Wailua, Hawaii Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Wailua, Hawaii? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $52,816 per year — at a $352 nightly rate, 50.6% occupancy, and a $172 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

Wailua's 364 active listings and solid booking activity throughout the year position it as a midsize vacation rental market. Supply grew 26.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is high and 97% of listings show active registration — compliance is the cost of entry. The data points to a market where fundamentals reward execution — the right property, priced well, in the right neighborhood still outperforms.

What Are the Key Airbnb Metrics in Wailua?

In Wailua, the headline Airbnb metrics are $52,816 in average annual revenue,50.6% occupancy, $352 ADR, and $172 in RevPAR, and guests book about 86 days in advance.

Avg. Daily Rate (ADR)(?)
$352
The average rental revenue earned for an occupied room per day in Wailua.
Occupancy Rate(?)
50.6%
High demand. Good booking frequency.
Avg. Annual Revenue(?)
$52,816
Average annual income for an Airbnb listing in Wailua. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$172
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
5.3%
Positive growth (5.3%) vs. last year.
Active Airbnb Listings(?)
364
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
86 days
How far in advance guests typically book in Wailua. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Wailua.
Lowest Revenue Month(?)
April
The month with the lowest average earnings, indicating the low season in Wailua.
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How Much Do Airbnb Hosts Earn Monthly in Wailua?

Understanding the monthly revenue variations for Airbnb listings in Wailua is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wailua is typically January, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wailua across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $10,489+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $7,658 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $5,506 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $3,079, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Wailua

What Is the Monthly Airbnb Occupancy Rate in Wailua?

Maximize your bookings by understanding the Wailua STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wailua:

  • Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 82% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 64%.
  • Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Wailua

What Is the Average Airbnb Nightly Rate in Wailua?

Effective short term rental pricing strategy in Wailua involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wailua typically peaks in February and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $592+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $384 or more.
  • Typical properties (Median) charge around $293 per night.
  • Entry-level properties (Bottom 25%) earn around $243 per night.

Average Daily Rate (ADR) Trend by Month in Wailua

What Is the RevPAR for Airbnb in Wailua?

RevPAR in Wailua is currently $172. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $82 RevPAR.
  • Typical properties (Median) generate $164 RevPAR.
  • Strong performers (Top 25%) earn $222 RevPAR.
  • Best-in-class (Top 10%) achieve $290 RevPAR.

Average Monthly RevPAR Trend in Wailua

RevPAR Insights for Wailua

  • The average RevPAR in Wailua is $172. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($290) and bottom 25% ($82) is $208, indicating significant performance disparity driven by property quality, pricing strategy, and location.
  • RevPAR peaks in Feb and bottoms out in Apr, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Wailua benchmarks. If your RevPAR falls below the median of $164, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $222+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Wailua?

Wailua's peak Airbnb season falls in January, February, July, while the softest stretch is April, August, November. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (January, February, July)
  • Revenue averages $6,722 per month
  • Occupancy rates average 62.0%
  • Daily rates average $370
Shoulder Season
  • Revenue averages $5,791 per month
  • Occupancy maintains around 55.2%
  • Daily rates hold near $345
Low Season (April, August, November)
  • Revenue drops to average $5,248 per month
  • Occupancy decreases to average 52.7%
  • Daily rates adjust to average $333

Seasonality Insights for Wailua

  • The Airbnb seasonality pattern in Wailua shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Wailua's highest earning potential, with monthly revenues climbing to $7,167, occupancy reaching 67.3%, and ADRs peaking at $390.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $5,135, occupancy could drop to 48.6%, and ADRs may adjust to $323.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wailua.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Wailua, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
  • Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • Regularly analyze your own performance against these Wailua seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Do You Need a License for Airbnb in Wailua?

Yes, Wailua, Hawaii, United States enforces high STR regulations and 97% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Wailua to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 97% licensed listings)

What Are the Best Neighborhoods for Airbnb in Wailua?

Location within Wailua matters. Even in a midsize market, the difference between neighborhoods can mean a material gap in occupancy, nightly rate, and overall Airbnb revenue. Below are 8 areas where short-term rental activity and guest interest are concentrated — along with the reasons each neighborhood appeals to travelers.

