Tourism statisticsRegion2026
Maui Tourism Statistics: 2.5M Visitors in 2025
Maui, in Hawaii, United States, recorded 2,516,163 visitors in 2025, the Department of Business, Economic Development & Tourism, State of Hawaii reports. AirROI estimates 163,885 Airbnb stays in Maui in the 12 months to October 2026, with Kihei the most booked town. The busiest month was March.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 1,019,325
- Typical Airbnb stay
- 6.2 nights
- Busiest Airbnb month
- March
- From within the United States, among guests who left a review
- 85%
Key facts
Maui Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- The Department of Business, Economic Development & Tourism, State of Hawaii puts Maui at 2,516,163 visitors in 2025.
Airbnb stays
- AirROI puts Airbnb stays in Maui at 163,885 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Maui added up to 1,019,325 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in Maui lasted 6.2 nights in the 12 months to October 2026, booked about 88 days ahead.
Busiest months
- AirROI ranks March the busiest Airbnb month in Maui in the 12 months to October 2026, followed by February and January, with September the quietest.
- AirROI estimates the four busiest Airbnb months in Maui ran unbroken from December to March in the 12 months to October 2026.
- AirROI estimates Airbnb stays in Maui ran longest in January, at 7.8 nights, against 5.1 nights in September, in the 12 months to October 2026.
Guests
- AirROI estimates 85% of Maui Airbnb guests who left a review as of October 2026 were from within the United States, and Canada at 6.6% and Germany at 1.5% were the top countries abroad.
- Among Maui Airbnb guests who left a review as of October 2026, Seattle was the top origin city at 3%, ahead of Los Angeles at 2.7%, AirROI estimates.
By place
- AirROI estimates Kihei had the most Airbnb stays of Maui's 10 towns in the 12 months to October 2026, at 61,228, ahead of Lahaina and Kaanapali.
Official numbers
How Many Tourists Visit Maui?
The Department of Business, Economic Development & Tourism, State of Hawaii counted 2,516,163 visitors in 2025.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 2,516,163Visitors | Visitors to Maui | 2025 | Department of Business, Economic Development & Tourism, State of Hawaii |
Airbnb stays
Airbnb Stays in Maui
Maui had 8,159 Airbnb homes in the 12 months to October 2026. They took an estimated 163,885 stays and 1,019,325 nights. A typical stay lasted 6.2 nights and was booked about 88 days ahead. AirROI's figures cover the 10 towns it tracks in Maui; places it does not track are not counted, so every total is a floor.
- Airbnb homes
- 8,159
- Airbnb stays, estimate
- 163,885
- Airbnb nights, estimate
- 1,019,325
- Typical stay
- 6.2 nights
- Booked ahead
- 88 days
Busiest months
When Is the Busiest Time in Maui?
On Airbnb, March was the busiest month in Maui in the 12 months to October 2026, then February and January. September was the quietest. The four busiest months run unbroken from December to March.
March ranks first, September last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: March, February, January, December, July, May, April, June, October, November, August, September.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| March | 9.4% | 87 days |
| February | 9.3% | 107 days |
| January | 9.3% | 100 days |
| December | 8.3% | 94 days |
| July | 8.2% | 72 days |
| May | 8.2% | 77 days |
| April | 8.2% | 84 days |
| June | 8.1% | 73 days |
| October | 8.0% | 91 days |
| November | 8.0% | 102 days |
| August | 7.5% | 75 days |
| September | 7.5% | 76 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do Maui Airbnb Guests Come From?
About nine in ten Maui Airbnb guests who left a review as of October 2026 were from within the United States (85%), and the top countries abroad were Canada at 6.6% and Germany at 1.5%, AirROI estimates. Among the same guests, Seattle was the top origin city at 3%, ahead of Los Angeles at 2.7%. The figures rest on 423,175 reviews, written over many years.
85% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 85%
- From abroad 15%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
By town
Most Booked Towns in Maui
Kihei, Lahaina and Kaanapali took 68% of Airbnb stays in Maui in the 12 months to October 2026. February is the busiest Airbnb month in 4 of the 10 towns, led by Wailea, and January in 3, led by Kihei. Among guests who left a review, the share from abroad across these towns runs from 8.2% in Kaanapali to 18% in Kihei.
* Among guests who left a review. Stays, nights and other figures are AirROI estimates for the 12 months to October 2026, and cover Airbnb only. US is the top origin in every town, among guests who left a review, so this column names the top country abroad. A town with no tourism page of its own links to its Airbnb market page.
FAQ
Questions About Tourism in Maui
How many tourists visit Maui?
Maui had 2,516,163 visitors in 2025, according to the Department of Business, Economic Development & Tourism, State of Hawaii. AirROI estimates 163,885 Airbnb stays in Maui in the 12 months to October 2026, which is a separate count of bookings.
When is high season in Maui?
The busiest Airbnb month in Maui in the 12 months to October 2026 was March, then February and January. The four busiest months run from December to March.
What is the quietest month in Maui?
September was the quietest Airbnb month in Maui in the 12 months to October 2026, ranking 12th of 12, and August ranked 11th. Stays in September were booked about 76 days ahead, against 107 days for February.
How long is a typical Airbnb stay in Maui?
A typical Airbnb stay in Maui lasted 6.2 nights in the 12 months to October 2026, booked about 88 days ahead. By month, stays ran from 5.1 nights in September to 7.8 nights in January.
Where do Airbnb guests in Maui come from?
Of Maui Airbnb guests who left a review as of October 2026, 85% were from within the United States, AirROI estimates. The top countries abroad were Canada at 6.6% and Germany at 1.5%. Among the same guests, the top origin city was Seattle at 3%, ahead of Los Angeles at 2.7%.
What is the most booked town in Maui on Airbnb?
Kihei was the most booked town in Maui on Airbnb, with an estimated 61,228 stays in the 12 months to October 2026, ahead of Lahaina and Kaanapali.
Are Airbnb stays the same as tourists?
No. The Department of Business, Economic Development & Tourism, State of Hawaii counts visitors (2,516,163 in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 163,885 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights add up each town's stays times its typical stay, across 10 towns. Month ranks compare each month's part of Airbnb nights. Origin rests on 423,175 reviews and describes guests who left a review, not everyone who stayed. Read the method page.