Wailea Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Hawaii, United States
Is Airbnb profitable in Wailea in 2025? Explore comprehensive Airbnb analytics for Wailea, Hawaii, United States to uncover income potential. This 2025 STR market report for Wailea, based on AirROI data from August 2024 to July 2025, reveals key trends in the bustling market of 1,257 active listings.
Whether you're considering an Airbnb investment in Wailea, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wailea Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wailea Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wailea (2025)
Understanding the monthly revenue variations for Airbnb listings in Wailea is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wailea is typically March, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wailea across different performance tiers:
- Best-in-class properties (Top 10%) achieve $15,988+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $10,546 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $6,532 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $3,477, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wailea
Wailea Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wailea STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wailea:
- Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wailea
Average Daily Rate (ADR) Airbnb Trends in Wailea (2025)
Effective short term rental pricing strategy in Wailea involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wailea typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,023+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $620 or more.
- Typical properties (Median) charge around $427 per night.
- Entry-level properties (Bottom 25%) earn around $325 per night.
Average Daily Rate (ADR) Trend by Month in Wailea
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Airbnb Seasonality Analysis & Trends in Wailea (2025)
Peak Season (March, February, January)
- Revenue averages $11,029 per month
- Occupancy rates average 61.4%
- Daily rates average $611
Shoulder Season
- Revenue averages $7,684 per month
- Occupancy maintains around 48.1%
- Daily rates hold near $550
Low Season (June, July, September)
- Revenue drops to average $6,315 per month
- Occupancy decreases to average 41.2%
- Daily rates adjust to average $547
Seasonality Insights for Wailea
- The Airbnb seasonality in Wailea shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wailea's highest earning potential, with monthly revenues capable of climbing to $11,215, occupancy reaching a high of 63.8%, and ADRs peaking at $618.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $6,129, occupancy could drop to 38.2%, and ADRs may adjust down to $526.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wailea.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wailea seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wailea (2025)
Exploring the top neighborhoods for short-term rentals in Wailea? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wailea Beach | Stunning beach known for its clear waters and golden sand. Popular with tourists looking for relaxation and water activities, making it an ideal spot for hosting Airbnb rentals close to the ocean. | Wailea Beach Path, Makena State Park, Wailea Golf Club, The Shops at Wailea, Ulua Beach Park, Wailea Oceanfront Boardwalk |
| Big Beach | Famous for its large expanse of sand and vibrant waves. A must-visit for beach lovers and surfers, drawing outdoor enthusiasts and families alike. | Big Beach, Little Beach, Makena Beach State Park, South Maui Coastal Heritage Trail |
| Wailea Resort | Luxury resort area featuring high-end hotels and villas. Attractive for travelers seeking a lavish getaway with access to world-class amenities and golf courses. | Wailea Golf Club, Spa and wellness centers, Fine dining restaurants, Luxury shopping |
| Makena | Secluded coastal area known for its natural beauty and fewer crowds. Ideal for travelers looking for more privacy and a tranquil environment. | Makena Landing, Pilani Beach, Ahihi-Kinau Natural Area Reserve, Makena Beach |
| Polo Beach | Quiet beach perfect for families and those looking for more relaxed surroundings. Offers smooth access to snorkeling and beach activities. | Polo Beach Club, Beachfront dining options, Snorkeling spots |
| Keawakapu Beach | A picturesque beach favored by both locals and tourists for its beauty and swimming conditions. Great for visitors looking for a peaceful beach day. | Keawakapu Beach, Kayaking, Wildlife watching |
| Maui Ocean Center | Aquarium that focuses on marine life of Hawaii, attracting families and ocean enthusiasts. A popular educational stop for those visiting the area. | Maui Ocean Center, Shark Dive, Hanakaoo Beach Park |
| Wailea Village | Charming area with a blend of shops and restaurants, perfect for travelers who want a local experience within the luxury of Wailea. | Local restaurants, Boutique shops, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Wailea (2025)
While Wailea, Hawaii, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wailea to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Wailea (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Waileabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Steps from the Beach! Ocean View Andaz Luxury
Entire Place • 3 bedrooms
Wailea Beachfront Direct Ocean Views 4 Bd/3 Ba
Entire Place • 4 bedrooms
HO'OLEI DESIGNER VILLA24-4 AC WIFI BEACH POOL WALK
Entire Place • 3 bedrooms
Luxurious 3bd Villa I Wailea Beach Villas E201
Entire Place • 3 bedrooms
Four Bedroom Ho'olei Renovated March 2021
Entire Place • 4 bedrooms
Luxury Penthouse Panoramic Ocean Views & Amenities
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wailea (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wailea based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Coldwell Banker Island Vacatio | 134 | $9,421,941 | 2454 | 4.84/5.0 |
| CoralTree Residences | 149 | $9,317,172 | 706 | 4.85/5.0 |
| Private Paradise Villas | 22 | $3,551,248 | 136 | 5.00/5.0 |
| PMI Maui | 32 | $2,558,269 | 1816 | 4.88/5.0 |
| Vacation-Maui | 39 | $2,459,328 | 837 | 4.80/5.0 |
| Viktoria | 16 | $1,821,462 | 1524 | 4.89/5.0 |
| Ashley | 11 | $1,794,109 | 1922 | 4.95/5.0 |
| Maui Paradise Properties | 26 | $1,536,589 | 380 | 4.76/5.0 |
| Rentals Maui | 72 | $1,255,039 | 225 | 4.73/5.0 |
| Alii Resorts | 45 | $1,220,963 | 138 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wailea.
