Tourism statisticsState2026
Baja California Tourism Statistics: 118,731 Airbnb Stays
AirROI estimates 118,731 Airbnb stays in Baja California in the 12 months to October 2026, with Tijuana the most booked town. The busiest month was July. All of Mexico had 45 million international tourist arrivals in 2024, UN Tourism reports, via Our World in Data.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 471,385
- Typical Airbnb stay
- 4.0 nights
- Busiest Airbnb month
- July
- From abroad, among guests who left a review
- 59%
Key facts
Baja California Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- UN Tourism puts all of Mexico at 45 million international tourist arrivals in 2024, via Our World in Data.
Airbnb stays
- AirROI puts Airbnb stays in Baja California at 118,731 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Baja California added up to 471,385 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Baja California lasted 4.0 nights in the 12 months to October 2026, booked about 30 days ahead.
Busiest months
- AirROI ranks July the busiest Airbnb month in Baja California in the 12 months to October 2026, followed by August and September, with February the quietest.
- AirROI estimates the four busiest Airbnb months in Baja California ran unbroken from June to September in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Baja California in August were booked furthest ahead, about 39 days, against 14 days for February, in the 12 months to October 2026.
Guests
- AirROI estimates 59% of Baja California Airbnb guests who left a review as of October 2026 came from abroad, led by the United States at 57%.
By place
- AirROI estimates Baja California took 3.5% of all Airbnb stays in Mexico in the 12 months to October 2026.
- AirROI estimates Tijuana had the most Airbnb stays of the 12 towns it lists in Baja California in the 12 months to October 2026, at 32,922, ahead of Ensenada and Rosarito.
Official numbers
How Many Tourists Visit Mexico?
UN Tourism counted 45 million international tourist arrivals for all of Mexico in 2024, via Our World in Data. On AirROI's estimates, Baja California accounted for 3.5% of Airbnb stays in Mexico in the 12 months to October 2026.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 45 millionInternational tourist arrivals, all of Mexico | Trips by visitors arriving from abroad who stay at least one night, each arrival counted separately | 2024 | UN Tourism, via Our World in Data |
Airbnb stays
Airbnb Stays in Baja California
Baja California had 7,588 Airbnb homes in the 12 months to October 2026. They took an estimated 118,731 stays and 471,385 nights. A typical stay lasted 4.0 nights and was booked about 30 days ahead, shorter than the worldwide stay of 5.2 nights. AirROI's figures cover the 33 towns it tracks in Baja California; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 7,588
- Airbnb stays, estimate
- 118,731
- Airbnb nights, estimate
- 471,385
- Typical stay
- 4.0 nights
- Booked ahead
- 30 days
Busiest months
When Is the Busiest Time in Baja California?
On Airbnb, July was the busiest month in Baja California in the 12 months to October 2026, then August and September. February was the quietest. The four busiest months run unbroken from June to September.
July ranks first, February last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: July, August, September, June, December, May, October, November, March, April, January, February.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| July | 10.1% | 32 days |
| August | 9.6% | 39 days |
| September | 9.2% | 21 days |
| June | 9.1% | 26 days |
| December | 8.4% | 22 days |
| May | 8.3% | 26 days |
| October | 8.2% | 26 days |
| November | 8.2% | 24 days |
| March | 8.0% | 19 days |
| April | 7.3% | 19 days |
| January | 6.9% | 17 days |
| February | 6.8% | 14 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Baja California Airbnb Guests Come From?
Among Baja California Airbnb guests who left a review as of October 2026, 59% came from abroad, led by the United States at 57%, AirROI estimates. Among the same guests, Tijuana was the top origin city at 9.6%, ahead of Mexicali at 8.6%. The figures rest on 532,046 reviews, written over many years.
59% from abroad
Among guests who left a review, as of October 2026
- From abroad 59%
- From within Mexico 41%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Baja California
Tijuana, Ensenada and Rosarito took 67% of Airbnb stays in Baja California in the 12 months to October 2026. July is the busiest Airbnb month in 6 of the 12 towns, led by Ensenada, and August in 3, led by Tijuana. Among guests who left a review, the share from abroad across these towns runs from 49% in Mexicali to 79% in Popotla.
| Tijuana | 32,922 |
| Ensenada | 27,098 |
| Rosarito | 18,977 |
| Mexicali | 9,052 |
| San Felipe | 4,664 |
| Popotla | 4,252 |
| Valle de Guadalupe | 2,000 |
| Guadalupe | 1,896 |
| Primo Tapia | 1,751 |
| San Antonio del Mar | 1,409 |
| Ejido El Porvenir | 1,294 |
| Baja California | 1,186 |
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. Lists the 12 of Baja California's 33 towns with 100 or more Airbnb homes. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Baja California
How many tourists visit Baja California?
Mexico as a whole had 45 million international tourist arrivals in 2024, according to UN Tourism, via Our World in Data. AirROI puts Baja California at 3.5% of Airbnb stays in Mexico in the 12 months to October 2026. AirROI estimates 118,731 Airbnb stays in Baja California in the 12 months to October 2026, which counts bookings and not tourists.
When is high season in Baja California?
The busiest Airbnb month in Baja California in the 12 months to October 2026 was July, then August and September. The four busiest months run from June to September.
What is the quietest month in Baja California?
February was the quietest Airbnb month in Baja California in the 12 months to October 2026, ranking 12th of 12, and January ranked 11th. Stays in February were booked about 14 days ahead, against 39 days for August.
How long is a typical Airbnb stay in Baja California?
A typical Airbnb stay in Baja California lasted 4.0 nights in the 12 months to October 2026, booked about 30 days ahead. That is shorter than the worldwide 5.2 nights. By month, stays ran from 2.9 nights in September to 4.9 nights in July.
Where do Airbnb guests in Baja California come from?
Of Baja California Airbnb guests who left a review as of October 2026, 59% came from abroad, AirROI estimates. The largest groups were the United States at 57%. Among the same guests, the top origin city was Tijuana at 9.6%, ahead of Mexicali at 8.6%.
What is the most booked town in Baja California on Airbnb?
Tijuana was the most booked town in Baja California on Airbnb, with an estimated 32,922 stays in the 12 months to October 2026, ahead of Ensenada and Rosarito.
Are Airbnb stays the same as tourists?
No. UN Tourism counts international tourist arrivals (45 million in 2024 across Mexico). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 118,731 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 33 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 532,046 reviews and describes guests who left a review, not everyone who stayed. Read the method page.