Airbnb market data · 202512 months to October 2025
Maalaea, HI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Maalaea brought in $60,584 over the 12 months through October 2025, across just 19 active listings, so a single property can move that figure.
AirROI's latest figures for Maalaea run through October 2025.
The short answer
Maalaea Airbnb Market at a Glance
Listings averaged $421 a night and were booked on 48% of available nights.
February, the best month, brought in about 76% more per listing than June, the slowest. With only 19 active listings, a few bookings can reorder the months.
With 19 active listings, Maalaea is the 80th-largest of 88 Hawaii markets AirROI tracks.
Browse the live Maalaea Airbnb market See Every Maalaea ListingRevenue
How Much Do Airbnb Hosts Make in Maalaea?
Gross bookings per Maalaea listing averaged $60,584 over the 12 months to October 2025 (Hawaii average: $61,223), before cleaning, platform and management costs and taxes.
The average Maalaea listing brought in $8,740 in February, its best month, and $4,970 in June, its slowest. The three strongest months bring in 32% of a full year's revenue, where an even calendar would give any three months 25%.
Across Maalaea's 19 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $11,200+ a month, about 1.7 times the typical property.
- Strong performers (top 25%) earn $9,210 or more, roughly $2,800 a month above the median.
- Typical properties (median) earn about $6,380 a month.
- Entry-level properties (bottom 25%) earn $4,120 or less, about two-thirds of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
February earned about 1.8 times what June did
Average revenue per active listing, by month
Dashed: October left out, as the latest month's data looks incomplete.
Maalaea Airbnb Data by Month
Latest 12 months in the October 2025 data.
February led on revenue and bookings; nightly rates peaked in June.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | Booking Lead Time |
|---|---|---|---|---|
| Nov 2024 | $6,198 | 56.3% | $362 | 91 days |
| Dec 2024 | $7,902 | 56.6% | $402 | 51 days |
| Jan 2025 | $8,246 | 55.5% | $420 | 95 days |
| Feb 2025 | $8,737 | 67.2% | $410 | 98 days |
| Mar 2025 | $8,606 | 59.1% | $407 | 85 days |
| Apr 2025 | $6,778 | 53.1% | $399 | 63 days |
| May 2025 | $6,256 | 51.9% | $385 | 36 days |
| Jun 2025 | $4,967 | 40.9% | $431 | 31 days |
| Jul 2025 | $5,962 | 45.7% | $415 | 35 days |
| Aug 2025 | $6,178 | 49.6% | $409 | 31 days |
| Sep 2025 | $6,122 | 52.6% | $399 | 65 days |
| Oct 2025* | $5,223 | 40.3% | $404 | 81 days |
Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month. *Oct 2025 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
The typical Maalaea listing earns about $6,380 a month, but one property can land well above or below that. The Airbnb revenue calculator gives a range for a specific address, built from the comparable listings around it.
Profit
Is an Airbnb in Maalaea Profitable?
Yes, when it's run well. The average Maalaea Airbnb took in $60,584 in the 12 months to October 2025, and run by its owner at everyday costs, about $3,690 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $5,360 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Maalaea Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Gross bookings | $60,584 | $87,470 |
| Running costs | ||
| Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee | −$9,390 | −$13,560 |
| Utilities and internetAbout 5% of bookings | −$3,030 | −$4,370 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$1,210 | −$1,750 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,820 | −$2,620 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$610 | −$610 |
| Permit and registrationWhere one is required | −$300 | −$300 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings | −$16,360 | −$23,210 |
| Left for housing costs, then profit | $44,224about $3,690 a month | $64,260about $5,360 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Maalaea Airbnb Profit
The estimate starts from Maalaea's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Maalaea home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Maalaea's Top Earners Get There
- More nights booked. The busiest quarter of Maalaea listings are booked on 73% or more of their nights, against 52% for the median listing. Ten more booked nights a year at the median rate of $410 adds about $4,120 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $460 a night or more, against a median of $410. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $6,060 a year.
- Open for the busy months. February brought the average listing about $8,740, against $4,970 in June, so a calendar that is open and full in the busy months carries the year.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $7,290 a month, against $5,050 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Maalaea?
Maalaea listings were booked on 48% of the nights they were open over the past year, in line with the Hawaii average and 7 percentage points above the U.S. average (41%). Occupancy swings from 41% in June to 67% in February.
Across Maalaea's 19 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 83%+ of open nights, 31 points above the median.
- Strong performers (top 25%) fill 73% or more, roughly five nights a week.
- Typical properties (median) fill about 52% of open nights.
- Entry-level properties (bottom 25%) fill 31% or less, under three nights a week.
February was the busiest month in Maalaea, June the quietest
Share of open nights booked, by month
Dashed: October data incomplete. The 12-month rate of 48% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Maalaea?
The average nightly rate in Maalaea, known as ADR (average daily rate), was $421 over the past year, about 9% below the Hawaii average of $465 and about 32% above the U.S. average of $320. Rates peak in June at about $430 and bottom out in November at about $360.
Across Maalaea's 19 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $515+ a night, about 25% above the median.
- Strong performers (top 25%) charge $460 or more, about $50 above the median.
- Typical properties (median) charge about $410 a night.
- Entry-level properties (bottom 25%) charge $345 or less, about 16% below the median.
June rates ran 19% above November's
Average nightly rate (ADR), by month
Dashed: October data incomplete.
Seasonality
Best and Worst Months for Airbnb in Maalaea
With only 19 active listings, the monthly pattern in Maalaea is noisy, since a few long or pricey stays can lift a month; revenue peaked in February and bottomed out in June.
How Far in Advance Do Guests Book Airbnb in Maalaea?
