Ocean Front Turtle Cove Villa - 5BR Sleeps 10, A/C Entire home · 5 bedrooms Rated 4.83 - Revenue
- $465,218
- Occupancy
- 63.6%
- Daily rate
- $2,370
Airbnb market data · 202612 months to September 2026
Napili, HI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Napili brought in $58,607 over the 12 months through September 2026, in line with the Hawaii average of $61,223.
The short answer
Napili Airbnb Market at a Glance
Rates are in line with the Hawaii average, but bookings trail it. Listings averaged $472 a night and were booked on 46% of available nights, against $465 and 49% for the Hawaii average.
February, usually the best month, brings in about 74% more per listing than September, usually the slowest.
With 378 active listings, Napili is the 18th-largest of 88 Hawaii markets AirROI tracks. From a year earlier, average revenue rose 9% while the number of active listings grew 4%.
Browse the live Napili Airbnb market
See Every Napili Listing
Revenue
How Much Do Airbnb Hosts Make in Napili?
Gross bookings per Napili listing averaged $58,607 over the 12 months to September 2026 (Hawaii average: $61,223), before cleaning, platform and management costs and taxes.
In a typical year, the average Napili listing brings in $8,720 in February, its best month, and $5,000 in September, its slowest. January runs within 2% of February, so either can come out on top in a given year. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.7 times as much as a bottom-quarter one.
- Best-in-class properties (top 10%) earn $12,900+ a month, about 2.3 times the typical property.
- Strong performers (top 25%) earn $8,480 or more, roughly $2,900 a month above the median.
- Typical properties (median) earn about $5,560 a month.
- Entry-level properties (bottom 25%) earn $3,130 or less, about 56% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
February earns about 1.7 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
Monthly average $6,610 $8,950 $4,420
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Napili Airbnb Data by Month
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
January 2026 led on revenue, while nightly rates and bookings both peaked in February 2026. Across the past two years, February is usually the strongest month.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $5,584 | 50.1% | $429 | $186 | 83 days | 5.9 nights |
| Oct 2025 | $5,849 | 49.5% | $435 | $189 | 95 days | 6.4 nights |
| Nov 2025 | $6,234 | 50.6% | $452 | $208 | 104 days | 6.1 nights |
| Dec 2025 | $7,388 | 52.6% | $497 | $238 | 110 days | 6.9 nights |
| Jan 2026 | $8,947 | 59.4% | $510 | $289 | 118 days | 7.5 nights |
| Feb 2026 | $8,928 | 65.4% | $512 | $319 | 134 days | 7.3 nights |
| Mar 2026 | $7,702 | 56.5% | $501 | $248 | 95 days | 5.9 nights |
| Apr 2026 | $6,745 | 53.6% | $473 | $225 | 89 days | 6.2 nights |
| May 2026 | $5,891 | 49.7% | $449 | $190 | 74 days | 5.5 nights |
| Jun 2026 | $6,494 | 48.0% | $449 | $216 | 75 days | 5.9 nights |
| Jul 2026 | $6,938 | 44.6% | $448 | $224 | 77 days | 5.9 nights |
| Aug 2026 | $5,307 | 42.9% | $427 | $171 | 76 days | 5.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Napili market, enter its address and size in the Airbnb revenue calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Napili Profitable?
Yes, when it's run well. The average Napili Airbnb took in $58,607 in the 12 months to September 2026, and run by its owner at everyday costs, about $3,000 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $4,620 a month.
Cleaning it yourself keeps the $7,920 a year guests pay in cleaning fees, for about $3,660 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,580 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Napili Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $50,687 | $77,370 |
| Cleaning fees guests pay14% of Napili bookings | $7,920 | $12,090 |
| Gross bookings | $58,607 | $89,460 |
| Running costs | ||
| Airbnb's feeAbout 14%: 15.5% for the 85% of Napili listings on Simplified Pricing, 3% for the rest | −$7,960 | −$12,150 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$7,920 | −$12,090 |
| Utilities and internetAbout 5% of bookings | −$2,930 | −$4,470 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$1,170 | −$1,790 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,760 | −$2,680 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$590 | −$590 |
| Permit and registrationWhere one is required | −$290 | −$290 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$22,620 | −$34,060 |
| Left for housing costs, then profit | $35,987about $3,000 a month | $55,400about $4,620 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Napili Airbnb Profit
The estimate starts from Napili's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Napili home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Napili's Top Earners Get There
- More nights booked. The busiest quarter of Napili listings are booked on 78% or more of their nights, against 53% for the median listing. Ten more booked nights a year at the median rate of $360 adds about $3,600 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $490 a night or more, against a median of $360. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $5,070 a year.
