Airbnb market data · 202612 months to April 2026
Maui County, HI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in Maui County brought in $52,878 over the 12 months through April 2026, across just 18 active listings, so a single property can move that figure.
AirROI's latest figures for Maui County run through April 2026.
The short answer
Maui County Airbnb Market at a Glance
Listings averaged $351 a night and were booked on 46% of available nights.
January, the best month, brought in about 64% more per listing than December, the slowest. With only 18 active listings, a few bookings can reorder the months.
With 18 active listings, Maui County is the 86th-largest of 88 Hawaii markets AirROI tracks.
Browse the live Maui County Airbnb market See Every Maui County ListingRevenue
How Much Do Airbnb Hosts Make in Maui County?
Gross bookings per Maui County listing averaged $52,878 over the 12 months to April 2026 (Hawaii average: $61,223), before cleaning, platform and management costs and taxes.
The average Maui County listing brought in $7,260 in January, its best month, and $4,430 in December, its slowest. The three strongest months bring in 31% of a full year's revenue, where an even calendar would give any three months 25%.
Across Maui County's 18 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $13,200+ a month, about three times the typical property.
- Strong performers (top 25%) earn $7,490 or more, roughly $3,200 a month above the median.
- Typical properties (median) earn about $4,280 a month.
- Entry-level properties (bottom 25%) earn $2,390 or less, about 56% of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
January earned about 1.6 times what December did
Average revenue per active listing, by month
Dashed: April left out, as the latest month's data looks incomplete.
Maui County Airbnb Data by Month
Latest 12 months in the April 2026 data.
January led on revenue and nightly rate; bookings peaked in February.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| May 2025 | $5,423 | 52.0% | $309 | $175 | 45 days | 3.4 nights |
| Jun 2025 | $5,435 | 49.8% | $317 | $181 | 55 days | 3.6 nights |
| Jul 2025 | $5,000 | 47.5% | $323 | $161 | 56 days | 3.3 nights |
| Aug 2025 | $5,424 | 52.4% | $324 | $175 | 61 days | 4.9 nights |
| Sep 2025 | $4,572 | 41.0% | $337 | $152 | 60 days | 3.5 nights |
| Oct 2025 | $5,962 | 45.7% | $336 | $192 | 46 days | 7.6 nights |
| Nov 2025 | $7,015 | 51.7% | $344 | $234 | 66 days | 4.4 nights |
| Dec 2025 | $4,435 | 38.7% | $361 | $143 | 63 days | 4.4 nights |
| Jan 2026 | $7,263 | 57.4% | $391 | $234 | 48 days | 7.5 nights |
| Feb 2026 | $6,742 | 60.2% | $389 | $241 | 36 days | 8.6 nights |
| Mar 2026 | $6,200 | 53.4% | $376 | $200 | 24 days | 3.9 nights |
| Apr 2026* | $4,197 | 37.4% | $378 | $140 | 33 days | 3.6 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month. *Apr 2026 is the latest month and looks incomplete: its occupancy sits well below the calendar months either side of it, as the latest month often does before late bookings are recorded. It may be revised and is not counted as a best or worst month.
For a figure on one home rather than the whole Maui County market, enter its address and size in the free Airbnb calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in Maui County Profitable?
Yes, when it's run well. The average Maui County Airbnb took in $52,878 in the 12 months to April 2026, and run by its owner at everyday costs, about $2,950 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $5,210 a month.
Cleaning it yourself keeps the $4,690 a year guests pay in cleaning fees, for about $3,340 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $2,550 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
Maui County Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $48,188 | $84,320 |
| Cleaning fees guests pay9% of Maui County bookings | $4,690 | $8,210 |
| Gross bookings | $52,878 | $92,530 |
| Running costs | ||
| Airbnb's feeAbout 13%: 15.5% for the 78% of Maui County listings on Simplified Pricing, 3% for the rest | −$6,730 | −$11,770 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$4,690 | −$8,210 |
| Utilities and internetAbout 5% of bookings | −$2,640 | −$4,630 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$1,060 | −$1,850 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$1,590 | −$2,780 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$530 | −$530 |
| Permit and registrationWhere one is required | −$260 | −$260 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 24% of bookings, plus cleaning paid for by the cleaning fee | −$17,500 | −$30,030 |
| Left for housing costs, then profit | $35,378about $2,950 a month | $62,500about $5,210 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own Maui County Airbnb Profit
The estimate starts from Maui County's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one Maui County home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How Maui County's Top Earners Get There
- More nights booked. The busiest quarter of Maui County listings are booked on 70% or more of their nights, against 45% for the median listing. Ten more booked nights a year at the median rate of $305 adds about $3,070 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $385 a night or more, against a median of $305. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $4,820 a year.
