Charming Direct Oceanfront North Shore Beach House Entire home · 4 bedrooms Rated 4.66 - Revenue
- $326,909
- Occupancy
- 83.9%
- Daily rate
- $1,049
Airbnb market data · 202612 months to September 2026
Wailuku, HI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Wailuku brought in $57,857 over the 12 months through September 2026, about 5% less than the Hawaii average of $61,223.
The short answer
Wailuku Airbnb Market at a Glance
Wailuku is priced below the Hawaii average. Listings averaged $351 a night, about 25% less than that average of $465, and were booked on 50% of available nights, close to its 49% occupancy.
February, usually the best month, brings in about 69% more per listing than August, usually the slowest.
With 354 active listings, Wailuku is the 20th-largest of 88 Hawaii markets AirROI tracks. From a year earlier, average revenue fell 7% while the number of active listings grew 13%.
Browse the live Wailuku Airbnb market
See Every Wailuku Listing
Revenue
How Much Do Airbnb Hosts Make in Wailuku?
Gross bookings per Wailuku listing averaged $57,857 over the 12 months to September 2026 (Hawaii average: $61,223), before cleaning, platform and management costs and taxes.
In a typical year, the average Wailuku listing brings in $8,240 in February, its best month, and $4,870 in August, its slowest. Both ends are close calls: February leads January by 3%, and August sits just 1% below September, so either pair can swap places in a given year. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least three times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $11,700+ a month, about twice the typical property.
- Strong performers (top 25%) earn $8,570 or more, roughly $3,000 a month above the median.
- Typical properties (median) earn about $5,590 a month.
- Entry-level properties (bottom 25%) earn $2,840 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
February earns about 1.7 times what August does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $6,280 $8,250 $4,230
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Wailuku Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
February 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $5,040 | 50.7% | $320 | $168 | 67 days | 4.7 nights |
| Oct 2025 | $5,674 | 54.3% | $325 | $183 | 76 days | 5 nights |
| Nov 2025 | $5,667 | 52.2% | $338 | $189 | 73 days | 5.5 nights |
| Dec 2025 | $7,366 | 56.7% | $386 | $238 | 76 days | 5.5 nights |
| Jan 2026 | $7,778 | 59.2% | $389 | $251 | 80 days | 6.1 nights |
| Feb 2026 | $8,247 | 67.7% | $391 | $295 | 88 days | 6.5 nights |
| Mar 2026 | $7,421 | 59.4% | $373 | $239 | 64 days | 5.5 nights |
| Apr 2026 | $5,684 | 51.6% | $341 | $189 | 64 days | 5.1 nights |
| May 2026 | $5,500 | 51.0% | $327 | $177 | 59 days | 5 nights |
| Jun 2026 | $5,998 | 53.1% | $337 | $200 | 63 days | 5.4 nights |
| Jul 2026 | $6,331 | 49.7% | $329 | $204 | 54 days | 5.3 nights |
| Aug 2026 | $4,231 | 41.7% | $315 | $136 | 58 days | 4.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Wailuku market, enter its address and size in the Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Wailuku Profitable?
Yes, when it's run well. The average Wailuku Airbnb took in $57,857 in the 12 months to September 2026, and run by its owner at everyday costs, about $3,050 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,710 a month.
Cleaning it yourself keeps the $6,420 a year guests pay in cleaning fees, for about $3,580 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,620 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Wailuku Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $51,437 | $78,830 |
| Cleaning fees guests pay11% of Wailuku bookings | $6,420 | $9,850 |
| Gross bookings | $57,857 | $88,680 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 90% of Wailuku listings on Simplified Pricing, 3% for the rest | −$8,230 | −$12,620 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$6,420 | −$9,850 |
| Utilities and internetAbout 5% of bookings | −$2,890 | −$4,430 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$1,160 | −$1,770 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,740 | −$2,660 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$580 | −$580 |
| Permit and registrationWhere one is required | −$290 | −$290 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 26% of bookings, plus cleaning paid for by the cleaning fee | −$21,310 | −$32,200 |
| Left for housing costs, then profit | $36,547about $3,050 a month | $56,480about $4,710 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Wailuku Airbnb Profit
The estimate starts from Wailuku's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Wailuku home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Wailuku's Top Earners Get There
- More nights booked. The busiest quarter of Wailuku listings are booked on 78% or more of their nights, against 56% for the median listing. Ten more booked nights a year at the median rate of $330 adds about $3,320 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $430 a night or more, against a median of $330. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $5,140 a year.
