Tourism statisticsCity2026
San Francisco Tourism Statistics: 23.7M Visitors in 2025
San Francisco, in California, United States, recorded 23.7 million visitors in 2025, San Francisco Travel Association reports. AirROI estimates 97,664 Airbnb stays in San Francisco in the 12 months to October 2026. The busiest month was August, and the quietest was February.
Airbnb figures are AirROI estimates for the 12 months to October 2026. Read the method
- Estimated Airbnb nights
- 825,056
- Typical Airbnb stay
- 8.4 nights
- Busiest Airbnb month
- August
- From within the United States, among guests who left a review
- 79%
Key facts
San Francisco Tourism Facts
Each sentence names its place, period and source, so it can be quoted alone.
Official
- San Francisco Travel Association puts San Francisco at 23.7 million visitors in 2025.
Airbnb stays
- AirROI puts Airbnb stays in San Francisco at 97,664 in the 12 months to October 2026.
- AirROI estimates Airbnb stays in San Francisco added up to 825,056 nights in the 12 months to October 2026.
- AirROI estimates a typical Airbnb stay in San Francisco lasted 8.4 nights in the 12 months to October 2026, booked about 46 days ahead.
Busiest months
- AirROI ranks August the busiest Airbnb month in San Francisco in the 12 months to October 2026, followed by September and October, with February the quietest.
- AirROI estimates Airbnb in San Francisco had no single high season in the 12 months to October 2026: the three busiest months were August, September and October.
- AirROI estimates Airbnb stays in San Francisco in August were booked furthest ahead, about 60 days, against 38 days for March, in the 12 months to October 2026.
Guests
- AirROI estimates 79% of San Francisco Airbnb guests who left a review as of October 2026 were from within the United States, and the United Kingdom at 2.7% and Canada at 2% were the top countries abroad.
- Among San Francisco Airbnb guests who left a review as of October 2026, San Francisco was the top origin city at 6.6%, ahead of New York at 5.5%, AirROI estimates.
By place
- AirROI ranks San Francisco 3rd for Airbnb stays among the 237 towns it lists in California in the 12 months to October 2026.
Official numbers
How Many Tourists Visit San Francisco?
San Francisco Travel Association counted 23.7 million visitors in 2025.
| Figure | What it counts | Year | Publisher |
|---|---|---|---|
| 23.7 millionVisitors | Total visitors to San Francisco | 2025 | San Francisco Travel Association |
Airbnb stays
Airbnb Stays in San Francisco
San Francisco had 4,259 Airbnb homes in the 12 months to October 2026. They took an estimated 97,664 stays and 825,056 nights. A typical stay lasted 8.4 nights and was booked about 46 days ahead, longer than the worldwide stay of 5.2 nights.
- Airbnb homes
- 4,259
- Airbnb stays, estimate
- 97,664
- Airbnb nights, estimate
- 825,056
- Typical stay
- 8.4 nights
- Booked ahead
- 46 days
Busiest months
When Is the Busiest Time in San Francisco?
On Airbnb, August was the busiest month in San Francisco in the 12 months to October 2026, then September and October. February was the quietest. The busiest months do not sit together, so there is no single high season.
August ranks first, February last
Airbnb months in calendar order, 12 months to October 2026. The number is the month's rank, and 1 is the busiest. The bar shows its part of Airbnb nights.
- Three busiest months
- Other months
From busiest to quietest: August, September, October, June, March, May, July, November, April, January, December, February.
Month by month: rank, typical stay and days booked ahead
| Month | Share of nights | Booked ahead |
|---|---|---|
| August | 9.3% | 60 days |
| September | 9.2% | 54 days |
| October | 8.9% | 53 days |
| June | 8.8% | 56 days |
| March | 8.6% | 38 days |
| May | 8.5% | 46 days |
| July | 8.4% | 58 days |
| November | 8.1% | 44 days |
| April | 8.0% | 38 days |
| January | 7.5% | 43 days |
| December | 7.4% | 38 days |
| February | 7.2% | 40 days |
Share is each month's part of the year's Airbnb nights. Typical stay and days booked ahead are AirROI estimates for stays in each month.
Where guests come from
Where Do San Francisco Airbnb Guests Come From?
About eight in ten San Francisco Airbnb guests who left a review as of October 2026 were from within the United States (79%), and the top countries abroad were the United Kingdom at 2.7% and Canada at 2%, AirROI estimates. Among the same guests, San Francisco was the top origin city at 6.6%, ahead of New York at 5.5%. The figures rest on 438,889 reviews, written over many years.
79% from within the United States
Among guests who left a review, as of October 2026
- From within the United States 79%
- From abroad 21%
Top countries abroad
Among guests who left a review
Top origin cities
Among guests who left a review
FAQ
Questions About Tourism in San Francisco
How many tourists visit San Francisco?
San Francisco had 23.7 million visitors in 2025, according to San Francisco Travel Association. AirROI estimates 97,664 Airbnb stays in San Francisco in the 12 months to October 2026, which is a separate count of bookings.
When is the busiest time in San Francisco?
The busiest Airbnb month in San Francisco in the 12 months to October 2026 was August, then September and October.
What is the quietest month in San Francisco?
February was the quietest Airbnb month in San Francisco in the 12 months to October 2026, ranking 12th of 12, and December ranked 11th. Stays in February were booked about 40 days ahead, against 60 days for August.
How long is a typical Airbnb stay in San Francisco?
A typical Airbnb stay in San Francisco lasted 8.4 nights in the 12 months to October 2026, booked about 46 days ahead. That is longer than the worldwide 5.2 nights. By month, stays ran from 6.2 nights in September to 9.2 nights in July.
Where do Airbnb guests in San Francisco come from?
Of San Francisco Airbnb guests who left a review as of October 2026, 79% were from within the United States, AirROI estimates. The top countries abroad were the United Kingdom at 2.7% and Canada at 2%. Among the same guests, the top origin city was San Francisco at 6.6%, ahead of New York at 5.5%.
Are Airbnb stays the same as tourists?
No. San Francisco Travel Association counts visitors (23.7 million in 2025). An Airbnb stay is one booking on one platform, however many guests it holds. AirROI's 97,664 stays are estimates for the 12 months to October 2026.
Method
How These Numbers Are Made
Official figures come from their publishers, linked above, and were last checked in November 2026. Stays and nights are AirROI estimates for the 12 months to October 2026, built from Airbnb listing data, and cover Airbnb only. Nights are stays times the typical stay: 97,664 stays at 8.45 nights. Month ranks compare each month's part of Airbnb nights. Origin rests on 438,889 reviews and describes guests who left a review, not everyone who stayed. Read the method page.