Best neighborhoods for Airbnb in Wailua
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Wailua Beach
Stunning beachfront location known for its beautiful scenery and access to the ocean. Ideal for vacationers looking for a relaxing beach getaway.
Wailua Beach Park, Kauai Path, Wailua River State Park, Coconut Marketplace, Fern Grotto, Opaekaa Falls
Kealia Beach
A favorite among surfers and beach lovers. Offers a pristine stretch of sand with spectacular views and opportunities for water activities.
Kealia Beach, Kauai Wildlife Refuge, Kauai Surf School, Coconut Marketplace, Lydgate Beach Park
Lydgate Beach
A family-friendly beach with a large park area, great for picnics and leisure activities. Attracts families and groups seeking outdoor fun.
Lydgate State Park, Lydgate Beach Park, Wailua Golf Course, Kauai Adventure Center, Lydgate Park Lagoon
Nounou Mountain Trail
Perfect for those who enjoy hiking and nature. Quiet and peaceful, this location attracts outdoor enthusiasts and nature lovers alike.
Nounou Mountain, Sleeping Giant Trail, Kapa'a Bike Path, Wailua River, Opaekaa Falls
Kapaa Town
A charming town with a lot of local culture and history. Great for tourists looking for local dining, shopping, and entertainment.
Kapaa Beach Park, Historic Kapaa Town, Kapaa Shopping Center, Local Farmers Markets, Wailua Falls
Fern Grotto
A unique natural attraction with its lush greenery and accessible scenic views. Draws tourists interested in nature and photography.
Fern Grotto, Wailua River, Boat Tours, Hiking Trails, Cultural Experiences
Kauai Lagoons
Offers upscale living and beautiful views. Attracts those looking for luxury stays and easy access to golf and the beach.
Kauai Lagoons Golf Club, Lihue Beach, Kauai Museum, Kalapaki Beach
Kapa'a Beach Park
Popular among locals and tourists alike for its breathtaking ocean views and recreational opportunities. Great for picnic and leisure activities.
Kapa'a Beach Park, Kapa'a Bike Path, Waipouli Beach Resort, Watersports

Because Wailua has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Wailua?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Wailua

  • The Wailua Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.9% of the 364 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Wailua, Apartment/Condo properties are the most common (92.9%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, house, others, outdoor/unique (combined 7.1%) offer potential for unique stay experiences.

Wailua Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Wailua

  • The dominant room capacity in Wailua is 1 bedroom listings, making up 49.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 71.7% of the active Airbnb listings in Wailua, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (1.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Wailua.

Wailua Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Wailua

  • The most common guest capacity trend in Wailua vacation rentals is listings accommodating 4 guests (46.4%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Wailua STR market, accounting for 72.5% of listings.
  • 16.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wailua.
  • On average, properties in Wailua are equipped to host 3.7 guests.

How Do Listings in Wailua Compare on Quality?

Listing quality in Wailua can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
37.9
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
2.1
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
32.7%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Wailua

  • At 37.9 photos per listing on average, Wailua hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 32.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Wailua averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Wailua?

Amenity Prevalence

Amenity Insights for Wailua

  • Essential amenities in Wailua that guests expect include: TV, Wifi, Hair dryer. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Smoke alarm, Coffee maker, Pool are common but not universal. Offering these can provide a competitive edge.
  • A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Wailua.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Wailua: TV, Wifi, Hair dryer.
  • Prioritize adding missing essentials: TV, Wifi, Hair dryer.
  • Consider adding popular differentiators like Smoke alarm or Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Wailua to stay competitive.

Which Airbnb Amenities Boost Revenue in Wailua?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Wailua, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Coffee maker
93.4%$55,336$17,115223.3%
Babysitter recommendationsHigh opportunity
3.3%$139,571$49,859179.9%
Microwave
90.9%$55,997$20,907167.8%
KayakHigh opportunity
2.5%$130,773$50,840157.2%
Free street parking
16.5%$92,365$45,010105.2%
Portable fans
13.5%$92,753$46,60499.0%
Refrigerator
83.8%$57,435$28,94298.4%
Dishes and silverware
87.9%$56,132$28,69895.6%
Dining table
47.3%$70,893$36,62293.6%
Freezer
28.6%$79,912$41,97890.4%

Revenue Impact Insights for Wailua

  • Coffee maker tops the revenue impact list with a 223.3% uplift — listings with this amenity earn $55,336 vs. $17,115 without it.
  • High-opportunity amenities — Babysitter recommendations, Kayak — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
  • Coffee maker, Microwave, Refrigerator, Dishes and silverware — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Prioritize adding Babysitter recommendations — it has the best combination of high revenue impact and low market saturation in Wailua.
  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Wailua STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wailua. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Wailua Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Wailua

  • The typical guest profile for Airbnb in Wailua consists of primarily domestic travelers (92%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 92.3% of guests.
  • Key international markets include United States (92.3%) and Canada (1.9%).
  • Top languages spoken are English (64.3%) followed by Spanish (11.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Seattle and Los Angeles.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Wailua?

