Top 30 Best Places in Kentucky, United States to Invest in Airbnb & Short-Term Rentals (2025)

Source: AirROI

Last updated: 2025-10-01

Unlock high-ROI opportunities in Kentucky, United States‘s booming short-term rental (STR) market. This 2025 Airbnb investment guide from AirROI leverages cutting-edge Airbnb data analytics to pinpoint the most profitable cities for Airbnb and vacation rental entrepreneurs. Whether you’re scaling your portfolio or making your first STR investment, discover markets with strong rental demand, high revenue potential, and favorable regulations. We are committed to providing trustworthy insights based on comprehensive market analysis, and you can learn more about our rigorous approach to data accuracy.

Our STR market analysis dives deep into key performance indicators like monthly revenue, average daily rates (ADR), occupancy trends, property counts, and regulatory landscapes across Kentucky, United States. We go beyond simple rankings to provide the context you need for informed investment decisions using reliable Airbnb data.

Explore the data-driven insights below to identify the premier short-term rental investment hotspots and high ROI Airbnb markets in Kentucky, United States for 2025.

Top Short-Term Rental Markets in Kentucky, United States

Rank:#1Market:LouisvilleCountry:United StatesProperties:1,976Monthly Revenue:$2779.89Daily Rate (ADR):$316.86Occupancy:41.41%Regulation:High
Rank:#2Market:LexingtonCountry:United StatesProperties:869Monthly Revenue:$2512.59Daily Rate (ADR):$222.79Occupancy:45.35%Regulation:Low
Rank:#3Market:StantonCountry:United StatesProperties:271Monthly Revenue:$2456.62Daily Rate (ADR):$218.66Occupancy:42.01%Regulation:Low
Rank:#4Market:CovingtonCountry:United StatesProperties:201Monthly Revenue:$2307.07Daily Rate (ADR):$195.77Occupancy:45.26%Regulation:Low
Rank:#5Market:Bowling GreenCountry:United StatesProperties:195Monthly Revenue:$1577.59Daily Rate (ADR):$151.36Occupancy:42.44%Regulation:Low
Rank:#6Market:WilliamstownCountry:United StatesProperties:188Monthly Revenue:$3659.27Daily Rate (ADR):$252.99Occupancy:48.30%Regulation:Low
Rank:#7Market:FrankfortCountry:United StatesProperties:183Monthly Revenue:$2791.72Daily Rate (ADR):$245.52Occupancy:44.48%Regulation:Low
Rank:#8Market:CamptonCountry:United StatesProperties:179Monthly Revenue:$3260.86Daily Rate (ADR):$273.09Occupancy:40.34%Regulation:Low
Rank:#9Market:PaducahCountry:United StatesProperties:156Monthly Revenue:$1311.34Daily Rate (ADR):$147.78Occupancy:40.12%Regulation:Low
Rank:#10Market:ElizabethtownCountry:United StatesProperties:139Monthly Revenue:$1554.30Daily Rate (ADR):$158.30Occupancy:41.51%Regulation:Low
Rank:#11Market:CadizCountry:United StatesProperties:124Monthly Revenue:$2872.36Daily Rate (ADR):$304.82Occupancy:33.79%Regulation:Low
Rank:#12Market:BardstownCountry:United StatesProperties:118Monthly Revenue:$2758.05Daily Rate (ADR):$233.82Occupancy:41.32%Regulation:Low
Rank:#13Market:GeorgetownCountry:United StatesProperties:111Monthly Revenue:$2941.80Daily Rate (ADR):$217.32Occupancy:47.57%Regulation:Low
Rank:#14Market:RogersCountry:United StatesProperties:111Monthly Revenue:$3476.53Daily Rate (ADR):$246.25Occupancy:46.90%Regulation:Low
Rank:#15Market:OwensboroCountry:United StatesProperties:110Monthly Revenue:$2000.49Daily Rate (ADR):$140.21Occupancy:52.23%Regulation:Low
Rank:#16Market:BurnsideCountry:United StatesProperties:99Monthly Revenue:$1850.19Daily Rate (ADR):$222.75Occupancy:32.05%Regulation:Low
Rank:#17Market:MurrayCountry:United StatesProperties:88Monthly Revenue:$1582.64Daily Rate (ADR):$184.04Occupancy:35.23%Regulation:Low
Rank:#18Market:BeattyvilleCountry:United StatesProperties:86Monthly Revenue:$1177.00Daily Rate (ADR):$135.16Occupancy:35.45%Regulation:Low
Rank:#19Market:SomersetCountry:United StatesProperties:82Monthly Revenue:$1899.51Daily Rate (ADR):$228.98Occupancy:38.68%Regulation:Low
Rank:#20Market:ShelbyvilleCountry:United StatesProperties:79Monthly Revenue:$3140.57Daily Rate (ADR):$345.77Occupancy:37.75%Regulation:Low
Rank:#21Market:Dry RidgeCountry:United StatesProperties:76Monthly Revenue:$2524.31Daily Rate (ADR):$195.02Occupancy:45.23%Regulation:Low
Rank:#22Market:CampbellsvilleCountry:United StatesProperties:73Monthly Revenue:$1396.83Daily Rate (ADR):$172.69Occupancy:37.84%Regulation:Low
Rank:#23Market:JamestownCountry:United StatesProperties:73Monthly Revenue:$1565.21Daily Rate (ADR):$226.26Occupancy:29.73%Regulation:Low
Rank:#24Market:NancyCountry:United StatesProperties:66Monthly Revenue:$1212.48Daily Rate (ADR):$202.02Occupancy:28.33%Regulation:Low
Rank:#25Market:BereaCountry:United StatesProperties:65Monthly Revenue:$1240.63Daily Rate (ADR):$131.87Occupancy:37.56%Regulation:Low
Rank:#26Market:HarrodsburgCountry:United StatesProperties:64Monthly Revenue:$2597.82Daily Rate (ADR):$232.33Occupancy:42.36%Regulation:Low
Rank:#27Market:LawrenceburgCountry:United StatesProperties:63Monthly Revenue:$3796.67Daily Rate (ADR):$331.83Occupancy:44.89%Regulation:Low
Rank:#28Market:AshlandCountry:United StatesProperties:62Monthly Revenue:$1229.14Daily Rate (ADR):$110.56Occupancy:43.45%Regulation:Low
Rank:#29Market:MonticelloCountry:United StatesProperties:62Monthly Revenue:$1778.67Daily Rate (ADR):$207.73Occupancy:33.03%Regulation:Low
Rank:#30Market:GilbertsvilleCountry:United StatesProperties:60Monthly Revenue:$1895.77Daily Rate (ADR):$238.49Occupancy:32.65%Regulation:Low

