Wailuku, Hawaii Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Wailuku, Hawaii? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $57,590 per year — at a $354 nightly rate, 49.8% occupancy, and a $182 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
Wailuku's 334 active listings and moderate demand with room for well-positioned listings to outperform position it as a midsize vacation rental market. Supply grew 46.5% and nightly rates have risen, creating an environment where the most bookable listings stand to capture outsized share. Hosts who pair competitive pricing with strong guest experience are well-positioned to convert the growing traveler base into consistent bookings.
Regulation is high and 99% of listings show active registration — compliance is the cost of entry. For data-driven hosts, the opportunity lies in reading these signals and positioning accordingly.
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What Are the Key Airbnb Metrics in Wailuku?
In Wailuku, the headline Airbnb metrics are $57,590 in average annual revenue,49.8% occupancy, $354 ADR, and $182 in RevPAR, and guests book about 74 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Wailuku?
Understanding the monthly revenue variations for Airbnb listings in Wailuku is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wailuku is typically February, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wailuku across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,435+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,384 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,500 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,818, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wailuku
What Is the Monthly Airbnb Occupancy Rate in Wailuku?
Maximize your bookings by understanding the Wailuku STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wailuku:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 79% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 58%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wailuku
What Is the Average Airbnb Nightly Rate in Wailuku?
Effective short term rental pricing strategy in Wailuku involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wailuku typically peaks in February and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $534+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $428 or more.
- Typical properties (Median) charge around $332 per night.
- Entry-level properties (Bottom 25%) earn around $251 per night.
Average Daily Rate (ADR) Trend by Month in Wailuku
What Is the RevPAR for Airbnb in Wailuku?
RevPAR in Wailuku is currently $182. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $90 RevPAR.
- Typical properties (Median) generate $153 RevPAR.
- Strong performers (Top 25%) earn $247 RevPAR.
- Best-in-class (Top 10%) achieve $329 RevPAR.
Average Monthly RevPAR Trend in Wailuku
RevPAR Insights for Wailuku
- The average RevPAR in Wailuku is $182. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($329) and bottom 25% ($90) is $239, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Feb and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Wailuku benchmarks. If your RevPAR falls below the median of $153, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $247+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
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When Is the Peak Season for Airbnb in Wailuku?
Wailuku's peak Airbnb season falls in February, January, December, while the softest stretch is May, June, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (February, January, December)
- Revenue averages $7,683 per month
- Occupancy rates average 60.1%
- Daily rates average $403
Shoulder Season
- Revenue averages $5,812 per month
- Occupancy maintains around 53.4%
- Daily rates hold near $334
Low Season (May, June, September)
- Revenue drops to average $5,312 per month
- Occupancy decreases to average 51.4%
- Daily rates adjust to average $316
Seasonality Insights for Wailuku
- The Airbnb seasonality pattern in Wailuku shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wailuku's highest earning potential, with monthly revenues climbing to $7,923, occupancy reaching 64.3%, and ADRs peaking at $407.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $5,036, occupancy could drop to 48.1%, and ADRs may adjust to $311.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wailuku.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Wailuku, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Wailuku seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Wailuku?
Yes, Wailuku, Hawaii, United States enforces high STR regulations and 99% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wailuku to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 99% licensed listings)
What Are the Best Neighborhoods for Airbnb in Wailuku?