Dive Deeper: Advanced Wailea STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wailea. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWailea Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wailea
- The Wailea Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.2% of the 1,257 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wailea, Apartment/Condo properties are the most common (90.1%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others (combined 1.5%) offer potential for unique stay experiences.
Wailea Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wailea
- The dominant room capacity in Wailea is 2 bedrooms listings, making up 48.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 88.1% of the active Airbnb listings in Wailea, indicating a high concentration in these sizes.
Wailea Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wailea
- The most common guest capacity trend in Wailea vacation rentals is listings accommodating 4 guests (40.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Wailea STR market, accounting for 76.2% of listings.
- 45.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wailea.
- On average, properties in Wailea are equipped to host 4.9 guests.
Wailea Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wailea
- The most common availability pattern in Wailea falls within the 271-366 days range, representing 48.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Wailea (29.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wailea Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
146 listings
11.7% of total
2 Nights
145 listings
11.6% of total
3 Nights
184 listings
14.7% of total
4-6 Nights
341 listings
27.3% of total
7-29 Nights
16 listings
1.3% of total
30+ Nights
416 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Wailea is 30+ Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Wailea, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 33.3% of Wailea hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wailea.
Wailea Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
118 listings
9.5% of total
Super Strict 60 Days
164 listings
13.2% of total
Flexible
17 listings
1.4% of total
Moderate
90 listings
7.2% of total
Firm
616 listings
49.4% of total
Strict
241 listings
19.3% of total
Cancellation Policy Insights for Wailea
- The prevailing Airbnb cancellation policy trend in Wailea is Firm, used by 49.4% of listings.
- A majority (68.7%) of hosts in Wailea utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 49.4% market standard in Wailea.
- Regularly review your cancellation policy against competitors and market demand shifts in Wailea.
Wailea STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wailea
- The overall average booking lead time for vacation rentals in Wailea is 91 days.
- Guests book furthest in advance for stays during February (average 123 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 55 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (114 days avg.) sees the longest lead times, while Summer (67 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (91 days) as a baseline for your pricing and availability strategy in Wailea.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 123 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 114 days) to capture early planners.
- Monitor your own booking lead times against these Wailea averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wailea (2025)
Amenity Prevalence
Amenity Insights for Wailea
- Essential amenities in Wailea that guests expect include: TV, Wifi, Kitchen, Smoke alarm, Air conditioning, Hair dryer, Free parking on premises, Refrigerator, Coffee maker, Pool. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wailea: TV, Wifi, Kitchen, Smoke alarm, Air conditioning, Hair dryer, Free parking on premises, Refrigerator, Coffee maker, Pool.
- Prioritize adding missing essentials: TV, Wifi, Kitchen, Smoke alarm, Air conditioning, Hair dryer, Free parking on premises, Refrigerator, Coffee maker, Pool.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wailea to stay competitive.
Wailea Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wailea
- The typical guest profile for Airbnb in Wailea consists of primarily domestic travelers (88%), often arriving from nearby Seattle, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 87.9% of guests.
- Key international markets include United States (87.9%) and Canada (7.3%).
- Top languages spoken are English (66.4%) followed by Spanish (10.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Seattle and San Francisco.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wailea Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kahuku | 283 | $10,822 | $661.98 | 65% |
| Nīnole | 11 | $10,354 | $1165.89 | 52% |
| Waimea | 395 | $7,846 | $779.08 | 45% |
| Makawao | 16 | $7,829 | $469.33 | 62% |
| Hana | 69 | $7,638 | $416.74 | 65% |
| Puakō | 64 | $7,575 | $819.07 | 46% |
| Kula | 14 | $7,349 | $350.77 | 75% |
| Honalo | 23 | $7,242 | $403.51 | 61% |
| Paia | 86 | $7,114 | $538.01 | 53% |
| Kapalua | 307 | $6,666 | $731.15 | 42% |