Peaceful Retreat Entire home · 3 bedrooms Rated 4.93 - Revenue
- $71,697
- Occupancy
- 65.1%
- Daily rate
- $329
Airbnb market data · 202612 months to September 2026
The average Airbnb in Naalehu brought in $22,801 over the 12 months through September 2026, about 63% less than the Hawaii average of $61,223.
The short answer
Rates and bookings both trail the Hawaii average. Listings averaged $167 a night and were booked on 46% of available nights, against $465 and 49% for the Hawaii average.
January, usually the best month, brings in about 59% more per listing than August, usually the slowest. With only 47 active listings, a few bookings can reorder the months.
With 47 active listings, Naalehu is the 50th-largest of 88 Hawaii markets AirROI tracks.
Browse the live Naalehu Airbnb market See Every Naalehu ListingRevenue
Gross bookings per Naalehu listing averaged $22,801 over the 12 months to September 2026 (Hawaii average: $61,223), before cleaning, platform and management costs and taxes.
In a typical year, the average Naalehu listing brings in $2,940 in January, its best month, and $1,850 in August, its slowest. February runs within 4% of January, so either can come out on top in a given year. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least three times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earns about 1.6 times what August does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
January 2026 led on revenue. Nightly rates peaked in July 2026 and bookings in February 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $1,995 | 44.3% | $163 | $66 | 61 days | 4.1 nights |
| Oct 2025 | $2,301 | 44.7% | $167 | $74 | 65 days | 4.4 nights |
| Nov 2025 | $2,245 | 47.5% | $165 | $75 | 59 days | 4.3 nights |
| Dec 2025 | $2,666 | 50.6% | $166 | $86 | 73 days | 4.9 nights |
| Jan 2026 | $2,939 | 60.6% | $167 | $95 | 51 days | 5.7 nights |
| Feb 2026 | $2,756 | 61.2% | $167 | $98 | 58 days | 3.9 nights |
| Mar 2026 | $2,473 | 51.1% | $165 | $80 | 52 days | 3.7 nights |
| Apr 2026 | $2,151 | 47.4% | $167 | $72 | 57 days | 3.3 nights |
| May 2026 | $2,015 | 41.8% | $176 | $65 | 49 days | 4.3 nights |
| Jun 2026 | $2,538 | 48.7% | $179 | $85 | 50 days | 4.6 nights |
| Jul 2026 | $2,333 | 42.3% | $183 | $75 | 57 days | 5.1 nights |
| Aug 2026 | $1,527 | 29.7% | $181 | $49 | 62 days | 3.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
The typical Naalehu listing earns about $1,960 a month, but one property can land well above or below that. The Airbnb revenue calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Yes, when it's run well. The average Naalehu Airbnb took in $22,801 in the 12 months to September 2026, and run by its owner at everyday costs, about $1,240 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,950 a month.
Cleaning it yourself keeps the $2,400 a year guests pay in cleaning fees, for about $1,440 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $1,070 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $20,401 | $31,750 |
| Cleaning fees guests pay11% of Naalehu bookings | $2,400 | $3,730 |
| Gross bookings | $22,801 | $35,480 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 77% of Naalehu listings on Simplified Pricing, 3% for the rest | −$2,870 | −$4,460 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,400 | −$3,730 |
| Utilities and internetAbout 5% of bookings | −$1,140 | −$1,770 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$460 | −$710 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$680 | −$1,060 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$230 | −$230 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$7,890 | −$12,070 |
| Left for housing costs, then profit | $14,911about $1,240 a month | $23,410about $1,950 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Naalehu's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Naalehu home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $2,960 a month, against $1,900 for the average one.
Occupancy
Naalehu listings were booked on 46% of the nights they were open over the past year, 3 percentage points below the Hawaii average (49%) and 5 points above the U.S. average (41%). In a typical year, occupancy swings from 39% in August to 66% in February.
The busiest tenth of listings are booked about three times as often as the bottom quarter.
