Naalehu, Hawaii Airbnb Market Data 2026: STR Report & Statistics
How much can you earn on Airbnb in Naalehu, Hawaii? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $23,679 per year — at a $156 nightly rate, 46.5% occupancy, and a $76 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.
With just 44 active listings, Naalehu is a micro-market where moderate demand with room for well-positioned listings to outperform. Supply expanded 10.0% as revenue climbed even while nightly rates softened — occupancy gains are outrunning rate pressure. For hosts entering now, strengthening demand means there is still room to build a profitable listing.
Regulation is high, and hosts should factor licensing costs and compliance timelines into their launch plan. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.
Table of Contents [hide] [show]
What Are the Key Airbnb Metrics in Naalehu?
In Naalehu, the headline Airbnb metrics are $23,679 in average annual revenue,46.5% occupancy, $156 ADR, and $76 in RevPAR, and guests book about 58 days in advance.
How Much Do Airbnb Hosts Earn Monthly in Naalehu?
Understanding the monthly revenue variations for Airbnb listings in Naalehu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naalehu is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naalehu across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,794+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,094 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,975 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,072, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naalehu
What Is the Monthly Airbnb Occupancy Rate in Naalehu?
Maximize your bookings by understanding the Naalehu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naalehu:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naalehu
What Is the Average Airbnb Nightly Rate in Naalehu?
Effective short term rental pricing strategy in Naalehu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naalehu typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $291+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $107 per night.
Average Daily Rate (ADR) Trend by Month in Naalehu
What Is the RevPAR for Airbnb in Naalehu?
RevPAR in Naalehu is currently $76. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.
- Entry-level properties (Bottom 25%) see $36 RevPAR.
- Typical properties (Median) generate $65 RevPAR.
- Strong performers (Top 25%) earn $96 RevPAR.
- Best-in-class (Top 10%) achieve $149 RevPAR.
Average Monthly RevPAR Trend in Naalehu
RevPAR Insights for Naalehu
- The average RevPAR in Naalehu is $76. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
- The gap between the top 10% ($149) and bottom 25% ($36) is $113, indicating significant performance disparity driven by property quality, pricing strategy, and location.
- RevPAR peaks in Jan and bottoms out in Sep, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.
Recommendations for Hosts
- Track your own RevPAR monthly against these Naalehu benchmarks. If your RevPAR falls below the median of $65, examine whether low occupancy or low ADR is the primary drag.
- Top-quartile listings achieve $96+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
- Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.
Get Live Naalehu Market Intelligence 👇
Explore Real-time Analytics
When Is the Peak Season for Airbnb in Naalehu?
Naalehu's peak Airbnb season falls in January, February, December, while the softest stretch is June, August, September. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.
Peak Season (January, February, December)
- Revenue averages $2,826 per month
- Occupancy rates average 58.3%
- Daily rates average $175
Shoulder Season
- Revenue averages $2,303 per month
- Occupancy maintains around 47.2%
- Daily rates hold near $164
Low Season (June, August, September)
- Revenue drops to average $2,137 per month
- Occupancy decreases to average 44.5%
- Daily rates adjust to average $164
Seasonality Insights for Naalehu
- The Airbnb seasonality pattern in Naalehu shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Naalehu's highest earning potential, with monthly revenues climbing to $3,108, occupancy reaching 62.9%, and ADRs peaking at $176.
- Conversely, the slowest single month marks the market's lowest point — revenue may dip to $1,998, occupancy could drop to 41.6%, and ADRs may adjust to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Naalehu.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Naalehu, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
- Low Season: Offer competitive pricing, extended-stay discounts, and flexible cancellation policies. Target off-season travelers like remote workers, budget-conscious guests, and travelers with flexible schedules.
- Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
- Regularly analyze your own performance against these Naalehu seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Do You Need a License for Airbnb in Naalehu?
Naalehu, Hawaii, United States has a high regulation classification, yet only 55% of listings show registration evidence. That gap between regulation on the books and compliance on the ground can shift quickly — municipalities often tighten enforcement in waves, putting unregistered operators at risk of fines or delisting. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Naalehu to ensure full compliance before hosting.
