AirROI ranking · 202631 markets ranked

Best Places to Buy an Airbnb in Hawaii (2026)

Kahuku is the best place to buy an Airbnb in Hawaii in 2026, according to AirROI's ranking of 31 markets. Its listings averaged $142,000 in revenue over the 12 months to September 2026 and were booked on 63% of nights. It also earns the most per listing of any ranked market. Koloa and Poipu come next.

Source: AirROI Reviewed by , Founder @ AirROI Updated

Markets tracked
88
Active Airbnb listings
27,200
Avg. revenue per listing
$61,200
Occupancy rate
49%
Avg. nightly rate
$465
Revenue change, typical market
+7%

The short answer

Hawaii Airbnb Market at a Glance

Across Hawaii, the 27,200 active Airbnb listings tracked by AirROI, a short-term-rental data firm, averaged $61,200 over the same period. They were booked on 49% of nights at about $465 a night; the ranking covers the 31 markets with at least 100 active listings. Revenue per listing rose in 21 of the 29 ranked markets with a comparable year of data, by 7% in the typical one.

The ranking weighs revenue per listing most, then occupancy and market size, then how evenly income spreads across the year and how it changed on the year. It reflects rental performance, not purchase prices or local short-term rental rules. In 21 of the 31 ranked markets, most listings display a registration number, so confirm the local rules for any address you consider. How the ranking works.

Where the top 10 Airbnb markets in Hawaii are

Each dot is one of the 88 markets AirROI tracks in Hawaii, sized by active listings and coloured by average revenue per listing. Select a number to jump to its profile.

Where the top 10 Airbnb markets in Hawaii areDot map of 88 Airbnb markets. Numbered pins mark the top-ranked markets: 1 Kahuku, 2 Koloa, 3 Poipu, 4 Princeville, 5 Hanalei, 6 Kaanapali, 7 Honolulu, 8 Kapaa, 9 Wailua, 10 Lahaina.10987654321© OpenStreetMap
Avg. revenueUnder $34k$34k–$55k$55k–$77k$77k+ Under 30 listings 1 Top-ranked market

Top 10

The Top 10 Airbnb Markets in Hawaii

Each profile draws on the market's full AirROI report: how it earns, when in the year, who books and what sells. Monthly figures are averages per listing active in that month, so twelve of them add up to more than the annual average, which also counts listings that operated for only part of the year.

The top 10 Airbnb markets in Hawaii at a glance
#MarketAvg. revenueOccupancy
Kahuku High earnings · High occupancy$142,00063%
Koloa High earnings · High occupancy$108,00052%
Poipu High earnings · Large market$87,20048%
4 Princeville Large market · High earnings$71,30049%
5 Hanalei Growing revenue · High earnings$94,50048%
6 Kaanapali Growing revenue · Large market$82,50037%
7 Honolulu Large market · High occupancy$45,50055%
8 Kapaa High occupancy · Year-round demand$69,90055%
9 Wailua Year-round demand · High occupancy$57,90052%
10 Lahaina Large market · Growing revenue$60,90048%

  1. 1. Kahuku

    Known for: High earnings · High occupancy

    Top-earning Airbnb listing in Kahuku, 6 bedrooms Top-earning Airbnb listing in Kahuku, 4 bedrooms Top-earning Airbnb listing in Kahuku, 4 bedrooms
    Top-earning Airbnb listings in Kahuku
    Avg. revenue
    $142,000 +10% vs. last year
    Occupancy
    63%
    Nightly rate
    $705
    Active listings
    300

    Where it places among the 31 ranked markets in Hawaii

    • Revenue 1st of 31
    • Occupancy 1st of 31
    • Market size 26th of 31
    • Year-round 13th of 31
    • Growth 10th of 29
    How it earns
    Kahuku commands premium rates, about $705 a night, and still books 63% of nights, 14 points above the Hawaii average. That adds up to $142,000 per listing over the year, the highest of the 31 ranked markets. A typical listing takes in about $10,900 a month; the top quarter clear $15,900 or more. Revenue per listing rose 10% over the year, helped by nightly rates 6% higher.
    When it earns
    Kahuku has two seasons, June–August and December–January. July is the strongest month at about $17,200 per listing, and September the quietest at about $10,300.
    What sells
    The most common entire home has 1 bedroom (40% of entire homes), and apartments and condos make up 70% of supply.
    Who it suits
    It suits buyers who can furnish and price for a premium stay and want income that holds up all year.