February is usually the busiest month in Naalehu, August the quietest
Share of open nights booked, by month, September 2024 to August 2026
The 12-month rate of 46% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
The average nightly rate in Naalehu, known as ADR (average daily rate), was $167 over the past year, about 64% below the Hawaii average of $465 and about 48% below the U.S. average of $320. In a typical year, rates peak in June and July at about $170 and bottom out in September and November at about $155.
The top 10% charge about 2.6 times the rate of the bottom quarter.
July rates run 12% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Naalehu it averaged $77 over the past year, from about $60 in a typical August to about $101 in a typical February.
Per open night, by tier:
February RevPAR is about 1.7 times August's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
With only 47 active listings, the monthly pattern in Naalehu is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in January and bottom out in August.
Average revenue by month in Naalehu
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Revenue per listing |
|---|---|
| January | $2,940 |
| February | $2,840 |
| March | $2,470 |
| April | $2,190 |
| May | $2,120 |
| June | $2,350 |
| July | $2,270 |
| August | $1,850 |
| September | $1,990 |
| October | $2,180 |
| November | $2,220 |
| December | $2,770 |
Guests book Naalehu stays 54 days ahead on average (about eight weeks). December stays are booked furthest out, about 64 days ahead, and March stays closest to arrival, about 50 days. A typical December booking is made in mid-October.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 54 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
57% of the 47 active listings in Naalehu display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Naalehu.
Neighborhoods
AirROI's area guide picks eight Naalehu neighborhoods that draw short-term rental guests, led by Punalu'u Black Sand Beach, South Point (Ka Lae) and Hawaii Volcanoes National Park. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Punalu'u Black Sand Beach | A stunning natural phenomenon that attracts both tourists and locals, known for its unique black sand and scenic views. It's a popular spot for swimming, sunbathing, and picnicking. | Punalu'u Beach Park, Black Sand Beach, Palm Trees and Turtles, Sea Turtle Viewing, Hiking Trails |
| South Point (Ka Lae) | The southernmost point in the United States, known for its breathtaking cliffs and ocean views. A must-visit for tourists looking for adventure and photography spots. | Green Sand Beach, Cliff Diving, Scenic Views, Hiking Trails, Historical Significance |
| Hawaii Volcanoes National Park | A national park that showcases the active Kilauea volcano and diverse ecosystems. Attracts nature lovers and adventure seekers for hiking and camping. | Kilauea Visitor Center, Chain of Craters Road, Thurston Lava Tube, Hiking Trails, Steam Vents |
| Naalehu Town | A charming small town with local cafes and shops, serving as a gateway to the Southern Hawaii attractions. Offers a unique slice of Hawaiian life. | Naalehu Farmers Market, Local Eateries, Scenic Views, Hawaiian Culture, Art Galleries |
| Kau Coffee Mill | Famous for its coffee plantation tours and tastings. Attracts coffee enthusiasts and tourists looking to learn about local agriculture. | Coffee Tours, Coffee Tasting, Local Gift Shop, Scenic Views, Educational Tours |
| Manuka State Wayside | A hidden gem with beautiful scenery and access to hiking. Attracts visitors seeking tranquility and natural beauty away from crowded areas. | Hiking Trails, Scenic Lookouts, Wildlife Viewing, Picnic Areas, Nature Walks |
| Pahala | A quaint town that offers a glimpse into local life and access to stunning views of the surrounding areas. Great for those looking for a quieter stay. | Pahala Public Library, Local Shops, Hiking Opportunities, Nearby Botanical Gardens, Cultural Heritage Sites |
| Ocean View | A growing community with expansive ocean views and affordable accommodations. Attracts longer-stay guests looking for peace and nature. | Scenic Drive, Community Markets, Nature Parks, Local Events, Outdoor Activities |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Entire homes make up 83% of listings in Naalehu, alongside 8 private-room listings (17%). Houses are the most common property type at 34%, about 1.6 times the share of apartments and condos (21%).
Mostly entire homes, with a private-room segment
Naalehu Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 83.0% | 39 |
| Private room | 17.0% | 8 |
Listings by property type
Naalehu Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| House | 34.0% | 16 |
| Apartment/Condo | 21.3% | 10 |
| Cabin/Outdoor | 17.0% | 8 |
| Hotel/Boutique | 14.9% | 7 |
| Others | 12.8% | 6 |
Naalehu's homes run small: studios and one-bedrooms make up 54% of entire homes, and only 19% of homes have three or more bedrooms. Shares are of the 37 entire homes that give a bedroom count; rented rooms are left out.
