Airbnb market data · 202612 months to May 2026
Pahala, HI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Pahala brought in $18,978 over the 12 months through May 2026, across just 20 active listings, so a single property can move that figure.
AirROI's latest figures for Pahala run through May 2026.
The short answer
Pahala Airbnb Market at a Glance
Listings averaged $200 a night and were booked on 33% of available nights.
Timing matters: in February, the best month, the average listing earned about 2.6 times as much as in August, the slowest. With only 20 active listings, a few bookings can reorder the months.
With 20 active listings, Pahala is the 77th-largest of 88 Hawaii markets AirROI tracks.
Browse the live Pahala Airbnb market See Every Pahala ListingRevenue
How Much Do Airbnb Hosts Make in Pahala?
Gross bookings per Pahala listing averaged $18,978 over the 12 months to May 2026 (Hawaii average: $61,223), before cleaning, platform and management costs and taxes.
The average Pahala listing brought in $3,430 in February, its best month, and $1,330 in August, its slowest. The three strongest months bring in 34% of a full year's revenue, where an even calendar would give any three months 25%.
Across Pahala's 20 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $3,730+ a month, about twice the typical property.
- Strong performers (top 25%) earn $2,790 or more, roughly $910 a month above the median.
- Typical properties (median) earn about $1,880 a month.
- Entry-level properties (bottom 25%) earn $991 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
February earned about 2.6 times what August did
Average revenue per active listing, by month
Pahala Airbnb Data by Month
Latest 12 months in the May 2026 data.
February led on revenue and bookings; nightly rates peaked in January.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Jun 2025 | $1,516 | 27.5% | $209 | $51 | 53 days | 3.1 nights |
| Jul 2025 | $1,350 | 25.2% | $206 | $44 | 135 days | 3.5 nights |
| Aug 2025 | $1,328 | 26.8% | $201 | $43 | 44 days | 3.8 nights |
| Sep 2025 | $2,175 | 44.2% | $202 | $72 | 53 days | 6 nights |
| Oct 2025 | $2,149 | 34.8% | $206 | $69 | 89 days | 5 nights |
| Nov 2025 | $2,302 | 47.5% | $208 | $77 | 71 days | 4.5 nights |
| Dec 2025 | $1,989 | 34.2% | $220 | $64 | 64 days | 4.9 nights |
| Jan 2026 | $2,442 | 39.4% | $226 | $79 | 78 days | 4.6 nights |
| Feb 2026 | $3,429 | 55.6% | $220 | $122 | 104 days | 6.1 nights |
| Mar 2026 | $2,538 | 39.6% | $219 | $82 | 92 days | 5.8 nights |
| Apr 2026 | $1,935 | 32.7% | $213 | $64 | 70 days | 4.6 nights |
| May 2026 | $1,479 | 27.2% | $207 | $48 | 68 days | 5.8 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Pahala market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Pahala Profitable?
Yes, when it's run well. The average Pahala Airbnb took in $18,978 in the 12 months to May 2026, and run by its owner at everyday costs, about $940 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,420 a month.
Cleaning it yourself keeps the $2,870 a year guests pay in cleaning fees, for about $1,180 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $810 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Pahala Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $16,108 | $23,930 |
| Cleaning fees guests pay15% of Pahala bookings | $2,870 | $4,270 |
| Gross bookings | $18,978 | $28,200 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 85% of Pahala listings on Simplified Pricing, 3% for the rest | −$2,590 | −$3,840 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,870 | −$4,270 |
| Utilities and internetAbout 5% of bookings | −$950 | −$1,410 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$380 | −$560 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$570 | −$850 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$190 | −$190 |
| Permit and registrationWhere one is required | −$90 | −$90 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$7,640 | −$11,210 |
| Left for housing costs, then profit | $11,338about $940 a month | $16,990about $1,420 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Pahala Airbnb Profit
The estimate starts from Pahala's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Pahala home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Pahala's Top Earners Get There
- More nights booked. The busiest quarter of Pahala listings are booked on 52% or more of their nights, against 31% for the median listing. Ten more booked nights a year at the median rate of $185 adds about $1,860 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $230 a night or more, against a median of $185. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,610 a year.