    Revenue per listing by month

    Median listing
    $10,900/mo
    Top 25% of listings
    $15,900+/mo
    Booked ahead
    85 days
    Average stay
    5 nights
    Most common home size
    1 bedroom
    Superhosts
    68%

    Areas in the full report: Kahuku Shores · Turtle Bay · Pipeline

    Full Kahuku Airbnb report

  2. 2. Koloa

    Known for: High earnings · High occupancy

    Top-earning Airbnb listing in Koloa, 6 bedrooms Top-earning Airbnb listing in Koloa, 6 bedrooms Top-earning Airbnb listing in Koloa, 6 bedrooms
    Top-earning Airbnb listings in Koloa
    Avg. revenue
    $108,000
    Occupancy
    52%
    Nightly rate
    $855
    Active listings
    417

    Where it places among the 31 ranked markets in Hawaii

    • Revenue 2nd of 31
    • Occupancy 7th of 31
    • Market size 15th of 31
    • Year-round 17th of 31
    • Growth No prior year
    How it earns
    Koloa earns on price and volume at once: guests pay about $855 a night, and listings are booked on 52% of nights, 3 points above the Hawaii average. Listings averaged $108,000 in revenue over the year, the second-highest of the 31 ranked markets. In a typical month the median listing brings in about $9,160, and the best quarter clear $15,100.
    When it earns
    Revenue in Koloa peaks twice, over January–April and again over June–July; July leads at about $15,900 per listing, while September brings in about $9,430.
    What sells
    Two-bedroom homes lead the market (28% of entire homes), and apartments and condos make up 58% of supply.
    The competition
    Professional managers run 52% of listings, against about 39% in the typical market in Hawaii, so new hosts compete with polished operations.
    Who it suits
    Best for buyers who can furnish and price for a premium stay and want a large home for groups and families.

    Revenue per listing by month

    Median listing
    $9,160/mo
    Top 25% of listings
    $15,100+/mo
    Booked ahead
    90 days
    Average stay
    6 nights
    Most common home size
    2 bedrooms
    Superhosts
    62%

    Areas in the full report: Poipu Beach · Koloa Town · Lawai Valley

    Full Koloa Airbnb report

  3. 3. Poipu

    Known for: High earnings · Large market

    Top-earning Airbnb listing in Poipu, 7 bedrooms Top-earning Airbnb listing in Poipu, 7 bedrooms Top-earning Airbnb listing in Poipu, 4 bedrooms
    Top-earning Airbnb listings in Poipu
    Avg. revenue
    $87,200 +7% vs. last year
    Occupancy
    48%
    Nightly rate
    $640
    Active listings
    1,100

    Where it places among the 31 ranked markets in Hawaii

    • Revenue 5th of 31
    • Occupancy 13th of 31
    • Market size 7th of 31
    • Year-round 13th of 31
    • Growth 17th of 29
    How it earns
    Poipu listings charge about $640 a night, 38% above the Hawaii average, and are booked on 48% of nights. Average revenue per listing came to $87,200, the fifth-highest of the 31 ranked markets. Month to month, the median listing earns about $9,050 and a top-quarter listing $13,500 or more. Revenue per listing rose 7% over the year, helped by nightly rates 11% higher.
    When it earns
    Poipu has two seasons, December–March and June–July. March is the strongest month at about $11,900 per listing, and September the quietest at about $7,160. Guests book early, about 107 days ahead against roughly 82 for the typical market in Hawaii, and stay about 6 nights.
    What sells
    The most common entire home has 2 bedrooms (41% of entire homes), and apartments and condos make up 69% of supply.
    The competition
    Professional managers run 53% of listings, against about 39% in the typical market in Hawaii, and the largest operator runs 158 listings, so new hosts compete with polished operations.
    Who it suits
    A good fit for buyers who want income that holds up all year and plan to use a professional manager or run a polished operation.

    Revenue per listing by month

    Median listing
    $9,050/mo
    Top 25% of listings
    $13,500+/mo
    Booked ahead
    107 days
    Average stay
    6 nights
    Most common home size
    2 bedrooms
    Superhosts
    64%

    Areas in the full report: Poipu Beach · Shipwreck Beach · Lawai Valley

    Full Poipu Airbnb report

  4. 4. Princeville

    Known for: Large market · High earnings

    Top-earning Airbnb listing in Princeville, 4 bedrooms Top-earning Airbnb listing in Princeville, 5 bedrooms Top-earning Airbnb listing in Princeville, 4 bedrooms
    Top-earning Airbnb listings in Princeville
    Avg. revenue
    $71,300 +7% vs. last year
    Occupancy
    49%
    Nightly rate
    $465
    Active listings
    1,480

    Where it places among the 31 ranked markets in Hawaii

    • Revenue 9th of 31
    • Occupancy 11th of 31
    • Market size 5th of 31
    • Year-round 17th of 31
    • Growth 13th of 29
    How it earns
    Princeville is Hawaii's fifth-largest Airbnb market, with 1,480 active listings to price against. Average revenue per listing came to $71,300, the ninth-highest of the 31 ranked markets. A typical listing takes in about $6,640 a month; the top quarter clear $10,800 or more. Revenue per listing rose 7% over the year, helped by nightly rates 13% higher, even as the number of listings grew 23%.
    When it earns
    Revenue in Princeville peaks twice, over May–August and again over January–March; July leads at about $10,000 per listing, while November brings in about $5,950.
    What sells
    Two-bedroom homes lead the market (41% of entire homes), and apartments and condos make up 72% of supply.

