Region market dataHawaii2026
Maui Airbnb Data: Revenue and Occupancy by Town
AirROI tracks 8,159 active Airbnb homes in 10 Maui towns, led by Kihei, Lahaina, Kaanapali, Wailea, Wailuku and Napili. These homes took an estimated 163,885 stays in the 12 months to October 2026, 68% of them in Kihei, Lahaina and Kaanapali. A typical stay ran 6.2 nights and the average home earned $69,623 at 46% occupancy. Of these homes, 88% are apartments or condos, 8.6% are houses and 9.7% sleep 8 or more.
A listed town needs 50 or more active Airbnb homes, with at least 75% of them near the region, apart from Haiku. Figures are AirROI estimates. How they are made
- Active Airbnb homes
- 8,159
- Avg. revenue per home
- $69,623
- Occupancy rate
- 46%
- Avg. nightly rate
- $595
Towns
Maui Towns by Airbnb Stays
Each row links to the town's own market page. Select a column to sort by it.
| 1 | Kihei | 61,228 | $413 |
|---|---|---|---|
| 2 | Lahaina | 28,777 | $551 |
| 3 | Kaanapali | 22,031 | $964 |
| 4 | Wailea | 21,225 | $633 |
| 5 | Wailuku | 9,486 | $361 |
| 6 | Napili | 7,913 | $479 |
| 7 | Kapalua | 5,316 | $760 |
| 8 | Hana | 3,912 | $441 |
| 9 | Paia | 2,575 | $588 |
| 10 | Haiku | 1,422 | $475 |
Figures cover the 12 months to October 2026. Region figures add up these 10 towns. Occupancy counts only nights a home was open, so rate x occupancy x 365 runs higher than revenue per home. How these numbers are made.
Earnings
Revenue, Occupancy and Nightly Rate on Maui
Across the 7 towns with 100 or more Airbnb homes, revenue per home runs from $60,032 in Wailuku to $89,000 in Kapalua a year. Gaps like these often reflect home size and mix more than the town, so compare towns with similar homes.
Revenue per home, top 5
A year, AirROI estimate
Occupancy, top 5
Nights booked, AirROI estimate
Lowest nightly rates among towns
With 100 or more homes, AirROI estimate
Among the 7 towns with 100 or more Airbnb homes, 12 months to Oct 2026.
Town by town
Where the Top Towns Stand Out on Maui
Among guests who left a review, Seattle is the top home city in 5 of the 8. Apartments and condos are the largest home type in 7 of the 8. The lines below add what the table can't show, where one of the 8 most booked towns leads its peers or differs from the rest.
- Kihei
Of the 7 towns on Maui with 100 or more homes, Kihei had the most Airbnb homes, at 2,631, and had the biggest share of apartments and condos, at 95%, in the 12 months to October 2026.
- Lahaina
Of the 7 towns on Maui with 100 or more homes, Lahaina had the longest typical stay, at 6.6 nights, in the 12 months to October 2026.
- Kaanapali
Of the 7 towns on Maui with 100 or more homes, Kaanapali had the biggest share of homes that sleep 8 or more, at 23%, and had the highest nightly rate, at $964, in the 12 months to October 2026.
- 4Wailea
Of the 7 towns on Maui with 100 or more homes, Wailea was booked furthest ahead, about 104 days before arrival, in the 12 months to October 2026.
- 5Wailuku
Of the 7 towns on Maui with 100 or more homes, Wailuku had the lowest nightly rate, at $361, in the 12 months to October 2026.
- 7Kapalua
Of the 7 towns on Maui with 100 or more homes, Kapalua had the highest revenue per home, at $89,000, and had the biggest share of houses, at 38%, in the 12 months to October 2026.
- 8Hana
In the 12 months to October 2026, houses were the largest home type in Hana, Maui, at 44% of homes.
When
Busiest and Quietest Months on Maui
March, February and January rank as the busiest months for Airbnb nights on Maui, and August and September as the quietest. March is the busiest month in 3 of the 10 towns, while Wailea and Wailuku peak in February, and Kihei in January. Across the 10 towns, nightly rates run lowest in September, at about $466, and highest in February, at about $617. Across the 10 towns, stays run longest in January, at 7.8 nights, and shortest in September, at 5.1 nights.
March ranks first, September last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: March, February, January, December, July, May, April, June, October, November, August, September.
Month by month: rank, share of nights, typical stay and nightly rate
| Rank | Month | Share of nights | Nightly rate |
|---|---|---|---|
| 1 | March | 9.4% | $609 |
| 2 | February | 9.3% | $617 |
| 3 | January | 9.3% | $605 |
| 4 | December | 8.3% | $586 |
| 5 | July | 8.2% | $535 |
| 6 | May | 8.2% | $544 |
| 7 | April | 8.2% | $567 |
| 8 | June | 8.1% | $541 |
| 9 | October | 8.0% | $521 |
| 10 | November | 8.0% | $538 |
| 11 | August | 7.5% | $495 |
| 12 | September | 7.5% | $466 |
Who comes
Where Guests Come From on Maui
Among guests who left a review, 85% come from within the United States. Among those guests, the largest groups from abroad come from Canada and Germany. The top home cities among those guests are Seattle, Los Angeles and San Francisco. Kihei draws the most from abroad, at 18%, among towns with 100 or more homes.
85% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 85%
- From abroad 15%
Top countries abroad
Among guests who left a review
Top home cities
Among guests who left a review
FAQ
Questions About Maui Airbnb Data
How much do Airbnb homes earn on Maui?
AirROI estimates the average Airbnb home on Maui earned $69,623 in the 12 months to October 2026, at 46% occupancy and $595 a night. Across towns with 100 or more homes, revenue per home runs from $60,032 in Wailuku to $89,000 in Kapalua.
Which of the 10 Maui towns get the most Airbnb stays?
Kihei (61,228), Lahaina (28,777) and Kaanapali (22,031) on Maui, by AirROI's estimated stays in the 12 months to October 2026.
When is Maui busiest on Airbnb?
AirROI ranks March first for Airbnb nights on Maui and September last, in the 12 months to October 2026.
How long do Airbnb guests stay on Maui?
AirROI puts the typical Airbnb stay on Maui at 6.2 nights in the 12 months to October 2026. Across towns with 100 or more homes, it runs from 5.5 nights in Wailuku to 6.6 nights in Lahaina.
How many Airbnb homes are there on Maui?
AirROI counts 8,159 active Airbnb homes on Maui, as of October 2026. Town by town, that runs from 49 in Haiku to 2,631 in Kihei.
Method
How These Numbers Are Made
Every figure is an AirROI estimate for the 12 months to October 2026, from the market page of each town listed here, and covers Airbnb only. Stays count bookings. For a file that spreads over 40 km, only homes within 40 km of another listed town's centre count as near the region. Homes and stays add up across the rows. Occupancy, nightly rate and revenue are averages weighted by each town's active homes, the way AirROI's state pages work them out, and a town's stale figures would be left out of them. The typical stay weights each town's stay by its stays. Busiest and quietest months weight each town by its Airbnb nights. These are region averages, not medians, and they cover only the rows on this page, so they do not count every home that uses the Maui name. Typical stay is a booking's length, occupancy the share of available nights booked, and revenue the yearly average per home, based on asking prices on booked nights, before cleaning, management, tax and any loan. Guest rating is out of 5. Origin counts guests who left a review.