Tourism statisticsState2026

Hawaii Tourism Statistics: 9.6M Visitors in 2025

Q: How many tourists visit Hawaii?

Hawaii had 9,642,991 visitors in 2025, according to the Hawaii State Department of Business, Economic Development & Tourism. AirROI estimates 628,753 Airbnb stays in Hawaii in the 12 months to October 2026, which is a separate count of bookings.

Q: What is the quietest month in Hawaii?

September was the quietest Airbnb month in Hawaii in the 12 months to October 2026, ranking 12th of 12, and November ranked 11th. Stays in September were booked about 66 days ahead, against 87 days for February.

Q: How long is a typical Airbnb stay in Hawaii?

A typical Airbnb stay in Hawaii lasted 6.3 nights in the 12 months to October 2026, booked about 77 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 5.0 nights in September to 7.6 nights in January.

Hawaii recorded 9,642,991 visitors in 2025, the Hawaii State Department of Business, Economic Development & Tourism reports. AirROI estimates 628,753 Airbnb stays in Hawaii in the 12 months to October 2026, with Honolulu the most booked town. The busiest month was March.

Source: AirROI Reviewed by Jun Zhou, Founder @ AirROI Updated November 4, 2026

Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method

Estimated Airbnb nights: 3,987,902
Typical Airbnb stay: 6.3 nights
Busiest Airbnb month: March
From within the United States, among guests who left a review: 84%

Key facts

Hawaii Tourism Facts

Each sentence names its place, period and source, so it can be quoted alone.

Official

The Hawaii State Department of Business, Economic Development & Tourism puts Hawaii at 9,642,991 visitors in 2025.

Airbnb stays

AirROI puts Airbnb stays in Hawaii at 628,753 in the 12 months to October 2026.
AirROI estimates Airbnb stays in Hawaii added up to 3,987,902 nights in the 12 months to October 2026.
AirROI estimates a typical Airbnb stay in Hawaii lasted 6.3 nights in the 12 months to October 2026, booked about 77 days ahead.

Busiest months

AirROI ranks March the busiest Airbnb month in Hawaii in the 12 months to October 2026, followed by January and February, with September the quietest.
AirROI estimates the four busiest Airbnb months in Hawaii ran unbroken from December to March in the 12 months to October 2026.

Guests

AirROI estimates 84% of Hawaii Airbnb guests who left a review as of October 2026 were from within the United States, and Canada at 5.1% and Germany at 1.6% were the top countries abroad.
Among Hawaii Airbnb guests who left a review as of October 2026, Los Angeles was the top origin city at 2.8%, ahead of Seattle at 2.7%, AirROI estimates.

By place

AirROI ranks Hawaii 12th for Airbnb stays among the United States' 51 states in the 12 months to October 2026.
AirROI estimates Honolulu had the most Airbnb stays of the 31 towns it lists in Hawaii in the 12 months to October 2026, at 155,968, ahead of Kihei and Princeville.

Official numbers

How Many Tourists Visit Hawaii?

The Hawaii State Department of Business, Economic Development & Tourism counted 9,642,991 visitors in 2025.

Official tourism figures for Hawaii: what each counts, its year and its publisher
Figure	What it counts	Year	Publisher
9,642,991Visitors	Total visitor arrivals to Hawaii	2025	Hawaii State Department of Business, Economic Development & Tourism

Airbnb stays

Airbnb Stays in Hawaii

Hawaii had 26,847 Airbnb homes in the 12 months to October 2026. They took an estimated 628,753 stays and 3,987,902 nights. A typical stay lasted 6.3 nights and was booked about 77 days ahead, longer than the worldwide stay of 5.2 nights. AirROI's figures cover the 73 towns it tracks in Hawaii; places it does not track are not counted, so every total is a floor.

Airbnb homes: 26,847
Airbnb stays, estimate: 628,753
Airbnb nights, estimate: 3,987,902
Typical stay: 6.3 nights
Booked ahead: 77 days

Busiest months

When Is the Busiest Time in Hawaii?

On Airbnb, March was the busiest month in Hawaii in the 12 months to October 2026, then January and February. September was the quietest. The four busiest months run unbroken from December to March.

March ranks first, September last

Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.

Three busiest months
Other months

From busiest to quietest: March, January, February, December, July, May, June, April, October, August, November, September.

Month by month: rank, typical stay and days booked ahead

Airbnb months in Hawaii by rank, with share of nights, typical stay and days booked ahead, 12 months to October 2026
Rank	Month	Share of nights	Typical stay	Booked ahead
1	March	9.2%	6.0 nights	73 days
2	January	9.1%	7.6 nights	84 days
3	February	8.9%	7.0 nights	87 days
4	December	8.5%	6.4 nights	87 days
5	July	8.4%	6.1 nights	72 days
6	May	8.3%	5.6 nights	69 days
7	June	8.2%	5.9 nights	70 days
8	April	8.2%	5.9 nights	75 days
9	October	8.1%	5.9 nights	80 days
10	August	8.0%	5.6 nights	70 days
11	November	7.7%	6.2 nights	83 days
12	September	7.5%	5.0 nights	66 days

Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.

Where guests come from

Where Do Hawaii Airbnb Guests Come From?

About eight in ten Hawaii Airbnb guests who left a review as of October 2026 were from within the United States (84%), and the top countries abroad were Canada at 5.1% and Germany at 1.6%, AirROI estimates. Among the same guests, Los Angeles was the top origin city at 2.8%, ahead of Seattle at 2.7%. The figures rest on 1,654,979 reviews, written over many years.