Guests book Maalaea stays 63 days ahead on average (about two months), so guests here plan well ahead. February stays are booked furthest out, about 98 days ahead, and August stays closest to arrival, about 31 days. A typical February booking is made in early November.
February stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: October data incomplete.
Permits
Airbnb Permits and Registration in Maalaea
79% of the 19 active listings in Maalaea display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Maalaea.
Neighborhoods
Best Neighborhoods for Airbnb in Maalaea
AirROI's area guide picks six Maalaea neighborhoods that draw short-term rental guests, led by Maalaea Harbor, Sugar Beach and Maalaea Condos. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Maalaea Harbor | A convenient spot with access to beautiful beaches and numerous water sports. It offers easy access to whale watching and snorkeling tours, making it appealing for tourists. | Maalaea Harbor, Maui Ocean Center, Sugar Beach, Molokini Crater, Whale Watching Tours |
| Sugar Beach | A long, sandy beach perfect for sunbathing and water activities. This area attracts visitors looking for a more relaxed beach experience away from the hustle and bustle. | Sugar Beach, North Kihei Coastal Trail, Dari Waffle, Kihei Canoe Club, Perfect Surf Spot |
| Maalaea Condos | Popular for affordable accommodations with ocean views. Ideal for families and groups, it is a great base to explore Maui's attractions. | Maalaea Condos, Beachfront Access, Historic Maalaea Village, Easy Access to Lahaina, Aloha Mixed Plate |
| Kealia Pond National Wildlife Refuge | Offers nature lovers a chance to relax and appreciate the beauty of Maui's wild birds and landscapes. Ideal for eco-friendly tourists. | Kealia Pond, Bird Watching, Maui Wildlife, Scenic Walks, Photography Opportunities |
| Pacific Whale Foundation | Renowned for its whale watching tours and marine education programs. Attracts nature enthusiasts and families. | Whale Watching Tours, Marine Conservation Programs, Educational Exhibits, Gift Shop, Sea Turtle Encounters |
| Maui Ocean Center | An aquarium that showcases marine life specific to Hawaii. Ideal for families and tourists interested in learning about the ocean. | Coral Reef Aquarium, Shark Tank, Turtle Lagoon, Interactive Exhibits, Educational Programs |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Maalaea vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 27 km, Kaanapali (25 km away) earned the most per listing, about 36% more than Maalaea.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Wailuku 3 km | 354 | $57,857 | $351 | 50% |
| Kihei 9 km | 2,607 | $57,578 | $400 | 50% |
| Wailea 13 km | 1,194 | $69,262 | $616 | 43% |
| Paia 20 km | 95 | $79,186 | $557 | 49% |
| Haiku 24 km | 49 | $70,803 | $466 | 50% |
| Kaanapali 25 km | 1,630 | $82,456 | $943 | 37% |
| Lahaina 25 km | 1,485 | $60,864 | $529 | 48% |
| Napili 27 km | 378 | $58,607 | $472 | 46% |
Other Airbnb Markets in Hawaii
- Honolulu Airbnb data 5,852 listings
- Princeville Airbnb data 1,484 listings
- Poipu Airbnb data 1,102 listings
- Kailua Airbnb data 847 listings
- Holualoa Airbnb data 779 listings
- Kahaluu-Keauhou Airbnb data 754 listings
- Kailua-Kona Airbnb data 660 listings
- Kapolei Airbnb data 540 listings
See all 88 Hawaii Airbnb markets
Markets Similar to Maalaea
Markets elsewhere in the United States with a similar nightly rate and occupancy to Maalaea:
- San Luis Obispo Airbnb data CA · $416/night · 47.0%
- Menlo Park Airbnb data CA · $405/night · 48.9%
- Oceanside Airbnb data CA · $413/night · 49.5%
- Carlsbad Airbnb data CA · $455/night · 48.1%
- San Clemente Airbnb data CA · $410/night · 46.8%
- Dana Point Airbnb data CA · $426/night · 46.2%
FAQ
Maalaea Airbnb FAQ
How much do Airbnb hosts make in Maalaea?
An active Maalaea Airbnb grossed $60,584 on average in the 12 months to October 2025, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $9,210 or more in a typical month.
How much can I make on Airbnb in Maalaea?
It depends most on the home's size, location and how it's run. The middle half of Maalaea listings earn between $4,120 and $9,210 in a typical month, and the top tenth $11,200 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Maalaea?
Listings in Maalaea were booked on 48% of available nights over the past year. That compares with 49% for the Hawaii average. February was the busiest month.
How much does an Airbnb cost per night in Maalaea?
The average booked night in Maalaea cost $421 before fees. Half of listings charge between $345 and $460, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Maalaea?
In Maalaea, 79% of active listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Maalaea?
Yes, when it's run well. The average Maalaea Airbnb grossed $60,584 in the 12 months to October 2025, in line with the Hawaii average, though with only 19 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $44,224 a year (about $3,690 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $5,360 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Maalaea?
February paid best over the past year, at $8,740 per active listing, and June paid least. The month-by-month table above shows how rates and bookings each move.
How far in advance do guests book Airbnbs in Maalaea?
Maalaea stays were booked 63 days (about two months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.
What are the best neighborhoods for Airbnb in Maalaea?
Maalaea Harbor, Sugar Beach and Maalaea Condos draw the most short-term rental interest in Maalaea. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Maalaea?
AirROI counted 19 active Airbnb listings in Maalaea as of October 2025. The closest tracked market is Wailuku, 3 km away.
Method
About This Data
Figures on this page cover 19 active Airbnb listings in Maalaea from November 2024 to October 2025 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.