(Source: AirROI data, 2026, based on 55% licensed listings)
What Are the Best Neighborhoods for Airbnb in Naalehu?
With a compact short-term rental market, Naalehu gives early-mover hosts an advantage in the right neighborhoods. The areas listed below are where guest demand and local attractions converge — a useful lens for investors evaluating whether to enter this market and where to position their listing.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Punalu'u Black Sand Beach | A stunning natural phenomenon that attracts both tourists and locals, known for its unique black sand and scenic views. It's a popular spot for swimming, sunbathing, and picnicking. | Punalu'u Beach Park, Black Sand Beach, Palm Trees and Turtles, Sea Turtle Viewing, Hiking Trails |
| South Point (Ka Lae) | The southernmost point in the United States, known for its breathtaking cliffs and ocean views. A must-visit for tourists looking for adventure and photography spots. | Green Sand Beach, Cliff Diving, Scenic Views, Hiking Trails, Historical Significance |
| Hawaii Volcanoes National Park | A national park that showcases the active Kilauea volcano and diverse ecosystems. Attracts nature lovers and adventure seekers for hiking and camping. | Kilauea Visitor Center, Chain of Craters Road, Thurston Lava Tube, Hiking Trails, Steam Vents |
| Naalehu Town | A charming small town with local cafes and shops, serving as a gateway to the Southern Hawaii attractions. Offers a unique slice of Hawaiian life. | Naalehu Farmers Market, Local Eateries, Scenic Views, Hawaiian Culture, Art Galleries |
| Kau Coffee Mill | Famous for its coffee plantation tours and tastings. Attracts coffee enthusiasts and tourists looking to learn about local agriculture. | Coffee Tours, Coffee Tasting, Local Gift Shop, Scenic Views, Educational Tours |
| Manuka State Wayside | A hidden gem with beautiful scenery and access to hiking. Attracts visitors seeking tranquility and natural beauty away from crowded areas. | Hiking Trails, Scenic Lookouts, Wildlife Viewing, Picnic Areas, Nature Walks |
| Pahala | A quaint town that offers a glimpse into local life and access to stunning views of the surrounding areas. Great for those looking for a quieter stay. | Pahala Public Library, Local Shops, Hiking Opportunities, Nearby Botanical Gardens, Cultural Heritage Sites |
| Ocean View | A growing community with expansive ocean views and affordable accommodations. Attracts longer-stay guests looking for peace and nature. | Scenic Drive, Community Markets, Nature Parks, Local Events, Outdoor Activities |
Because Naalehu has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.
What Types of Properties Are on Airbnb in Naalehu?
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naalehu
- The Naalehu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.1% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naalehu, House properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 45.5% portion, catering likely to families or larger groups.
- The presence of 13.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Naalehu Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naalehu
- The dominant room capacity in Naalehu is 1 bedroom listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.6% of the active Airbnb listings in Naalehu, indicating a high concentration in these sizes.
Naalehu Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naalehu
- The most common guest capacity trend in Naalehu vacation rentals is listings accommodating 4 guests (29.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Naalehu STR market, accounting for 56.8% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Naalehu.
- On average, properties in Naalehu are equipped to host 3.8 guests.
How Do Listings in Naalehu Compare on Quality?
Listing quality in Naalehu can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.
Listing Quality Insights for Naalehu
- At 33 photos per listing on average, Naalehu hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
- 36.4% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.
Recommendations for Hosts
- Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
- Use these quality indicators as a self-audit checklist. Listings that exceed the Naalehu averages across all three metrics are better positioned for premium pricing.
What Amenities Do Airbnb Guests Expect in Naalehu?
Amenity Prevalence
Amenity Insights for Naalehu
- Essential amenities in Naalehu that guests expect include: Free parking on premises, Hot water, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Kitchen, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Naalehu: Free parking on premises, Hot water, Dishes and silverware.
- Prioritize adding missing essentials: Hot water, Dishes and silverware.
