Kula Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawaii, United States
Is Airbnb profitable in Kula in 2025? Explore comprehensive Airbnb analytics for Kula, Hawaii, United States to uncover income potential. This 2025 STR market report for Kula, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Kula, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kula Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kula Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kula (2025)
Understanding the monthly revenue variations for Airbnb listings in Kula is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kula is typically March, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kula across different performance tiers:
- Best-in-class properties (Top 10%) achieve $15,728+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $8,545 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $6,344 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $4,530, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kula
Kula Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kula STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kula:
- Best-in-class properties (Top 10%) achieve 93%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 91% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 81%.
- Entry-level properties (Bottom 25%) average 59% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kula
Average Daily Rate (ADR) Airbnb Trends in Kula (2025)
Effective short term rental pricing strategy in Kula involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kula typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $497+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $327 or more.
- Typical properties (Median) charge around $273 per night.
- Entry-level properties (Bottom 25%) earn around $145 per night.
Average Daily Rate (ADR) Trend by Month in Kula
Get Live Kula Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Kula (2025)
Peak Season (March, January, February)
- Revenue averages $15,365 per month
- Occupancy rates average 83.9%
- Daily rates average $419
Shoulder Season
- Revenue averages $8,751 per month
- Occupancy maintains around 73.4%
- Daily rates hold near $312
Low Season (May, June, July)
- Revenue drops to average $6,515 per month
- Occupancy decreases to average 66.6%
- Daily rates adjust to average $295
Seasonality Insights for Kula
- The Airbnb seasonality in Kula shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kula's highest earning potential, with monthly revenues capable of climbing to $16,055, occupancy reaching a high of 92.1%, and ADRs peaking at $421.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $5,897, occupancy could drop to 54.2%, and ADRs may adjust down to $285.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kula.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kula seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kula (2025)
Exploring the top neighborhoods for short-term rentals in Kula? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kula Lodge | A popular destination known for its breathtaking views, Kula Lodge is perfect for visitors looking for a peaceful retreat in nature. It attracts those who enjoy the cool climate and upcountry charm of Maui. | Kula Botanical Garden, Maui Ocean Center, Haleakalā National Park, Alii Kula Lavender Farm, Surfing Goat Dairy |
| Maui Upcountry | This region offers a unique blend of agriculture, scenic landscapes, and local culture. It's ideal for guests wanting to explore the genuine Hawaiian lifestyle, including farm tours and local eateries. | Kula Country Farms, Maui Wine, Scenic viewpoints, Local farmers markets, Historic Kula Town |
| Haleakalā National Park | Famous for its stunning sunrises and diverse ecosystems, this national park attracts outdoor enthusiasts and nature lovers. Perfect for those seeking adventure and breathtaking views. | Summit of Haleakalā, Hiking trails, Stargazing, Visitor Center, Craters and volcanic landscapes |
| Makawao | A charming paniolo (cowboy) town known for its art galleries and local crafts. It attracts visitors interested in Hawaiian culture and history, as well as shopping for handmade items. | Makawao Museum, Art galleries, Purdy's Natural Macadamia Nuts, Local cafes, Makawao Forest Reserve |
| Pukalani | A residential area with local golf courses and proximity to various attractions, Pukalani is suited for families and long-term stays, offering a quieter environment. | Pukalani Country Club, Surfing Goat Dairy, Local parks, Nearby hiking trails, Shopping facilities |
| Kula Marketplace | A convenient shopping and dining spot for locals and tourists alike, featuring local produce and artisanal goods. It's a great place for casual dining and shopping. | Kula Marketplace shops, Local food stalls, Community events, Artisan products, Scenic views |
| Ulupalakua | Known for its winery and stunning landscapes, Ulupalakua attracts visitors interested in wine tasting and exploring lush hills and historical sites. | Tedeschi Winery, Old Ulupalakua Ranch, Scenic drives, Historic sites, Local food vendors |
| Kula Sky Ranch | An adventurous destination offering activities like zip-lining and animal encounters, ideal for families and adventure seekers looking for unique experiences on the island. | Zipline tours, Animal encounters, Scenic views, Educational programs, Nature trails |
Understanding Airbnb License Requirements & STR Laws in Kula (2025)
Yes, Kula, Hawaii, United States enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kula to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 74% licensed listings)
Top Performing Airbnb Properties in Kula (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kulabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Hike on Scenic Trails at a Luxury Home on 7 Acres
Entire Place • 2 bedrooms
Malu Manu
Entire Place • N/A
HALEKALANI - Paradise in Upcountry
Entire Place • 2 bedrooms
Upcountry Alpaca, Llama, and Rabbit working farm
Entire Place • 1 bedroom
Oceanview Cottage away from heat! w/ County Permit
Entire Place • 2 bedrooms
Kula Jacaranda Studio on the Slopes of Haleakala
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kula (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kula based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Angie & Keith | 1 | $278,698 | 61 | 5.00/5.0 |
| Jill | 2 | $149,402 | 713 | 5.00/5.0 |
| Steve & Diane | 2 | $144,373 | 440 | 4.97/5.0 |
| Malu | 1 | $106,366 | 256 | 4.98/5.0 |
| Jeff | 1 | $93,223 | 347 | 4.96/5.0 |
| Christine | 1 | $91,005 | 197 | 4.98/5.0 |
| Mei & Iris | 1 | $90,677 | 342 | 4.95/5.0 |
| Marianne | 1 | $68,103 | 51 | 5.00/5.0 |
| Pamela | 2 | $50,073 | 1327 | 4.91/5.0 |
| Emma | 1 | $25,398 | 14 | 4.57/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kula.