    Revenue per listing by month

    Median listing
    $6,640/mo
    Top 25% of listings
    $10,800+/mo
    Booked ahead
    74 days
    Average stay
    5 nights
    Most common home size
    2 bedrooms
    Superhosts
    70%

    Areas in the full report: Hanalei Bay · Princeville Golf Club · Queen's Bath

    Full Princeville Airbnb report

  5. 5. Hanalei

    Known for: Growing revenue · High earnings

    Top-earning Airbnb listing in Hanalei, 4 bedrooms Top-earning Airbnb listing in Hanalei, 5 bedrooms Top-earning Airbnb listing in Hanalei, 3 bedrooms
    Top-earning Airbnb listings in Hanalei
    Avg. revenue
    $94,500 +21% vs. last year
    Occupancy
    48%
    Nightly rate
    $655
    Active listings
    426

    Where it places among the 31 ranked markets in Hawaii

    • Revenue 4th of 31
    • Occupancy 14th of 31
    • Market size 14th of 31
    • Year-round 25th of 31
    • Growth 3rd of 29
    How it earns
    Hanalei earns on price: guests pay about $655 a night, 41% above the Hawaii average. Listings averaged $94,500 in revenue over the year, the fourth-highest of the 31 ranked markets. The gap between listings is wide: a typical one takes in about $7,230 a month, while the top quarter clear $13,800 and the top 10% $24,500, so pricing and presentation count for more here than in most of Hawaii. Revenue per listing rose 21% over the year, the third-biggest gain in Hawaii, helped by nightly rates 19% higher.
    When it earns
    Hanalei's season runs from March to July, peaking in July at about $13,300 per listing; September, the quietest month, brings in about $7,520.
    What sells
    The most common entire home has 2 bedrooms (37% of entire homes), and apartments and condos make up 53% of supply.
    Who it suits
    It suits buyers who can furnish and price for a premium stay.

    Revenue per listing by month

    Median listing
    $7,230/mo
    Top 25% of listings
    $13,800+/mo
    Booked ahead
    80 days
    Average stay
    5 nights
    Most common home size
    2 bedrooms
    Superhosts
    67%

    Areas in the full report: Hanalei Bay · Lumaha'i Beach · Kauai's North Shore

    Full Hanalei Airbnb report

  6. 6. Kaanapali

    Known for: Growing revenue · Large market

    Top-earning Airbnb listing in Kaanapali, 6 bedrooms Top-earning Airbnb listing in Kaanapali, 3 bedrooms Top-earning Airbnb listing in Kaanapali, 5 bedrooms
    Top-earning Airbnb listings in Kaanapali
    Avg. revenue
    $82,500 +27% vs. last year
    Occupancy
    37%
    Nightly rate
    $945
    Active listings
    1,630

    Where it places among the 31 ranked markets in Hawaii

    • Revenue 7th of 31
    • Occupancy 31st of 31
    • Market size 3rd of 31
    • Year-round 13th of 31
    • Growth 2nd of 29
    How it earns
    Nightly rates set Kaanapali apart: about $945, about twice the Hawaii average. Average revenue per listing came to $82,500, the seventh-highest of the 31 ranked markets. The gap between listings is wide: a typical one takes in about $7,810 a month, while the top quarter clear $15,000 and the top 10% $26,900, so pricing and presentation count for more here than in most of Hawaii. Revenue per listing rose 27% over the year, the second-biggest gain in Hawaii, helped by nightly rates 17% higher.
    When it earns
    Demand in Kaanapali holds up through the year: September, the slowest month, still brings in about 60% of July's revenue.
    The competition
    Professional managers run 56% of listings, against about 39% in the typical market in Hawaii, and the largest operator runs 351 listings, so new hosts compete with polished operations.
    What sells
    Two-bedroom homes lead the market (36% of entire homes), and apartments and condos make up 85% of supply.
    Who it suits
    Best for buyers who can furnish and price for a premium stay and want income that holds up all year.