Naalehu entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 8.1% | 3 |
| 1 bedroom | 45.9% | 17 |
| 2 bedrooms | 27.0% | 10 |
| 3 bedrooms | 16.2% | 6 |
| 5+ bedrooms | 2.7% | 1 |
A typical one-bedroom home in Naalehu earned $20,900 over the past year, against $23,300 for a two-bedroom home.
| Home size | Listings | Typical annual revenue (median) | Average annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|---|
| 1 bedroom | 17 | $20,900 | $21,300 | $139 | 51% |
| 2 bedrooms | 10 | $23,300 | $24,300 | $186 | 41% |
Most Naalehu listings are sized for couples and small families: 69% sleep four guests or fewer, and just 10% take eight or more. Shares are of the 42 listings with a guest capacity on file (89% of the market).
Naalehu listings by guest capacity
Share of listings by the number of guests they sleep, of those with a capacity on file
| Guest capacity | Share of listings with a capacity on file | Listings |
|---|---|---|
| 2 guests | 33.3% | 14 |
| 3 guests | 4.8% | 2 |
| 4 guests | 31.0% | 13 |
| 5 guests | 2.4% | 1 |
| 6 guests | 19.0% | 8 |
| 8+ guests | 9.5% | 4 |
Naalehu hosts set up an average of 2.2 beds per listing, close to one bed per bedroom. About half of listings (49%) show their exact location on the listing map; the rest show an approximate area.
Backyards are common in Naalehu: 68% of listings have one, and 66% offer self check-in.
Share of Naalehu listings with each common amenity
Guests
Most Naalehu guests are domestic, but a sizeable minority come from abroad: 17% of those who left reviews live outside the United States, led by visitors from Canada and Germany.
83% of Naalehu guests are domestic
Where guests who left reviews live
Where Naalehu guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| New York | 2.7% |
| Portland | 1.9% |
| Honolulu | 1.7% |
| Seattle | 1.7% |
| Chicago | 1.5% |
Where Naalehu guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 83.1% |
| Canada | 5.3% |
| Germany | 2.3% |
| France | 1.5% |
| United Kingdom | 1.1% |
Languages spoken by Naalehu guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 60.6% |
| Spanish | 8.5% |
| Chinese | 6.1% |
| German | 5.8% |
| French | 4.1% |
Naalehu Airbnbs average 4.83 stars, and 57% of listings hold Airbnb's Guest Favorite badge. The category scores are tightly bunched, and location is the lowest, at 4.77. Listings here carry long review histories, about 136 reviews each on average.
Communication scores highest in Naalehu; location is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.86 |
| Cleanliness | 4.80 |
| Communication | 4.91 |
| Location | 4.77 |
| Check-in | 4.87 |
| Value | 4.80 |
Booking patterns
Nearly two-thirds of Naalehu listings are open to guests more than 180 days a year, and 36% are booked or blocked that many days. The most common booked-or-blocked total is 91 to 180 days a year, covering 34% of listings; blocked nights include any the host closes off.
Days a year Naalehu listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 29.8% | 14 |
| 181-270 days | 34.0% | 16 |
| 91-180 days | 31.9% | 15 |
| 31-90 days | 4.3% | 2 |
Days a year Naalehu listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 4.3% | 2 |
| 181-270 days | 31.9% | 15 |
| 91-180 days | 34.0% | 16 |
| 31-90 days | 21.3% | 10 |
| 1-30 days | 8.5% | 4 |
The average Naalehu booking lasts 5.3 nights, longest in January and shortest in September. Listings took about 27 bookings each over the year, some 1,250 in all. About half of listings that give a check-in time set it at 3 p.m.; check-out is split almost evenly between 10 a.m. and 11 a.m.
Average length of stay by month in Naalehu
Average nights per booking, by month of stay
Two-year average by calendar month.
Nearly eight in ten listings in Naalehu accept stays of one or two nights.