- Open for the busy months. In a typical year, February brings the average listing about $8,720, against $5,000 in September, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Napili listings average 4.77 stars, and 37% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $7,460 a month, against $4,880 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Napili?
Napili listings were booked on 46% of the nights they were open over the past year, 3 percentage points below the Hawaii average (49%) and 5 points above the U.S. average (41%). In a typical year, occupancy climbs to 67% in February and falls to 45% in August.
The busiest tenth of listings are booked about 3.4 times as often as the bottom quarter.
- Best-in-class properties (top 10%) are booked 89%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 78% or more, roughly five nights a week.
- Typical properties (median) fill about 53% of open nights.
- Entry-level properties (bottom 25%) fill 26% or less, under two nights a week.
February is usually the busiest month in Napili, August the quietest
Share of open nights booked, by month, September 2024 to August 2026
Monthly average 53% 69% 43%
The 12-month rate of 46% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Napili?
The average nightly rate in Napili, known as ADR (average daily rate), was $472 over the past year, about the same as the Hawaii average ($465) and about 48% above the U.S. average of $320. In a typical year, rates peak in January and February at about $500 and bottom out in September and October at about $395.
The top 10% charge about 2.7 times the rate of the bottom quarter.
- Best-in-class properties (top 10%) charge $750+ a night, about twice the median.
- Strong performers (top 25%) charge $490 or more, about $130 above the median.
- Typical properties (median) charge about $360 a night.
- Entry-level properties (bottom 25%) charge $280 or less, about three-quarters of the median.
February rates run 27% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
Monthly average $449 $512 $358
What Is the RevPAR for Airbnb in Napili?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Napili it averaged $208 over the past year, from about $167 in a typical September to about $312 in a typical February.
Per open night, by tier:
- Best-in-class properties (top 10%) earn $377+ per open night, about 2.3 times the median.
- Strong performers (top 25%) earn $243 or more, about $80 a night above the median.
- Typical properties (median) earn about $163 per open night.
- Entry-level properties (bottom 25%) earn $102 or less, about 63% of the median.
February RevPAR is about 1.9 times September's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Monthly average $218 $319 $147
Seasonality
Best and Worst Months for Airbnb in Napili
Napili has one high season, January through March, which makes it a moderately seasonal market. Business is slowest from August to November and slows again in May.
Average revenue by month in Napili
Average revenue per active listing, each calendar month averaged over the past two years
Monthly average $6,610 $8,720 $5,000
Revenue by month in Napili in numbers
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | $8,580 |
| February | High season | $8,720 |
| March | High season | $7,910 |
| April | Shoulder season | $6,640 |
| May | Low season | $5,850 |
| June | Shoulder season | $6,160 |
| July | Shoulder season | $7,130 |
| August | Low season | $5,520 |
| September | Low season | $5,000 |
| October | Low season | $5,260 |
| November | Low season | $5,520 |
| December | Shoulder season | $7,010 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJanuary–March | $8,410 | 63% | $495 |
| Shoulder seasonApril, June–July, December | $6,740 | 51% | $456 |
| Low seasonMay, August–November | $5,430 | 49% | $415 |
How Far in Advance Do Guests Book Airbnb in Napili?
Guests book Napili stays 96 days ahead on average (about three months), so guests here plan well ahead. February stays are booked furthest out, about 123 days ahead, and August stays closest to arrival, about 75 days. A typical February booking is made in mid-October.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
Monthly average 90 days 134 days 72 days
The 12-month figure of 96 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in Napili
98% of the 378 active listings in Napili display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Napili.
