Henderson Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Henderson in 2026? Explore comprehensive Airbnb analytics for Henderson, Kentucky, United States to uncover income potential. This 2026 STR market report for Henderson, based on AirROI data from January 2025 to December 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Henderson, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Henderson Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Henderson Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Henderson (2026)
Understanding the monthly revenue variations for Airbnb listings in Henderson is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Henderson is typically November, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Henderson across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,421+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,743 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,087 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $480, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Henderson
Henderson Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Henderson STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Henderson:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Henderson
Average Daily Rate (ADR) Airbnb Trends in Henderson (2026)
Effective short term rental pricing strategy in Henderson involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Henderson typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $309+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $189 or more.
- Typical properties (Median) charge around $141 per night.
- Entry-level properties (Bottom 25%) earn around $87 per night.
Average Daily Rate (ADR) Trend by Month in Henderson
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Airbnb Seasonality Analysis & Trends in Henderson (2025)
Peak Season (November, July, October)
- Revenue averages $2,928 per month
- Occupancy rates average 41.9%
- Daily rates average $164
Shoulder Season
- Revenue averages $2,245 per month
- Occupancy maintains around 40.8%
- Daily rates hold near $169
Low Season (February, June, December)
- Revenue drops to average $1,646 per month
- Occupancy decreases to average 31.4%
- Daily rates adjust to average $172
Seasonality Insights for Henderson
- The Airbnb seasonality in Henderson shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Henderson's highest earning potential, with monthly revenues capable of climbing to $3,105, occupancy reaching a high of 50.0%, and ADRs peaking at $183.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,279, occupancy could drop to 28.8%, and ADRs may adjust down to $152.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Henderson.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Henderson seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Henderson (2026)
Exploring the top neighborhoods for short-term rentals in Henderson? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Henderson | The bustling heart of Henderson, offering a mix of dining, shopping, and entertainment options. It's a popular area for visitors wanting to experience local culture and events. | Henderson County Courthouse, Audubon State Park, John James Audubon Museum, local festivals, riverfront activities |
| Audubon State Park | A serene nature escape that attracts guests looking to enjoy outdoor activities such as hiking, fishing, and camping. Ideal for those who appreciate nature and wildlife. | Audubon State Park trails, fishing spots, campgrounds, picnic areas, Wildlife watching |
| North End Neighborhood | A historic area with charming homes and a community feel, appealing to families and long-term stays, as well as those seeking a quieter experience close to nature. | Historic homes, local parks, community events, neighborhood shops |
| East End Neighborhood | Known for its family-friendly atmosphere, parks, and proximity to schools, making it attractive for longer stays such as families visiting students or relocating. | Parks and playgrounds, local eateries, community centers |
| Southside | A residential area with affordable housing options and a friendly vibe, appealing to budget travelers and those seeking a local experience outside the tourist hotspots. | Community parks, local shops, access to main roads |
| Lakeside | Located near the water, ideal for guests looking for weekend getaways and relaxation by the lake with water activities. | Lake activities, fishing areas, boat rentals, picnic spots |
| Waterfront District | Featuring waterfront views and recreational activities, this area attracts tourists interested in a scenic stay with dining and leisure options along the river. | Riverwalk, waterfront dining, fishing spots, scenic views |
| Historic Henderson | Rich in history and unique architecture, this area attracts visitors interested in local history and culture, with charming bed and breakfasts and historic tours. | Historic sites, museums, local restaurants, art galleries |
Understanding Airbnb License Requirements & STR Laws in Henderson (2026)
While Henderson, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Henderson to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Henderson (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hendersonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakeside Log Cabin: Venue • Hunting • Fishing
Entire Place • 6 bedrooms
The Brokerage Main Street Loft
Entire Place • 3 bedrooms
The Nest - Huge Loft in Downtown Henderson
Entire Place • 2 bedrooms
The Lifeboat Loft - in the Heart of Henderson
Entire Place • 1 bedroom
Little House on the River
Entire Place • 1 bedroom
Suburban Chateau
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Henderson (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Henderson based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Curt & Emily | 3 | $141,060 | 200 | 4.99/5.0 |
| Herbert Louis Jr | 1 | $112,384 | 40 | 4.95/5.0 |
| Joe | 1 | $30,582 | 43 | 5.00/5.0 |
| Bailey | 1 | $24,443 | 71 | 4.93/5.0 |
| Brooke And Hasib | 2 | $20,847 | 43 | 4.91/5.0 |
| Heady | 1 | $14,328 | 89 | 4.90/5.0 |
| Sheree | 2 | $7,815 | 14 | 4.56/5.0 |
| Rachel | 1 | $6,456 | 2 | Not Rated |
| Kiran | 2 | $5,075 | 2 | Not Rated |
| Angela | 1 | $5,061 | 2 | Not Rated |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Henderson.