Minimum stay set by Naalehu listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Naalehu, used by 51% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: about two-thirds of listings use Firm or stricter terms, against 32% on Flexible or Moderate.
Cancellation policies of Naalehu listings, from most to least flexible
Share of listings by the policy they use
Nearly all Naalehu listings charge a cleaning fee. The typical fee is $75, and some higher fees lift the average to $106. Spread over the average stay of 5.3 nights, that adds roughly $14 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
Top earners
The top-grossing Airbnb in Naalehu, a three-bedroom home, took in $71,700 over the past year, about 3.1 times the city's average of $22,800.
Peaceful Retreat Entire home · 3 bedrooms Rated 4.93
Pool, Japanese Pagoda & Gardens, Gorgeous Ocean Vi Entire home · 3 bedrooms Rated 4.80
Ocean Views | Peaceful Retreat | Volcano & Beaches Entire home · 2 bedrooms Rated 4.97
Home w/ Ocean View near Discovery Harbour Golf Entire home · 1 bedroom Rated 4.97
Tranquil Retreat – Sweeping Ocean View Studio Entire home Rated 4.99
Makai House | 3Bed + 2 Bath | Ocean Views Entire home · 3 bedrooms Rated 4.95 Professional management companies run 17% of Naalehu listings and owners run the rest, though 30% of listings have a co-host. 68% of listings are run by Superhosts, so a strong review record is the norm here rather than an edge. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 77% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 73 km, Kahaluu-Keauhou (69 km away) earned the most per listing, about 2.6 times as much as Naalehu. Mountain View was the busiest, booked on 50% of nights against 46% in Naalehu.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Hawaiian Ocean View 16 km | 36 | $18,556 | $148 | 44% |
| Captain Cook 49 km | 95 | $41,525 | $267 | 47% |
| Honaunau-Napoopoo 55 km | 81 | $46,358 | $303 | 46% |
| Volcano 60 km | 260 | $36,194 | $250 | 48% |
| Fern Forest 68 km | 32 | $21,296 | $154 | 44% |
| Kahaluu-Keauhou 69 km | 754 | $59,665 | $430 | 44% |
| Mountain View 73 km | 62 | $28,958 | $187 | 50% |
| Holualoa 73 km | 779 | $52,144 | $364 | 47% |
See all 88 Hawaii Airbnb markets
Markets elsewhere in the United States with a similar nightly rate and occupancy to Naalehu:
FAQ
An active Naalehu Airbnb grossed $22,801 on average in the 12 months to September 2026, according to AirROI's tracking of 47 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,060 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Naalehu listings earn between $1,020 and $3,060 in a typical month, and the top tenth $4,740 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
Listings in Naalehu were booked on 46% of available nights over the past year. That compares with 49% for the Hawaii average. February is usually the busiest month.
The average booked night in Naalehu cost $167 before fees. Half of listings charge between $110 and $205, so bedroom count and location move the price more than the average suggests.
In Naalehu, 57% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Naalehu Airbnb grossed $22,801 in the 12 months to September 2026, 63% below the Hawaii average of $61,223. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $14,911 a year (about $1,240 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,950 a month. Check a specific home in the Airbnb calculator.
January usually pays best, averaging $2,940 per active listing over the past two years, and August usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Naalehu listing was open to book earned $77 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $132 or more.
Naalehu stays were booked 54 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
The average Naalehu Airbnb stay lasted 5.3 nights over the past year. A listing took 27 reservations over the year on average.
Guests rate Naalehu Airbnbs 4.83 out of 5 on average. Guests score communication highest and location lowest.
Punalu'u Black Sand Beach, South Point (Ka Lae) and Hawaii Volcanoes National Park draw the most short-term rental interest in Naalehu. The neighborhood guide explains what brings guests to each.
AirROI counted 47 active Airbnb listings in Naalehu as of September 2026. The closest tracked market is Hawaiian Ocean View, 16 km away.
In Naalehu, nearly all listings add a cleaning fee. The median fee is $75, and some higher fees lift the average to $106.
Method
Figures on this page cover 47 active Airbnb listings in Naalehu from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.