"HALE HONU" North Shore Beach House Entire home · 3 bedrooms Rated 4.64 - Revenue
- $625,059
- Occupancy
- 50.2%
- Daily rate
- $4,112
Airbnb market data · 202612 months to September 2026
The average Airbnb in Punaluu brought in $82,488 over the 12 months through September 2026, about 35% more than the Hawaii average of $61,223.
The short answer
Punaluu is cheaper but busier than the Hawaii average. Listings averaged $403 a night and were booked on 62% of available nights, against $465 and 49% for the Hawaii average.
July, usually the best month, brings in about 75% more per listing than September, usually the slowest.
With 90 active listings, Punaluu is the 37th-largest of 88 Hawaii markets AirROI tracks. From a year earlier, average revenue rose 38% while the number of active listings shrank 7%.
Browse the live Punaluu Airbnb market See Every Punaluu ListingRevenue
Gross bookings per Punaluu listing averaged $82,488 over the 12 months to September 2026 (Hawaii average: $61,223), before cleaning, platform and management costs and taxes.
In a typical year, the average Punaluu listing brings in $9,570 in July, its best month, and $5,480 in September, its slowest. November runs within 1% of September, so either can be the slowest in a given year. The three strongest months bring in 30% of a full year's revenue, where an even calendar would give any three months 25%.
In a typical month, a top-quarter listing earns at least 2.1 times as much as a bottom-quarter one.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 1.7 times what September does
Average revenue per active listing, by month, September 2024 to August 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
Latest 12 months in the September 2026 data. September's figures are still coming in, so the rows run to August.
July 2026 led on revenue. Nightly rates peaked in June 2026 and bookings in March 2026, so the best-paying month is not always the busiest or the priciest.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Sep 2025 | $5,840 | 56.7% | $367 | $195 | 80 days | 5.8 nights |
| Oct 2025 | $6,060 | 57.0% | $369 | $195 | 90 days | 6.2 nights |
| Nov 2025 | $6,372 | 56.5% | $373 | $212 | 90 days | 6.4 nights |
| Dec 2025 | $8,154 | 66.7% | $387 | $263 | 107 days | 6.3 nights |
| Jan 2026 | $8,581 | 65.3% | $377 | $277 | 106 days | 7.8 nights |
| Feb 2026 | $8,740 | 70.2% | $379 | $312 | 97 days | 7.5 nights |
| Mar 2026 | $8,850 | 70.3% | $378 | $285 | 80 days | 5.3 nights |
| Apr 2026 | $7,888 | 70.0% | $378 | $263 | 88 days | 5.3 nights |
| May 2026 | $7,311 | 64.5% | $396 | $236 | 78 days | 6.7 nights |
| Jun 2026 | $7,658 | 67.3% | $407 | $255 | 88 days | 6.2 nights |
| Jul 2026 | $10,264 | 69.1% | $398 | $331 | 91 days | 6.7 nights |
| Aug 2026 | $7,570 | 63.9% | $390 | $244 | 81 days | 6.4 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole Punaluu market, enter its address and size in the Airbnb income calculator, which compares it with similar listings nearby.
Profit
Yes, when it's run well. The average Punaluu Airbnb took in $82,488 in the 12 months to September 2026, and run by its owner at everyday costs, about $4,420 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $5,710 a month.
Cleaning it yourself keeps the $8,970 a year guests pay in cleaning fees, for about $5,170 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $3,810 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $73,518 | $94,440 |
| Cleaning fees guests pay11% of Punaluu bookings | $8,970 | $11,530 |
| Gross bookings | $82,488 | $105,970 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 82% of Punaluu listings on Simplified Pricing, 3% for the rest | −$10,950 | −$14,070 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$8,970 | −$11,530 |
| Utilities and internetAbout 5% of bookings | −$4,120 | −$5,300 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$1,650 | −$2,120 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$2,470 | −$3,180 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$820 | −$820 |
| Permit and registrationWhere one is required | −$410 | −$410 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 25% of bookings, plus cleaning paid for by the cleaning fee | −$29,390 | −$37,430 |
| Left for housing costs, then profit | $53,098about $4,420 a month | $68,540about $5,710 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
The estimate starts from Punaluu's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Punaluu home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $8,830 a month, against $6,870 for the average one.
Occupancy
Punaluu listings were booked on 62% of the nights they were open over the past year, 13 percentage points above the Hawaii average (49%) and 21 points above the U.S. average (41%). In a typical year, occupancy climbs to 68% in July and falls to 49% in November.
The busiest tenth of listings are booked about 1.8 times as often as the bottom quarter.