Neighborhoods
Best Neighborhoods for Airbnb in Napili
AirROI's area guide picks six Napili neighborhoods that draw short-term rental guests, led by Napili Bay, Kahana and Honokowai. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Napili Bay | A stunning beach known for its golden sands and clear waters, making it a favorite for families and beach lovers. Guests can enjoy snorkeling, swimming, and relaxing on the beach. | Napili Beach, Kapalu Bay, Napili Bay Beach Park, Maui Sailing Canoe, Honoapiilani Highway |
| Kahana | A quieter area with beautiful beaches and excellent ocean activities. Kahana is favored by travelers looking for a more laid-back Hawaiian experience with access to various water sports. | Kahana Beach, Ka'opala Beach, Napili Kai Beach Resort, Kahului Shopping Center |
| Honokowai | Features beautiful beaches and is conveniently located between Kapalua and Lahaina. It attracts tourists who want to enjoy both relaxed beach days and access to local attractions. | Honokowai Beach Park, Ka'anapali Beach, Maui Ocean Center, Lahaina Cannery Mall |
| Ka'anapali | Famous for its stunning beaches, luxury resorts, and vibrant nightlife. Ka'anapali is a major tourist destination that offers numerous activities for visitors. | Black Rock Beach, Whalers Village, Ka'anapali Beach, Maui Golf Club |
| Molokai Island | Known as 'The Friendly Isle', it offers a more authentic Hawaiian experience, away from the hustle and bustle of other tourist spots. Great for eco-tourism and cultural experiences. | Kalaupapa National Historical Park, Halawa Valley, Papohaku Beach |
| Maui Ocean Center | A marine park showcasing the local marine life. It attracts families and nature lovers interested in learning about underwater ecosystems and the importance of ocean conservation. | Maui Ocean Center Aquarium |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Napili Airbnb Listings by Type and Size
Almost every Airbnb in Napili is an entire home: over 99% of listings, with private rooms at under 1%. Apartments and condos account for 94% of the stock; houses come next at 5%.
Nearly all listings rent the whole place
Napili Airbnb listings by room type
- Entire home 99%
- Private room <1%
Room types in numbers
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 99.2% | 375 |
| Private room | 0.8% | 3 |
Apartments dominate the property mix
Napili Airbnb listings by property type
- Apartment/Condo 94%
- House 5%
- Hotel/Boutique <1%
Property types in numbers
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 94.4% | 357 |
| House | 5.3% | 20 |
| Hotel/Boutique | 0.3% | 1 |
How Many Bedrooms Do Airbnb Listings in Napili Have?
Napili's homes run small: studios and one-bedrooms make up 60% of entire homes, and only 7% of homes have three or more bedrooms. Shares are of the 335 entire homes that give a bedroom count; rented rooms are left out.
Napili entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
14%
46%
33%
6%
1%
1%
Bedroom counts in numbers
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 14.3% | 48 |
| 1 bedroom | 45.7% | 153 |
| 2 bedrooms | 32.8% | 110 |
| 3 bedrooms | 6.0% | 20 |
| 4 bedrooms | 0.6% | 2 |
| 5+ bedrooms | 0.6% | 2 |
What Each Home Size Earns in Napili
A typical studio in Napili earned $29,400 over the past year, against $81,000 for a three-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| Studio | 48 | $29,400 | $38,500 | $298 | 48% |
| 1 bedroom | 153 | $42,400 | $49,900 | $361 | 46% |
| 2 bedrooms | 110 | $40,100 | $59,800 | $585 | 41% |
| 3 bedrooms | 20 | $81,000 | $115,000 | $1,167 | 41% |
How Many Guests Do Airbnbs in Napili Sleep?
Most Napili listings are sized for couples and small families: 66% sleep four guests or fewer, and just 5% take eight or more.
Napili listings by guest capacity
Share of listings by the number of guests they sleep
16%
12%
38%
5%
24%
1%
5%
Guest capacity in numbers
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 15.7% | 59 |
| 3 guests | 12.2% | 46 |
| 4 guests | 37.8% | 142 |
| 5 guests | 4.5% | 17 |
| 6 guests | 23.7% | 89 |
| 7 guests | 1.1% | 4 |
| 8+ guests | 5.1% | 19 |
How Napili Airbnb Listings Are Set Up
Napili hosts set up an average of 2.4 beds per listing. Only 42% of listings show their exact location on the listing map; the rest show an approximate area.
- Photos per listing
- 20
- Beds per listing
- 2.4
- Show exact location
- 42%
What Amenities Do Airbnb Listings in Napili Offer?
Pools are close to standard in Napili: 93% of listings have one, and 41% have a backyard.
Share of Napili listings with each common amenity
Airbnb Amenities Linked to Higher Revenue in Napili
Listings in Napili with bikes earned about twice as much a year, on average, as those without: $120,000 against $56,800. The gap is smaller for an EV charger (about 85% more) and outdoor furniture (about 85% more). Bigger, professionally run homes tend to carry more amenities, so these gaps reflect the kind of listing as much as the feature itself.
