Punaluu, Hawaii Airbnb Market Data 2026: STR Report & Statistics

Source: AirROIReviewed by Jun Zhou, Founder @ AirROI
Updated:

How much can you earn on Airbnb in Punaluu, Hawaii? Based on AirROI's 2026 dataset (April 2025 – March 2026), the short answer is $70,006 per year — at a $384 nightly rate, 58.2% occupancy, and a $225 RevPAR that reflects moderate rate-to-revenue efficiency with room to optimize.

At 101 active listings, Punaluu is a boutique market where solid booking activity throughout the year. Supply grew 53.0% over the past year, yet revenue and nightly rates both trended upward — a signal that traveler demand is outpacing new inventory rather than being diluted by it. For hosts, pricing power remains intact even as competition increases.

Regulation is high and 85% of listings show active registration — compliance is the cost of entry. In a market this size, differentiated listings with strong reviews can capture outsized returns relative to the competition.

What Are the Key Airbnb Metrics in Punaluu?

In Punaluu, the headline Airbnb metrics are $70,006 in average annual revenue,58.2% occupancy, $384 ADR, and $225 in RevPAR, and guests book about 90 days in advance.

Avg. Daily Rate (ADR)(?)
$384
The average rental revenue earned for an occupied room per day in Punaluu.
Occupancy Rate(?)
58.2%
High demand. Good booking frequency.
Avg. Annual Revenue(?)
$70,006
Average annual income for an Airbnb listing in Punaluu. Factors like property type, size, and location influence actual earnings.
RevPAR(?)
$225
Revenue per available rental night, combining occupancy and ADR into one efficiency metric.
Revenue Growth YoY(?)
22.8%
Strong growth (22.8%) vs. last year.
Active Airbnb Listings(?)
101
Total number of active short-term rentals listed.
Avg. Booking Lead Time(?)
90 days
How far in advance guests typically book in Punaluu. Longer lead times indicate planned travel; shorter ones suggest last-minute demand.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Punaluu.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Punaluu.
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How Much Do Airbnb Hosts Earn Monthly in Punaluu?

Understanding the monthly revenue variations for Airbnb listings in Punaluu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Punaluu is typically July, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Punaluu across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $11,025+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $7,854 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $5,920 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $3,015, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Punaluu

What Is the Monthly Airbnb Occupancy Rate in Punaluu?

Maximize your bookings by understanding the Punaluu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Punaluu:

  • Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 85% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 70%.
  • Entry-level properties (Bottom 25%) average 39% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Punaluu

What Is the Average Airbnb Nightly Rate in Punaluu?

Effective short term rental pricing strategy in Punaluu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Punaluu typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $673+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $360 or more.
  • Typical properties (Median) charge around $278 per night.
  • Entry-level properties (Bottom 25%) earn around $193 per night.

Average Daily Rate (ADR) Trend by Month in Punaluu

What Is the RevPAR for Airbnb in Punaluu?

RevPAR in Punaluu is currently $225. Because RevPAR combines nightly rates with realized occupancy, it is one of the cleanest ways to compare how efficiently listings turn demand into revenue across the market.

  • Entry-level properties (Bottom 25%) see $108 RevPAR.
  • Typical properties (Median) generate $182 RevPAR.
  • Strong performers (Top 25%) earn $236 RevPAR.
  • Best-in-class (Top 10%) achieve $313 RevPAR.

Average Monthly RevPAR Trend in Punaluu

RevPAR Insights for Punaluu

  • The average RevPAR in Punaluu is $225. This metric combines nightly rates with realized occupancy, making it one of the best single-number indicators of market efficiency.
  • The gap between the top 10% ($313) and bottom 25% ($108) is $206, indicating significant performance disparity driven by property quality, pricing strategy, and location.
  • RevPAR peaks in Jul and bottoms out in Oct, mirroring the broader seasonal demand pattern and suggesting opportunities for dynamic pricing.