Location within Wailuku matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Wailuku | The heart of Wailuku, offering a mix of local culture, historic sites, and proximity to government services. It's a great spot for those looking to experience authentic Hawaiian life and visit local attractions. | Iao Valley State Park, Wailuku Municipal Parking Lot, Hale Ho'ike'ike at the Iao Theater, Bailey House Museum, Wailuku First Friday |
| Waihee | A picturesque area known for its beautiful landscapes and tranquil environment. Ideal for visitors seeking outdoor activities and a peaceful retreat close to nature. | Waihee Ridge Trail, Waihee Valley, Maliko Gulch, Waihee Beach, Kepaniwai Park |
| Kahului | The commercial hub of Maui, with easy access to the airport and shopping centers. Popular with travelers aiming for convenience and accessibility to all parts of the island. | Maui Arts & Cultural Center, Maui Mall, Kanaha Beach Park, Harbor Shops at Ma'alaea, Spreckelsville Beach |
| Ma'alaea | A small, scenic area perfect for ocean lovers, with stunning beach views and whale-watching tours in season. Great for those looking to enjoy marine activities. | Ma'alaea Harbor, Maui Ocean Center, Ma'alaea Beach, Pacific Whale Foundation, Old Harbor Shops |
| Kahekili Highway | A scenic route offering access to some of the most beautiful coastal views and attractions in Maui. It's great for those looking to explore Hawaii's landscapes. | Olivine Pools, Nakalele Blowhole, Heart-Shaped Rock, Kahana Bay, Puu Kukui |
| Kula | Set in the upcountry of Maui, Kula offers a cooler climate and stunning views of the island. It's popular for its farms and botanical gardens, attracting visitors looking for a different Hawaiian experience. | Kula Botanical Garden, Ali'i Kula Lavender Farm, Maui Wine, Haleakalā National Park, Surfing Goat Dairy |
| Makawao | A charming, historic town in the upcountry known for its paniolo (cowboy) culture and art community. Great for tourists interested in unique local experiences and arts. | Makawao Town, Makawao History Museum, Hui No'eau Visual Arts Center, Pineapple Farm, Maui's Historical Buildings |
| Lahaina | A historic town that was once the capital of the Hawaiian Kingdom, known for its whaling history, shops, and restaurants. A must-visit for those looking to experience Maui's rich past and lively tourist scene. | Banyan Tree Park, Lahaina Historic District, Maui Museum at Ka'anapali, Lahaina Harbor, Whalers Village |
Because Wailuku has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Wailuku?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wailuku
- The Wailuku Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.6% of the 334 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wailuku, Apartment/Condo properties are the most common (77.2%), reflecting the local real estate landscape.
- Smaller segments like others, hotel/boutique, outdoor/unique (combined 11.1%) offer potential for unique stay experiences.
Wailuku Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wailuku
- The dominant room capacity in Wailuku is 1 bedroom listings, making up 47% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 86.8% of the active Airbnb listings in Wailuku, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (4.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Wailuku.
Wailuku Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wailuku
- The most common guest capacity trend in Wailuku vacation rentals is listings accommodating 4 guests (41.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Wailuku STR market, accounting for 66.2% of listings.
- 27.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wailuku.
- On average, properties in Wailuku are equipped to host 4.1 guests.
How Do Listings in Wailuku Compare on Quality?
Listing quality in Wailuku can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Wailuku
- At 36.4 photos per listing on average, Wailuku hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 34.1% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Wailuku averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Wailuku?
Amenity Prevalence
Amenity Insights for Wailuku
- Essential amenities in Wailuku that guests expect include: Wifi, Free parking on premises, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Coffee maker, Smoke alarm, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wailuku: Wifi, Free parking on premises, TV, Air conditioning.
- Prioritize adding missing essentials: Free parking on premises, TV, Air conditioning.
- Consider adding popular differentiators like Coffee maker or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wailuku to stay competitive.
Which Airbnb Amenities Boost Revenue in Wailuku?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wailuku, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Kitchen | 87.1% | $65,101 | $6,760 | 863.1% |
Coffee maker | 94.6% | $60,301 | $10,003 | 502.8% |
Smoke alarm | 91.6% | $61,419 | $15,746 | 290.1% |
Hair dryer | 91.3% | $61,323 | $18,326 | 234.6% |
Iron | 88.6% | $62,516 | $19,219 | 225.3% |
BikesHigh opportunity | 1.8% | $176,978 | $55,406 | 219.4% |
Cooking basics | 73.1% | $70,407 | $22,841 | 208.2% |
Dishes and silverware | 90.4% | $61,318 | $22,413 | 173.6% |
Free parking on premises | 97.9% | $58,347 | $22,222 | 162.6% |
Patio or balcony | 74.3% | $67,752 | $28,286 | 139.5% |
Revenue Impact Insights for Wailuku
- Kitchen tops the revenue impact list with a 863.1% uplift — listings with this amenity earn $65,101 vs. $6,760 without it.
- High-opportunity amenities — Bikes — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
- Kitchen, Coffee maker, Smoke alarm, Hair dryer, Iron, Dishes and silverware, Free parking on premises — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Prioritize adding Bikes — it has the best combination of high revenue impact and low market saturation in Wailuku.
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Wailuku STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wailuku. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWailuku Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Wailuku
- The typical guest profile for Airbnb in Wailuku consists of primarily domestic travelers (86%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 85.7% of guests.