    Revenue per listing by month

    Median listing
    $7,810/mo
    Top 25% of listings
    $15,000+/mo
    Booked ahead
    99 days
    Average stay
    6 nights
    Most common home size
    2 bedrooms
    Superhosts
    63%

    Areas in the full report: Kaanapali Beach · Lahaina Town · Napili Bay

    Full Kaanapali Airbnb report

  7. 7. Honolulu

    Known for: Large market · High occupancy

    Top-earning Airbnb listing in Honolulu, 3 bedrooms Top-earning Airbnb listing in Honolulu, 3 bedrooms Top-earning Airbnb listing in Honolulu, 2 bedrooms
    Top-earning Airbnb listings in Honolulu
    Avg. revenue
    $45,500 +7% vs. last year
    Occupancy
    55%
    Nightly rate
    $280
    Active listings
    5,850

    Where it places among the 31 ranked markets in Hawaii

    • Revenue 25th of 31
    • Occupancy 3rd of 31
    • Market size 1st of 31
    • Year-round 4th of 31
    • Growth 14th of 29
    How it earns
    Honolulu earns on volume. Rates run below the Hawaii average at about $280 a night, but listings book 55% of nights. Moderate rates keep revenue per listing at $45,500, 26% below the Hawaii average. Its place at #7 rests on market size (1st of 31) and occupancy (3rd of 31) rather than on revenue per listing. In a typical month the median listing brings in about $4,430, and the best quarter clear $6,790. Revenue per listing rose 7% over the year, helped by nightly rates 11% higher, even as the number of listings grew 20%.
    When it earns
    Honolulu earns steadily through the year, from about $4,260 per listing in November to $5,990 in July. Trips run long, about 8 nights on average against 6 nights for the typical market in Hawaii, booked about 63 days ahead.
    The competition
    It is still largely owner-run: professional managers account for 17% of listings, and Superhosts make up 48% of hosts.
    Guest expectations
    Average ratings (4.73 stars) trail the typical market in Hawaii (4.81), which leaves room for a well-run listing to stand out.
    Who it suits
    A good fit for buyers who want income that holds up all year and would rather price for occupancy than for rate.

    Revenue per listing by month

    Median listing
    $4,430/mo
    Top 25% of listings
    $6,790+/mo
    Booked ahead
    63 days
    Average stay
    8 nights
    Guests from abroad
    23%
    Most common home size
    1 bedroom

    Areas in the full report: Waikiki · Kailua · North Shore

    Full Honolulu Airbnb report

  8. 8. Kapaa

    Known for: High occupancy · Year-round demand

    Top-earning Airbnb listing in Kapaa, 3 bedrooms Top-earning Airbnb listing in Kapaa, 2 bedrooms Top-earning Airbnb listing in Kapaa, 4 bedrooms
    Top-earning Airbnb listings in Kapaa
    Avg. revenue
    $69,900 +3% vs. last year
    Occupancy
    55%
    Nightly rate
    $425
    Active listings
    301

    Where it places among the 31 ranked markets in Hawaii

    • Revenue 10th of 31
    • Occupancy 2nd of 31
    • Market size 25th of 31
    • Year-round 8th of 31
    • Growth 19th of 29
    How it earns
    Kapaa fills more nights than most of Hawaii: 55% of them, the second-highest occupancy of the 31 ranked markets, at about $425 a night. Listings averaged $69,900 in revenue over the year, the tenth-highest of the 31 ranked markets. Month to month, the median listing earns about $6,800 and a top-quarter listing $10,400 or more.
    When it earns
    Demand in Kapaa holds up through the year: September, the slowest month, still brings in about two-thirds of July's revenue.
    What sells
    Smaller places set the market: only 3% of entire homes have three or more bedrooms, against about 19% in the typical market in Hawaii; apartments and condos make up 91% of supply.
    Who it suits
    It suits buyers who want income that holds up all year and prefer a smaller one- or two-bedroom place.

    Revenue per listing by month

    Median listing
    $6,800/mo
    Top 25% of listings
    $10,400+/mo
    Booked ahead
    88 days
    Average stay
    6 nights
    Most common home size
    2 bedrooms
    Superhosts
    66%

    Areas in the full report: Kealia Beach · Lydgate State Park · Wailua Falls

    Full Kapaa Airbnb report

  9. 9. Wailua

    Known for: Year-round demand · High occupancy

    Top-earning Airbnb listing in Wailua, 3 bedrooms Top-earning Airbnb listing in Wailua, 2 bedrooms Top-earning Airbnb listing in Wailua, 2 bedrooms
    Top-earning Airbnb listings in Wailua
    Avg. revenue
    $57,900 +17% vs. last year
    Occupancy
    52%
    Nightly rate
    $370
    Active listings
    346