Recommendations for Hosts

  • Track your own RevPAR monthly against these Punaluu benchmarks. If your RevPAR falls below the median of $182, examine whether low occupancy or low ADR is the primary drag.
  • Top-quartile listings achieve $236+ RevPAR through a combination of competitive pricing, strong reviews, and strategic amenities. Target this tier through incremental improvements.
  • Use RevPAR rather than revenue alone when comparing properties of different sizes — it normalizes for available nights and gives a more accurate picture of performance.

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When Is the Peak Season for Airbnb in Punaluu?

Punaluu's peak Airbnb season falls in July, June, December, while the softest stretch is August, September, October. Overall, the market shows moderate seasonality with distinct peak and low periods, which should guide pricing, minimum stays, and cash-flow planning.

Peak Season (July, June, December)
  • Revenue averages $8,125 per month
  • Occupancy rates average 66.0%
  • Daily rates average $379
Shoulder Season
  • Revenue averages $6,765 per month
  • Occupancy maintains around 60.8%
  • Daily rates hold near $370
Low Season (August, September, October)
  • Revenue drops to average $5,935 per month
  • Occupancy decreases to average 56.9%
  • Daily rates adjust to average $359

Seasonality Insights for Punaluu

  • The Airbnb seasonality pattern in Punaluu shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it is also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Punaluu's highest earning potential, with monthly revenues climbing to $8,825, occupancy reaching 68.5%, and ADRs peaking at $391.
  • Conversely, the slowest single month marks the market's lowest point — revenue may dip to $5,800, occupancy could drop to 54.5%, and ADRs may adjust to $355.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Punaluu.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing. In a high-regulation market like Punaluu, ensure your permit covers the number of nights you plan to book — some jurisdictions cap annual rental days.
  • Low Season: Even in a market with solid annual occupancy, the slower months benefit from competitive pricing and flexible check-in/check-out windows. Target remote workers and extended-stay travelers who value value over peak-season amenities.
  • Shoulder Seasons: Implement dynamic pricing that bridges peak and low rates. Target weekend travelers, local events, and business visitors. Slightly more flexible terms than peak season can help maintain occupancy without deep discounting.
  • Regularly analyze your own performance against these Punaluu seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Do You Need a License for Airbnb in Punaluu?

Yes, Punaluu, Hawaii, United States enforces high STR regulations and 85% of active listings show registration evidence — indicating that enforcement is active and compliance is a prerequisite for operating legally. Hosts entering this market should budget for permit fees, inspections, and potential occupancy tax obligations as part of their startup costs. Always verify the latest short-term rental regulations and Airbnb license requirements directly with local government authorities for Punaluu to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 85% licensed listings)

What Are the Best Neighborhoods for Airbnb in Punaluu?

Punaluu is a smaller vacation rental market where a handful of neighborhoods drive most of the booking activity. Choosing the right area is especially important in boutique markets — there is less room for a mediocre location to succeed on volume alone. The areas below highlight where short-term rental demand is strongest and why.

