Lahaina, Hawaii Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Lahaina, Hawaii? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $57,630 per year — at a $488 nightly rate, 45.3% occupancy, and a $214 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With 994 active listings and moderate demand with room for well-positioned listings to outperform, Lahaina is an established vacation rental market. Supply grew 44.9% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.
Regulation is high and 97% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.
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What Are the Key Airbnb Metrics in Lahaina?
In Lahaina, the headline Airbnb metrics are $57,630 in average annual revenue,45.3% occupancy, $488 ADR, and $214 in RevPAR, and guests book about 87 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Lahaina?
Understanding the monthly revenue variations for Airbnb listings in Lahaina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lahaina is typically January, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lahaina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $13,453+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,724 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,552 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,852, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lahaina
What Is the Monthly Airbnb Occupancy Rate in Lahaina?
Maximize your bookings by understanding the Lahaina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lahaina:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lahaina
What Is the Average Airbnb Nightly Rate in Lahaina?
Effective short term rental pricing strategy in Lahaina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lahaina typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $869+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $520 or more.
- Typical properties (Median) charge around $360 per night.
- Entry-level properties (Bottom 25%) earn around $276 per night.
Average Daily Rate (ADR) Trend by Month in Lahaina
What Is the RevPAR for Airbnb in Lahaina?
RevPAR in Lahaina is currently $214. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $98 RevPAR.
- Typical properties (Median) generate $163 RevPAR.
- Strong performers (Top 25%) earn $255 RevPAR.
- Best-in-class (Top 10%) achieve $409 RevPAR.
Average Monthly RevPAR Trend in Lahaina
RevPAR Insights for Lahaina
- The average RevPAR in Lahaina is $214. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($409) and bottom 25% ($98) is $310, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in May, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Lahaina benchmarks. If your RevPAR falls below the median of $163, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $255+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Lahaina?
Lahaina's peak Airbnb season falls in January, February, December, while the softest stretch is May, September, October. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, December)
- Revenue averages $9,057 per month
- Occupancy rates average 54.8%
- Daily rates average $575
Shoulder Season
- Revenue averages $6,642 per month
- Occupancy maintains around 49.4%
- Daily rates hold near $476
Low Season (May, September, October)
- Revenue drops to average $5,517 per month
- Occupancy decreases to average 48.0%
- Daily rates adjust to average $437
Seasonality Insights for Lahaina
- The Airbnb seasonality pattern in Lahaina shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lahaina's highest earning potential, with monthly revenues climbing to $9,397, occupancy reaching 59.2%, and ADRs peaking at $590.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $5,060, occupancy could drop to 39.4%, and ADRs may adjust to $431.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lahaina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Lahaina, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Lahaina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Lahaina?
Yes, Lahaina, Hawaii, United States enforces high STR regulations and 97% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Lahaina to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 97% licensed listings)
What Are the Best Neighborhoods for Airbnb in Lahaina?
Location within Lahaina matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kaanapali | Famous for its stunning beach and luxury resorts, Kaanapali is a popular destination for tourists seeking relaxation and water sports. The area features a beautiful beachfront promenade and numerous dining and shopping options. | Kaanapali Beach, Whalers Village, Black Rock, Skyline Eco-Adventures, Lahaina Pali Trail |
| Lahaina Town | Historically significant as a whaling village, Lahaina Town is vibrant with shops, restaurants, and cultural experiences. It attracts visitors looking to experience Hawaiian history and art. | Banyan Tree Park, Lahaina Historic District, Wo Hing Museum, Lahaina Art Society, Old Lahaina Luau |
| Napili | Known for its picturesque beaches and relaxing atmosphere, Napili is ideal for families and couples looking for a quieter getaway. The area offers stunning views and outdoor activities such as snorkeling. | Napili Bay, Punalau Beach, Napili Bay Beach Resort, Honokeana Cove, Nakalele Blowhole |
| Kapalua | Home to luxury resorts and renowned golf courses, Kapalua is a favorite for golf enthusiasts and travelers seeking upscale accommodations with beautiful surroundings. | Kapalua Bay, Kapalua Golf - Bay Course, Maui Coastal Trail, Napili Bay, Dragon's Teeth |
| Olowalu | A small and scenic part of Maui known for its natural beauty and marine life, ideal for those looking for a more laid-back and authentic Hawaiian experience close to nature. | Olowalu Beach, Turtle Reef, Olowalu Cultural Reserve, Snorkeling and whale watching, Olowalu Nature Reserve |
| Honokowai | A family-friendly area with beautiful beaches and proximity to local shops and restaurants, ideal for tourists looking for a home-away-from-home experience. | Honokowai Beach Park, Kahekili Beach Park, local farmer’s market, Kaanapali Shores, West Maui Wellness |
| Launiupoko | Known for its beautiful views and surfing spots, Launiupoko offers a more laid-back setting for vacationers and is perfect for outdoor activities like hiking and surfing. | Launiupoko Beach Park, surfing spots, hiking trails, scenic overlook, Maui's natural scenery |
| Waihee | A hidden gem in Maui with lush landscapes and a local feel, perfect for visitors looking to escape the tourist crowds and experience authentic Hawaiian culture. | Waihee Ridge Trail, Waihee Valley, West Maui Greenway, Waihee Beach, local food markets |
Because Lahaina has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Lahaina?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lahaina
- The Lahaina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99% of the 994 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lahaina, Apartment/Condo properties are the most common (93.7%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 0.7%) offer potential for unique stay experiences.