July is usually the busiest month in Punaluu, November the quietest
Share of open nights booked, by month, September 2024 to August 2026
Nightly rates
The average nightly rate in Punaluu, known as ADR (average daily rate), was $403 over the past year, about 13% below the Hawaii average of $465 and about 26% above the U.S. average of $320. Averaged month by month over the past two years, rates peak in June and July at about $400 and bottom out in September and October at about $340.
Prices span a wide range: the top 10% charge about 3.4 times the rate of the bottom quarter.
June rates run 17% above September's
Average nightly rate (ADR), by month, September 2024 to August 2026
The 12-month ADR of $403 averages each listing's own rate across its whole year; the monthly points average listings month by month, so the two differ.
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Punaluu it averaged $253 over the past year, from about $182 in a typical October to about $309 in a typical July.
Per open night, by tier:
July RevPAR is about 1.7 times October's
Revenue per open night (RevPAR), by month, September 2024 to August 2026
Seasonality
Punaluu has two high seasons, January–March and July, which makes it a moderately seasonal market. Business is slowest from September to November.
Average revenue by month in Punaluu
Average revenue per active listing, each calendar month averaged over the past two years
| Month | Season | Revenue per listing |
|---|---|---|
| January | High season | $8,400 |
| February | High season | $7,870 |
| March | High season | $8,650 |
| April | Shoulder season | $7,470 |
| May | Shoulder season | $6,940 |
| June | Shoulder season | $7,870 |
| July | High season | $9,570 |
| August | Shoulder season | $6,850 |
| September | Low season | $5,480 |
| October | Low season | $5,650 |
| November | Low season | $5,530 |
| December | Shoulder season | $7,680 |
| Season | Revenue per month | Occupancy | Nightly rate |
|---|---|---|---|
| High seasonJuly | $9,570 | 68% | $392 |
| High seasonJanuary–March | $8,300 | 63% | $374 |
| Shoulder seasonApril–June, August, December | $7,360 | 63% | $383 |
| Low seasonSeptember–November | $5,550 | 52% | $342 |
Guests book Punaluu stays 92 days ahead on average (about three months), so guests here plan well ahead. December stays are booked furthest out, about 116 days ahead, and September stays closest to arrival, about 71 days. A typical December booking is made in late August.
December stays are booked furthest ahead
Average days between booking and check-in, by month of stay, September 2024 to August 2026
The 12-month figure of 92 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
92% of the 90 active listings in Punaluu display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Punaluu.
Neighborhoods
AirROI's area guide picks seven Punaluu neighborhoods that draw short-term rental guests, led by Punaluu Beach, Papakōlea and Naalehu. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Punaluu Beach | Known for its black sand beach and beautiful coastal scenery, Punaluu Beach attracts tourists interested in unique landscapes and ocean activities, making it ideal for vacation rentals. | Punaluu Black Sand Beach, Whittington Beach Park, Punalu'u Bake Shop, Ka Lae (South Point), Hawaii Volcanoes National Park |
| Papakōlea | A secluded beach area with rich Hawaiian culture and history. It offers a unique experience for guests looking to escape the typical tourist traps. | Papakōlea Green Sand Beach, Scenic hiking trails, Historic Hawaiian cultural sites |
| Naalehu | As one of the southernmost towns in the US, Naalehu provides a quaint atmosphere with local charm, making it attractive to visitors seeking a more authentic Hawaiian experience. | Naalehu Theater, Punalu'u Bake Shop, Nearby hiking trails, Local farmer's markets |
| Hilo | Largest town on the Big Island with diverse attractions including waterfalls and parks. Good for both tourists and long-term stays, making it an excellent Airbnb investment area. | Hilo Farmers Market, Rainbow Falls, Liliuokalani Gardens, Hilo Bay |
| Waikoloa Village | Upscale resort area with golf courses, shopping, and easy beach access. Great for luxury Airbnb listings targeting vacationers. | Waikoloa Beach Resort, Anaeho'omalu Bay, Shopping at Kings' Shops and Queens' Marketplace |
| Captain Cook | Situated on the Kona coast, it's known for its historical significance and scenic beauty. Attracts eco-tourists and those looking for adventure. | Captain Cook Monument, Pu'uhonua O Honaunau National Historical Park, Coffee farms |
| Hawi | This quaint northern town is known for its artistic community and beautiful landscapes. Attracts tourists interested in local culture and exploration. | Pololu Valley Lookout, Hawi’s art galleries, Local eateries, Community events |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Listings
Almost every Airbnb in Punaluu is an entire home: 99% of listings, with private rooms at 1%. Apartments and condos account for 79% of the stock; houses come next at 18%.