Best neighborhoods for Airbnb in Punaluu
Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Punaluu Beach
Known for its black sand beach and beautiful coastal scenery, Punaluu Beach attracts tourists interested in unique landscapes and ocean activities, making it ideal for vacation rentals.
Punaluu Black Sand Beach, Whittington Beach Park, Punalu'u Bake Shop, Ka Lae (South Point), Hawaii Volcanoes National Park
Papakōlea
A secluded beach area with rich Hawaiian culture and history. It offers a unique experience for guests looking to escape the typical tourist traps.
Papakōlea Green Sand Beach, Scenic hiking trails, Historic Hawaiian cultural sites
Naalehu
As one of the southernmost towns in the US, Naalehu provides a quaint atmosphere with local charm, making it attractive to visitors seeking a more authentic Hawaiian experience.
Naalehu Theater, Punalu'u Bake Shop, Nearby hiking trails, Local farmer's markets
Hilo
Largest town on the Big Island with diverse attractions including waterfalls and parks. Good for both tourists and long-term stays, making it an excellent Airbnb investment area.
Hilo Farmers Market, Rainbow Falls, Liliuokalani Gardens, Hilo Bay
Kailua-Kona
Popular tourist destination on the west side known for its warm climate, beaches, and vibrant nightlife. Ideal for short-term rentals catering to vacationers.
Kona Coffee Living History Farm, Kailua Village, Kona Brewing Co., Kona beaches
Waikoloa Village
Upscale resort area with golf courses, shopping, and easy beach access. Great for luxury Airbnb listings targeting vacationers.
Waikoloa Beach Resort, Anaeho'omalu Bay, Shopping at Kings' Shops and Queens' Marketplace
Captain Cook
Situated on the Kona coast, it's known for its historical significance and scenic beauty. Attracts eco-tourists and those looking for adventure.
Captain Cook Monument, Pu'uhonua O Honaunau National Historical Park, Coffee farms
Hawi
This quaint northern town is known for its artistic community and beautiful landscapes. Attracts tourists interested in local culture and exploration.
Pololu Valley Lookout, Hawi’s art galleries, Local eateries, Community events

Because Punaluu has a high regulation profile, confirming that short-term rental permits are available in your target neighborhood is a critical first step before committing to a property purchase. Regulation can vary at the neighborhood or district level even within the same city.

What Types of Properties Are on Airbnb in Punaluu?

Room Type Distribution

Property Type Distribution

Market Composition Insights for Punaluu

  • The Punaluu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98% of the 101 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Punaluu, Apartment/Condo properties are the most common (77.2%), reflecting the local real estate landscape.
  • Houses represent a significant 19.8% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, hotel/boutique (combined 3.0%) offer potential for unique stay experiences.

Punaluu Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Punaluu

  • The dominant room capacity in Punaluu is 1 bedroom listings, making up 54.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 3 bedrooms properties represent 65.4% of the active Airbnb listings in Punaluu, indicating a high concentration in these sizes.
  • With over half the market (54.5%) consisting of studios or 1-bedroom units, Punaluu is particularly well-suited for individuals or couples.

Punaluu Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Punaluu

  • The most common guest capacity trend in Punaluu vacation rentals is listings accommodating 4 guests (42.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Punaluu STR market, accounting for 61.4% of listings.
  • 34.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Punaluu.
  • On average, properties in Punaluu are equipped to host 5.0 guests.

How Do Listings in Punaluu Compare on Quality?

Listing quality in Punaluu can be approximated through presentation depth, bedroom count, and how often hosts disclose exact locations. These signals show how professionally the local supply base is merchandised.

Average Photos per Listing(?)
38.8
More photos correlate with higher conversion rates.
Average Beds per Listing(?)
3.1
Reflects the capacity profile of the local supply.
Exact Location Enabled(?)
30.7%
Builds guest trust and improves booking confidence.

Listing Quality Insights for Punaluu

  • At 38.8 photos per listing on average, Punaluu hosts invest well in visual presentation. Listings with 20+ photos consistently outperform in search ranking and conversion.
  • 30.7% of listings show their exact location. Lower disclosure rates can increase booking hesitation — guests want to know exactly where they are staying.

Recommendations for Hosts

  • Enable exact location if possible — it removes a common source of guest uncertainty and can improve your listing's position in map-based searches.
  • Use these quality indicators as a self-audit checklist. Listings that exceed the Punaluu averages across all three metrics are better positioned for premium pricing.

What Amenities Do Airbnb Guests Expect in Punaluu?

Amenity Prevalence

Amenity Insights for Punaluu

  • Essential amenities in Punaluu that guests expect include: TV, Hot water, Wifi, Free parking on premises, Washer, Dishes and silverware, Bed linens, Beach access, Coffee maker, Kitchen. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Punaluu: TV, Hot water, Wifi, Free parking on premises, Washer, Dishes and silverware, Bed linens, Beach access, Coffee maker, Kitchen.
  • Prioritize adding missing essentials: TV, Hot water, Wifi, Free parking on premises, Washer, Dishes and silverware, Bed linens, Beach access, Coffee maker, Kitchen.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Punaluu to stay competitive.