Lahaina Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lahaina
- The dominant room capacity in Lahaina is 1 bedroom listings, making up 48.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.9% of the active Airbnb listings in Lahaina, indicating a high concentration in these sizes.
Lahaina Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lahaina
- The most common guest capacity trend in Lahaina vacation rentals is listings accommodating 4 guests (42.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Lahaina STR market, accounting for 71.7% of listings.
- 40.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lahaina.
- On average, properties in Lahaina are equipped to host 4.8 guests.
How Do Listings in Lahaina Compare on Quality?
Listing quality in Lahaina can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Lahaina
- At 40 photos per listing on average, Lahaina hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 29.2% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Lahaina averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Lahaina?
Amenity Prevalence
Amenity Insights for Lahaina
- Essential amenities in Lahaina that guests expect include: Wifi, TV, Hair dryer, Refrigerator, Kitchen, Smoke alarm, Coffee maker, Pool, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lahaina: Wifi, TV, Hair dryer, Refrigerator, Kitchen, Smoke alarm, Coffee maker, Pool, Dishes and silverware.
- Prioritize adding missing essentials: Wifi, TV, Hair dryer, Refrigerator, Kitchen, Smoke alarm, Coffee maker, Pool, Dishes and silverware.
- Consider adding popular differentiators like Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lahaina to stay competitive.
Which Airbnb Amenities Boost Revenue in Lahaina?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Lahaina, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Baby monitorHigh opportunity | 0.5% | $155,033 | $57,137 | 171.3% |
BikesHigh opportunity | 2.8% | $146,510 | $55,053 | 166.1% |
Pocket wifiHigh opportunity | 3.1% | $142,256 | $54,905 | 159.1% |
Changing tableHigh opportunity | 1.5% | $141,441 | $56,345 | 151.0% |
Baby safety gatesHigh opportunity | 0.6% | $130,696 | $57,186 | 128.5% |
Baby bathHigh opportunity | 2.1% | $126,953 | $56,133 | 126.2% |
Outdoor kitchenHigh opportunity | 4.6% | $120,871 | $54,561 | 121.5% |
Children’s dinnerwareHigh opportunity | 6.1% | $118,117 | $53,675 | 120.1% |
High chair | 12.5% | $106,886 | $50,609 | 111.2% |
Mini fridgeHigh opportunity | 1.9% | $113,215 | $56,546 | 100.2% |
Revenue Impact Insights for Lahaina
- Baby monitor tops the revenue impact list with a 171.3% uplift — listings with this amenity earn $155,033 vs. $57,137 without it.
- High-opportunity amenities — Baby monitor, Bikes, Pocket wifi — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
Recommendations for Hosts
- Prioritize adding Baby monitor — it has the best combination of high revenue impact and low market saturation in Lahaina.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Lahaina STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lahaina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLahaina Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Lahaina
- The typical guest profile for Airbnb in Lahaina consists of primarily domestic travelers (90%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 89.7% of guests.
- Key international markets include United States (89.7%) and Canada (4.3%).
- Top languages spoken are English (65.6%) followed by Spanish (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Los Angeles and Seattle.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Lahaina?