    Where it places among the 31 ranked markets in Hawaii

    • Revenue 15th of 31
    • Occupancy 6th of 31
    • Market size 21st of 31
    • Year-round 5th of 31
    • Growth 6th of 29
    How it earns
    Rates in Wailua sit below the Hawaii average, at about $370 a night, but listings are booked on 52% of nights. Moderate rates keep revenue per listing at $57,900, 5% below the Hawaii average. Its place at #9 rests on year-round demand (5th of 31) and occupancy (6th of 31) rather than on revenue per listing. A typical listing takes in about $6,000 a month; the top quarter clear $8,230 or more. Revenue per listing rose 17% over the year, helped by nightly rates 9% higher.
    When it earns
    Wailua earns steadily through the year, from about $4,870 per listing in November to $6,980 in January.
    What sells
    Few listings are large: just 3% have three or more bedrooms, against about 19% in the typical market in Hawaii; apartments and condos make up 93% of supply.
    The competition
    Professional managers run 51% of listings, against about 39% in the typical market in Hawaii, and the largest operator runs 39 listings, so new hosts compete with polished operations.
    Who it suits
    Best for buyers who want income that holds up all year and would rather price for occupancy than for rate.

    Revenue per listing by month

    Median listing
    $6,000/mo
    Top 25% of listings
    $8,230+/mo
    Booked ahead
    91 days
    Average stay
    6 nights
    Most common home size
    1 bedroom
    Superhosts
    72%

    Areas in the full report: Wailua Beach · Kealia Beach · Lydgate Beach

    Full Wailua Airbnb report

  10. 10. Lahaina

    Known for: Large market · Growing revenue

    Top-earning Airbnb listing in Lahaina, 11 bedrooms Top-earning Airbnb listing in Lahaina, 3 bedrooms Top-earning Airbnb listing in Lahaina, 2 bedrooms
    Top-earning Airbnb listings in Lahaina
    Avg. revenue
    $60,900 +16% vs. last year
    Occupancy
    48%
    Nightly rate
    $530
    Active listings
    1,490

    Where it places among the 31 ranked markets in Hawaii

    • Revenue 12th of 31
    • Occupancy 17th of 31
    • Market size 4th of 31
    • Year-round 22nd of 31
    • Growth 7th of 29
    How it earns
    Lahaina is Hawaii's fourth-largest Airbnb market, with 1,490 active listings to price against. Revenue per listing, $60,900, is close to the Hawaii average. In a typical month the median listing brings in about $6,090, and the best quarter clear $9,450. Revenue per listing rose 16% over the year, helped by nightly rates 22% higher, even as the number of listings grew 85%.
    When it earns
    Lahaina has two seasons, December–March and June–July. March is the strongest month at about $9,030 per listing, and September the quietest at about $5,120.
    The competition
    Professional managers run 61% of listings, against about 39% in the typical market in Hawaii, and the largest operator runs 61 listings, so new hosts compete with polished operations.
    What sells
    The most common entire home has 1 bedroom (46% of entire homes), and apartments and condos make up 93% of supply.
    Who it suits
    A good fit for buyers who plan to use a professional manager or run a polished operation.

    Revenue per listing by month

    Median listing
    $6,090/mo
    Top 25% of listings
    $9,450+/mo
    Booked ahead
    81 days
    Average stay
    7 nights
    Most common home size
    1 bedroom
    Superhosts
    63%

    Areas in the full report: Kaanapali · Lahaina Town · Napili

    Full Lahaina Airbnb report

Full ranking

How All 31 Ranked Markets in Hawaii Compare

The overall ranking with the five measures behind it. "Slow month" is a market's weakest month of revenue as a share of its best, so a higher figure means steadier income. Select a column heading to re-sort.

