Mokuleia Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawaii, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Mokuleia in 2025? Explore comprehensive Airbnb analytics for Mokuleia, Hawaii, United States to uncover income potential. This 2025 STR market report for Mokuleia, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 47 active listings.

Whether you're considering an Airbnb investment in Mokuleia, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mokuleia Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Mokuleia Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$332
The average rental revenue earned for an occupied room per day in Mokuleia.
Occupancy Rate(?)
52.8%
High demand. Good booking frequency.
Median Annual Revenue(?)
$51,592
Typical annual income for an Airbnb listing in Mokuleia. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-17.3%
Significant decrease (-17.3%) vs. last year.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in Mokuleia.
Lowest Revenue Month(?)
July
The month with the lowest average earnings, indicating the low season in Mokuleia.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
47
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Mokuleia (2025)

Understanding the monthly revenue variations for Airbnb listings in Mokuleia is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mokuleia is typically March, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mokuleia across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $13,841+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $9,108 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $5,015 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,490, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Mokuleia

Mokuleia Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Mokuleia STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mokuleia:

  • Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 86% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 62%.
  • Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Mokuleia

Average Daily Rate (ADR) Airbnb Trends in Mokuleia (2025)

Effective short term rental pricing strategy in Mokuleia involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mokuleia typically peaks in March and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $645+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $401 or more.
  • Typical properties (Median) charge around $231 per night.
  • Entry-level properties (Bottom 25%) earn around $160 per night.

Average Daily Rate (ADR) Trend by Month in Mokuleia

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Airbnb Seasonality Analysis & Trends in Mokuleia (2025)

Peak Season (March, October, April)
  • Revenue averages $7,204 per month
  • Occupancy rates average 61.8%
  • Daily rates average $342
Shoulder Season
  • Revenue averages $6,524 per month
  • Occupancy maintains around 58.8%
  • Daily rates hold near $329
Low Season (July, September, December)
  • Revenue drops to average $5,766 per month
  • Occupancy decreases to average 50.6%
  • Daily rates adjust to average $329

Seasonality Insights for Mokuleia

  • The Airbnb seasonality in Mokuleia shows relatively stable year-round demand. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Mokuleia's highest earning potential, with monthly revenues capable of climbing to $7,460, occupancy reaching a high of 68.9%, and ADRs peaking at $354.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $5,513, occupancy could drop to 44.1%, and ADRs may adjust down to $302.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mokuleia.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Mokuleia seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Mokuleia (2025)

Exploring the top neighborhoods for short-term rentals in Mokuleia? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Mokuleia Beach
Mokuleia Beach offers stunning white sand beaches, crystal clear waters, and a serene atmosphere. It's perfect for travelers seeking a tranquil escape from the more crowded tourist areas of Hawaii.
Mokuleia Beach Park, Dillingham Ranch, Kawailoa Beach, Waialua Beach, North Shore Surf Spots
Kaena Point
This remote and beautiful area is known for its breathtaking views, hiking trails, and pristine landscapes. It's great for nature lovers and those looking for an adventurous getaway.
Kaena Point Trail, Bird watching, Secluded beaches, Stargazing
North Shore
Famous for its legendary waves and surf competitions, the North Shore draws surfers and beachgoers alike. This area offers a vibrant community and is ideal for hosting active travelers.
Banzai Pipeline, Waimea Bay, Sunset Beach, Haleiwa Town, Turtle Beach
Waialua
A charming small town with a laid-back vibe, Waialua is close to the beach and offers a glimpse into local Hawaiian culture. Perfect for travelers who want an authentic experience.
Waialua Sugar Mill, Local farms, Historic sites, Cafes and eateries
Kawailoa
Kawailoa is a small beach community offering stunning views and a close-knit atmosphere. Ideal for guests looking for a more secluded and peaceful stay.
Kawailoa Beach, Hiking trails, Local markets, Water sports
Pupukea
Known for its scenic beauty and proximity to beautiful beaches, Pupukea attracts families and outdoor enthusiasts. It's a great spot for many recreational activities.
Shark's Cove, Puget Sound, Scuba diving, Hiking in nature reserves
Haleiwa
A historic town with a rich surf culture, Haleiwa is bustling with shops, restaurants, and art galleries. It offers a lively atmosphere for travelers.
Haleiwa Beach Park, Waimea Valley, Shops and dining, Surf school
Turtle Bay
Turtle Bay is famous for its luxury resorts and beautiful beaches. It offers a range of activities such as golfing, snorkeling, and horseback riding, appealing to families and couples.
Turtle Bay Resort, Horseback riding, Snorkeling spots, Golf courses

Understanding Airbnb License Requirements & STR Laws in Mokuleia (2025)

While Mokuleia, Hawaii, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mokuleia to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 4% licensed listings)

Top Performing Airbnb Properties in Mokuleia (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Mokuleiabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxury North Shore Private Beach Front  Retreat!

Luxury North Shore Private Beach Front Retreat!