Which Airbnb Amenities Boost Revenue in Punaluu?

Not every amenity matters equally. This table focuses on the amenities most associated with higher revenue in Punaluu, which makes it more useful for prioritizing upgrades than a simple popularity list alone.

AmenityPrevalenceRevenue WithRevenue WithoutRevenue Uplift
Kitchen
95.0%$72,673$18,798286.6%
High chairHigh opportunity
7.9%$145,220$63,536128.6%
Dishwasher
46.5%$86,192$55,91854.1%
Smoke alarm
94.1%$71,466$46,89752.4%
Hangers
89.1%$72,510$49,52346.4%
Free street parking
47.5%$82,434$58,75140.3%
Pack ’n play/Travel crib
61.4%$77,771$57,66134.9%
Iron
87.1%$72,402$53,78534.6%
Exercise equipment
50.5%$79,722$60,09632.7%
BBQ grill
83.2%$72,718$56,60828.5%

Revenue Impact Insights for Punaluu

  • Kitchen tops the revenue impact list with a 286.6% uplift — listings with this amenity earn $72,673 vs. $18,798 without it.
  • High-opportunity amenities — High chair — combine revenue uplift above 100% with prevalence under 10%, meaning most competitors haven't adopted them yet.
  • Kitchen, Smoke alarm — while widespread — still correlate with meaningful revenue gains, making them table stakes rather than true differentiators.

Recommendations for Hosts

  • Prioritize adding High chair — it has the best combination of high revenue impact and low market saturation in Punaluu.
  • Focus your upgrade budget on amenities in the top half of this table. Below-median amenities may improve guest experience but contribute less to revenue growth.
  • Highlight revenue-impacting amenities prominently in your listing title, photos, and description — guests can't value what they don't notice.

Dive Deeper: Advanced Punaluu STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Punaluu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Punaluu Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Punaluu

  • The typical guest profile for Airbnb in Punaluu consists of primarily domestic travelers (87%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 87.4% of guests.
  • Key international markets include United States (87.4%) and Canada (4.8%).
  • Top languages spoken are English (62.4%) followed by Spanish (13.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Los Angeles and Salt Lake City.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

What Are Airbnb Guest Ratings in Punaluu?

Listings in Punaluu average 4.77 out of 5 overall, with about 75.9 reviews per active listing and 33.7% of listings carrying the Guest Favorite badge.

Rating Breakdown by Category

Guest Rating Insights for Punaluu

  • An average rating of 4.77 places Punaluu in solid territory. Most guests leave satisfied, though there is room for hosts to push toward the top tier.
  • The strongest subcategory is Communication (4.89), while Value (4.67) trails behind — a useful signal for hosts looking to prioritize upgrades.
  • 33.7% of listings carry the Guest Favorite badge, a strong trust signal that can meaningfully lift click-through and booking rates.

Recommendations for Hosts

  • Focus improvement efforts on Value — even small gains in the weakest subcategory can lift overall ratings and search ranking.
  • Encourage guests to leave reviews after checkout. Listings with more reviews rank higher in search results and convert browsers into bookers more effectively.

Punaluu Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Punaluu

  • The most common availability pattern in Punaluu falls within the 91-180 days range, representing 27.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 44.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 271-366 days range is most frequent in Punaluu (29.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 57.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

How Far in Advance Do Guests Book Airbnb in Punaluu?

Average Booking Lead Time by Month

Booking Lead Time Insights for Punaluu

  • The overall average booking lead time for vacation rentals in Punaluu is 90 days.
  • Guests book furthest in advance for stays during December (average 109 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 73 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (103 days avg.) sees the longest lead times, while Spring (78 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (90 days) as a baseline for your pricing and availability strategy in Punaluu.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 109 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 103 days) to capture early planners.
  • Monitor your own booking lead times against these Punaluu averages to identify opportunities for dynamic pricing adjustments.