- Open for the busy months. In a typical year, February brings the average listing about $8,240, against $4,870 in August, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Wailuku listings average 4.81 stars, and 39% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $7,390 a month, against $4,820 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Wailuku?
Wailuku listings were booked on 50% of the nights they were open over the past year, in line with the Hawaii average and 9 percentage points above the U.S. average (41%). In a typical year, occupancy climbs to 70% in February and falls to 47% in August.
The busiest tenth of listings are booked about 2.8 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 89%+ of open nights, 33 points above the median.
- Strong performers (top 25%) fill 78% or more, roughly five nights a week.
- Typical properties (median) fill about 56% of open nights.
- Entry-level properties (bottom 25%) fill 31% or less, under three nights a week.
February is usually the busiest month in Wailuku, August the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 57% 72% 42%
The 12-month rate of 50% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Wailuku?
The average nightly rate in Wailuku, known as ADR (average daily rate), was $351 over the past year, about 25% below the Hawaii average of $465 and about 10% above the U.S. average of $320. In a typical year, rates peak in January and February at about $375 and bottom out in September and October at about $295.
The top 10% charge about 2.1 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $535+ a night, about 1.6 times the median.
- Strong performers (top 25%) charge $430 or more, about $100 above the median.
- Typical properties (median) charge about $330 a night.
- Entry-level properties (bottom 25%) charge $250 or less, about three-quarters of the median.
February rates run 27% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $335 $391 $270
What Is the RevPAR for Airbnb in Wailuku?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Wailuku it averaged $186 over the past year, from about $157 in a typical August to about $294 in a typical February.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $330+ per open night, about twice the median.
- Strong performers (top 25%) earn $259 or more, about $90 a night above the median.
- Typical properties (median) earn about $169 per open night.
- Entry-level properties (bottom 25%) earn $94 or less, about 55% of the median.
February RevPAR is about 1.9 times August's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $207 $295 $136
The 12-month RevPAR of $186 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Wailuku
Wailuku has one high season, December through March, which makes it a moderately seasonal market. Business is slowest from August to November and slows again in May and June. A listing earns about 39% more a month in December through February than in June through August.
Average revenue by month in Wailuku
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $6,280 $8,240 $4,870
Revenue by month in Wailuku in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | $8,000 |
| February | High season | $8,240 |
| March | High season | $7,600 |
| April | Shoulder season | $5,830 |
| May | Low season | $5,470 |
| June | Low season | $5,730 |
| July | Shoulder season | $6,320 |
| August | Low season | $4,870 |
| September | Low season | $4,910 |
| October | Low season | $5,430 |
| November | Low season | $5,580 |
| December | High season | $7,350 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonDecember–March | $7,800 | 64% | $368 |
| Shoulder seasonApril, July | $6,080 | 54% | $331 |
| Low seasonMay–June, August–November | $5,330 | 53% | $314 |
How Far in Advance Do Guests Book Airbnb in Wailuku?
Guests book Wailuku stays 70 days ahead on average (about two and a half months), so guests here plan well ahead. February stays are booked furthest out, about 89 days ahead, and September stays closest to arrival, about 58 days. A typical February booking is made in mid-November.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 70 days 90 days 49 days
Permits
Airbnb Permits and Registration in Wailuku
Nearly all of the 354 active listings in Wailuku display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Wailuku.