Top Airbnb markets in Hawaii, ranked by AirROI
Kahuku High earnings, high occupancy$141,69363%$70460%+10%300
Koloa High earnings, high occupancy$108,46352%$85359%–417
Poipu High earnings, large market$87,21548%$64160%+7%1,102
4Princeville Large market, high earnings$71,28349%$46759%+7%1,484
5Hanalei Growing revenue, high earnings$94,49948%$65656%+21%426
6Kaanapali Growing revenue, large market$82,45637%$94360%+27%1,630
7Honolulu Large market, high occupancy$45,53155%$28171%+7%5,852
8Kapaa High occupancy, year-round demand$69,94955%$42468%+3%301
9Wailua Year-round demand, high occupancy$57,93152%$37270%+17%346
10Lahaina Large market, growing revenue$60,86448%$52957%+16%1,485
11Kihei Large market, high occupancy$57,57850%$40057%+3%2,607
12Waimea High earnings, large market$102,91845%$89246%+2%468
13Kailua-Kona High occupancy, large market$51,90752%$42062%–660
14Kapolei High earnings, large market$77,23143%$72960%−7%540
15Wailea Large market, high earnings$69,26243%$61654%+7%1,194
16Hilo Year-round demand, growing revenue$36,44949%$23172%+17%380
17Kahaluu-Keauhou Large market, growing revenue$59,66544%$43056%+8%754
18Napili Growing revenue$58,60746%$47257%+9%378
19Wailuku High occupancy$57,85750%$35159%−7%354
20Lihue Growing revenue, year-round demand$55,87644%$46868%+29%329
21Holualoa Large market, growing revenue$52,14447%$36458%+15%779
22Kailua Large market$48,71147%$37959%+7%847
23Hawaiian Paradise Park High occupancy, growing revenue$32,21354%$19070%+19%112
24Kapalua High earnings$84,91242%$74352%+7%310
25Hauula Year-round demand$52,80448%$42969%−7%100

By measure

Hawaii Airbnb Markets Ranked by Revenue, Nightly Rate and Occupancy

The overall ranking balances five measures. These lists take one at a time, for buyers who care most about income, pricing power, bookings, a steady calendar, momentum or market size.

Highest-earning Airbnb markets in Hawaii

Average annual revenue per active listing over the past 12 months. Markets with at least 200 listings.

Highest-earning Airbnb markets in Hawaii
#MarketRevenue
Kahuku #1 overall$142,000
Koloa #2 overall$108,000
Waimea #12 overall$103,000
4Hanalei #5 overall$94,500
5Poipu #3 overall$87,200
6Kapalua #24 overall$84,900
7Kaanapali #6 overall$82,500
8Kapolei #14 overall$77,200
9Princeville #4 overall$71,300
10Kapaa #8 overall$69,900
11Wailea #15 overall$69,300
12Lahaina #10 overall$60,900
13Kahaluu-Keauhou #17 overall$59,700
14Napili #18 overall$58,600
15Wailua #9 overall$57,900
16Wailuku #19 overall$57,900
17Kihei #11 overall$57,600
18Lihue #20 overall$55,900
19Kapalaoa #30 overall$54,800
20Holualoa #21 overall$52,100
21Kailua-Kona #13 overall$51,900
22Waikoloa Village #28 overall$49,600
23Kailua #22 overall$48,700
24Honolulu #7 overall$45,500
25Hilo #16 overall$36,400

Most expensive Airbnb markets in Hawaii by nightly rate

Average rate per booked night. A high rate earns most where occupancy holds up too. Markets with at least 200 listings.

Most expensive Airbnb markets in Hawaii by nightly rate
#MarketNightly
Kaanapali #6 overall$945
Waimea #12 overall$890
Koloa #2 overall$855
4Kapalua #24 overall$745
5Kapolei #14 overall$730
6Kahuku #1 overall$705
7Hanalei #5 overall$655
8Poipu #3 overall$640
9Wailea #15 overall$615
10Lahaina #10 overall$530
11Napili #18 overall$470
12Lihue #20 overall$470
13Princeville #4 overall$465
14Kapalaoa #30 overall$445
15Kahaluu-Keauhou #17 overall$430
16Kapaa #8 overall$425
17Kailua-Kona #13 overall$420
18Waikoloa Village #28 overall$410
19Kihei #11 overall$400
20Kailua #22 overall$380
21Wailua #9 overall$370
22Holualoa #21 overall$365
23Wailuku #19 overall$350
24Honolulu #7 overall$280
25Volcano #27 overall$250

Highest-occupancy Airbnb markets in Hawaii

Share of available nights booked over the past 12 months. Markets with at least 200 listings.

Highest-occupancy Airbnb markets in Hawaii
#MarketOccupancy
Kahuku #1 overall63%
Kapaa #8 overall55%
Honolulu #7 overall55%
4Wailua #9 overall52%
5Koloa #2 overall52%
6Kailua-Kona #13 overall52%
7Kihei #11 overall50%
8Wailuku #19 overall50%
9Princeville #4 overall49%
10Hilo #16 overall49%
11Poipu #3 overall48%
12Hanalei #5 overall48%
13Volcano #27 overall48%
14Lahaina #10 overall48%
15Kailua #22 overall47%
16Holualoa #21 overall47%
17Napili #18 overall46%
18Pāhoa #29 overall46%
19Waimea #12 overall45%
20Waikoloa Village #28 overall45%
21Kahaluu-Keauhou #17 overall44%
22Lihue #20 overall44%
23Kapalaoa #30 overall44%
24Wailea #15 overall43%
25Kapolei #14 overall43%

Most year-round Airbnb markets in Hawaii

Revenue in the slowest month as a share of the best month, so a higher figure means steadier income. Markets with at least 200 listings.