Revenue gap for Napili listings with each amenity
How much more listings with the amenity earned in a year than those without, and the share of listings that have it
Revenue by amenity in numbers
| Amenity | Listings with it | Avg. revenue with | Avg. revenue without | Revenue gap |
|---|---|---|---|---|
| Bikes | 3% | $120,000 | $56,800 | +111% |
| EV charger | 3% | $106,000 | $57,300 | +85% |
| Outdoor furniture | 48% | $77,100 | $41,600 | +85% |
| Pets allowed | 7% | $98,700 | $55,600 | +77% |
| Sound system | 6% | $98,700 | $56,200 | +75% |
| Outdoor dining area | 40% | $78,100 | $45,600 | +71% |
| Outdoor kitchen | 5% | $92,100 | $56,800 | +62% |
| Sun loungers | 26% | $80,500 | $50,700 | +59% |
| Ocean view | 45% | $73,100 | $46,600 | +57% |
| Backyard | 41% | $74,400 | $47,600 | +56% |
Guests
Who Books Airbnbs in Napili?
Napili draws mostly domestic guests: 87% of those who left reviews live in the United States. No single city dominates: Seattle is the largest source, at about 2% of reviews. Of the 13% from abroad, most come from Canada and the United Kingdom. English is spoken by 64% of guests, and Spanish by 12%.
87% of Napili guests are domestic
Where guests who left reviews live
- Domestic 87%
- International 13%
Where Napili guests come from: top cities
Share of guests who left reviews
Top origin cities in numbers
| Origin city | Share of guests |
|---|---|
| Seattle | 2.5% |
| San Diego | 2.5% |
| Los Angeles | 2.5% |
| San Francisco | 2.2% |
| New York | 1.9% |
Where Napili guests come from: top countries
Share of guests who left reviews
Top origin countries in numbers
| Origin country | Share of guests |
|---|---|
| United States | 87.2% |
| Canada | 5.9% |
| United Kingdom | 0.9% |
| Germany | 0.7% |
| Australia | 0.6% |
Languages spoken by Napili guests
Share of guests who left reviews
Top languages in numbers
| Language | Share of guests |
|---|---|
| English | 63.8% |
| Spanish | 12.1% |
| French | 4.8% |
| Hindi | 2.7% |
| Chinese | 2.3% |
What Are Airbnb Guest Ratings in Napili?
Napili Airbnbs average 4.77 stars, and 37% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.67, against 4.88 for location and check-in.
Location and check-in score highest in Napili; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
Category scores in numbers
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.81 |
| Cleanliness | 4.75 |
| Communication | 4.82 |
| Location | 4.88 |
| Check-in | 4.88 |
| Value | 4.67 |
Booking patterns
How Guests Book in Napili: Stays, Rules and Fees
Nearly two-thirds of Napili listings are open to guests more than 180 days a year, and 36% are booked or blocked that many days. The most common booked-or-blocked total is 31 to 90 days a year, covering 26% of listings; blocked nights include any the host closes off.
Days a year Napili listings are open to guests
Share of listings by days a year
- 271-366 days 44%
- 181-270 days 21%
- 91-180 days 21%
- 31-90 days 13%
- 1-30 days <1%
Open days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 44.4% | 168 |
| 181-270 days | 20.9% | 79 |
| 91-180 days | 20.9% | 79 |
| 31-90 days | 13.0% | 49 |
| 1-30 days | 0.8% | 3 |
Days a year Napili listings are booked or blocked
Share of listings by days a year
- 271-366 days 15%
- 181-270 days 21%
- 91-180 days 21%
- 31-90 days 26%
- 1-30 days 17%
Booked or blocked days in numbers
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 14.8% | 56 |
| 181-270 days | 20.9% | 79 |
| 91-180 days | 21.2% | 80 |
| 31-90 days | 26.2% | 99 |
| 1-30 days | 16.9% | 64 |
What Is the Average Length of Stay for Airbnb in Napili?
The average Napili booking lasts 6.3 nights, longest in January and shortest in September. Listings took about 21 bookings each over the year, some 7,990 in all. About six in ten listings that give a check-in time set it at 4 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in Napili
Average nights per booking, by month of stay
Average 6 nights 7.2 nights 5.4 nights
Two-year average by calendar month.
Napili Airbnb Minimum Stay Requirements
42% of listings in Napili accept stays of one or two nights; the most common minimum is three nights.