Nearly all listings rent the whole place
Punaluu Airbnb listings by room type
| Room type | Share of listings | Listings |
|---|---|---|
| Entire home | 98.9% | 89 |
| Private room | 1.1% | 1 |
Apartments dominate the property mix
Punaluu Airbnb listings by property type
| Property type | Share of listings | Listings |
|---|---|---|
| Apartment/Condo | 78.9% | 71 |
| House | 17.8% | 16 |
| Cabin/Outdoor | 2.2% | 2 |
| Hotel/Boutique | 1.1% | 1 |
One-bedroom homes are the most common size in Punaluu (66% of entire homes), followed by three-bedroom homes (12%). Shares are of the 74 entire homes that give a bedroom count; rented rooms are left out.
Punaluu entire homes by number of bedrooms
Entire homes with each number of bedrooms, of those with a bedroom count on file
| Bedrooms | Share of entire homes with a bedroom count | Entire homes |
|---|---|---|
| Studio | 5.4% | 4 |
| 1 bedroom | 66.2% | 49 |
| 2 bedrooms | 5.4% | 4 |
| 3 bedrooms | 12.2% | 9 |
| 4 bedrooms | 6.8% | 5 |
| 5+ bedrooms | 4.1% | 3 |
The most common capacity in Punaluu is four guests (46% of listings), and 36% of listings sleep six or more.
Punaluu listings by guest capacity
Share of listings by the number of guests they sleep
| Guest capacity | Share of listings | Listings |
|---|---|---|
| 2 guests | 3.4% | 3 |
| 3 guests | 6.7% | 6 |
| 4 guests | 46.1% | 41 |
| 5 guests | 7.9% | 7 |
| 6 guests | 12.4% | 11 |
| 7 guests | 4.5% | 4 |
| 8+ guests | 19.1% | 17 |
Punaluu hosts set up an average of 3.2 beds per listing, roughly two for every bedroom. About a third of listings (32%) show their exact location on the listing map; the rest show an approximate area.
Beach access is close to standard in Punaluu: 96% of listings offer it, and 72% have a waterfront setting. Only 49% of listings have air conditioning.
Share of Punaluu listings with each common amenity
Guests
Punaluu draws mostly domestic guests: 86% of those who left reviews live in the United States. No single city dominates: Los Angeles is the largest source, at about 2% of reviews. Of the 14% from abroad, most come from Canada and Germany. English is spoken by 61% of guests, and Spanish by 13%.
86% of Punaluu guests are domestic
Where guests who left reviews live
Where Punaluu guests come from: top cities
Share of guests who left reviews
| Origin city | Share of guests |
|---|---|
| Los Angeles | 2.3% |
| Seattle | 2.3% |
| Anchorage | 1.9% |
| Salt Lake City | 1.6% |
| San Diego | 1.4% |
Where Punaluu guests come from: top countries
Share of guests who left reviews
| Origin country | Share of guests |
|---|---|
| United States | 85.6% |
| Canada | 4.8% |
| Germany | 2.4% |
| Australia | 1.1% |
| Japan | 0.9% |
Languages spoken by Punaluu guests
Share of guests who left reviews
| Language | Share of guests |
|---|---|
| English | 60.9% |
| Spanish | 13.3% |
| German | 5.6% |
| French | 4.1% |
| Italian | 2.4% |
Punaluu Airbnbs average 4.75 stars, and 32% of listings hold Airbnb's Guest Favorite badge. Guests are toughest on value for money: it scores 4.65, against 4.87 for host communication. Listings here carry long review histories, about 91 reviews each on average.
Communication scores highest in Punaluu; value is lowest
Average guest rating out of 5 by category; the bars start at 4.0
| Category | Average rating (out of 5) |
|---|---|
| Accuracy | 4.76 |
| Cleanliness | 4.75 |
| Communication | 4.87 |
| Location | 4.84 |
| Check-in | 4.86 |
| Value | 4.65 |
Booking patterns
About a third of Punaluu listings are open to guests more than 180 days a year, and 70% are booked or blocked that many days. The most common booked-or-blocked total is 271 to 366 days a year, covering 42% of listings; blocked nights include any the host closes off.
Days a year Punaluu listings are open to guests
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 14.4% | 13 |
| 181-270 days | 17.8% | 16 |
| 91-180 days | 27.8% | 25 |
| 31-90 days | 40.0% | 36 |
Days a year Punaluu listings are booked or blocked
Share of listings by days a year
| Days a year | Share of listings | Listings |
|---|---|---|
| 271-366 days | 42.2% | 38 |
| 181-270 days | 27.8% | 25 |
| 91-180 days | 15.6% | 14 |
| 31-90 days | 7.8% | 7 |
| 1-30 days | 6.7% | 6 |
The average Punaluu booking lasts 7.3 nights, longest in January and shortest in October. Listings took about 36 bookings each over the year, some 3,200 in all. About three-quarters of listings that give a check-in time set it at 4 p.m., with check-out usually at 10 a.m.