- Consider adding popular differentiators like Cooking basics or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Naalehu to stay competitive.
Which Airbnb Amenities Boost Revenue in Naalehu?
Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Naalehu, which makes it more useful for prioritizing upgrades than a simple popularity list alone.
| Amenity | Prevalence | Revenue With | Revenue Without | Revenue Uplift |
|---|---|---|---|---|
Patio or balcony | 88.6% | $25,973 | $5,784 | 349.0% |
Shampoo | 86.4% | $26,256 | $7,356 | 256.9% |
Bed linens | 86.4% | $25,765 | $10,465 | 146.2% |
Hair dryer | 70.5% | $28,684 | $11,743 | 144.3% |
Coffee maker | 88.6% | $25,324 | $10,843 | 133.6% |
TV | 68.2% | $28,891 | $12,510 | 130.9% |
Extra pillows and blankets | 77.3% | $26,892 | $12,754 | 110.9% |
Dishwasher | 31.8% | $36,213 | $17,829 | 103.1% |
Air conditioning | 13.6% | $42,125 | $20,766 | 102.9% |
Exterior security cameras on property | 13.6% | $41,564 | $20,855 | 99.3% |
Revenue Impact Insights for Naalehu
- Patio or balcony tops the revenue impact list with a 349.0% uplift — listings with this amenity earn $25,973 vs. $5,784 without it.
- Patio or balcony, Shampoo, Bed linens, Coffee maker — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.
Recommendations for Hosts
- Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
- Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.
Dive Deeper: Advanced Naalehu STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naalehu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaalehu Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Naalehu
- The typical guest profile for Airbnb in Naalehu consists of primarily domestic travelers (86%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 85.6% of guests.
- Key international markets include United States (85.6%) and Canada (3.5%).
- Top languages spoken are English (60.5%) followed by Spanish (10%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Austin.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
What Are Airbnb Guest Ratings in Naalehu?
Listings in Naalehu average 4.8 out of 5 overall, with about 132.6 reviews per active listing and 52.3% of listings carrying the Guest Favorite badge.
Rating Breakdown by Category
Guest Rating Insights for Naalehu
- With an overall rating of 4.8, Naalehu listings meet an exceptionally high bar. Guests consistently report strong satisfaction, which drives repeat bookings and referral traffic.
- The strongest subcategory is Communication (4.88), while Location (4.75) trails behind — a useful signal for hosts looking to prioritize upgrades.
- 52.3% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.
Recommendations for Hosts
- Focus improvement efforts on Location — even small gains in the weakest subcategory can lift overall ratings and search ranking.
- Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.
Naalehu Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naalehu
- The most common availability pattern in Naalehu falls within the 91-180 days range, representing 36.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Naalehu (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
How Far in Advance Do Guests Book Airbnb in Naalehu?
Average Booking Lead Time by Month
Booking Lead Time Insights for Naalehu
- The overall average booking lead time for vacation rentals in Naalehu is 58 days.
- Guests book furthest in advance for stays during December (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (64 days avg.) sees the longest lead times, while Spring (54 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Naalehu.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Naalehu averages to identify opportunities for dynamic pricing adjustments.
What Is the Average Length of Stay for Airbnb in Naalehu?
Guests in Naalehu stay about 4.9 nights on average, generating roughly 1,241 reservations and 28.9 bookings per listing in the latest AirROI dataset. The most common check-in time is 3:00 PM and check-out is 11:00 AM.
Monthly Length of Stay in Naalehu
Check-in Time Distribution
Check-out Time Distribution
Stay Pattern Insights for Naalehu
- A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
- At 28.9 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
- Stay lengths peak in Jan (4.9 nights) and shorten in Mar (3.1 nights). Adjust minimum-night requirements seasonally to match.
Recommendations for Hosts
- With shorter average stays, focus on streamlining turnover. Self-check-in, reliable cleaning crews, and pre-staged amenities can reduce per-booking operational costs.
- Set your check-in time to match or beat the market standard of 3:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
- Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.