What Is the Average Length of Stay for Airbnb in Punaluu?

Guests in Punaluu stay about 6.9 nights on average, generating roughly 3,345 reservations and 33.1 bookings per listing in the latest AirROI dataset. The most common check-in time is 4:00 PM and check-out is 10:00 AM.

Monthly Length of Stay in Punaluu

Check-in Time Distribution

Check-out Time Distribution

Stay Pattern Insights for Punaluu

  • A mid-range stay length points to leisure-driven demand — weekend getaways and short vacations. Hosts should optimize for quick turnover efficiency while keeping the guest experience smooth.
  • At 33.1 bookings per listing, the turnover rate is high. Hosts with streamlined operations (self-check-in, automated messaging, reliable cleaners) have a structural advantage.
  • Stay lengths peak in Jan (7.2 nights) and shorten in Mar (4.7 nights). Adjust minimum-night requirements seasonally to match.

Recommendations for Hosts

  • Leverage the longer-stay pattern by offering weekly discounts — even 5-10% off can convert browsing into bookings for guests considering an extended stay.
  • Set your check-in time to match or beat the market standard of 4:00 PM. Offering early check-in flexibility can be a low-cost differentiator.
  • Monitor length-of-stay seasonality to adjust minimum-night requirements — longer minimums during peak periods maximize revenue while shorter minimums fill gaps in shoulder seasons.

Punaluu Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (4%)

1 Night

4 listings

4% of total

2 Nights (4%)

2 Nights

4 listings

4% of total

3 Nights (3%)

3 Nights

3 listings

3% of total

4-6 Nights (2%)

4-6 Nights

2 listings

2% of total

7-29 Nights (15.8%)

7-29 Nights

16 listings

15.8% of total

30+ Nights (71.3%)

30+ Nights

72 listings

71.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Punaluu is 30+ Nights, adopted by 71.3% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (8.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (71.3%) caters to monthly stays (30+ nights) in Punaluu, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 71.3% of Punaluu hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 71.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Punaluu.

Punaluu Airbnb Cancellation Policy Trends Analysis (2026)

Super Strict 60 Days

2 listings

2% of total

Super Strict 30 Days (15%)

Super Strict 30 Days

15 listings

15% of total

Flexible (6%)

Flexible

6 listings

6% of total

Moderate (14%)

Moderate

14 listings

14% of total

Firm (48%)

Firm

48 listings

48% of total

Strict (15%)

Strict

15 listings

15% of total

Cancellation Policy Insights for Punaluu

  • The prevailing Airbnb cancellation policy trend in Punaluu is Firm, used by 48% of listings.
  • A majority (63.0%) of hosts in Punaluu utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 48% market standard in Punaluu.
  • Regularly review your cancellation policy against competitors and market demand shifts in Punaluu.

How Much Are Airbnb Cleaning Fees in Punaluu?

Cleaning fees in Punaluu are meaningful operating levers, not just pass-through charges. What matters most is how often hosts charge them, how high they run relative to market norms, and how large a share of gross revenue they consume.

Average Cleaning Fee
$1,388
Median Cleaning Fee
$250
Listings Charging a Fee
88.1%
Fee as Revenue Share
10.9%

Cleaning Fee Insights for Punaluu

  • 88.1% of listings charge a cleaning fee, making it standard practice in Punaluu. Guests expect it and factor it into their booking decisions.
  • The gap between the average ($1,388) and median ($250) cleaning fee indicates some high-end properties are pulling the average up considerably.
  • Cleaning fees represent 10.9% of gross revenue on average — a significant line item that impacts total guest cost and competitiveness.