- Open for the busy months. February brought the average listing about $3,430, against $1,330 in August, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Pahala listings average 4.68 stars, and 20% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,350 a month, against $1,580 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Pahala?
Pahala listings were booked on 33% of the nights they were open over the past year, 16 percentage points below the Hawaii average (49%) and 8 points below the U.S. average (41%). Occupancy swings from 25% in July to 56% in February.
Across Pahala's 20 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 66%+ of open nights, 35 points above the median.
- Strong performers (top 25%) fill 52% or more, roughly four nights a week.
- Typical properties (median) fill about 31% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
February was the busiest month in Pahala, July the quietest
Share of open nights booked, by month
The 12-month rate of 33% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Pahala?
The average nightly rate in Pahala, known as ADR (average daily rate), was $200 over the past year, about 57% below the Hawaii average of $465 and about 38% below the U.S. average of $320. Averaged month by month, rates peak in January at about $225 and bottom out in August and September at about $200.
Across Pahala's 20 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $285+ a night, about 1.5 times the median.
- Strong performers (top 25%) charge $230 or more, about $45 above the median.
- Typical properties (median) charge about $185 a night.
- Entry-level properties (bottom 25%) charge $165 or less, about 11% below the median.
January rates ran 12% above August's
Average nightly rate (ADR), by month
The 12-month ADR of $200 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
What Is the RevPAR for Airbnb in Pahala?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Pahala it averaged $63 over the past year, from about $43 in August to about $122 in February.
Across Pahala's 20 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $92+ per open night, about 1.5 times the median.
- Strong performers (top 25%) earn $75 or more, about $14 a night above the median.
- Typical properties (median) earn about $61 per open night.
- Entry-level properties (bottom 25%) earn $54 or less, about 10% below the median.
February RevPAR was about 2.9 times August's
Revenue per open night (RevPAR), by month
The 12-month RevPAR of $63 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Pahala
With only 20 active listings, the monthly pattern in Pahala is noisy, since a few long or pricey stays can lift a month; revenue peaked in February and bottomed out in August.
How Far in Advance Do Guests Book Airbnb in Pahala?
Guests book Pahala stays 72 days ahead on average (about two and a half months), so guests here plan well ahead. July stays are booked furthest out, about 135 days ahead, and August stays closest to arrival, about 44 days. A typical July booking is made in early March.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay
The 12-month figure of 72 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Pahala
75% of the 20 active listings in Pahala display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Pahala.
Neighborhoods
Best Neighborhoods for Airbnb in Pahala
AirROI's area guide picks six Pahala neighborhoods that draw short-term rental guests, led by Punaluu Black Sand Beach, Hawaii Volcanoes National Park and Kau Coffee Mill. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Punaluu Black Sand Beach | A stunning black sand beach famous for its unique appearance and scenic beauty, attracting visitors for swimming, sunbathing, and photography. | Punaluu Beach, Green Sea Turtles, Ninole Cove, Punalu'u Bake Shop, Hawaiian cultural sites |
| Hawaii Volcanoes National Park | A world-renowned national park featuring active volcanoes, hiking trails, and diverse ecosystems, it's a major draw for adventure seekers and nature lovers. | Kilauea Volcano, Thurston Lava Tube, Chain of Craters Road, Hiking trails, Stargazing opportunities |
| Kau Coffee Mill | An enchanting spot for coffee enthusiasts, known for its coffee plantations, beautiful landscapes, and tours which attract visitors looking for authentic experiences. | Coffee tasting tours, Coffee plantation tours, Scenic views of the mountains, Outdoor picnic areas, Local artisan products |
| Punalu'u Beach Park | This beach park provides camping facilities and is a popular spot for seeing sea turtles and enjoying the picnic areas amidst a tropical setting. | Black sand beach, Sea turtle sightings, Picnic facilities, Camping spots, Restrooms and showers |