84% from within the United States

Among guests who left a review, as of October 2026

Top countries abroad

Among guests who left a review

Canada 5.1%
Germany 1.6%

Top origin cities

Among guests who left a review

Los Angeles 2.8%
Seattle 2.7%
San Francisco 2.6%
New York 1.9%
San Diego 1.3%

By town

Most Booked Towns in Hawaii

Honolulu, Kihei and Princeville took 41% of Airbnb stays in Hawaii in the 12 months to October 2026. January is the busiest Airbnb month in 14 of the 31 towns, led by Kihei, and March in 7, led by Lahaina. Among guests who left a review, the share from abroad across the 25 most booked towns runs from 6.8% in Waimea to 23% in Honolulu.

Most Booked Towns in Hawaii: Airbnb stays, nights and typical stay, 12 months to October 2026; with origin among guests who left a review
#
1	Honolulu	155,968	1,184,961	7.6 nights	23%	Canada	August
2	Kihei	61,228	389,287	6.4 nights	18%	Canada	January
3	Princeville	39,236	197,244	5.0 nights	11%	Canada	July
4	Lahaina	28,777	190,667	6.6 nights	12%	Canada	March
5	Poipu	24,742	140,605	5.7 nights	7.6%	Canada	March
6	Kaanapali	22,031	135,698	6.2 nights	8.2%	Canada	March
7	Wailea	21,225	137,606	6.5 nights	15%	Canada	February
8	Kailua	18,743	135,057	7.2 nights	18%	Canada	January
9	Holualoa	18,526	108,679	5.9 nights	16%	Canada	January
10	Kailua-Kona	17,060	100,887	5.9 nights	16%	Canada	January
11	Kahaluu-Keauhou	15,108	89,190	5.9 nights	13%	Canada	January
12	Hilo	12,687	62,293	4.9 nights	17%	Canada	January
13	Kahuku	12,251	64,235	5.2 nights	13%	Canada	July
14	Volcano	10,886	32,200	3.0 nights	14%	Canada	January
15	Hanalei	10,482	55,072	5.3 nights	8.9%	Canada	July
16	Koloa	9,835	57,080	5.8 nights	8.1%	Canada	March
17	Wailuku	9,486	52,159	5.5 nights	15%	Canada	February
18	Wailua	9,009	51,216	5.7 nights	11%	Canada	March
19	Waimea	8,444	54,762	6.5 nights	6.8%	Canada	January
20	Kapaa	8,225	47,653	5.8 nights	9.9%	Canada	July
21	Napili	7,913	49,917	6.3 nights	13%	Canada	January
22	Pāhoa	7,750	44,124	5.7 nights	16%	Canada	January
23	Kapolei	7,650	63,240	8.3 nights	8.6%	Canada	June
24	Waikoloa Village	7,257	45,516	6.3 nights	13%	Canada	January
25	Lihue	6,777	32,796	4.8 nights	10%	Canada	May
26	Kapalaoa	6,524	38,749	5.9 nights	10%	Canada	February
27	Keaau	5,904	30,345	5.1 nights	16%	Canada	January
28	Kapalua	5,316	33,919	6.4 nights	9.8%	Canada	March
29	Hawaiian Paradise Park	3,711	20,272	5.5 nights	20%	Canada	January
30	Waikoloa	2,168	14,436	6.7 nights	14%	Canada	March
31	Makaha	1,603	19,083	11.9 nights	16%	Canada	January

* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. Lists the 31 of Hawaii's 73 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.

FAQ

Questions About Tourism in Hawaii

How many tourists visit Hawaii?

Hawaii had 9,642,991 visitors in 2025, according to the Hawaii State Department of Business, Economic Development & Tourism. AirROI estimates 628,753 Airbnb stays in Hawaii in the 12 months to October 2026, which is a separate count of bookings.

When is high season in Hawaii?

The busiest Airbnb month in Hawaii in the 12 months to October 2026 was March, then January and February. The four busiest months run from December to March.

What is the quietest month in Hawaii?

September was the quietest Airbnb month in Hawaii in the 12 months to October 2026, ranking 12th of 12, and November ranked 11th. Stays in September were booked about 66 days ahead, against 87 days for February.

How long is a typical Airbnb stay in Hawaii?

A typical Airbnb stay in Hawaii lasted 6.3 nights in the 12 months to October 2026, booked about 77 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 5.0 nights in September to 7.6 nights in January.

Where do Airbnb guests in Hawaii come from?

Of Hawaii Airbnb guests who left a review as of October 2026, 84% were from within the United States, AirROI estimates. The top countries abroad were Canada at 5.1% and Germany at 1.6%. Among the same guests, the top origin city was Los Angeles at 2.8%, ahead of Seattle at 2.7%.

What is the most booked town in Hawaii on Airbnb?

Honolulu was the most booked town in Hawaii on Airbnb, with an estimated 155,968 stays in the 12 months to October 2026, ahead of Kihei and Princeville.

Are Airbnb stays the same as tourists?

No. The Hawaii State Department of Business, Economic Development & Tourism counts visitors (9,642,991 in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 628,753 stays are estimates for the 12 months to October 2026.

Method

How These Numbers Are Made

Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 73 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 1,654,979 reviews and describes guests who left a review, not everyone who stayed. Read the method page.