Kahului Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawaii, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Kahului in 2025? Explore comprehensive Airbnb analytics for Kahului, Hawaii, United States to uncover income potential. This 2025 STR market report for Kahului, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 22 active listings.

Whether you're considering an Airbnb investment in Kahului, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kahului Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Kahului Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$416
The average rental revenue earned for an occupied room per day in Kahului.
Occupancy Rate(?)
30.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$16,403
Typical annual income for an Airbnb listing in Kahului. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
137.9%
Strong growth (137.9%) vs. last year.
Peak Revenue Month(?)
June
The month with the highest average earnings, indicating peak season in Kahului.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Kahului.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
22
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Kahului (2025)

Understanding the monthly revenue variations for Airbnb listings in Kahului is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kahului is typically June, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kahului across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,210+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,804 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,233 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $783, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Kahului

Kahului Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Kahului STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kahului:

  • Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 19%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Kahului

Average Daily Rate (ADR) Airbnb Trends in Kahului (2025)

Effective short term rental pricing strategy in Kahului involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kahului typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $569+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $335 or more.
  • Typical properties (Median) charge around $192 per night.
  • Entry-level properties (Bottom 25%) earn around $117 per night.

Average Daily Rate (ADR) Trend by Month in Kahului

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Airbnb Seasonality Analysis & Trends in Kahului (2025)

Peak Season (June, August, February)
  • Revenue averages $3,002 per month
  • Occupancy rates average 28.7%
  • Daily rates average $294
Shoulder Season
  • Revenue averages $2,519 per month
  • Occupancy maintains around 34.6%
  • Daily rates hold near $325
Low Season (April, September, November)
  • Revenue drops to average $1,861 per month
  • Occupancy decreases to average 30.1%
  • Daily rates adjust to average $286

Seasonality Insights for Kahului

  • The Airbnb seasonality in Kahului shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Kahului's highest earning potential, with monthly revenues capable of climbing to $3,407, occupancy reaching a high of 40.3%, and ADRs peaking at $450.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,673, occupancy could drop to 24.2%, and ADRs may adjust down to $226.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kahului.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Kahului seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Kahului (2025)

Exploring the top neighborhoods for short-term rentals in Kahului? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Kahului Harbor
Kahului Harbor is the primary harbor in Maui, making it a central hub for tourists arriving by cruise or ferry. Close proximity to shops, restaurants, and the airport makes it ideal for short-term rentals.
Maui Arts & Cultural Center, Kanaha Beach Park, Maui Ocean Center, Topgolf, Haleakalā National Park
Central Maui
Central Maui features a mix of residential and commercial areas. It offers convenience for tourists wishing to explore the island while enjoying local amenities and attractions.
Maui Mall, Queen Ka'ahumanu Center, Haleakalā National Park, Kahului Airport, Waihee Coastal Dunes and Wetlands Sanctuary
Kahului Beach
Kahului Beach is a popular local beach with beautiful views and access to water activities. This area can attract tourists looking for a beachy experience close to urban amenities.
Kahului Beach, Kanaha Beach Park, Baldwin Beach Park, Hookipa Beach, Maui Kiteboarding
Maui Tropical Plantation
This picturesque plantation offers tours and a unique view of Hawaiian agriculture. Tourists looking for a local experience and beautiful scenery often visit this area.
Maui Tropical Plantation, The Mill House, Zipline Tours, Coffee Farm Tours, Gardens of Hawaii
Waikapu
A rapidly developing area with new residential developments. Close to the golf courses and offers a quieter atmosphere while still being near Kahului's conveniences.
Waikapu Country Club, Maui Tropical Plantation, Pu'u Kukui Watershed Preserve, Iao Valley State Park, Kahakuloa Bay
Paukukalo
An often-overlooked neighborhood that offers a local feel and proximity to the beach. Ideal for those looking for a peaceful stay away from tourist spots.
Paukukalo Beach Park, Kanaha Beach Park, Maui Ocean Center, Maui Arts & Cultural Center, Iao Valley State Park
Wailuku
Just a short drive from Kahului, Wailuku is known for its charming town atmosphere and historical sites. Attractive for tourists seeking culture and history of Maui.
Iao Valley State Park, Wailuku Civic Center, Maui Historical Society, Kealia Pond National Wildlife Refuge, Wailuku's Local Shops and Cafes
Makawao
A charming town located in the island's upcountry, known for its paniolo (cowboy) culture and art galleries. Attracting tourists looking for a unique and scenic getaway.
Makawao Town, Haleakalā National Park, Alexander & Baldwin Sugar Museum, The Historic Makawao Hotel, Surfing Goat Dairy

Understanding Airbnb License Requirements & STR Laws in Kahului (2025)

With 27% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Kahului. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kahului to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 27% licensed listings)

Top Performing Airbnb Properties in Kahului (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Kahuluibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Oceanside Ohana & Banana Bread Near Beach-OGG-MACC

Oceanside Ohana & Banana Bread Near Beach-OGG-MACC

Entire Place • 1 bedroom

$81,380
Revenue
92.9%
Occupancy
$238.08
Daily Rate
Oceanside Suite/Banana Bread, near beach,OGG, MACC