- Key international markets include United States (85.7%) and Canada (5%).
- Top languages spoken are English (61.3%) followed by Spanish (11.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Honolulu.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Wailuku?
Listings in Wailuku average 4.81 out of 5 overall, with about 87.3 reviews per active listing and 38.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Wailuku
- With an overall rating of 4.81, Wailuku listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Check-in (4.9), while Value (4.69) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 38.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Wailuku Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wailuku
- The most common availability pattern in Wailuku falls within the 271-366 days range, representing 32.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Wailuku (30.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Wailuku?
Average Booking Lead Time by Month
Booking Lead Time Insights for Wailuku
- The overall average booking lead time for vacation rentals in Wailuku is 74 days.
- Guests book furthest in advance for stays during February (average 85 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 59 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (81 days avg.) sees the longest lead times, while Summer (64 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Wailuku.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 85 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these Wailuku averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Wailuku?
Guests in Wailuku stay about 5.4 nights on average, generating roughly 9,266 reservations and 27.7 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.
Monthly Length of Stay in Wailuku
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Wailuku
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 27.7 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (5.7 nights) and shorten in Sep (4.7 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
- Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Wailuku Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
53 listings
15.9% of total
2 Nights
24 listings
7.2% of total
3 Nights
43 listings
12.9% of total
4-6 Nights
44 listings
13.2% of total
7-29 Nights
4 listings
1.2% of total
30+ Nights
166 listings
49.7% of total
Key Insights
- The most prevalent minimum stay requirement in Wailuku is 30+ Nights, adopted by 49.7% of listings. This highlights the market's preference for longer commitments.
- A significant segment (49.7%) caters to monthly stays (30+ nights) in Wailuku, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 49.7% of Wailuku hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 49.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wailuku.
Wailuku Airbnb Cancellation Policy Trends Analysis (2026)
Limited
4 listings
1.2% of total
Super Strict 30 Days
14 listings
4.2% of total
Super Strict 60 Days
20 listings
6% of total
Flexible
26 listings
7.8% of total
Moderate
64 listings
19.2% of total
Firm
149 listings
44.6% of total
Strict
57 listings
17.1% of total
Cancellation Policy Insights for Wailuku
- The prevailing Airbnb cancellation policy trend in Wailuku is Firm, used by 44.6% of listings.
- A majority (61.7%) of hosts in Wailuku utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.6% market standard in Wailuku.
- Regularly review your cancellation policy against competitors and market demand shifts in Wailuku.
How Much Are Airbnb Cleaning Fees in Wailuku?
Cleaning fees in Wailuku are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Wailuku
- 97.3% of listings charge a cleaning fee, making it standard practice in Wailuku. Guests expect it and factor it into their booking decisions.
- The average cleaning fee of $248 is close to the median ($240), suggesting a relatively consistent fee structure across the market.
- Cleaning fees represent 11.5% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Wailuku median of $240. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Wailuku Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wailukubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming Direct Oceanfront North Shore Beach House
Entire Place • 4 bedrooms
Cozy Oceanfront Retreat - Direct Beach Access
Entire Place • 3 bedrooms
Makani A Kai B4 beachfront Maui, pool, a/c, w/d
Entire Place • 2 bedrooms
Dolphin Penthouse at Milowai
Entire Place • 3 bedrooms
Direct Oceanfront Newly Remodeled!
Entire Place • 3 bedrooms
Makani A Kai A7 modern beachfront, pool, a/c, w/d
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Wailuku?
Learn from the best! This table showcases top-performing Airbnb hosts in Wailuku based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luxe Maui Properties | 21 | $2,062,093 | 1361 | 4.88/5.0 |
| I Go Maui Vacation Rentals | 15 | $1,074,570 | 351 | 4.80/5.0 |
| Steve | 6 | $1,061,868 | 1114 | 4.95/5.0 |
| Joshua | 5 | $850,464 | 830 | 4.67/5.0 |
| Cindy | 20 | $837,519 | 2030 | 4.87/5.0 |
| My Perfect Stays Team | 19 | $814,385 | 542 | 4.76/5.0 |
| Viktoria | 8 | $726,248 | 1211 | 4.88/5.0 |
| Barbara | 10 | $519,586 | 704 | 4.85/5.0 |
| Luke | 4 | $459,214 | 355 | 4.93/5.0 |
| Coldwell Banker Island Vacatio | 9 | $404,707 | 296 | 4.70/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wailuku.