Recommendations for Hosts

  • Price your cleaning fee competitively against the Punaluu median of $250. Fees significantly above market norms can deter bookings, especially for shorter stays.
  • Consider whether bundling the cleaning fee into a slightly higher nightly rate might improve conversion, since many guests filter by total price and separate fees can feel punitive.
  • Monitor competitor cleaning fees regularly. Airbnb's search algorithm factors in total price, so a well-calibrated cleaning fee can improve your listing's ranking.

What Do the Top Airbnb Listings in Punaluu Look Like?

Benchmark your potential! Explore examples of top-performing Airbnb properties in Punaluubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Oceanfront Mega Haven – Sleeps 24

Oceanfront Mega Haven – Sleeps 24

Entire Place • 4 bedrooms

$427,553
Revenue
76.0%
Occupancy
$1509.82
Daily Rate
"HALE HONU" North Shore Beach House

"HALE HONU" North Shore Beach House

Entire Place • 3 bedrooms

$334,711
Revenue
57.2%
Occupancy
$3873.41
Daily Rate
Nakoa Estates | Beach Access, Recent Remodel

Nakoa Estates | Beach Access, Recent Remodel

Entire Place • 5 bedrooms

$282,146
Revenue
49.7%
Occupancy
$1602.52
Daily Rate
Magic North Shore Beach House 30 day rental PCC BY

Magic North Shore Beach House 30 day rental PCC BY

Entire Place • 4 bedrooms

$257,100
Revenue
44.8%
Occupancy
$1608.72
Daily Rate
Moeʻuhane Kai Beach Front Home

Moeʻuhane Kai Beach Front Home

Entire Place • 4 bedrooms

$199,031
Revenue
53.1%
Occupancy
$904.46
Daily Rate
"Epic Ocean Views!" 3 bed 2 bath beachfront condo!

"Epic Ocean Views!" 3 bed 2 bath beachfront condo!

Entire Place • 3 bedrooms

$182,289
Revenue
65.0%
Occupancy
$772.43
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Who Are the Top Airbnb Hosts in Punaluu?

Learn from the best! This table showcases top-performing Airbnb hosts in Punaluu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Top Airbnb hosts in Punaluu by revenue
Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
LaRona16$1,233,71013044.80/5.0
ORPS Realty7$615,6552594.64/5.0
SunnysideGetaways.Com1$427,553104.40/5.0
Karon3$341,2072174.73/5.0
R1$334,7111174.62/5.0
Kalea1$282,146434.93/5.0
Kacey & Tiffanie1$257,100474.64/5.0
K. Lee3$252,1565234.78/5.0
Bret2$215,5611254.90/5.0
ORPS Luxury International Real2$199,382984.75/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Punaluu.

Who Are the Airbnb Hosts in Punaluu?

Punaluu is a quality-focused market, with a high Superhost share and fairly mature operating standards.

Superhosts
50.5%
Professional Management
14.9%
Cohosted Listings
23.8%
Instant Book Enabled
1.0%
Simplified Pricing
72.3%

Host Profile Insights for Punaluu

  • With 50.5% Superhosts, Punaluu has an experienced host base that sets high guest expectations. New entrants should plan for competitive quality standards.
  • 14.9% of listings are professionally managed, reflecting a market still dominated by individual hosts.
  • 1.0% of listings have Instant Book enabled. Lower Instant Book adoption means many guests must request approval, which can slow conversions.
  • 72.3% of listings use Airbnb's simplified pricing (host-only fee), where the host pays the entire platform service fee and the guest sees one all-in price with no separate Airbnb service charge. High adoption signals a professional, PMS-connected host base — Airbnb mandates simplified pricing for software-connected listings.

Recommendations for Hosts

  • Consider enabling Instant Book — it reduces booking friction and Airbnb's algorithm tends to favor Instant Book listings in search results.
  • With 23.8% cohosted listings, there may be a growing local market for property management services.
  • Benchmark your host metrics against these Punaluu averages regularly and adjust your hosting strategy based on what top performers do differently.