Most year-round Airbnb markets in Hawaii
#MarketSlow month
Hilo #16 overall72%
Pāhoa #29 overall72%
Honolulu #7 overall71%
4Wailua #9 overall70%
5Lihue #20 overall68%
6Kapaa #8 overall68%
7Volcano #27 overall67%
8Kailua-Kona #13 overall62%
9Kaanapali #6 overall60%
10Poipu #3 overall60%
11Kapolei #14 overall60%
12Kahuku #1 overall60%
13Princeville #4 overall59%
14Kailua #22 overall59%
15Koloa #2 overall59%
16Wailuku #19 overall59%
17Holualoa #21 overall58%
18Kihei #11 overall57%
19Lahaina #10 overall57%
20Napili #18 overall57%
21Kahaluu-Keauhou #17 overall56%
22Hanalei #5 overall56%
23Wailea #15 overall54%
24Kapalua #24 overall52%
25Waikoloa Village #28 overall51%

Fastest-growing Airbnb markets in Hawaii

Change in revenue per listing from the year before, among markets where it rose. Markets with at least 200 listings.

Fastest-growing Airbnb markets in Hawaii
#MarketChange
Lihue #20 overall+29%
Kaanapali #6 overall+27%
Hanalei #5 overall+21%
4Hilo #16 overall+17%
5Wailua #9 overall+17%
6Lahaina #10 overall+16%
7Volcano #27 overall+16%
8Holualoa #21 overall+15%
9Kahuku #1 overall+10%
10Napili #18 overall+9%
11Kahaluu-Keauhou #17 overall+8%
12Princeville #4 overall+7%
13Honolulu #7 overall+7%
14Wailea #15 overall+7%
15Kapalua #24 overall+7%
16Poipu #3 overall+7%
17Kailua #22 overall+7%
18Kapaa #8 overall+3%
19Kihei #11 overall+3%
20Waimea #12 overall+2%

Largest Airbnb markets in Hawaii

Active listings. Bigger markets have more comparable rentals to price against and more buyers at resale.

Largest Airbnb markets in Hawaii
#MarketListings
Honolulu #7 overall5,850
Kihei #11 overall2,610
Kaanapali #6 overall1,630
4Lahaina #10 overall1,490
5Princeville #4 overall1,480
6Wailea #15 overall1,190
7Poipu #3 overall1,100
8Kailua #22 overall847
9Holualoa #21 overall779
10Kahaluu-Keauhou #17 overall754
11Kailua-Kona #13 overall660
12Kapolei #14 overall540
13Waimea #12 overall468
14Hanalei #5 overall426
15Koloa #2 overall417
16Waikoloa Village #28 overall391
17Hilo #16 overall380
18Napili #18 overall378
19Kapalaoa #30 overall357
20Wailuku #19 overall354
21Wailua #9 overall346
22Lihue #20 overall329
23Pāhoa #29 overall315
24Kapalua #24 overall310
25Kapaa #8 overall301

Seasonality

When Airbnbs in Hawaii Earn the Most

No single month dominates in Hawaii: January is the peak for 13 of the 31 ranked markets and July for 11. September is the most common slowest month, in 27 markets.

January earns about 1.5 times what September does

Average revenue per listing across the 31 ranked markets in Hawaii, by month

Average Airbnb revenue per listing and the number of ranked markets that earn most in each month, in Hawaii
MonthAvg. revenue per listingBest month forHighest-ranked examples
January$8,30013 marketsWailua, Kihei, Waimea
February$8,1704 marketsWailea, Napili, Wailuku
March$8,1803 marketsPoipu, Lahaina, Lihue
April$6,860––
May$6,690––
June$7,440––
July$8,20011 marketsKahuku, Koloa, Princeville
August$6,570––
September$5,430––
October$5,970––
November$6,110––
December$7,580––

Average revenue is per listing across the ranked markets, the line in the chart above. "Best month for" counts the ranked markets whose own revenue peaks in that month.

Management

Who Manages Airbnbs in Hawaii?

103 companies run 10 or more Airbnb listings in Hawaii, and companies run 32% of its listings. AirROI ranks the 49 largest by listings, guest rating and growth.

Method

How the Ranking Works

The ranking covers the 31 markets in Hawaii with at least 100 active Airbnb listings and data through September 2026. Each market is compared with the others on five measures, and markets are ordered by a weighted blend of where they place on each:

  • Revenue per listing (35%): average revenue an active listing earned over the past 12 months.
  • Occupancy (20%): share of available nights that were booked.
  • Market size (20%): active listings. Bigger markets offer more comparable rentals to price against and more buyers when you sell.
  • Year-round demand (15%): revenue in the slowest month as a share of the best month. The latest month is left out when its bookings look incomplete.
  • Growth (10%): change in revenue per listing from the year before. Markets whose boundaries changed between years are scored in the middle.