Listings in Wailua average 4.77 out of 5 overall, with about 61.5 reviews per active listing and 34.3% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Wailua

  • An average rating of 4.77 places Wailua in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
  • The strongest subcategory is Location (4.9), while Value (4.66) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 34.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Wailua Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Wailua

  • The most common availability pattern in Wailua falls within the 271-366 days range, representing 38.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 55.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Wailua (24.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 45.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Wailua?

Average Booking Lead Time by Month

Booking Lead Time Insights for Wailua

  • The overall average booking lead time for vacation rentals in Wailua is 86 days.
  • Guests book furthest in advance for stays during February (average 108 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 78 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (99 days avg.) sees the longest lead times, while Summer (81 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (86 days) as a baseline for your pricing and availability strategy in Wailua.
  • For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 99 days) to capture early planners.
  • Monitor your own booking lead times against these Wailua averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Wailua?

Guests in Wailua stay about 5.4 nights on average, generating roughly 9,647 reservations and 26.5 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Wailua

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Wailua

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • At 26.5 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
  • Stay lengths peak in Jan (6.3 nights) and shorten in Mar (5 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
  • Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Wailua Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (8.2%)

1 Night

30 listings

8.2% of total

2 Nights (20.6%)

2 Nights

75 listings

20.6% of total

3 Nights (9.1%)

3 Nights

33 listings

9.1% of total

4-6 Nights (6.6%)

4-6 Nights

24 listings

6.6% of total

7-29 Nights (0.3%)

7-29 Nights

1 listings

0.3% of total

30+ Nights (55.2%)

30+ Nights

201 listings

55.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Wailua is 30+ Nights, adopted by 55.2% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (55.2%) caters to monthly stays (30+ nights) in Wailua, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 55.2% of Wailua hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.2% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 55.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wailua.

Wailua Airbnb Cancellation Policy Trends Analysis (2026)

Limited

5 listings

1.4% of total

Non-refundable

1 listings

0.3% of total

Super Strict 60 Days (18.4%)

Super Strict 60 Days

67 listings

18.4% of total

Super Strict 30 Days (6.6%)

Super Strict 30 Days

24 listings

6.6% of total

Flexible (6.6%)

Flexible

24 listings

6.6% of total

Moderate (18.1%)

Moderate

66 listings

18.1% of total

Firm (31.6%)

Firm

115 listings

31.6% of total

Strict (17%)

Strict

62 listings

17% of total

Cancellation Policy Insights for Wailua

  • The prevailing Airbnb cancellation policy trend in Wailua is Firm, used by 31.6% of listings.
  • There's a relatively balanced mix between guest-friendly (24.7%) and stricter (48.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 31.6% market standard in Wailua.
  • Regularly review your cancellation policy against competitors and market demand shifts in Wailua.

How Much Are Airbnb Cleaning Fees in Wailua?

Cleaning fees in Wailua are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$267
Median Cleaning Fee
$245
Listings Charging a Fee
91.8%
Fee as Revenue Share
13.2%

Cleaning Fee Insights for Wailua

  • 91.8% of listings charge a cleaning fee, making it standard practice in Wailua. Guests expect it and factor it into their booking decisions.
  • The gap between the average ($267) and median ($245) cleaning fee indicates some high-end properties are pulling the average up considerably.
  • Cleaning fees represent 13.2% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Wailua median of $245. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Wailua Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Wailuabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Stunning Sunrises Oceanfront AC Pool 3 Bed Sleep 6

Stunning Sunrises Oceanfront AC Pool 3 Bed Sleep 6

Entire Place • 3 bedrooms

$262,417
Revenue
81.7%
Occupancy
$859.93
Daily Rate
Panoramic luxury beachside condo in paradise A/C

Panoramic luxury beachside condo in paradise A/C

Entire Place • 2 bedrooms

$258,530
Revenue
94.5%
Occupancy
$739.76
Daily Rate
G201 Extra Large Corner Ocean View Suite with AC!

G201 Extra Large Corner Ocean View Suite with AC!

Entire Place • 2 bedrooms

$203,041
Revenue
81.5%
Occupancy
$679.63
Daily Rate
Luxury Gated Oceanfront Condo on Ground Floor

Luxury Gated Oceanfront Condo on Ground Floor

Entire Place • 2 bedrooms

$186,933
Revenue
80.3%
Occupancy
$622.24
Daily Rate
Hale Awa'puhi 1-C Oceanfront Luxury 2 BR w/ AC

Hale Awa'puhi 1-C Oceanfront Luxury 2 BR w/ AC

Entire Place • 2 bedrooms

$184,508
Revenue
62.1%
Occupancy
$830.15
Daily Rate
Paradise Found | Spacious 2BR | With AC

Paradise Found | Spacious 2BR | With AC

Entire Place • 2 bedrooms

$167,270
Revenue
67.5%
Occupancy
$680.15
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Wailua?