Listings in Lahaina average 4.79 out of 5 overall, with about 40.7 reviews per active listing and 28.9% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Lahaina
- An average rating of 4.79 places Lahaina in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
- The strongest subcategory is Location (4.9), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 28.9% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
- With only 28.9% of listings earning Guest Favorite status, hosts who consistently exceed expectations have a clear competitive advantage.
Lahaina Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lahaina
- The most common availability pattern in Lahaina falls within the 271-366 days range, representing 44.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Lahaina (29.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Lahaina?
Average Booking Lead Time by Month
Booking Lead Time Insights for Lahaina
- The overall average booking lead time for vacation rentals in Lahaina is 87 days.
- Guests book furthest in advance for stays during February (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 65 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (97 days avg.) sees the longest lead times, while Summer (67 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Lahaina.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Lahaina averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Lahaina?
Guests in Lahaina stay about 6.3 nights on average, generating roughly 19,449 reservations and 19.6 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Lahaina
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Lahaina
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- 19.6 bookings per listing is a manageable pace that balances revenue with operational overhead.
- Stay lengths peak in Jan (7.6 nights) and shorten in Mar (5.8 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Lahaina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
67 listings
6.7% of total
2 Nights
89 listings
9% of total
3 Nights
190 listings
19.1% of total
4-6 Nights
131 listings
13.2% of total
7-29 Nights
11 listings
1.1% of total
30+ Nights
506 listings
50.9% of total
Key Insights
- The most prevalent minimum stay requirement in Lahaina is 30+ Nights, adopted by 50.9% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (15.7%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (50.9%) caters to monthly stays (30+ nights) in Lahaina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 50.9% of Lahaina hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 50.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lahaina.
Lahaina Airbnb Cancellation Policy Trends Analysis (2026)
Super Strict 30 Days
33 listings
3.3% of total
Super Strict 60 Days
100 listings
10.1% of total
Limited
10 listings
1% of total
Flexible
12 listings
1.2% of total
Moderate
85 listings
8.6% of total
Firm
568 listings
57.1% of total
Strict
186 listings
18.7% of total
Cancellation Policy Insights for Lahaina
- The prevailing Airbnb cancellation policy trend in Lahaina is Firm, used by 57.1% of listings.
- A majority (75.8%) of hosts in Lahaina utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 57.1% market standard in Lahaina.
- Regularly review your cancellation policy against competitors and market demand shifts in Lahaina.
How Much Are Airbnb Cleaning Fees in Lahaina?
Cleaning fees in Lahaina are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Lahaina
- 94.9% of listings charge a cleaning fee, making it standard practice in Lahaina. Guests expect it and factor it into their booking decisions.
- The gap between the average ($508) and median ($298) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 13.0% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Lahaina median of $298. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Lahaina Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lahainabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
#1 Luxury OCEAN FRONT Mansion! Sleeps 32
Entire Place • 11 bedrooms
Hyatt Residence Club Maui 2 BR Oceanfront Middle
Entire Place • 2 bedrooms
Kapalua Golf | FREE CAR by KBM | ML-1135
Entire Place • 4 bedrooms
Luana Garden Villa 3B
Entire Place • 3 bedrooms
Maui Resort Rentals: Luana Garden Villas 7D
Entire Place • 3 bedrooms
Stunning Oceanfront Elegance 4 Bedroom 4.5 bath,
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Lahaina?
Learn from the best! This table showcases top-performing Airbnb hosts in Lahaina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| My Perfect Stays Team | 169 | $6,737,492 | 5395 | 4.72/5.0 |
| Maui Paradise Properties | 82 | $4,518,789 | 1969 | 4.71/5.0 |
| K B M Resort Rentals Resorts | 27 | $4,192,775 | 54 | 4.35/5.0 |
| Maui Resort Rentals Ohana | 15 | $2,437,047 | 83 | 4.99/5.0 |
| Joseph | 17 | $1,673,852 | 989 | 4.93/5.0 |
| Geoff | 20 | $1,648,192 | 1206 | 4.92/5.0 |
| Tammy May | 20 | $1,584,711 | 474 | 4.81/5.0 |
| Whalers Investment Group, | 21 | $1,505,125 | 118 | 4.50/5.0 |
| Jordana | 19 | $1,151,796 | 1248 | 4.88/5.0 |
| Cimi | 10 | $1,005,611 | 397 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lahaina.