Neighborhoods
Best Neighborhoods for Airbnb in Wailuku
AirROI's area guide picks seven Wailuku neighborhoods that draw short-term rental guests, led by Central Wailuku, Waihee and Kahului. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Central Wailuku | The heart of Wailuku, offering a mix of local culture, historic sites, and proximity to government services. It's a great spot for those looking to experience authentic Hawaiian life and visit local attractions. | Iao Valley State Park, Wailuku Municipal Parking Lot, Hale Ho'ike'ike at the Iao Theater, Bailey House Museum, Wailuku First Friday |
| Waihee | A picturesque area known for its beautiful landscapes and tranquil environment. Ideal for visitors seeking outdoor activities and a peaceful retreat close to nature. | Waihee Ridge Trail, Waihee Valley, Maliko Gulch, Waihee Beach, Kepaniwai Park |
| Kahului | The commercial hub of Maui, with easy access to the airport and shopping centers. Popular with travelers aiming for convenience and accessibility to all parts of the island. | Maui Arts & Cultural Center, Maui Mall, Kanaha Beach Park, Harbor Shops at Ma'alaea, Spreckelsville Beach |
| Ma'alaea | A small, scenic area perfect for ocean lovers, with stunning beach views and whale-watching tours in season. Great for those looking to enjoy marine activities. | Ma'alaea Harbor, Maui Ocean Center, Ma'alaea Beach, Pacific Whale Foundation, Old Harbor Shops |
| Kahekili Highway | A scenic route offering access to some of the most beautiful coastal views and attractions in Maui. It's great for those looking to explore Hawaii's landscapes. | Olivine Pools, Nakalele Blowhole, Heart-Shaped Rock, Kahana Bay, Puu Kukui |
| Kula | Set in the upcountry of Maui, Kula offers a cooler climate and stunning views of the island. It's popular for its farms and botanical gardens, attracting visitors looking for a different Hawaiian experience. | Kula Botanical Garden, Ali'i Kula Lavender Farm, Maui Wine, Haleakalā National Park, Surfing Goat Dairy |
| Makawao | A charming, historic town in the upcountry known for its paniolo (cowboy) culture and art community. Great for tourists interested in unique local experiences and arts. | Makawao Town, Makawao History Museum, Hui No'eau Visual Arts Center, Pineapple Farm, Maui's Historical Buildings |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Wailuku Airbnb Listings by Type and Size
More than nine in ten Airbnbs in Wailuku are entire homes (91%), with private rooms at 7%. Apartments and condos account for 77% of the stock; houses come next at 11%.
Nearly all listings rent the whole place
Wailuku Airbnb listings by room type
- Entire home 91%
- Private room 7%
- Shared room 2%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 90.7% | 321 |
| Private room | 7.3% | 26 |
| Shared room | 2.0% | 7 |
Apartments dominate the property mix
Wailuku Airbnb listings by property type
- Apartment/Condo 77%
- House 11%
- Hotel/Boutique 6%
- Others 5%
- Cabin/Outdoor 2%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 76.8% | 272 |
| House | 11.3% | 40 |
| Hotel/Boutique | 5.6% | 20 |
| Others | 4.5% | 16 |
| Cabin/Outdoor | 1.7% | 6 |
How Many Bedrooms Do Airbnb Listings in Wailuku Have?
Wailuku's homes run small: studios and one-bedrooms make up 51% of entire homes, and only 5% of homes have three or more bedrooms. Shares are of the 316 entire homes that give a bedroom count; rented rooms are left out.
Wailuku entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
2%
49%
44%
5%
<1%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 1.9% | 6 |
| 1 bedroom | 49.1% | 155 |
| 2 bedrooms | 43.7% | 138 |
| 3 bedrooms | 5.1% | 16 |
| 4 bedrooms | 0.3% | 1 |
What Each Home Size Earns in Wailuku
A typical one-bedroom home in Wailuku earned $46,300 over the past year, against $97,000 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 155 | $46,300 | $51,900 | $307 | 52% |
| 2 bedrooms | 138 | $64,500 | $67,900 | $432 | 51% |
| 3 bedrooms | 16 | $97,000 | $122,000 | $588 | 59% |
How Many Guests Do Airbnbs in Wailuku Sleep?
Most Wailuku listings are sized for couples and small families: 65% sleep four guests or fewer, and just 2% take eight or more. Shares are of the 336 listings with a guest capacity on file (95% of the market).
Wailuku listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
18%
4%
43%
6%
26%
1%
2%
Guest capacity in numbers
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 18.2% | 61 |
| 3 guests | 4.5% | 15 |
| 4 guests | 42.9% | 144 |
| 5 guests | 6.0% | 20 |
| 6 guests | 25.6% | 86 |
| 7 guests | 0.6% | 2 |
| 8+ guests | 2.4% | 8 |
How Wailuku Airbnb Listings Are Set Up
Wailuku hosts set up an average of 2.4 beds per listing. Only 49% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 15
- Beds per listing
- 2.4
- Show exact location
- 49%
What Amenities Do Airbnb Listings in Wailuku Offer?