Naalehu Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
40.9% of total
2 Nights
6 listings
13.6% of total
3 Nights
3 listings
6.8% of total
4-6 Nights
3 listings
6.8% of total
7-29 Nights
1 listings
2.3% of total
30+ Nights
13 listings
29.5% of total
Key Insights
- The most prevalent minimum stay requirement in Naalehu is 1 Night, adopted by 40.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (29.5%) caters to monthly stays (30+ nights) in Naalehu, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.9% of Naalehu hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 29.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naalehu.
Naalehu Airbnb Cancellation Policy Trends Analysis (2026)
Limited
1 listings
2.3% of total
Super Strict 30 Days
5 listings
11.4% of total
Flexible
4 listings
9.1% of total
Moderate
11 listings
25% of total
Firm
17 listings
38.6% of total
Strict
6 listings
13.6% of total
Cancellation Policy Insights for Naalehu
- The prevailing Airbnb cancellation policy trend in Naalehu is Firm, used by 38.6% of listings.
- A majority (52.2%) of hosts in Naalehu utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 38.6% market standard in Naalehu.
- Using a Strict policy might deter some guests, as only 13.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Naalehu.
How Much Are Airbnb Cleaning Fees in Naalehu?
Cleaning fees in Naalehu are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.
Cleaning Fee Insights for Naalehu
- 90.9% of listings charge a cleaning fee, making it standard practice in Naalehu. Guests expect it and factor it into their booking decisions.
- The gap between the average ($105) and median ($80) cleaning fee indicates some high-end properties are pulling the average up considerably.
- Cleaning fees represent 10.6% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.
Recommendations for Hosts
- Price your cleaning fee competitively against the Naalehu median of $80. Fees significantly above market norms can deter bookings, especially for shorter stays.
- Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
- Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.
What Do the Top Airbnb Listings in Naalehu Look Like?
Benchmark your potential! Explore examples of top-performing Airbnb properties in Naalehubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Pool, Japanese Pagoda & Gardens, Gorgeous Ocean Vi
Entire Place • 3 bedrooms
Peaceful Retreat
Entire Place • 3 bedrooms
Home w/ Ocean View near Discovery Harbour Golf
Entire Place • 1 bedroom
'The Aloha Green House' Retreat w/ Ocean Views!
Entire Place • 2 bedrooms
Tranquil Retreat – Sweeping Ocean View Studio
Entire Place • N/A
Makai House | 3Bed + 2 Bath | Ocean Views
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Who Are the Top Airbnb Hosts in Naalehu?
Learn from the best! This table showcases top-performing Airbnb hosts in Naalehu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Julie | 6 | $192,936 | 221 | 4.73/5.0 |
| Deanne | 7 | $84,986 | 1459 | 4.82/5.0 |
| Paul | 2 | $83,067 | 569 | 4.93/5.0 |
| Lou And Kami | 2 | $77,967 | 362 | 4.98/5.0 |
| Catherine | 1 | $63,918 | 92 | 4.92/5.0 |
| Andrea | 1 | $63,361 | 57 | 4.96/5.0 |
| Linda | 2 | $54,907 | 491 | 4.80/5.0 |
| Evolve | 1 | $54,496 | 92 | 4.97/5.0 |
| Ka'Haiya | 2 | $51,878 | 504 | 4.95/5.0 |
| Christopher | 1 | $40,759 | 118 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naalehu.
Who Are the Airbnb Hosts in Naalehu?
Naalehu is a quality-focused market, with a high Superhost share and fairly mature operating standards.
Host Profile Insights for Naalehu
- With 65.9% Superhosts, Naalehu has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
- 15.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
- 2.3% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
- 81.8% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.
Recommendations for Hosts
- Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
- With 27.3% cohosted listings, there may be a growing local market for property management services.
- Benchmark your host metrics against these Naalehu averages regularly and adjust your hosting strategy based on what top performers do differently.