Minimum stay set by Napili listings
Share of listings by the shortest stay they accept, from one night to 30 or more
What Cancellation Policies Do Airbnb Hosts Use in Napili?
Firm is the most common cancellation policy in Napili, used by 49% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than nine in ten listings use Firm or stricter terms, against 6% on Flexible or Moderate.
Cancellation policies of Napili listings, from most to least flexible
Share of listings by the policy they use
How Much Are Airbnb Cleaning Fees in Napili?
Nearly all Napili listings charge a cleaning fee. The typical fee is $309, and some higher fees lift the average to $424. Spread over the average stay of 6.3 nights, that adds roughly $50 a night to what guests pay. For listings that charge one, cleaning fees make up about 14% of gross revenue.
- Median cleaning fee
- $309
- Average cleaning fee
- $424
- Listings charging a fee
- 98.4%
- Share of gross revenue
- 13.5%
Top earners
Top-Earning Airbnbs and Hosts in Napili
The top-grossing Airbnb in Napili, a five-bedroom home, took in $465,000 over the past year, about 7.9 times the city's average of $58,600.
Ocean Front Turtle Cove Villa - 5BR Sleeps 10, A/C Entire home · 5 bedrooms Rated 4.83 
Kahana Nui Villa Permit #2002/0017. Entire home · 6 bedrooms Rated 4.93 - Revenue
- $382,555
- Occupancy
- 52.2%
- Daily rate
- $3,395
Updated OceanFront 3BR 3BA with AC and Pool - KHO 3A2 Entire home · 3 bedrooms Rated 4.86 - Revenue
- $310,693
- Occupancy
- 65.8%
- Daily rate
- $1,185
Penthouse on Sandy Swimmable Beach Incredible View Entire home · 3 bedrooms Rated 4.98 - Revenue
- $278,493
- Occupancy
- 75.7%
- Daily rate
- $1,000
Spacious 4-BR Oceanfront (2 Condos) w/ Central AC Entire home · 4 bedrooms Rated 4.90 - Revenue
- $260,322
- Occupancy
- 83.0%
- Daily rate
- $820
Napili Point Oceanfront 1 BR | B26 by KBM Entire home · 1 bedroom Rated 4.87 - Revenue
- $242,160
- Occupancy
- 69.6%
- Daily rate
- $918
Who Are the Top Airbnb Hosts in Napili?
Maui Paradise Properties is the top-grossing host in Napili, with $1.65 million in bookings across 26 listings over the past year. Together, the ten top-grossing hosts run 34% of the market's 378 listings. Per listing, a smaller operator earns more: Joseph grossed $110,000 per listing, 73% more than Maui Paradise Properties' $63,600.
| # | Host | Listings | Gross revenue | Per listing | Avg. rating |
|---|---|---|---|---|---|
| Maui Paradise Properties | 26 | $1,654,550 | $63,637 | 4.64/5 | |
| My Perfect Stays Team | 31 | $1,311,956 | $42,321 | 4.67/5 | |
| Stay Aloha | 14 | $1,112,032 | $79,431 | 4.89/5 | |
| 4 | Joseph | 9 | $988,477 | $109,831 | 4.93/5 |
| 5 | K B M Resort Rentals KBM Resorts | 9 | $969,996 | $107,777 | 4.28/5 |
| 6 | Jill | 8 | $843,697 | $105,462 | 4.92/5 |
| 7 | Cimi | 9 | $628,014 | $69,779 | 4.80/5 |
| 8 | Hawaii Vacation Condos By OUTR… | 21 | $584,383 | $27,828 | 4.40/5 |
| 9 | Cynthia | 2 | $466,752 | $233,376 | 4.99/5 |
| 10 | Bradley | 1 | $465,218 | $465,218 | 4.83/5 |
Who Are the Airbnb Hosts in Napili?
Professional management companies run 47% of Napili listings. 58% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 85% of listings.
- Superhosts
- 58.5%
- Professional management
- 46.8%
- Cohosted listings
- 18.3%
- Instant Book enabled
- 59.5%
- Simplified Pricing
- 84.7%
Largest Airbnb Management Companies in Napili
11 management companies run five or more active Airbnb listings in Napili, and companies run 49% of its 378 active listings. Maui Paradise Properties is the largest, with 26 listings and an average guest rating of 4.63; the next largest are Sullivan Properties, Hawaii Vacation Condos, iTrip and Chase 'N Rainbows by Castle Resorts. Among the five largest, Chase 'N Rainbows by Castle Resorts' homes rate highest, at 4.85.