Pools are close to standard in Wailuku: 77% of listings have one, and 55% offer beach access.
Share of Wailuku listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Wailuku
Listings in Wailuku with a patio or balcony earned about 2.7 times as much a year, on average, as those without: $69,900 against $25,400. The gap is smaller for a barbecue grill (about twice as much) and beach access (about twice as much). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Wailuku listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Patio or balcony | 73% | $69,900 | $25,400 | +175% |
| BBQ grill | 74% | $66,500 | $33,200 | +100% |
| Beach access | 55% | $74,200 | $38,300 | +94% |
| Waterfront | 50% | $74,200 | $41,500 | +79% |
| Pool | 77% | $63,700 | $38,100 | +67% |
| Outdoor furniture | 53% | $70,400 | $43,800 | +61% |
| Elevator | 46% | $70,000 | $47,400 | +48% |
| Sound system | 5% | $82,400 | $56,500 | +46% |
| Sun loungers | 28% | $74,000 | $51,700 | +43% |
| Ocean view | 25% | $74,400 | $52,200 | +42% |
Guests
Who Books Airbnbs in Wailuku?
Most Wailuku guests are domestic, but a sizeable minority come from abroad: 15% of those who left reviews live outside the United States, led by visitors from Canada and Germany. English is spoken by 60% of guests, and Spanish by 12%.
85% of Wailuku guests are domestic
Where guests who left reviews live
- Domestic 85%
- International 15%
Where Wailuku guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Los Angeles | 2.6% |
| Honolulu | 2.1% |
| Seattle | 2.0% |
| New York | 1.8% |
| San Francisco | 1.5% |
Where Wailuku guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 84.5% |
| Canada | 4.8% |
| Germany | 2.0% |
| France | 1.3% |
| Switzerland | 0.8% |
Languages spoken by Wailuku guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 60.3% |
| Spanish | 12.1% |
| French | 5.3% |
| German | 3.7% |
| Hindi | 3.0% |
What Are Airbnb Guest Ratings in Wailuku?
Wailuku Airbnbs average 4.81 stars, and 39% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.70, against 4.90 for check-in. Listings here carry long review histories, about 90 reviews each on average.
Check-in scores highest in Wailuku; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.84 |
| Cleanliness | 4.79 |
| Communication | 4.88 |
| Location | 4.78 |
| Check-in | 4.90 |
| Value | 4.70 |
Booking patterns
How Guests Book in Wailuku: Stays, Rules and Fees
Nearly six in ten Wailuku listings are open to guests more than 180 days a year, and 42% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 28% of listings; blocked nights include any the host closes off.
Days a year Wailuku listings are open to guests
Share of listings by days a year
- 271-366 days 31%
- 181-270 days 28%
- 91-180 days 27%
- 31-90 days 13%
- 1-30 days 1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 30.8% | 109 |
| 181-270 days | 28.0% | 99 |
| 91-180 days | 26.6% | 94 |
| 31-90 days | 13.3% | 47 |
| 1-30 days | 1.4% | 5 |
Days a year Wailuku listings are booked or blocked
Share of listings by days a year
- 271-366 days 16%
- 181-270 days 26%
- 91-180 days 28%
- 31-90 days 18%
- 1-30 days 11%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 16.1% | 57 |
| 181-270 days | 26.0% | 92 |
| 91-180 days | 28.2% | 100 |
| 31-90 days | 18.4% | 65 |
| 1-30 days | 11.3% | 40 |
What Is the Average Length of Stay for Airbnb in Wailuku?
The average Wailuku booking lasts 5.5 nights, longest in February and shortest in September. Listings took about 27 bookings each over the year, some 9,410 in all. Nearly two-thirds of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Wailuku
Average nights per booking, by month of stay
Average 5.2 nights 6.1 nights 4.6 nights
Two-year average by calendar month.
