Bowling Green Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Bowling Green in 2025? Explore comprehensive Airbnb analytics for Bowling Green, Kentucky, United States to uncover income potential. This 2025 STR market report for Bowling Green, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 199 active listings.
Whether you're considering an Airbnb investment in Bowling Green, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bowling Green Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bowling Green Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bowling Green (2025)
Understanding the monthly revenue variations for Airbnb listings in Bowling Green is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bowling Green is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bowling Green across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,901+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,548 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,509 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $818, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bowling Green
Bowling Green Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bowling Green STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bowling Green:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bowling Green
Average Daily Rate (ADR) Airbnb Trends in Bowling Green (2025)
Effective short term rental pricing strategy in Bowling Green involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bowling Green typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $234+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $174 or more.
- Typical properties (Median) charge around $116 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Bowling Green
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Airbnb Seasonality Analysis & Trends in Bowling Green (2025)
Peak Season (June, August, July)
- Revenue averages $2,354 per month
- Occupancy rates average 48.1%
- Daily rates average $157
Shoulder Season
- Revenue averages $2,001 per month
- Occupancy maintains around 44.6%
- Daily rates hold near $138
Low Season (January, February, November)
- Revenue drops to average $1,422 per month
- Occupancy decreases to average 36.5%
- Daily rates adjust to average $125
Seasonality Insights for Bowling Green
- The Airbnb seasonality in Bowling Green shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bowling Green's highest earning potential, with monthly revenues capable of climbing to $2,444, occupancy reaching a high of 51.3%, and ADRs peaking at $170.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,246, occupancy could drop to 35.7%, and ADRs may adjust down to $122.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bowling Green.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bowling Green seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bowling Green (2025)
Exploring the top neighborhoods for short-term rentals in Bowling Green? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Bowling Green | The heart of the city with a vibrant atmosphere and easy access to dining, shopping, and entertainment. Ideal for travelers looking for convenience and local culture. | Bowling Green Ballpark, National Corvette Museum, Historic RailPark and Train Station, Fountain Square Park, Barren River Imaginative Museum of Science |
| Western Kentucky University Area | Close proximity to the university makes it popular among students, parents, and faculty visiting for events. Offers a lively college-town vibe with various amenities. | Western Kentucky University, The Downing Museum, The Historic Mansard House, Cave City, Beckham Woods Park |
| Lost River Cave | A natural attraction that draws visitors for cave tours and outdoor experiences. Great for nature lovers and those seeking unique experiences. | Lost River Cave, Barren River, Walking trails, Cave tours, Nature exhibits |
| Parks Area | A family-friendly neighborhood known for its parks and recreational activities. Attracts families and those looking for outdoor experiences. | Borealis Park, Mammoth Cave National Park, Parks Golf Course, Charles W. Anderson Field, Bowling Green Cycle |
| Scottsville Road | A bustling road with various shopping centers and restaurants. Good for tourists seeking convenience and a range of options for dining and entertainment. | Shopping centers, Restaurants, Bowling Green Hot Rods, Cinemas, Nearby hotels |
| South Bowling Green | Residential area with easy access to key attractions and a quieter setting. Attracts families and longer-term stays. | Local parks, Shopping areas, Restaurants, Cafes, Bowling Green Community Center |
| North Bowling Green | A growing area with new developments and community features. Popular with visitors exploring Bowling Green's expanding amenities. | Parks, New shopping outlets, Community events, Recreational facilities, Nearby attractions |
| East Side Bowling Green | Features a mix of residential and commercial spaces. Convenient for visitors looking to explore both the urban and suburban aspects of Bowling Green. | Local dining options, Shopping centers, Schools, Community parks, Bowling Green Historical Museum |
Understanding Airbnb License Requirements & STR Laws in Bowling Green (2025)
While Bowling Green, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bowling Green to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Bowling Green (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bowling Greenbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious Bowling Green Home w/ Hot Tub & Pool!
Entire Place • 6 bedrooms
Park St. Suites: Spacious Multi-Family Stay by WKU
Entire Place • 4 bedrooms
The Golden Gather: Perfect for Families & Weddings
Entire Place • 5 bedrooms
Bowling Green House w/ Shared Pool!