| Pahala | The charming town of Pahala offers local culture and is a gateway to both the southern coast beaches and volcanic parks, appealing to family travelers. | Cultural experiences, Local dining, Artisan shops, Proximity to outdoor activities, Historical sites |
| Ka Lae (South Point) | As the southernmost point of the United States, this area is known for its breathtaking cliff views and is popular among thrill-seekers and adventure enthusiasts. | Cliff diving, Scenic views, Wind and kite surfing opportunities, Historical significance, Fishing spots |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Pahala vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 68 km, Kahaluu-Keauhou (68 km away) earned the most per listing, about 3.1 times as much as Pahala. Mountain View was the busiest, booked on 50% of nights against 33% in Pahala.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Naalehu 16 km | 47 | $22,801 | $167 | 46% |
| Hawaiian Ocean View 27 km | 36 | $18,556 | $148 | 44% |
| Volcano 44 km | 260 | $36,194 | $250 | 48% |
| Captain Cook 50 km | 95 | $41,525 | $267 | 47% |
| Fern Forest 52 km | 32 | $21,296 | $154 | 44% |
| Honaunau-Napoopoo 55 km | 81 | $46,358 | $303 | 46% |
| Mountain View 58 km | 62 | $28,958 | $187 | 50% |
| Kahaluu-Keauhou 68 km | 754 | $59,665 | $430 | 44% |
Other Airbnb Markets in Hawaii
- Honolulu Airbnb data 5,852 listings
- Kihei Airbnb data 2,607 listings
- Kaanapali Airbnb data 1,630 listings
- Lahaina Airbnb data 1,485 listings
- Princeville Airbnb data 1,484 listings
- Wailea Airbnb data 1,194 listings
- Poipu Airbnb data 1,102 listings
- Kailua Airbnb data 847 listings
See all 88 Hawaii Airbnb markets
Markets Similar to Pahala
Markets elsewhere in the United States with a similar nightly rate and occupancy to Pahala:
- Dunsmuir Airbnb data CA · $203/night · 33.4%
- Jacksonville Airbnb data OR · $202/night · 34.8%
- San Bernardino Airbnb data CA · $225/night · 33.4%
- Sonora Airbnb data CA · $216/night · 35.0%
- Sunrise Manor Airbnb data NV · $211/night · 35.8%
- Turlock Airbnb data CA · $208/night · 36.5%
FAQ
Pahala Airbnb FAQ
How much do Airbnb hosts make in Pahala?
An active Pahala Airbnb grossed $18,978 on average in the 12 months to May 2026, according to AirROI's tracking of 20 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $2,790 or more in a typical month.
How much can I make on Airbnb in Pahala?
It depends most on the home's size, location and how it's run. The middle half of Pahala listings earn between $991 and $2,790 in a typical month, and the top tenth $3,730 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Pahala?
Listings in Pahala were booked on 33% of available nights over the past year. That compares with 49% for the Hawaii average. February was the busiest month.
How much does an Airbnb cost per night in Pahala?
The average booked night in Pahala cost $200 before fees. Half of listings charge between $165 and $230, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Pahala?
In Pahala, 75% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Pahala?
Yes, when it's run well. The average Pahala Airbnb grossed $18,978 in the 12 months to May 2026, 69% below the Hawaii average of $61,223, though with only 20 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $11,338 a year (about $940 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,420 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Pahala?
February paid best over the past year, at $3,430 per active listing, and August paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Pahala?
Each night a Pahala listing was open to book earned $63 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $92 or more.
How far in advance do guests book Airbnbs in Pahala?
Pahala stays were booked 72 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Pahala?
The average Pahala Airbnb stay lasted 4.7 nights over the past year. A listing took 22 reservations over the year on average.
How are Airbnbs in Pahala rated?
Guests rate Pahala Airbnbs 4.68 out of 5 on average. Guests score check-in highest and cleanliness lowest.
What are the best neighborhoods for Airbnb in Pahala?
Punaluu Black Sand Beach, Hawaii Volcanoes National Park and Kau Coffee Mill draw the most short-term rental interest in Pahala. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Pahala?
AirROI counted 20 active Airbnb listings in Pahala as of May 2026. The closest tracked market is Naalehu, 16 km away.
How much are Airbnb cleaning fees in Pahala?
In Pahala, all listings add a cleaning fee, and the typical fee is about $121.
Method
About This Data
Figures on this page cover 20 active Airbnb listings in Pahala from June 2025 to May 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.