Our Data-Driven Methodology for STR Market Analysis

At AirROI, our market rankings and insights are powered by a robust methodology combining comprehensive Airbnb data collection with sophisticated STR analytics techniques. We strive to provide the most accurate and actionable intelligence for short-term rental investors.

Data Collection & Scope

  • Global Coverage: We aggregate STR data from tens of millions of active short-term rental listings across platforms like Airbnb and Vrbo worldwide.
  • Real-Time Metrics: Our systems track key performance indicators (KPIs) daily, including booking rates, nightly pricing (ADR), occupancy rates, and revenue.
  • Regulatory Monitoring: We actively monitor and incorporate local short-term rental regulations, licensing requirements, and tax obligations into our market analysis.

Analysis & Ranking

  • Proprietary Algorithms: AI and machine learning models analyze booking patterns, predict seasonal demand shifts, and identify emerging market trends in the STR space.
  • Key Metric Evaluation: We evaluate markets based on a weighted combination of critical investment factors using our extensive Airbnb analytics:
    • Revenue Potential: Average Monthly Revenue and Average Daily Rate (ADR).
    • Market Demand: Occupancy Rate and booking lead times.
    • Investment Scale: Number of active properties and market growth trends.
    • Regulatory Environment: Assessed impact of local STR regulations on operational feasibility and profitability.
  • Benchmarking: Performance is benchmarked against regional and global averages to provide context for vacation rental investment potential.

Key Metrics Explained

  • Properties: The count of active short-term rental listings in the market.
  • Monthly Revenue: Average revenue generated per property per month, a key indicator for Airbnb profitability.
  • Daily Rate (ADR): Average nightly booking price.
  • Occupancy: Percentage of nights booked out of total available nights, crucial for understanding STR demand.
  • Regulation: An indicator of the local regulatory climate impacting Airbnb investment.

This rigorous approach ensures our recommendations are based on real-world performance Airbnb data and forward-looking market analysis, empowering you to invest smarter in the vacation rental market.

Access Real-Time Airbnb API

This report is powered by our industry-leading Airbnb Data API, providing direct access to live short-term rental data from global markets like Kentucky. Use this data to build powerful analytics tools, discover investment opportunities, and inform your vacation rental strategy.

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