Dive Deeper: Advanced Kula STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kula. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKula Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kula
- The Kula Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kula, House properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 47.4% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Kula Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kula
- The dominant room capacity in Kula is 1 bedroom listings, making up 52.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.7% of the active Airbnb listings in Kula, indicating a high concentration in these sizes.
- With over half the market (52.6%) consisting of studios or 1-bedroom units, Kula is particularly well-suited for individuals or couples.
Kula Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kula
- The most common guest capacity trend in Kula vacation rentals is listings accommodating 2 guests (42.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Kula STR market, accounting for 63.2% of listings.
- A significant 52.6% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Kula.
- 10.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kula.
- On average, properties in Kula are equipped to host 2.7 guests.
Kula Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kula
- The most common availability pattern in Kula falls within the 271-366 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 36.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 271-366 days range is most frequent in Kula (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 63.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kula Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
31.3% of total
2 Nights
3 listings
18.8% of total
3 Nights
3 listings
18.8% of total
4-6 Nights
2 listings
12.5% of total
30+ Nights
3 listings
18.8% of total
Key Insights
- The most prevalent minimum stay requirement in Kula is 1 Night, adopted by 31.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.8%) caters to monthly stays (30+ nights) in Kula, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 31.3% of Kula hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kula.
Kula Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
7.1% of total
Moderate
4 listings
28.6% of total
Firm
2 listings
14.3% of total
Strict
7 listings
50% of total
Cancellation Policy Insights for Kula
- The prevailing Airbnb cancellation policy trend in Kula is Strict, used by 50% of listings.
- A majority (64.3%) of hosts in Kula utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50% market standard in Kula.
- With 50% using Strict terms, this is a viable option in Kula, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Kula.
Kula STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kula
- The overall average booking lead time for vacation rentals in Kula is 114 days.
- Guests book furthest in advance for stays during February (average 198 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 72 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (176 days avg.) sees the longest lead times, while Summer (86 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (114 days) as a baseline for your pricing and availability strategy in Kula.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 198 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 176 days) to capture early planners.
- Monitor your own booking lead times against these Kula averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kula (2025)
Amenity Prevalence
Amenity Insights for Kula
- Essential amenities in Kula that guests expect include: Hot water, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Wifi, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kula: Hot water, Free parking on premises.
- Consider adding popular differentiators like Essentials or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kula to stay competitive.
Kula Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kula
- The typical guest profile for Airbnb in Kula consists of primarily domestic travelers (90%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 90.4% of guests.
- Key international markets include United States (90.4%) and Canada (2.3%).
- Top languages spoken are English (62.5%) followed by Spanish (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and Honolulu.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kula Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Nīnole | 10 | $12,313 | $1178.92 | 52% |
| Kahuku | 277 | $10,460 | $604.67 | 64% |
| Waimea | 371 | $8,073 | $721.21 | 44% |
| Honalo | 21 | $7,796 | $421.64 | 62% |
| Hana | 71 | $7,446 | $406.62 | 64% |
| Puakō | 65 | $7,443 | $664.53 | 47% |
| Paia | 83 | $6,996 | $502.22 | 55% |
| Waikoloa Beach Resort | 25 | $6,884 | $496.21 | 51% |
| Kapalua | 315 | $6,775 | $692.39 | 39% |
| Makawao | 22 | $6,087 | $393.87 | 51% |