Entire Place • 5 bedrooms

$243,214
Revenue
59.4%
Occupancy
$1114.11
Daily Rate
Oceanfront Cottage - 100 Foot Wave Getaways

Oceanfront Cottage - 100 Foot Wave Getaways

Entire Place • 1 bedroom

$200,784
Revenue
88.4%
Occupancy
$616.90
Daily Rate
One of a kind Beach front 2brm ocean and mnt views

One of a kind Beach front 2brm ocean and mnt views

Entire Place • 2 bedrooms

$159,985
Revenue
80.0%
Occupancy
$549.60
Daily Rate
Sunset Hale

Sunset Hale

Entire Place • 2 bedrooms

$135,709
Revenue
83.5%
Occupancy
$444.72
Daily Rate
Romantic Beachfront Studio

Romantic Beachfront Studio

Entire Place • N/A

$117,343
Revenue
73.5%
Occupancy
$406.22
Daily Rate
*** Beachfront Open Studio - steps to the Ocean *

*** Beachfront Open Studio - steps to the Ocean *

Entire Place • N/A

$107,399
Revenue
76.2%
Occupancy
$373.35
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Mokuleia (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Mokuleia based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Rose4$585,5115624.96/5.0
Deanna1$243,214125.00/5.0
Jason1$135,709224.95/5.0
Tony2$117,2205984.88/5.0
Jay1$105,19385.00/5.0
Pete Haines1$98,2251244.87/5.0
Karson1$79,140415.00/5.0
Kelly1$76,958214.81/5.0
Pualani1$72,2981504.82/5.0
Lehua1$71,525174.82/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mokuleia.

Dive Deeper: Advanced Mokuleia STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mokuleia. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Mokuleia Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Mokuleia

  • The Mokuleia Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.7% of the 47 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Mokuleia, House properties are the most common (44.7%), reflecting the local real estate landscape.
  • Houses represent a significant 44.7% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, hotel/boutique (combined 4.2%) offer potential for unique stay experiences.

Mokuleia Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Mokuleia

  • The dominant room capacity in Mokuleia is 1 bedroom listings, making up 51.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 76.6% of the active Airbnb listings in Mokuleia, indicating a high concentration in these sizes.
  • With over half the market (51.1%) consisting of studios or 1-bedroom units, Mokuleia is particularly well-suited for individuals or couples.

Mokuleia Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Mokuleia

  • The most common guest capacity trend in Mokuleia vacation rentals is listings accommodating 2 guests (31.9%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Mokuleia STR market, accounting for 57.4% of listings.
  • 21.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mokuleia.
  • On average, properties in Mokuleia are equipped to host 3.8 guests.

Mokuleia Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Mokuleia

  • The most common availability pattern in Mokuleia falls within the 271-366 days range, representing 34% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 63.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Mokuleia (25.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 40.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Mokuleia Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

2 Nights (4.3%)

2 Nights

2 listings

4.3% of total

7-29 Nights (32.6%)

7-29 Nights

15 listings

32.6% of total

30+ Nights (63%)

30+ Nights

29 listings

63% of total

Key Insights

  • The most prevalent minimum stay requirement in Mokuleia is 30+ Nights, adopted by 63% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (4.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (63%) caters to monthly stays (30+ nights) in Mokuleia, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 63% of Mokuleia hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 63% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mokuleia.

Mokuleia Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (17.8%)

Flexible

8 listings

17.8% of total

Moderate

1 listings

2.2% of total

Firm (22.2%)

Firm

10 listings

22.2% of total

Strict (57.8%)

Strict

26 listings

57.8% of total

Cancellation Policy Insights for Mokuleia

  • The prevailing Airbnb cancellation policy trend in Mokuleia is Strict, used by 57.8% of listings.
  • A majority (80.0%) of hosts in Mokuleia utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 57.8% market standard in Mokuleia.
  • With 57.8% using Strict terms, this is a viable option in Mokuleia, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Mokuleia.

Mokuleia STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Mokuleia

  • The overall average booking lead time for vacation rentals in Mokuleia is 82 days.
  • Guests book furthest in advance for stays during July (average 122 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 73 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (112 days avg.) sees the longest lead times, while Fall (80 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (82 days) as a baseline for your pricing and availability strategy in Mokuleia.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 112 days) to capture early planners.
  • Monitor your own booking lead times against these Mokuleia averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Mokuleia (2025)

Amenity Prevalence

Amenity Insights for Mokuleia

  • Essential amenities in Mokuleia that guests expect include: Wifi, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hot water, Essentials, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Mokuleia: Wifi, Smoke alarm, Kitchen.
  • Prioritize adding missing essentials: Kitchen.
  • Consider adding popular differentiators like Hot water or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Mokuleia to stay competitive.

Mokuleia Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Mokuleia

  • The typical guest profile for Airbnb in Mokuleia consists of primarily domestic travelers (86%), often arriving from nearby Los Angeles, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 86.4% of guests.
  • Key international markets include United States (86.4%) and Canada (4%).
  • Top languages spoken are English (68.2%) followed by Spanish (10.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Los Angeles and San Francisco.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Mokuleia Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Haena12$12,530$1074.0951%
Mākaha Valley93$12,129$630.5572%
Anahola26$11,687$731.3752%
Kahuku283$10,822$661.9865%
Kilauea40$10,523$949.6254%
Koloa189$9,293$988.0150%
Kekaha15$8,264$516.2862%
Kapolei501$6,572$654.1646%
Poipu1,174$6,497$557.9451%
Hanalei439$6,147$535.9250%

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