Who Are the Airbnb Hosts in Wailuku?
Wailuku is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Wailuku
- With 69.5% Superhosts, Wailuku has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 43.4% of listings are professionally managed, indicating a mature, competitive market with institutional players.
- 7.2% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 77.5% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 22.8% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Wailuku averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Wailuku
These are the highest-grossing professional property management operations in Wailuku, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Luxe Maui Properties | 21 | $2,062,093 | $607 | 47.6% | 4.88/5 |
| I Go Maui Vacation Rentals | 15 | $1,074,570 | $431 | 54.1% | 4.80/5 |
| Steve | 6 | $1,061,868 | $540 | 86.4% | 4.95/5 |
| Joshua | 5 | $850,464 | $655 | 78.2% | 4.67/5 |
| Cindy | 20 | $837,519 | $250 | 46.3% | 4.87/5 |
| My Perfect Stays Team | 19 | $814,385 | $344 | 43.5% | 4.76/5 |
| Coldwell Banker Island Vacatio | 9 | $404,707 | $356 | 40.4% | 4.70/5 |
| Maui Paradise Properties | 6 | $382,733 | $404 | 55.9% | 4.76/5 |
| Kathy McCartney | 5 | $332,229 | $389 | 53.8% | 4.77/5 |
| Vacation-Maui | 7 | $320,474 | $386 | 46.6% | 4.89/5 |
Management Company Insights for Wailuku
- The leading management company, Luxe Maui Properties, operates 21 listings with $2,062,093 in gross revenue — a useful benchmark for what scale looks like in Wailuku.
- Top managers average 11 properties each, suggesting professional management in Wailuku still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.81/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Wailuku's Airbnb Market Compare to Nearby Cities?
How does the Wailuku Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Kula, Wailuku has 26 percentage points lower occupancy and about $44 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kahuku | 286 | $11,437 | $689.36 | 63% |
| Kula | 11 | $9,049 | $398.16 | 76% |
| Wailea-Makena | 12 | $8,975 | $867.76 | 46% |
| Waimea | 421 | $8,136 | $831.33 | 42% |
| Puakō | 65 | $7,693 | $939.23 | 43% |
| Makawao | 19 | $7,645 | $443.19 | 66% |
| Hana | 69 | $7,513 | $413.90 | 64% |
| Honalo | 23 | $6,915 | $437.19 | 54% |
| Kapalua | 308 | $6,814 | $734.68 | 40% |
| Paia | 87 | $6,626 | $556.77 | 48% |
Frequently Asked Questions About Airbnb in Wailuku
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wailuku.
How much do Airbnb hosts make in Wailuku?
Wailuku hosts earn about $57,590 per year on average, with an average nightly rate of $354 and RevPAR of $182. Those figures describe the typical revenue environment for active listings in Wailuku, Hawaii, not the ceiling for the best operators. Source: AirROI 2026 data, Wailuku market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Wailuku?
The average Airbnb occupancy rate in Wailuku is 49.8%. February is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Wailuku?
Listings in Wailuku average $354 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Wailuku?
Wailuku currently has about 334 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Wailuku?
AirROI currently classifies the short-term rental regulation level in Wailuku as High. The dataset also shows about 98.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Wailuku?
RevPAR in Wailuku is about $182. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Wailuku?
At 49.8% occupancy, Wailuku can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $57,590, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Wailuku?
The average booking lead time in Wailuku is about 74 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Wailuku?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wailuku include Central Wailuku, Waihee, Kahului. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Wailuku?
entire_home listings make up 91.6% of the active supply in Wailuku. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Wailuku compare to nearby Airbnb markets?
Among neighboring markets, Kahuku posts $137,241 in average annual revenue with 62.6% occupancy, compared to Wailuku's $57,590 and 49.8%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Wailuku?
The average Airbnb stay length in Wailuku is about 5.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Wailuku?
Airbnb listings in Wailuku average 4.81 out of 5 overall. About 38.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Wailuku?
Kitchen and Coffee maker are among the strongest revenue-linked amenities in Wailuku. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Wailuku?
Yes. About 97.3% of active Airbnb listings in Wailuku charge a cleaning fee, and the average fee is $248. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Wailuku?
A 69.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.