Wailuku Airbnb Minimum Stay Requirements
49% of listings in Wailuku accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by Wailuku listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Wailuku?
Firm is the most common cancellation policy in Wailuku, used by 51% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than seven in ten listings use Firm or stricter terms, against 25% on Flexible or Moderate.
Cancellation policies of Wailuku listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Wailuku?
Nearly all Wailuku listings charge a cleaning fee. The typical fee is about $250. Spread over the average stay of 5.5 nights, that adds roughly $45 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
- Median cleaning fee
- $250
- Average cleaning fee
- $262
- Listings charging a fee
- 96.0%
- Share of gross revenue
- 11.1%
Top earners
Top-Earning Airbnbs and Hosts in Wailuku
The top-grossing Airbnb in Wailuku, a four-bedroom home, took in $327,000 over the past year, about 5.7 times the city's average of $57,900. Three of the six listings below have two bedrooms or fewer, so size alone doesn't explain the top of this market.
Charming Direct Oceanfront North Shore Beach House Entire home · 4 bedrooms Rated 4.66 
Dolphin Penthouse at Milowai Entire home · 3 bedrooms Rated 4.94 - Revenue
- $243,889
- Occupancy
- 74.3%
- Daily rate
- $888
Makani A Kai B4 beachfront Maui, pool, a/c, w/d Entire home · 2 bedrooms Rated 4.96 - Revenue
- $243,467
- Occupancy
- 87.9%
- Daily rate
- $714
Oceanfront 3BR | Sleeps 8, Pool, Beach Gear Entire home · 3 bedrooms Rated 4.93 - Revenue
- $227,660
- Occupancy
- 60.5%
- Daily rate
- $933
Makani A Kai A7 modern beachfront, pool, a/c, w/d Entire home · 2 bedrooms Rated 4.98 - Revenue
- $223,862
- Occupancy
- 91.3%
- Daily rate
- $652
Makani A Kai A5 beachfront, pool, a/c, w/d Entire home · 1 bedroom Rated 4.98 - Revenue
- $195,049
- Occupancy
- 89.4%
- Daily rate
- $572
Who Are the Top Airbnb Hosts in Wailuku?
Luxe Maui Properties is the top-grossing host in Wailuku, with $1.96 million in bookings across 21 listings over the past year. Together, the ten top-grossing hosts run 35% of the market's 354 listings. Per listing, a smaller operator earns more: Joshua grossed $192,000 per listing, about twice Luxe Maui Properties' $93,200.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Luxe Maui Properties | 21 | $1,957,499 | $93,214 | 4.87/5 | |
| I Go Maui Vacation Rentals | 17 | $1,248,282 | $73,428 | 4.81/5 | |
| Steve | 6 | $1,097,476 | $182,913 | 4.96/5 | |
| 4 | Cindy | 24 | $800,938 | $33,372 | 4.87/5 |
| 5 | My Perfect Stays Team | 19 | $773,215 | $40,696 | 4.74/5 |
| 6 | Joshua | 4 | $767,715 | $191,929 | 4.64/5 |
| 7 | Viktoria | 8 | $750,435 | $93,804 | 4.88/5 |
| 8 | Maui Paradise Properties | 7 | $583,096 | $83,299 | 4.74/5 |
| 9 | Barbara | 9 | $554,282 | $61,587 | 4.88/5 |
| 10 | Vacation-Maui Rentals Maui | 8 | $503,893 | $62,987 | 4.88/5 |
Who Are the Airbnb Hosts in Wailuku?
Professional management companies run four in ten Wailuku listings. 62% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Six in ten listings accept Instant Book, so most stays are confirmed without the host's approval. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 90% of listings.
- Superhosts
- 62.1%
- Professional management
- 40.4%
- Cohosted listings
- 24.0%
- Instant Book enabled
- 60.7%
- Simplified Pricing
- 89.8%
Largest Airbnb Management Companies in Wailuku
7 management companies run five or more active Airbnb listings in Wailuku, and companies run 34% of its 354 active listings. Luxe Maui Properties is the largest, with 21 listings and an average guest rating of 4.90; the next largest are I Go Maui Vacation Rentals, Vacasa, Rentals Maui and Robbins Estate.