Average length of stay by month in Punaluu
Average nights per booking, by month of stay
Two-year average by calendar month.
38% of listings in Punaluu accept stays of one or two nights; the most common minimum is two nights. A smaller group, 14%, takes only stays of 30 nights or more.
Minimum stay set by Punaluu listings
Share of listings by the shortest stay they accept, from one night to 30 or more
Firm is the most common cancellation policy in Punaluu, used by 44% of listings; it refunds guests in full only if they cancel at least 30 days before check-in. Hosts here lean strict: more than six in ten listings use Firm or stricter terms, against 20% on Flexible or Moderate.
Cancellation policies of Punaluu listings, from most to least flexible
Share of listings by the policy they use
Nearly all Punaluu listings charge a cleaning fee. The typical fee is $250; a handful of extreme values pull the simple average far above that, so the median is the better guide. Spread over the average stay of 7.3 nights, that adds roughly $35 a night to what guests pay. For listings that charge one, cleaning fees make up about 11% of gross revenue.
Top earners
The top-grossing Airbnb in Punaluu, a three-bedroom home, took in $625,000 over the past year, about 7.6 times the city's average of $82,500.
"HALE HONU" North Shore Beach House Entire home · 3 bedrooms Rated 4.64
Oceanfront Mega Haven – Sleeps 24 Entire home · 4 bedrooms Rated 4.46
Nakoa Estates | Beach Access, Ocean Views Entire home · 5 bedrooms Rated 4.94
Magic North Shore Beach House 30 Day Rental Entire home · 4 bedrooms Rated 4.58
Moeʻuhane Kai Beach Front Home Entire home · 4 bedrooms Rated 5.00
"Epic Ocean Views!" 3 bed 2 bath beachfront condo! Entire home · 3 bedrooms Rated 4.76 Only 13% of Punaluu listings are classed as professionally managed, though 41% of listings have a co-host. Superhosts run 53% of listings. Airbnb's Simplified Pricing, where the host pays the whole service fee and guests see one price with no separate Airbnb charge, covers 82% of listings.
Nearby markets
Of the eight nearby markets in the table, all within 33 km, Kahuku (16 km away) earned the most per listing, about 72% more than Punaluu.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Hauula 2 km | 100 | $52,804 | $429 | 48% |
| Laie 7 km | 51 | $47,425 | $635 | 41% |
| Kahuku 16 km | 300 | $141,693 | $704 | 63% |
| Waiale‘e 18 km | 43 | $56,846 | $503 | 41% |
| Haleiwa 19 km | 99 | $62,355 | $468 | 45% |
| Kaneohe 21 km | 38 | $26,695 | $295 | 46% |
| Mokuleia 27 km | 35 | $57,869 | $312 | 49% |
| Ewa Beach 33 km | 35 | $16,601 | $192 | 44% |
FAQ
An active Punaluu Airbnb grossed $82,488 on average in the 12 months to September 2026, according to AirROI's tracking of 90 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $8,420 or more in a typical month.
It depends most on the home's size, location and how it's run. The middle half of Punaluu listings earn between $3,940 and $8,420 in a typical month, and the top tenth $11,400 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.
Listings in Punaluu were booked on 62% of available nights over the past year. That compares with 49% for the Hawaii average. July is usually the busiest month.
The average booked night in Punaluu cost $403 before fees. Half of listings charge between $210 and $360; a few high-priced homes pull the average above that range.
In Punaluu, 92% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Yes, when it's run well. The average Punaluu Airbnb grossed $82,488 in the 12 months to September 2026, 35% above the Hawaii average of $61,223. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $53,098 a year (about $4,420 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $5,710 a month. Check a specific home in the Airbnb estimator.
July usually pays best, averaging $9,570 per active listing over the past two years, and September usually pays least. The month-by-month table above shows how the latest 12 months played out.
Each night a Punaluu listing was open to book earned $253 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $318 or more.
Punaluu stays were booked 92 days (about three months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
The average Punaluu Airbnb stay lasted 7.3 nights over the past year. A listing took 36 reservations over the year on average.
Guests rate Punaluu Airbnbs 4.75 out of 5 on average. Guests score communication highest and value lowest.
Punaluu Beach, Papakōlea and Naalehu draw the most short-term rental interest in Punaluu. The neighborhood guide explains what brings guests to each.
AirROI counted 90 active Airbnb listings in Punaluu as of September 2026. The closest tracked market is Hauula, 2 km away.
In Punaluu, nearly all listings add a cleaning fee. The median fee is $250; a handful of extreme values pull the simple average far above that, so the median is the better guide.
Method
Figures on this page cover 90 active Airbnb listings in Punaluu from October 2025 to September 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.