Oceanside Suite/Banana Bread, near beach,OGG, MACC

Entire Place • 1 bedroom

$67,863
Revenue
88.8%
Occupancy
$203.90
Daily Rate
Lovely Hawaii Stay! 4 Gorgeous Garden View Units

Lovely Hawaii Stay! 4 Gorgeous Garden View Units

Private Room • 4 bedrooms

$47,336
Revenue
11.0%
Occupancy
$1972.81
Daily Rate
Room & Ride

Room & Ride

Entire Place • N/A

$18,884
Revenue
44.5%
Occupancy
$239.42
Daily Rate
Beach Escape! Onsite Pool, Pets Allowed

Beach Escape! Onsite Pool, Pets Allowed

Private Room • 1 bedroom

$18,608
Revenue
11.4%
Occupancy
$522.76
Daily Rate
Blissful Seaside Hideaway! 3 Beautiful Units, Pool

Blissful Seaside Hideaway! 3 Beautiful Units, Pool

Private Room • 3 bedrooms

$17,057
Revenue
10.6%
Occupancy
$1368.32
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Kahului (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Kahului based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lee2$149,2439874.87/5.0
Host #4954387347$69,74374.75/5.0
Host #4689144002$65,9442Not Rated
S1$18,88484.88/5.0
Jay Kai3$16,520135.00/5.0
Steve2$13,139114.94/5.0
Host #1103815311$9,7981Not Rated
Christine1$8,65545.00/5.0
Host #169308162$5,0464Not Rated
Host #4513989431$3,8981Not Rated

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kahului.

Dive Deeper: Advanced Kahului STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kahului. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Kahului Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Kahului

  • The Kahului Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59.1% of the 22 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Kahului, Hotel/Boutique properties are the most common (40.9%), reflecting the local real estate landscape.
  • Houses represent a significant 27.3% portion, catering likely to families or larger groups.
  • The presence of 40.9% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo (combined 4.5%) offer potential for unique stay experiences.

Kahului Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Kahului

  • The dominant room capacity in Kahului is 1 bedroom listings, making up 63.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 86.3% of the active Airbnb listings in Kahului, indicating a high concentration in these sizes.
  • With over half the market (63.6%) consisting of studios or 1-bedroom units, Kahului is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (9.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Kahului.

Kahului Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Kahului

  • The most common guest capacity trend in Kahului vacation rentals is listings accommodating 2 guests (45.5%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Kahului STR market, accounting for 63.7% of listings.
  • A significant 45.5% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Kahului.
  • 18.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kahului.
  • On average, properties in Kahului are equipped to host 3.6 guests.

Kahului Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Kahului

  • The most common availability pattern in Kahului falls within the 271-366 days range, representing 86.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Kahului (50%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Kahului Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (50%)

1 Night

10 listings

50% of total

2 Nights (15%)

2 Nights

3 listings

15% of total

3 Nights (20%)

3 Nights

4 listings

20% of total

4-6 Nights (5%)

4-6 Nights

1 listings

5% of total

30+ Nights (10%)

30+ Nights

2 listings

10% of total

Key Insights

  • The most prevalent minimum stay requirement in Kahului is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (65.0%) of the Kahului Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 50% of Kahului hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kahului.

Kahului Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (44.4%)

Flexible

4 listings

44.4% of total

Firm (33.3%)

Firm

3 listings

33.3% of total

Strict (22.2%)

Strict

2 listings

22.2% of total

Cancellation Policy Insights for Kahului

  • The prevailing Airbnb cancellation policy trend in Kahului is Flexible, used by 44.4% of listings.
  • A majority (55.5%) of hosts in Kahului utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 44.4% market standard in Kahului.
  • Regularly review your cancellation policy against competitors and market demand shifts in Kahului.

Kahului STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Kahului

  • The overall average booking lead time for vacation rentals in Kahului is 44 days.
  • Guests book furthest in advance for stays during May (average 100 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (74 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Kahului.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 74 days) to capture early planners.
  • Monitor your own booking lead times against these Kahului averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Kahului (2025)

Amenity Prevalence

Amenity Insights for Kahului

  • Essential amenities in Kahului that guests expect include: Kitchen, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like First aid kit, Smoke alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Kahului: Kitchen, Air conditioning.
  • Prioritize adding missing essentials: Kitchen, Air conditioning.
  • Consider adding popular differentiators like First aid kit or Smoke alarm to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Kahului to stay competitive.

Kahului Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Kahului

  • The typical guest profile for Airbnb in Kahului consists of primarily domestic travelers (85%), often arriving from nearby Honolulu, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 85.4% of guests.
  • Key international markets include United States (85.4%) and Canada (5.7%).
  • Top languages spoken are English (67.5%) followed by Spanish (8.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Honolulu and San Diego.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Kahului Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Kahuku283$10,822$661.9865%
Nīnole11$10,354$1165.8952%
Waimea395$7,846$779.0845%
Makawao16$7,829$469.3362%
Hana69$7,638$416.7465%
Puakō64$7,575$819.0746%
Kula14$7,349$350.7775%
Honalo23$7,242$403.5161%
Paia86$7,114$538.0153%
Kapalua307$6,666$731.1542%

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