Entire Place • 5 bedrooms
My Kentucky Home
Entire Place • 3 bedrooms
Horse & Hotrod Fans/Family Games/Garage/King Bed+
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bowling Green (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bowling Green based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Heritage Hosting Co. | 14 | $392,932 | 1293 | 4.87/5.0 |
| Wayne | 15 | $348,847 | 876 | 4.82/5.0 |
| Jamie | 25 | $319,288 | 2419 | 4.92/5.0 |
| Evolve | 7 | $222,697 | 183 | 4.78/5.0 |
| Sam | 24 | $136,911 | 286 | 4.82/5.0 |
| Romay | 5 | $106,940 | 154 | 4.87/5.0 |
| Robert | 4 | $99,947 | 130 | 4.94/5.0 |
| Lindsey | 3 | $94,080 | 125 | 5.00/5.0 |
| Jared | 2 | $81,856 | 156 | 5.00/5.0 |
| Crista | 2 | $77,355 | 94 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bowling Green.
Dive Deeper: Advanced Bowling Green STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bowling Green. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBowling Green Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bowling Green
- The Bowling Green Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 199 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bowling Green, House properties are the most common (49.7%), reflecting the local real estate landscape.
- Houses represent a significant 49.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 4.5%) offer potential for unique stay experiences.
Bowling Green Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bowling Green
- The dominant room capacity in Bowling Green is 1 bedroom listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.8% of the active Airbnb listings in Bowling Green, indicating a high concentration in these sizes.
- A significant 33.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bowling Green.
Bowling Green Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bowling Green
- The most common guest capacity trend in Bowling Green vacation rentals is listings accommodating 6 guests (21.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Bowling Green STR market, accounting for 40.7% of listings.
- 41.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bowling Green.
- On average, properties in Bowling Green are equipped to host 4.5 guests.
Bowling Green Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bowling Green
- The most common availability pattern in Bowling Green falls within the 181-270 days range, representing 45.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bowling Green (45.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bowling Green Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
57 listings
29.1% of total
2 Nights
45 listings
23% of total
3 Nights
13 listings
6.6% of total
4-6 Nights
10 listings
5.1% of total
7-29 Nights
9 listings
4.6% of total
30+ Nights
62 listings
31.6% of total
Key Insights
- The most prevalent minimum stay requirement in Bowling Green is 30+ Nights, adopted by 31.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31.6%) caters to monthly stays (30+ nights) in Bowling Green, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.6% of Bowling Green hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bowling Green.
Bowling Green Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
41 listings
20.9% of total
Moderate
58 listings
29.6% of total
Firm
50 listings
25.5% of total
Strict
47 listings
24% of total
Cancellation Policy Insights for Bowling Green
- The prevailing Airbnb cancellation policy trend in Bowling Green is Moderate, used by 29.6% of listings.
- There's a relatively balanced mix between guest-friendly (50.5%) and stricter (49.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.6% market standard in Bowling Green.
- Regularly review your cancellation policy against competitors and market demand shifts in Bowling Green.
Bowling Green STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bowling Green
- The overall average booking lead time for vacation rentals in Bowling Green is 34 days.
- Guests book furthest in advance for stays during September (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (43 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Bowling Green.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 43 days) to capture early planners.
- Monitor your own booking lead times against these Bowling Green averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bowling Green (2025)
Amenity Prevalence
Amenity Insights for Bowling Green
- Essential amenities in Bowling Green that guests expect include: Air conditioning, TV, Wifi, Smoke alarm, Free parking on premises, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Refrigerator, Coffee maker are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bowling Green: Air conditioning, TV, Wifi, Smoke alarm, Free parking on premises, Heating, Kitchen.
- Prioritize adding missing essentials: Air conditioning, TV, Wifi, Smoke alarm, Free parking on premises, Heating, Kitchen.
- Consider adding popular differentiators like Bed linens or Refrigerator to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bowling Green to stay competitive.
Bowling Green Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bowling Green
- The typical guest profile for Airbnb in Bowling Green consists of primarily domestic travelers (98%), often arriving from nearby Louisville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.2% of guests.
- Key international markets include United States (98.2%) and Canada (0.2%).
- Top languages spoken are English (83.8%) followed by Spanish (7.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Louisville and Nashville.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bowling Green Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bee Spring | 11 | $4,020 | $472.30 | 39% |
| Brentwood | 16 | $4,012 | $374.19 | 39% |
| Berry Hill | 140 | $3,855 | $294.72 | 45% |
| Nashville-Davidson | 6,764 | $3,644 | $298.00 | 45% |
| Mt. Juliet | 50 | $3,633 | $285.32 | 47% |
| Bloomfield | 11 | $3,456 | $401.59 | 29% |
| Coalmont | 13 | $3,438 | $225.00 | 50% |
| Franklin | 431 | $3,258 | $265.69 | 48% |
| Pegram | 18 | $3,194 | $245.43 | 46% |
| Nolensville | 15 | $3,181 | $262.89 | 52% |