Dive Deeper: Advanced Henderson STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Henderson. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHenderson Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Henderson
- The Henderson Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.4% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 15.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Henderson, Apartment/Condo properties are the most common (52.6%), reflecting the local real estate landscape.
- The presence of 31.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Henderson Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Henderson
- The dominant room capacity in Henderson is 1 bedroom listings, making up 52.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.9% of the active Airbnb listings in Henderson, indicating a high concentration in these sizes.
- With over half the market (52.6%) consisting of studios or 1-bedroom units, Henderson is particularly well-suited for individuals or couples.
Henderson Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Henderson
- The most common guest capacity trend in Henderson vacation rentals is listings accommodating 2 guests (47.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Henderson STR market, accounting for 73.7% of listings.
- A significant 47.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Henderson.
- 10.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Henderson.
- On average, properties in Henderson are equipped to host 3.3 guests.
Henderson Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Henderson
- The most common availability pattern in Henderson falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Henderson (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Henderson Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
31.3% of total
4-6 Nights
2 listings
12.5% of total
7-29 Nights
3 listings
18.8% of total
30+ Nights
6 listings
37.5% of total
Key Insights
- The most prevalent minimum stay requirement in Henderson is 30+ Nights, adopted by 37.5% of listings. This highlights the market's preference for longer commitments.
- A significant segment (37.5%) caters to monthly stays (30+ nights) in Henderson, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 37.5% of Henderson hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 37.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Henderson.
Henderson Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
11 listings
57.9% of total
Moderate
4 listings
21.1% of total
Firm
3 listings
15.8% of total
Strict
1 listings
5.3% of total
Cancellation Policy Insights for Henderson
- The prevailing Airbnb cancellation policy trend in Henderson is Flexible, used by 57.9% of listings.
- The market strongly favors guest-friendly terms, with 79.0% of listings offering Flexible or Moderate policies. This suggests guests in Henderson may expect booking flexibility.
- Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.9% market standard in Henderson.
- Given the high prevalence of Flexible policies (57.9%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Henderson.
Henderson STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Henderson
- The overall average booking lead time for vacation rentals in Henderson is 73 days.
- Guests book furthest in advance for stays during June (average 137 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (73 days avg.) sees the longest lead times, while Winter (20 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Henderson.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 137 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 73 days) to capture early planners.
- Monitor your own booking lead times against these Henderson averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Henderson (2026)
Amenity Prevalence
Amenity Insights for Henderson
- Essential amenities in Henderson that guests expect include: Smoke alarm, Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Henderson: Smoke alarm, Wifi, Air conditioning.
- Consider adding popular differentiators like Fire extinguisher or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Henderson to stay competitive.
Henderson Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Henderson
- The typical guest profile for Airbnb in Henderson consists of primarily domestic travelers (100%), often arriving from nearby Indianapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are English (89.8%) followed by Spanish (6.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Indianapolis and Henderson.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Henderson Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Berry Hill | 138 | $4,184 | $321.59 | 44% |
| Bee Spring | 12 | $3,889 | $467.40 | 40% |
| Nashville-Davidson | 6,173 | $3,805 | $317.37 | 45% |
| Mt. Juliet | 54 | $3,680 | $310.16 | 44% |
| Cub Run | 26 | $3,586 | $291.86 | 46% |
| Pegram | 19 | $3,469 | $254.22 | 44% |
| Pleasant View | 16 | $3,386 | $338.14 | 38% |
| Creal Springs | 27 | $3,311 | $320.70 | 39% |
| Nashville | 2,053 | $3,305 | $318.91 | 44% |
| Goodlettsville | 36 | $3,213 | $270.12 | 45% |