Who Are the Airbnb Hosts in Lahaina?
Lahaina is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Lahaina
- With 69.5% Superhosts, Lahaina has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 68.4% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 11.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 70.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 17.0% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Lahaina averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Lahaina
These are the highest-grossing professional property management operations in Lahaina, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| My Perfect Stays Team | 169 | $6,737,492 | $362 | 39.7% | 4.72/5 |
| Maui Paradise Properties | 82 | $4,518,789 | $404 | 47.4% | 4.71/5 |
| K B M Resort Rentals | 27 | $4,192,775 | $1,756 | 41.6% | 4.35/5 |
| Maui Resort Rentals Ohana | 15 | $2,437,047 | $1,544 | 48.3% | 4.99/5 |
| Joseph | 17 | $1,673,852 | $339 | 81.9% | 4.93/5 |
| Geoff | 20 | $1,648,192 | $351 | 69.4% | 4.92/5 |
| Tammy May | 20 | $1,584,711 | $353 | 65.3% | 4.81/5 |
| Whalers Investment Group, | 21 | $1,505,125 | $835 | 34.1% | 4.50/5 |
| Jordana | 19 | $1,151,796 | $291 | 64.7% | 4.88/5 |
| Cimi | 10 | $1,005,611 | $822 | 37.8% | 4.80/5 |
Management Company Insights for Lahaina
- The leading management company, My Perfect Stays Team, operates 169 listings with $6,737,492 in gross revenue — a useful benchmark for what scale looks like in Lahaina.
- Top managers average 40 properties each, pointing to a market where portfolio scale is a meaningful competitive factor.
- Professionally managed listings in the top tier average 4.76/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Lahaina's Airbnb Market Compare to Nearby Cities?
How does the Lahaina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Kula, Lahaina has 31 percentage points lower occupancy and about $89 higher ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kahuku | 286 | $11,437 | $689.36 | 63% |
| Kula | 11 | $9,049 | $398.16 | 76% |
| Wailea-Makena | 12 | $8,975 | $867.76 | 46% |
| Waimea | 421 | $8,136 | $831.33 | 42% |
| Puakō | 65 | $7,693 | $939.23 | 43% |
| Makawao | 19 | $7,645 | $443.19 | 66% |
| Hana | 69 | $7,513 | $413.90 | 64% |
| Honalo | 23 | $6,915 | $437.19 | 54% |
| Kapalua | 308 | $6,814 | $734.68 | 40% |
| Paia | 87 | $6,626 | $556.77 | 48% |
Frequently Asked Questions About Airbnb in Lahaina
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Lahaina.
How much do Airbnb hosts make in Lahaina?
Lahaina hosts earn about $57,630 per year on average, with an average nightly rate of $488 and RevPAR of $214. Those figures describe the typical revenue environment for active listings in Lahaina, Hawaii, not the ceiling for the best operators. Source: AirROI 2026 data, Lahaina market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Lahaina?
The average Airbnb occupancy rate in Lahaina is 45.3%. January is the strongest month and May is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Lahaina?
Listings in Lahaina average $488 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Lahaina?
Lahaina currently has about 994 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Lahaina?
AirROI currently classifies the short-term rental regulation level in Lahaina as High. The dataset also shows about 97.4% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Lahaina?
RevPAR in Lahaina is about $214. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Lahaina?
At 45.3% occupancy, Lahaina can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $57,630, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Lahaina?
The average booking lead time in Lahaina is about 87 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Lahaina?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Lahaina include Kaanapali, Lahaina Town, Napili. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Lahaina?
entire_home listings make up 99.0% of the active supply in Lahaina. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Lahaina compare to nearby Airbnb markets?
Among neighboring markets, Kahuku posts $137,241 in average annual revenue with 62.6% occupancy, compared to Lahaina's $57,630 and 45.3%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Lahaina?
The average Airbnb stay length in Lahaina is about 6.3 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Lahaina?
Airbnb listings in Lahaina average 4.79 out of 5 overall. About 28.9% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Lahaina?
Baby monitor and Bikes are among the strongest revenue-linked amenities in Lahaina. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Lahaina?
Yes. About 94.9% of active Airbnb listings in Lahaina charge a cleaning fee, and the average fee is $508. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Lahaina?
A 69.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.