The five largest run 20% of Wailuku's listings
Share of Wailuku's 354 active Airbnb listings each company runs as host or co-host
- Luxe Maui Properties 6% · 21
- I Go Maui Vacation Rentals 5% · 17
- Vacasa 3% · 12
- Rentals Maui 3% · 11
- Robbins Estate 3% · 10
- All other listings 80%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Hawaii, with a profile of each.
Nearby markets
Wailuku vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 26 km, Kapalua (26 km away) earned the most per listing, about 47% more than Wailuku.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Kihei 11 km | 2,607 | $57,578 | $400 | 50% |
| Wailea 15 km | 1,194 | $69,262 | $616 | 43% |
| Paia 17 km | 95 | $79,186 | $557 | 49% |
| Haiku 22 km | 49 | $70,803 | $466 | 50% |
| Kaanapali 23 km | 1,630 | $82,456 | $943 | 37% |
| Lahaina 23 km | 1,485 | $60,864 | $529 | 48% |
| Napili 25 km | 378 | $58,607 | $472 | 46% |
| Kapalua 26 km | 310 | $84,912 | $743 | 42% |
Other Airbnb Markets in Hawaii
- Honolulu Airbnb data 5,852 listings
- Princeville Airbnb data 1,484 listings
- Poipu Airbnb data 1,102 listings
- Kailua Airbnb data 847 listings
- Holualoa Airbnb data 779 listings
- Kahaluu-Keauhou Airbnb data 754 listings
- Kailua-Kona Airbnb data 660 listings
- Kapolei Airbnb data 540 listings
See all 88 Hawaii Airbnb markets
Markets Similar to Wailuku
Markets elsewhere in the United States with a similar nightly rate and occupancy to Wailuku:
- Seaside Airbnb data CA · $328/night · 49.4%
- Vista Airbnb data CA · $320/night · 50.1%
- Depoe Bay Airbnb data OR · $335/night · 48.3%
- Bainbridge Island Airbnb data WA · $335/night · 47.8%
- San Diego Airbnb data CA · $389/night · 50.6%
- Port Angeles Airbnb data WA · $306/night · 50.1%
FAQ
Wailuku Airbnb FAQ
How much do Airbnb hosts make in Wailuku?
An active Wailuku Airbnb grossed $57,857 on average in the 12 months to September 2026, according to AirROI's tracking of 354 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $8,570 or more in a typical month.
How much can I make on Airbnb in Wailuku?
It depends most on the home's size, location and how it's run. The middle half of Wailuku listings earn between $2,840 and $8,570 in a typical month, and the top tenth $11,700 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Wailuku?
Listings in Wailuku were booked on 50% of available nights over the past year. That compares with 49% for the Hawaii average. February is usually the busiest month.
How much does an Airbnb cost per night in Wailuku?
The average booked night in Wailuku cost $351 before fees. Half of listings charge between $250 and $430, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Wailuku?
Nearly all active Wailuku listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Wailuku?
Yes, when it's run well. The average Wailuku Airbnb grossed $57,857 in the 12 months to September 2026, 5% below the Hawaii average of $61,223. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $36,547 a year (about $3,050 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,710 a month. Check a specific home in the Airbnb estimator.
When is Airbnb peak season in Wailuku?
February usually pays best, averaging $8,240 per active listing over the past two years, and August usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Wailuku?
Each night a Wailuku listing was open to book earned $186 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $330 or more.
How far in advance do guests book Airbnbs in Wailuku?
Wailuku stays were booked 70 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Wailuku?
The average Wailuku Airbnb stay lasted 5.5 nights over the past year. A listing took 27 reservations over the year on average.
How are Airbnbs in Wailuku rated?
Guests rate Wailuku Airbnbs 4.81 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Wailuku?
Central Wailuku, Waihee and Kahului draw the most short-term rental interest in Wailuku. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Wailuku?
AirROI counted 354 active Airbnb listings in Wailuku as of September 2026. The closest tracked market is Kihei, 11 km away.
How much are Airbnb cleaning fees in Wailuku?
In Wailuku, nearly all listings add a cleaning fee, and the typical fee is about $250.
Method
About This Data
Figures on this page cover 354 active Airbnb listings in Wailuku from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.