Top Professional Management Companies in Naalehu
These are the highest-grossing professional property management operations in Naalehu, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.
| Company | Listings | Revenue | ADR | Occ. | Rating |
|---|---|---|---|---|---|
| Julie | 6 | $192,936 | $225 | 38.4% | 4.73/5 |
| Evolve | 1 | $54,496 | $214 | 69.6% | 4.97/5 |
Management Company Insights for Naalehu
- The leading management company, Julie, operates 6 listings with $192,936 in gross revenue — a useful benchmark for what scale looks like in Naalehu.
- Top managers average 4 properties each, suggesting professional management in Naalehu still operates at a relatively boutique scale.
- Professionally managed listings in the top tier average 4.85/5 in guest ratings — demonstrating that scale and quality can coexist.
Recommendations
- With only 15.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
- Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
- If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.
How Does Naalehu's Airbnb Market Compare to Nearby Cities?
How does the Naalehu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
Compared with Kula, Naalehu has 30 percentage points lower occupancy and about $242 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kula | 11 | $9,049 | $398.16 | 76% |
| Wailea-Makena | 12 | $8,975 | $867.76 | 46% |
| Waimea | 421 | $8,136 | $831.33 | 42% |
| Puakō | 65 | $7,693 | $939.23 | 43% |
| Makawao | 19 | $7,645 | $443.19 | 66% |
| Hana | 69 | $7,513 | $413.90 | 64% |
| Honalo | 23 | $6,915 | $437.19 | 54% |
| Kapalua | 308 | $6,814 | $734.68 | 40% |
| Paia | 87 | $6,626 | $556.77 | 48% |
| Waikoloa Beach Resort | 27 | $6,526 | $560.16 | 47% |
Frequently Asked Questions About Airbnb in Naalehu
These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Naalehu.
How much do Airbnb hosts make in Naalehu?
Naalehu hosts earn about $23,679 per year on average, with an average nightly rate of $156 and RevPAR of $76. Those figures describe the typical revenue environment for active listings in Naalehu, Hawaii, not the ceiling for the best operators. Source: AirROI 2026 data, Naalehu market, April 2025 to March 2026.
What is the average Airbnb occupancy rate in Naalehu?
The average Airbnb occupancy rate in Naalehu is 46.5%. January is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.
What is the average Airbnb daily rate in Naalehu?
Listings in Naalehu average $156 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.
How many Airbnb listings are active in Naalehu?
Naalehu currently has about 44 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.
How strict are short-term rental regulations in Naalehu?
AirROI currently classifies the short-term rental regulation level in Naalehu as High. The dataset also shows about 54.5% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.
What is the RevPAR for Airbnb in Naalehu?
RevPAR in Naalehu is about $76. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.
Is Airbnb profitable in Naalehu?
At 46.5% occupancy, Naalehu can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $23,679, but individual returns depend on property type, location within the city, and the host's operating efficiency.
How far in advance do guests book Airbnb in Naalehu?
The average booking lead time in Naalehu is about 58 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.
What are the best neighborhoods for Airbnb in Naalehu?
Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Naalehu include Punalu'u Black Sand Beach, South Point (Ka Lae), Hawaii Volcanoes National Park. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.
What type of property performs best on Airbnb in Naalehu?
entire_home listings make up 84.1% of the active supply in Naalehu. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.
How does Naalehu compare to nearby Airbnb markets?
Among neighboring markets, Kula posts $108,584 in average annual revenue with 75.7% occupancy, compared to Naalehu's $23,679 and 46.5%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.
What is the average length of stay in Naalehu?
The average Airbnb stay length in Naalehu is about 4.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.
What is the average Airbnb guest rating in Naalehu?
Airbnb listings in Naalehu average 4.8 out of 5 overall. About 52.3% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.
Which amenities boost Airbnb revenue in Naalehu?
Patio or balcony and Shampoo are among the strongest revenue-linked amenities in Naalehu. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.
Do Airbnb hosts charge cleaning fees in Naalehu?
Yes. About 90.9% of active Airbnb listings in Naalehu charge a cleaning fee, and the average fee is $105. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.
What percentage of Airbnb hosts are Superhosts in Naalehu?
A 65.9% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.
About AirROI Market Data
AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.
Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.
AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.