Russell Springs Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Russell Springs in 2025? Explore comprehensive Airbnb analytics for Russell Springs, Kentucky, United States to uncover income potential. This 2025 STR market report for Russell Springs, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 47 active listings.
Whether you're considering an Airbnb investment in Russell Springs, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Russell Springs Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Russell Springs Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Russell Springs (2025)
Understanding the monthly revenue variations for Airbnb listings in Russell Springs is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Russell Springs is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Russell Springs across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,242+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,821 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,503 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $861, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Russell Springs
Russell Springs Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Russell Springs STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Russell Springs:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Russell Springs
Average Daily Rate (ADR) Airbnb Trends in Russell Springs (2025)
Effective short term rental pricing strategy in Russell Springs involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Russell Springs typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $469+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $304 or more.
- Typical properties (Median) charge around $198 per night.
- Entry-level properties (Bottom 25%) earn around $169 per night.
Average Daily Rate (ADR) Trend by Month in Russell Springs
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Airbnb Seasonality Analysis & Trends in Russell Springs (2025)
Peak Season (July, June, August)
- Revenue averages $3,418 per month
- Occupancy rates average 36.6%
- Daily rates average $282
Shoulder Season
- Revenue averages $1,908 per month
- Occupancy maintains around 25.4%
- Daily rates hold near $254
Low Season (January, February, April)
- Revenue drops to average $1,239 per month
- Occupancy decreases to average 23.6%
- Daily rates adjust to average $241
Seasonality Insights for Russell Springs
- The Airbnb seasonality in Russell Springs shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Russell Springs's highest earning potential, with monthly revenues capable of climbing to $4,517, occupancy reaching a high of 46.8%, and ADRs peaking at $295.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,118, occupancy could drop to 20.3%, and ADRs may adjust down to $239.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Russell Springs.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Russell Springs seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Russell Springs (2025)
Exploring the top neighborhoods for short-term rentals in Russell Springs? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Cumberland | A popular vacation destination known for its beautiful lake and outdoor activities. It attracts families, boaters, and outdoor enthusiasts looking for a relaxing getaway. | Lake Cumberland State Resort Park, Fishing and boating opportunities, Dale Hollow Lake, Cumberland Falls State Resort Park, Water sports activities |
| Historic Russell Springs | The charming historic district of Russell Springs offers a small-town feel with local shops and eateries. Ideal for guests seeking a quiet, authentic experience in a rural setting. | Russell County Historical Society Museum, Local dining options, Community events, Nature trails nearby, Parklands |
| Nearby State Parks | The surrounding state parks offer nature trails, hiking, and scenic views which appeal to nature lovers and adventure seekers. | Green River Lake State Park, Big South Fork National River and Recreation Area, Lake Barkley State Resort Park, Cumberland Falls |
| Golfing Areas | Russell Springs has nearby golfing options, making it ideal for golf enthusiasts who wish to stay close to their sport while enjoying the local scenery. | Russell Springs Golf Course, Local golf tournaments, Scenic golf routes |
| Fishing Spots | Russell Springs is near many lakes and rivers that are famous for fishing, attracting fishing enthusiasts and families looking for fun activities. | Obama Lake, Dale Hollow Lake, Green River, Fishing tournaments |
| Local Festivals | Russell Springs hosts local fairs and festivals throughout the year that attract visitors, making it a vibrant place to stay for cultural experiences. | Garrs Music Festival, Local food and craft fairs, Community celebrations |
| Outdoor Adventures | With abundant opportunities for hiking, camping, and outdoor adventures, Russell Springs appeals to adventure seekers looking to explore Kentucky's natural beauty. | Hiking trails, Camping spots, Wildlife watching, Nature photography |
| Quiet Retreats | Russell Springs provides a peaceful escape from busier destinations, ideal for those seeking tranquility and a break from city life. | Cabins and B&Bs, Scenic drives, Relaxing rural landscapes |
Understanding Airbnb License Requirements & STR Laws in Russell Springs (2025)
While Russell Springs, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Russell Springs to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Russell Springs (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Russell Springsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Secluded Retreat at Wolf Creek Marina
Entire Place • 4 bedrooms
Ravenwood Retreat~NEW-4 KING beds-Games-Hot Tub!
