hosts in Tuscaloosa utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.2% market standard in Tuscaloosa.
- With 37.2% using Strict terms, this is a viable option in Tuscaloosa, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Tuscaloosa.
Tuscaloosa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tuscaloosa
- The overall average booking lead time for vacation rentals in Tuscaloosa is 65 days.
- Guests book furthest in advance for stays during May (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (85 days avg.) sees the longest lead times, while Summer (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in Tuscaloosa.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Tuscaloosa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tuscaloosa (2025)
Amenity Prevalence
Amenity Insights for Tuscaloosa
- Essential amenities in Tuscaloosa that guests expect include: TV, Wifi, Air conditioning, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tuscaloosa: TV, Wifi, Air conditioning, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Kitchen.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tuscaloosa to stay competitive.
Tuscaloosa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tuscaloosa
- The typical guest profile for Airbnb in Tuscaloosa consists of primarily domestic travelers (98%), often arriving from nearby Atlanta, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and United Kingdom (0.4%).
- Top languages spoken are English (82.7%) followed by Spanish (8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Atlanta and Birmingham.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tuscaloosa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Millbrook | 10 | $5,723 | $265.43 | 59% |
| Bremen | 23 | $4,643 | $555.48 | 30% |
| Shelby | 11 | $4,463 | $312.37 | 47% |
| Equality | 10 | $4,378 | $588.69 | 29% |
| Arley | 43 | $4,358 | $448.18 | 40% |
| Crane Hill | 98 | $3,479 | $414.20 | 35% |
| Houston | 13 | $3,445 | $476.17 | 35% |
| Northport | 174 | $3,331 | $429.64 | 34% |
| Pike Road | 11 | $2,933 | $308.49 | 30% |
| Town Creek | 13 | $2,896 | $261.26 | 35% |