- Open for the busy months. January brought the average listing about $7,260, against $4,430 in December, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. Maui County listings average 4.80 stars, and 17% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $7,710 a month, against $4,410 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in Maui County?
Maui County listings were booked on 46% of the nights they were open over the past year, 3 percentage points below the Hawaii average (49%) and 5 points above the U.S. average (41%). Occupancy climbs to 60% in February and falls to 39% in December.
Across Maui County's 18 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 81%+ of open nights, 36 points above the median.
- Strong performers (top 25%) fill 70% or more, roughly five nights a week.
- Typical properties (median) fill about 45% of open nights.
- Entry-level properties (bottom 25%) fill 28% or less, roughly two nights a week.
February was the busiest month in Maui County, December the quietest
Share of open nights booked, by month
Dashed: April data incomplete. The 12-month rate of 46% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Nightly rates
How Much Does an Airbnb Cost per Night in Maui County?
The average nightly rate in Maui County, known as ADR (average daily rate), was $351 over the past year, about 25% below the Hawaii average of $465 and about 10% above the U.S. average of $320. Rates peak in January and February at about $390 and bottom out in May at about $310.
Across Maui County's 18 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $585+ a night, about twice the median.
- Strong performers (top 25%) charge $385 or more, about $80 above the median.
- Typical properties (median) charge about $305 a night.
- Entry-level properties (bottom 25%) charge $230 or less, about three-quarters of the median.
January rates ran 27% above May's
Average nightly rate (ADR), by month
Dashed: April data incomplete.
What Is the RevPAR for Airbnb in Maui County?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In Maui County it averaged $171 over the past year, from about $143 in December to about $241 in February.
Across Maui County's 18 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $448+ per open night, about 3.5 times the median.
- Strong performers (top 25%) earn $219 or more, about $95 a night above the median.
- Typical properties (median) earn about $126 per open night.
- Entry-level properties (bottom 25%) earn $91 or less, about three-quarters of the median.
February RevPAR was about 1.7 times December's
Revenue per open night (RevPAR), by month
Dashed: April data incomplete. The 12-month RevPAR of $171 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in Maui County
With only 18 active listings, the monthly pattern in Maui County is noisy, since a few long or pricey stays can lift a month; revenue peaked in January and bottomed out in December.
How Far in Advance Do Guests Book Airbnb in Maui County?
Guests book Maui County stays 51 days ahead on average (about seven weeks). November stays are booked furthest out, about 66 days ahead, and March stays closest to arrival, about 24 days. A typical November booking is made in early September.
November stays are booked furthest ahead
Average days between booking and check-in, by month of stay
Dashed: April data incomplete.
Permits
Airbnb Permits and Registration in Maui County
All 18 active listings in Maui County display a registration, permit or license number. The share shows what hosts display, not what local rules allow: it can't show whether new permits are still issued, or whether limits on nights, zones or property types apply.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Maui County.