Top Professional Management Companies in Punaluu

These are the highest-grossing professional property management operations in Punaluu, ranked by total revenue across their portfolio. Their performance metrics offer a benchmark for what institutional-level hosting looks like in this market.

Top Airbnb management companies in Punaluu
CompanyListingsRevenueADROcc.Rating
ORPS Realty7$615,655$36170.9%4.64/5
Kalea1$282,146$1,60349.7%4.93/5
Kacey & Tiffanie1$257,100$1,60944.8%4.64/5
Bret2$215,561$38177.3%4.90/5
ORPS Luxury International Real2$199,382$35378.7%4.75/5
Unko Kaleo1$169,602$1,01662.0%4.92/5
ORPS Luxury International Real2$85,668$29450.0%4.63/5
Royal Realty1$30,037$38219.5%4.67/5
Gather Vacations1$15,707$37715.1%4.80/5

Management Company Insights for Punaluu

  • The leading management company, ORPS Realty, operates 7 listings with $615,655 in gross revenue — a useful benchmark for what scale looks like in Punaluu.
  • Top managers average 2 properties each, suggesting professional management in Punaluu still operates at a relatively boutique scale.
  • Professionally managed listings in the top tier average 4.76/5 in guest ratings — demonstrating that scale and quality can coexist.

Recommendations

  • With only 14.9% of listings professionally managed, there may be an opportunity to differentiate through more structured operations and consistent guest experiences.
  • Study how top management companies price, position, and maintain their portfolios — their ADR and occupancy rates reflect strategies refined across dozens of listings.
  • If you're considering hiring a property manager, compare their portfolio performance against these benchmarks before committing.

How Does Punaluu's Airbnb Market Compare to Nearby Cities?

How does the Punaluu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

Compared with Kula, Punaluu has 18 percentage points lower occupancy and about $14 lower ADR. That helps frame whether this market is winning more on demand, pricing, or both.

Airbnb markets near Punaluu — performance comparison
MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Mākaha Valley95$13,429$692.3569%
Kahuku286$11,437$689.3663%
Kula11$9,049$398.1676%
Wailea-Makena12$8,975$867.7646%
Makawao19$7,645$443.1966%
Hana69$7,513$413.9064%
Waianae23$6,878$511.5750%
Kapalua308$6,814$734.6840%
Paia87$6,626$556.7748%
Kapolei524$6,131$705.1241%

Frequently Asked Questions About Airbnb in Punaluu

These quick answers summarize the most common investor and operator questions using AirROI's latest market data for Punaluu.

How much do Airbnb hosts make in Punaluu?

Punaluu hosts earn about $70,006 per year on average, with an average nightly rate of $384 and RevPAR of $225. Those figures describe the typical revenue environment for active listings in Punaluu, Hawaii, not the ceiling for the best operators. Source: AirROI 2026 data, Punaluu market, April 2025 to March 2026.

What is the average Airbnb occupancy rate in Punaluu?

The average Airbnb occupancy rate in Punaluu is 58.2%. July is the strongest month and September is the softest, so hosts should expect demand to move meaningfully throughout the year rather than stay flat.

What is the average Airbnb daily rate in Punaluu?

Listings in Punaluu average $384 per night. The broader pricing spread also matters: lower-performing listings cluster closer to the lower quartiles, while premium homes can price materially above the city average when demand spikes or listing quality stands out.

How many Airbnb listings are active in Punaluu?

Punaluu currently has about 101 active Airbnb listings in AirROI's market dataset. That supply count helps explain how competitive the market is, how much depth there is for benchmarking, and whether the market behaves like a niche destination or a scaled urban market.

How strict are short-term rental regulations in Punaluu?

AirROI currently classifies the short-term rental regulation level in Punaluu as High. The dataset also shows about 85.1% of listings with registration evidence. That is a market signal, not legal advice, so hosts should still confirm current licensing and compliance rules locally before listing.

What is the RevPAR for Airbnb in Punaluu?