Learn from the best! This table showcases top-performing Airbnb hosts in Wailua based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Wailua by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Premier Kauai Ohana38$1,735,7365974.77/5.0
Kathy McCartney22$1,511,40410814.72/5.0
Kaua’i9$1,402,1664594.89/5.0
Tina17$1,165,2932974.87/5.0
Kanani19$1,115,8095934.78/5.0
Kauai Calls15$688,1951824.95/5.0
Coldwell Banker Island Vacatio5$524,6281404.79/5.0
Hawaii Vacation Condos By OUTR12$514,733324.92/5.0
⁨Extra Holidays®⁩5$402,3344104.62/5.0
Paul9$377,9915434.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wailua.

Who Are the Airbnb Hosts in Wailua?

Wailua is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts
68.1%
Professional Management
56.3%
Cohosted Listings
15.9%
Instant Book Enabled
10.4%
Simplified Pricing
68.1%

Host Profile Insights for Wailua

  • With 68.1% Superhosts, Wailua has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
  • 56.3% of listings are professionally managed, indicating a mature, competitive market with institutional players.
  • 10.4% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 68.1% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 15.9% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Wailua averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Wailua

These are the highest-grossing professional property management operations in Wailua, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Wailua
CompanyListingsRevenueADROcc.Rating
Premier Kauai Ohana38$1,735,736$42140.2%4.77/5
Kathy McCartney22$1,511,404$26574.6%4.72/5
Kaua’i9$1,402,166$64266.0%4.89/5
Tina17$1,165,293$38457.0%4.87/5
Kanani19$1,115,809$30560.6%4.78/5
Kauai Calls15$688,195$64728.3%4.95/5
Coldwell Banker Island Vacatio5$524,628$41073.5%4.79/5
Vacasa22$307,679$29225.8%4.70/5
Conrad2$305,609$70065.9%4.71/5
Vacasa Hawaii12$258,698$28933.5%4.78/5

Management Company Insights for Wailua

  • The leading management company, Premier Kauai Ohana, operates 38 listings with $1,735,736 in gross revenue — a useful benchmark for what scale looks like in Wailua.
  • Top managers average 16 properties each, suggesting professional management in Wailua still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.79/5 in guest ratings — demonstrating that scale and quality can coexist.

Recommendations

  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Wailua's Airbnb Market Compare to Nearby Cities?

How does the Wailua Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Mākaha Valley, Wailua has 18 percentage points lower occupancy and about $340 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Wailua — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Haena12$14,903$1156.7250%
Anahola23$13,646$868.5350%
Mākaha Valley95$13,429$692.3569%
Kilauea45$10,179$1088.0749%
Kekaha14$9,421$550.0065%
Koloa268$9,347$979.9447%
Hanalei417$7,112$568.2549%
Waianae23$6,878$511.5750%
Poipu1,130$6,667$612.8247%
Kapolei524$6,131$705.1241%

Frequently Asked Questions About Airbnb in Wailua

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Wailua.

How much do Airbnb hosts make in Wailua?

Wailua hosts earn about $52,816 per year on average, with an average nightly rate of $352 and RevPAR of $172. Those figures describe the typical revenue environment for active listings in Wailua, Hawaii, not the ceiling for the best operators. Source: AirROI 2026 data, Wailua market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Wailua?

The average Airbnb occupancy rate in Wailua is 50.6%. January is the strongest month and April is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Wailua?

Listings in Wailua average $352 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Wailua?

Wailua currently has about 364 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Wailua?

AirROI currently classifies the short-term rental regulation level in Wailua as High. The dataset also shows about 96.7% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Wailua?

RevPAR in Wailua is about $172. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Wailua?

At 50.6% occupancy, Wailua can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $52,816, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Wailua?

The average booking lead time in Wailua is about 86 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Wailua?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Wailua include Wailua Beach, Kealia Beach, Lydgate Beach. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Wailua?

entire_home listings make up 95.9% of the active supply in Wailua. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Wailua compare to nearby Airbnb markets?

Among neighboring markets, Haena posts $178,831 in average annual revenue with 49.8% occupancy, compared to Wailua's $52,816 and 50.6%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Wailua?

The average Airbnb stay length in Wailua is about 5.4 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Wailua?

Airbnb listings in Wailua average 4.77 out of 5 overall. About 34.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Wailua?

Coffee maker and Babysitter recommendations are among the strongest revenue-linked amenities in Wailua. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Wailua?

Yes. About 91.8% of active Airbnb listings in Wailua charge a cleaning fee, and the average fee is $267. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Wailua?

A 68.1% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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