Entire Place • 4 bedrooms
Secluded Cabin | Fishing Pond | Fire Pit | Grill
Entire Place • 4 bedrooms
On-Water 20
Entire Place • 4 bedrooms
Driftwood Cottage with HotTub on Lake Cumberland
Entire Place • 4 bedrooms
Gran's Place
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Russell Springs (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Russell Springs based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarah | 1 | $66,874 | 33 | 5.00/5.0 |
| Laura | 2 | $53,102 | 394 | 4.79/5.0 |
| Kristy | 1 | $44,687 | 28 | 5.00/5.0 |
| Kyle | 1 | $42,351 | 60 | 4.87/5.0 |
| Drew | 1 | $40,004 | 10 | 4.20/5.0 |
| Kristen | 3 | $34,048 | 114 | 4.97/5.0 |
| LakePointe Resort | 7 | $32,613 | 76 | 4.84/5.0 |
| Marsha | 2 | $30,033 | 53 | 4.96/5.0 |
| Anissa | 1 | $25,750 | 112 | 5.00/5.0 |
| Nicholas | 1 | $24,748 | 43 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Russell Springs.
Dive Deeper: Advanced Russell Springs STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Russell Springs. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRussell Springs Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Russell Springs
- The Russell Springs Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 47 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Russell Springs, Outdoor/Unique properties are the most common (57.4%), reflecting the local real estate landscape.
- Houses represent a significant 40.4% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 2.1%) offer potential for unique stay experiences.
Russell Springs Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Russell Springs
- The dominant room capacity in Russell Springs is 2 bedrooms listings, making up 42.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 70.3% of the active Airbnb listings in Russell Springs, indicating a high concentration in these sizes.
- A significant 53.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Russell Springs.
Russell Springs Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Russell Springs
- The most common guest capacity trend in Russell Springs vacation rentals is listings accommodating 8+ guests (46.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Russell Springs STR market, accounting for 83.0% of listings.
- 87.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Russell Springs.
- On average, properties in Russell Springs are equipped to host 6.7 guests.
Russell Springs Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Russell Springs
- The most common availability pattern in Russell Springs falls within the 271-366 days range, representing 80.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Russell Springs (44.7%), reflecting common guest stay durations or potential owner blocking patterns.
Russell Springs Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
12.8% of total
2 Nights
16 listings
34% of total
3 Nights
3 listings
6.4% of total
30+ Nights
22 listings
46.8% of total
Key Insights
- The most prevalent minimum stay requirement in Russell Springs is 30+ Nights, adopted by 46.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (46.8%) caters to monthly stays (30+ nights) in Russell Springs, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 46.8% of Russell Springs hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.8% currently do.
- A 2-night minimum appears standard (34%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 46.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Russell Springs.
Russell Springs Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
10.9% of total
Flexible
2 listings
4.3% of total
Moderate
9 listings
19.6% of total
Firm
25 listings
54.3% of total
Strict
5 listings
10.9% of total
Cancellation Policy Insights for Russell Springs
- The prevailing Airbnb cancellation policy trend in Russell Springs is Firm, used by 54.3% of listings.
- A majority (65.2%) of hosts in Russell Springs utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 54.3% market standard in Russell Springs.
- Using a Strict policy might deter some guests, as only 10.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Russell Springs.
Russell Springs STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Russell Springs
- The overall average booking lead time for vacation rentals in Russell Springs is 56 days.
- Guests book furthest in advance for stays during July (average 69 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Russell Springs.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 69 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Russell Springs averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Russell Springs (2025)
Amenity Prevalence
Amenity Insights for Russell Springs
- Essential amenities in Russell Springs that guests expect include: Kitchen, Air conditioning, Free parking on premises, Smoke alarm, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Fire extinguisher, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Russell Springs: Kitchen, Air conditioning, Free parking on premises, Smoke alarm, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Heating or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Russell Springs to stay competitive.
Russell Springs Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Russell Springs
- The typical guest profile for Airbnb in Russell Springs consists of primarily domestic travelers (99%), often arriving from nearby Louisville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.1% of guests.
- Key international markets include United States (99.1%) and United Kingdom (0.9%).
- Top languages spoken are English (85.1%) followed by Spanish (6.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Louisville and Columbus.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Russell Springs Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Crittenden | 18 | $4,242 | $274.15 | 49% |
| Lawrenceburg | 62 | $4,173 | $346.28 | 44% |
| Walton | 22 | $3,970 | $218.46 | 58% |
| Williamstown | 187 | $3,865 | $266.37 | 48% |
| Strawberry Plains | 13 | $3,828 | $220.32 | 54% |
| Caryville | 16 | $3,738 | $387.93 | 37% |
| Lancaster | 25 | $3,710 | $322.68 | 36% |
| Simpsonville | 20 | $3,679 | $336.33 | 43% |
| Rogers | 109 | $3,672 | $261.07 | 46% |
| La Follette | 12 | $3,664 | $380.61 | 28% |