RevPAR in Punaluu is about $225. That metric combines pricing and occupancy into one efficiency number, so it is often a better quick benchmark than ADR alone when investors want to compare how well listings convert nightly rates into realized revenue.

Is Airbnb profitable in Punaluu?

At 58.2% occupancy, Punaluu can be profitable — but margins depend heavily on operating costs, property acquisition price, and how well hosts optimize pricing across seasons. Average annual revenue is $70,006, but individual returns depend on property type, location within the city, and the host's operating efficiency.

How far in advance do guests book Airbnb in Punaluu?

The average booking lead time in Punaluu is about 90 days — a longer planning horizon typical of destination or vacation markets where travelers book well in advance. Hosts who understand their market's booking cadence can adjust minimum stays and pricing windows accordingly.

What are the best neighborhoods for Airbnb in Punaluu?

Based on AirROI's analysis, some of the top neighborhoods for short-term rentals in Punaluu include Punaluu Beach, Papakōlea, Naalehu. Each area attracts different guest profiles — from business travelers to leisure visitors — so the best location depends on the property type and target audience a host is aiming for. See the full neighborhood breakdown above.

What type of property performs best on Airbnb in Punaluu?

entire_home listings make up 98.0% of the active supply in Punaluu. The most common configuration does not always mean the most profitable — operators who identify underserved property types or bedroom counts can sometimes outperform the market average by filling a gap in local supply.

How does Punaluu compare to nearby Airbnb markets?

Among neighboring markets, Mākaha Valley posts $161,152 in average annual revenue with 68.9% occupancy, compared to Punaluu's $70,006 and 58.2%. Comparing nearby markets helps investors understand whether a destination's performance reflects local demand or broader regional trends.

What is the average length of stay in Punaluu?

The average Airbnb stay length in Punaluu is about 6.9 nights. That matters for turnover, cleaning operations, and pricing strategy because shorter stays increase changeovers while longer stays can smooth occupancy and reduce operational friction.

What is the average Airbnb guest rating in Punaluu?

Airbnb listings in Punaluu average 4.77 out of 5 overall. About 33.7% of listings carry the guest favorite badge, which suggests a meaningful share of inventory is competing on review quality rather than price alone.

Which amenities boost Airbnb revenue in Punaluu?

Kitchen and High chair are among the strongest revenue-linked amenities in Punaluu. In AirROI's latest dataset, listings with these amenities outperform those without on average revenue, which makes amenities analysis useful for prioritizing investment and listing upgrades.

Do Airbnb hosts charge cleaning fees in Punaluu?

Yes. About 88.1% of active Airbnb listings in Punaluu charge a cleaning fee, and the average fee is $1,388. The more important operating benchmark is how much of gross revenue that fee consumes, not just the absolute dollar amount.

What percentage of Airbnb hosts are Superhosts in Punaluu?

A 50.5% Superhost rate signals a highly competitive market where review quality and responsiveness are table stakes, not differentiators.

About AirROI Market Data

AirROI tracks over 20 million properties across 190+ countries and maintains 15+ years of historical performance data, making it one of the deepest Airbnb and STR intelligence platforms available. The analytics pipeline aggregates listing-level data monthly — revenue, occupancy, nightly rates, RevPAR, guest demographics, booking patterns, and competitive supply — so investors and operators can benchmark any market against its own history and against neighboring destinations.

Real estate investors, property managers, financial institutions, hedge funds, tourism boards, hospitality consultants, tech platforms, and academic researchers rely on AirROI data to underwrite acquisitions, optimize pricing, model macro trends, and conduct peer-reviewed research. Data is available through in-depth market reports like this one and the Airbnb API with 22 endpoints and an Airbnb MCP Server for AI agents.

AirROI proprietary analytics as of 2026-03-31. Metrics reflect trailing twelve-month aggregates from active listings. Revenue figures are market averages, not projections. Neighborhood descriptions are AI-generated and reviewed for accuracy. For full methodology, see the data methodology page.

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