Neighborhoods
Best Neighborhoods for Airbnb in Maui County
AirROI's area guide picks Makena, Hana and Molokai as the parts of Maui County that draw short-term rental guests. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Makena | Secluded and serene area with gorgeous beaches and natural beauty. Ideal for visitors looking for a quieter retreat away from the crowds. | Makena Beach, Ahihi-Kinau Natural Area Reserve, Little Beach, Big Beach, Maui’s Lava Fields |
| Hana | Remote and picturesque town famous for its scenic beauty and waterfalls. Perfect for travelers seeking adventure and natural wonders. | Hana Highway, Wai'anapanapa State Park, Hamoa Beach, Ohe'o Gulch (Seven Sacred Pools), Red Sand Beach |
| Molokai | Less touristy island with a rich Hawaiian culture and natural beauty. Good for those looking to experience authentic Hawaiian life away from the hustle and bustle. | Kalaupapa National Historical Park, Halawa Valley, Papohaku Beach, Molokai Museum and Cultural Center, Molokai's stunning cliffs |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
Maui County vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 25 km, Kapalua (22 km away) earned the most per listing, about 61% more than Maui County. Haiku, Wailuku and Kihei were the busiest, each booked on 50% of nights against 46% in Maui County.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Paia 9 km | 95 | $79,186 | $557 | 49% |
| Haiku 16 km | 49 | $70,803 | $466 | 50% |
| Wailuku 16 km | 354 | $57,857 | $351 | 50% |
| Kapalua 22 km | 310 | $84,912 | $743 | 42% |
| Napili 23 km | 378 | $58,607 | $472 | 46% |
| Lahaina 24 km | 1,485 | $60,864 | $529 | 48% |
| Kihei 24 km | 2,607 | $57,578 | $400 | 50% |
| Kaanapali 25 km | 1,630 | $82,456 | $943 | 37% |
Other Airbnb Markets in Hawaii
- Honolulu Airbnb data 5,852 listings
- Princeville Airbnb data 1,484 listings
- Wailea Airbnb data 1,194 listings
- Poipu Airbnb data 1,102 listings
- Kailua Airbnb data 847 listings
- Holualoa Airbnb data 779 listings
- Kahaluu-Keauhou Airbnb data 754 listings
- Kailua-Kona Airbnb data 660 listings
See all 88 Hawaii Airbnb markets
Markets Similar to Maui County
Markets elsewhere in the United States with a similar nightly rate and occupancy to Maui County:
- Mount Hood Village Airbnb data OR · $344/night · 44.9%
- Yucca Valley Airbnb data CA · $348/night · 44.2%
- Huntington Beach Airbnb data CA · $368/night · 46.9%
- Oakhurst Airbnb data CA · $349/night · 44.1%
- El Cajon Airbnb data CA · $365/night · 44.7%
- Lincoln City Airbnb data OR · $330/night · 45.0%
FAQ
Maui County Airbnb FAQ
How much do Airbnb hosts make in Maui County?
An active Maui County Airbnb grossed $52,878 on average in the 12 months to April 2026, according to AirROI's tracking of 18 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $7,490 or more in a typical month.
How much can I make on Airbnb in Maui County?
It depends most on the home's size, location and how it's run. The middle half of Maui County listings earn between $2,390 and $7,490 in a typical month, and the top tenth $13,200 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in Maui County?
Listings in Maui County were booked on 46% of available nights over the past year. That compares with 49% for the Hawaii average. February was the busiest month.
How much does an Airbnb cost per night in Maui County?
The average booked night in Maui County cost $351 before fees. Half of listings charge between $230 and $385, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in Maui County?
All active Maui County listings display a registration, permit or license number. The share shows what hosts display, not what the rules allow, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in Maui County?
Yes, when it's run well. The average Maui County Airbnb grossed $52,878 in the 12 months to April 2026, 14% below the Hawaii average of $61,223, though with only 18 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $35,378 a year (about $2,950 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $5,210 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in Maui County?
January paid best over the past year, at $7,260 per active listing, and December paid least. The month-by-month table above shows how rates and bookings each move.
What is the Airbnb RevPAR in Maui County?
Each night a Maui County listing was open to book earned $171 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $448 or more.
How far in advance do guests book Airbnbs in Maui County?
Maui County stays were booked 51 days (about seven weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in Maui County?
The average Maui County Airbnb stay lasted 5 nights over the past year. A listing took 27 reservations over the year on average.
How are Airbnbs in Maui County rated?
Guests rate Maui County Airbnbs 4.80 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in Maui County?
Makena, Hana and Molokai draw the most short-term rental interest in Maui County. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in Maui County?
AirROI counted 18 active Airbnb listings in Maui County as of April 2026. The closest tracked market is Paia, 9 km away.
How much are Airbnb cleaning fees in Maui County?
In Maui County, more than eight in ten listings add a cleaning fee, and the typical fee is about $185.
Method
About This Data
Figures on this page cover 18 active Airbnb listings in Maui County from May 2025 to April 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.