The five largest run 26% of Napili's listings
Share of Napili's 378 active Airbnb listings each company runs as host or co-host
- Maui Paradise Properties 7% · 26
- Sullivan Properties 6% · 23
- Hawaii Vacation Condos 6% · 21
- iTrip 4% · 16
- Chase 'N Rainbows by Castle Resorts 4% · 14
- All other listings 74%
Listings each company runs as host or co-host, 12 months to September 2026. Guest ratings average each listing's Airbnb rating, weighted by its reviews.
See the largest management companies in Hawaii, with a profile of each.
Nearby markets
Napili vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 39 km, Kapalua (3 km away) earned the most per listing, about 45% more than Napili. Wailuku, Kihei and Haiku were the busiest, each booked on 50% of nights against 46% in Napili.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Kapalua 3 km | 310 | $84,912 | $743 | 42% |
| Lahaina 3 km | 1,485 | $60,864 | $529 | 48% |
| Kaanapali 5 km | 1,630 | $82,456 | $943 | 37% |
| Wailuku 25 km | 354 | $57,857 | $351 | 50% |
| Kaunakakai 30 km | 65 | $17,042 | $223 | 34% |
| Paia 32 km | 95 | $79,186 | $557 | 49% |
| Kihei 35 km | 2,607 | $57,578 | $400 | 50% |
| Haiku 39 km | 49 | $70,803 | $466 | 50% |
Other Airbnb Markets in Hawaii
- Honolulu Airbnb data 5,852 listings
- Princeville Airbnb data 1,484 listings
- Wailea Airbnb data 1,194 listings
- Poipu Airbnb data 1,102 listings
- Kailua Airbnb data 847 listings
- Holualoa Airbnb data 779 listings
- Kahaluu-Keauhou Airbnb data 754 listings
- Kailua-Kona Airbnb data 660 listings
See all 88 Hawaii Airbnb markets
Markets Similar to Napili
Markets elsewhere in the United States with a similar nightly rate and occupancy to Napili:
- Capitola Airbnb data CA · $466/night · 46.9%
- Sebastopol Airbnb data CA · $460/night · 47.4%
- Santa Barbara Airbnb data CA · $467/night · 48.1%
- Manzanita Airbnb data OR · $447/night · 45.6%
- Carlsbad Airbnb data CA · $455/night · 48.1%
- Cannon Beach Airbnb data OR · $482/night · 48.7%
FAQ
Napili Airbnb FAQ
How much do Airbnb hosts make in Napili?
An active Napili Airbnb grossed $58,607 on average in the 12 months to September 2026, according to AirROI's tracking of 378 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $8,480 or more in a typical month.
How much can I make on Airbnb in Napili?
It depends most on the home's size, location and how it's run. The middle half of Napili listings earn between $3,130 and $8,480 in a typical month, and the top tenth $12,900 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Napili?
Listings in Napili were booked on 46% of available nights over the past year. That compares with 49% for the Hawaii average. February is usually the busiest month.
How much does an Airbnb cost per night in Napili?
The average booked night in Napili cost $472 before fees. Half of listings charge between $280 and $490, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Napili?
In Napili, 98% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Napili?
Yes, when it's run well. The average Napili Airbnb grossed $58,607 in the 12 months to September 2026, in line with the Hawaii average. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $35,987 a year (about $3,000 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $4,620 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Napili?
February usually pays best, averaging $8,720 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in Napili?
Each night a Napili listing was open to book earned $208 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $377 or more.
How far in advance do guests book Airbnbs in Napili?
Napili stays were booked 96 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
How long do guests stay at Airbnbs in Napili?
The average Napili Airbnb stay lasted 6.3 nights over the past year. A listing took 21 reservations over the year on average.
How are Airbnbs in Napili rated?
Guests rate Napili Airbnbs 4.77 out of 5 on average. Guests score location highest and value lowest.
What are the best neighborhoods for Airbnb in Napili?
Napili Bay, Kahana and Honokowai draw the most short-term rental interest in Napili. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Napili?
AirROI counted 378 active Airbnb listings in Napili as of September 2026. The closest tracked market is Kapalua, 3 km away.
How much are Airbnb cleaning fees in Napili?
In Napili, nearly all listings add a cleaning fee. The median fee is $309, and some higher fees lift the average to $424.
Method
About This Data
Figures on this page cover 378 active Airbnb listings in Napili from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.