Left out: 15 markets whose data predate the latest refresh and 2 towns listed a second time under another spelling. The score measures how rentals perform. It does not include purchase prices, financing, operating costs or local short-term rental rules, which vary by address and should be checked before buying. Figures are in US dollars and match each market's own report; see the data methodology for how listings are tracked.

To check one property before buying, run its address and size through the Airbnb calculator for a revenue, occupancy and nightly-rate range from comparable listings.

FAQ

Frequently Asked Questions About Airbnb Investing in Hawaii

What is the best place to buy an Airbnb in Hawaii?

Kahuku ranks first of the 31 markets in Hawaii in AirROI's ranking, with $142,000 in average revenue per listing and 63% occupancy. Koloa and Poipu follow. The ranking weighs revenue, occupancy, market size, seasonality and growth; it leaves out purchase prices.

What are the most profitable Airbnb locations in Hawaii?

By revenue per listing, among markets with at least 200 listings, Kahuku leads at $142,000 a year, ahead of Koloa at $108,000. Profit also depends on what a property costs to buy and run, which varies far more between markets than revenue does.

How much does an Airbnb make in Hawaii?

The average active listing in Hawaii earned $61,200 over the 12 months to September 2026, at 49% occupancy. Across the ranked markets, the middle half averaged between $48,700 and $71,300 per listing. Averages include listings that operated for only part of the year, so a listing rented all year typically earns more.

What is a good Airbnb occupancy rate in Hawaii?

The average listing in Hawaii was booked on 49% of available nights over the past 12 months. Half of the ranked markets fall between 44% and 50%, so a market above about 50% sits in the top quarter. Occupancy is only half the picture: a market with lower occupancy can still earn more if its nightly rates are higher.

Where is Airbnb demand highest in Hawaii?

Among ranked markets with at least 200 listings, Kahuku has the highest occupancy, with 63% of available nights booked, followed by Kapaa at 55%. Its listings average about $705 a night and $142,000 a year.

Where are Airbnb nightly rates highest in Hawaii?

Among ranked markets with at least 200 listings, Kaanapali has the highest average nightly rate, about $945, followed by Waimea at $890. Pāhoa is the least expensive, at about $190. The average booked night in Hawaii costs about $465.

What is the best month for Airbnb in Hawaii?

January is the highest-earning month for 13 of the 31 ranked markets, followed by July (11). September is the most common slowest month, in 27 of the 31 markets. Each market's report shows its own month-by-month revenue, occupancy and rates.

Which Airbnb markets in Hawaii earn the most evenly through the year?

Among ranked markets with at least 200 listings, Hilo has the steadiest income: its slowest month, September, still earns about three-quarters of its best. Pāhoa follows, at 72%. Steadier markets are easier to budget for, though they do not always earn the most per listing.

Which Airbnb markets are growing fastest in Hawaii?

Among ranked markets with at least 200 listings, revenue per listing grew most in Lihue, up 29% on the year before, and in Kaanapali, up 27%. A single strong year can reflect events or new supply, so it is worth checking a market's monthly trend before relying on it.

Is Airbnb still profitable in Hawaii in 2026?

Revenue per listing grew in 21 of the 29 ranked markets with a comparable year of data; in the typical market it rose 7%. Whether a given property profits depends on its purchase price, financing and running costs.

What are the best smaller Airbnb markets in Hawaii?

Among ranked markets with fewer than 300 active listings, Hawaiian Paradise Park (#23 overall, $32,200 per listing), Hauula (#25, $52,800) and Keaau (#26, $41,600) place highest. Smaller markets have fewer comparable rentals to price against, so their averages can move more from year to year.

How many Airbnb listings are there in Hawaii?

AirROI tracked 27,200 active Airbnb listings in Hawaii over the 12 months to September 2026, across 88 markets. The largest ranked market is Honolulu, with 5,850 listings, followed by Kihei with 2,610.

Do Airbnb hosts need a permit in Hawaii?

Rules can come from the state as well as the city or county, and they change often, so check both for any address you consider. In the listing data, most listings display a registration number in 21 of the 31 ranked markets, including Kahuku, Koloa and Poipu, though that shows what hosts display, not what the rules allow.

Directory

All 88 Airbnb Markets in Hawaii

Every Hawaii city with an AirROI Airbnb market report, A–Z, with its active listing count.

A

C

E

F

H

K

L

M

N

O

P

V

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