Williamsburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Kentucky, United States
Is Airbnb profitable in Williamsburg in 2025? Explore comprehensive Airbnb analytics for Williamsburg, Kentucky, United States to uncover income potential. This 2025 STR market report for Williamsburg, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 18 active listings.
Whether you're considering an Airbnb investment in Williamsburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Williamsburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Williamsburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Williamsburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Williamsburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Williamsburg is typically December, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Williamsburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,767+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,155 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,495 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $689, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Williamsburg
Williamsburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Williamsburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Williamsburg:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Williamsburg
Average Daily Rate (ADR) Airbnb Trends in Williamsburg (2025)
Effective short term rental pricing strategy in Williamsburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Williamsburg typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $155+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $144 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $70 per night.
Average Daily Rate (ADR) Trend by Month in Williamsburg
Get Live Williamsburg Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Williamsburg (2025)
Peak Season (December, June, July)
- Revenue averages $1,992 per month
- Occupancy rates average 49.2%
- Daily rates average $116
Shoulder Season
- Revenue averages $1,502 per month
- Occupancy maintains around 42.4%
- Daily rates hold near $106
Low Season (January, May, November)
- Revenue drops to average $1,262 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $107
Seasonality Insights for Williamsburg
- The Airbnb seasonality in Williamsburg shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Williamsburg's highest earning potential, with monthly revenues capable of climbing to $2,059, occupancy reaching a high of 56.6%, and ADRs peaking at $123.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,220, occupancy could drop to 32.7%, and ADRs may adjust down to $100.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Williamsburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Williamsburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Williamsburg (2025)
Exploring the top neighborhoods for short-term rentals in Williamsburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Downtown Williamsburg | Charming area filled with local shops, restaurants, and historic sites. Great for visitors looking to explore the cultural heritage of Kentucky and experience small-town charm. | Williamsburg Historical Museum, Cumberland Falls State Resort Park, Little Shelters Pottery, Wilderness Road State Park, Daniel Boone Cabin |
| Laurel Lake | A scenic area perfect for outdoor enthusiasts and water activities. Attracts families and groups looking for recreational fun on the lake. | Laurel River Lake, Cumberland Falls, Fishing and boating opportunities, Campgrounds, Hiking trails |
| Corbin | A neighboring city with a rich history and family-friendly attractions. Hosts multiple culinary festivals and is known for its connections to Colonel Sanders and KFC. | KFC Museum, The Corbin Art Center, Cesar's Restaurant and Catering, Cumberland Falls State Resort Park, local wineries |
| Whitley City | Known for its beautiful natural scenery and outdoor activities. A relaxing spot for nature lovers and those wanting to escape the city bustle. | Big South Fork National River and Recreation Area, McCreary County Park, Scenic hiking trails, Cumberland Valley, Horseback riding opportunities |
| Pine Knot | A quaint town with access to national and state parks. A great spot for tourists interested in hiking, camping, and outdoor adventures. | Daniel Boone National Forest, The Big South Fork, Hiking trails, Local craft shops, Outdoor sports |
| Baxter | A small community feeling with local pride. It's great for visitors wanting a quiet, community-oriented experience with easy access to bigger attractions. | Green River Lake State Park, Local farmers markets, Community events, Parks and nature trails, Nearby hiking spots |
| Barbourville | A historical town rich in Appalachian culture. Perfect for guests looking to learn about local history and enjoy the peaceful surroundings. | Barbourville Historical Society, Local Appalachian culture, Nature Parks, Historic Landmarks, Cultural events throughout the year |
| Cumberland Falls | Famed for its stunning waterfalls, the area attracts nature enthusiasts and those looking to experience the beauty of Kentucky's outdoors. | Cumberland Falls, Moonbow at Cumberland Falls, Hiking trails, Scenic overlooks, Wildlife viewing |
Understanding Airbnb License Requirements & STR Laws in Williamsburg (2025)
While Williamsburg, Kentucky, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Williamsburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Williamsburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Williamsburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Large Home Sleeps 11 People l Close to KY Splash!
Entire Place • 4 bedrooms
Storybook Cottage: Less than 1/2 mile from UC
Entire Place • N/A
The Arvilla: Two Bed One Bath Home
Entire Place • 2 bedrooms
Cumberland Mountainside Stay 1 mile from UC Campus
Entire Place • 3 bedrooms
The Dorothy House - Williamsburg, KY
Entire Place • 2 bedrooms
Creekside Adventures
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Williamsburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Williamsburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Urza | 2 | $60,284 | 207 | 4.81/5.0 |
| Jamey | 1 | $27,020 | 87 | 4.98/5.0 |
| Kassey | 1 | $26,330 | 103 | 4.96/5.0 |
| Sydney | 1 | $25,351 | 301 | 4.91/5.0 |
| Mary | 1 | $23,230 | 117 | 4.99/5.0 |
| Carrie | 1 | $22,059 | 213 | 4.96/5.0 |
| Cheryl | 1 | $16,860 | 505 | 4.88/5.0 |
| Amy | 2 | $15,880 | 16 | 4.82/5.0 |
| Tracy | 1 | $11,497 | 6 | 5.00/5.0 |
| Tara | 1 | $9,007 | 27 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Williamsburg.
Dive Deeper: Advanced Williamsburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Williamsburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilliamsburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Williamsburg
- The Williamsburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 18 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Williamsburg, Outdoor/Unique properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 33.3% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
Williamsburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Williamsburg
- The dominant room capacity in Williamsburg is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Williamsburg, indicating a high concentration in these sizes.
Williamsburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Williamsburg
- The most common guest capacity trend in Williamsburg vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Williamsburg STR market, accounting for 50.0% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Williamsburg.
- On average, properties in Williamsburg are equipped to host 4.7 guests.
Williamsburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Williamsburg
- The most common availability pattern in Williamsburg falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Williamsburg (27.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Williamsburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
8 listings
44.4% of total
2 Nights
7 listings
38.9% of total
3 Nights
1 listings
5.6% of total
30+ Nights
2 listings
11.1% of total
Key Insights
- The most prevalent minimum stay requirement in Williamsburg is 1 Night, adopted by 44.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.3%) of the Williamsburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.1%) caters to monthly stays (30+ nights) in Williamsburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.4% of Williamsburg hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Williamsburg.
Williamsburg Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
52.9% of total
Moderate
4 listings
23.5% of total
Firm
4 listings
23.5% of total
Cancellation Policy Insights for Williamsburg
- The prevailing Airbnb cancellation policy trend in Williamsburg is Flexible, used by 52.9% of listings.
- The market strongly favors guest-friendly terms, with 76.4% of listings offering Flexible or Moderate policies. This suggests guests in Williamsburg may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.9% market standard in Williamsburg.
- Given the high prevalence of Flexible policies (52.9%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Williamsburg.
Williamsburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Williamsburg
- The overall average booking lead time for vacation rentals in Williamsburg is 29 days.
- Guests book furthest in advance for stays during October (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (34 days avg.) sees the longest lead times, while Summer (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (29 days) as a baseline for your pricing and availability strategy in Williamsburg.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Williamsburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Williamsburg (2025)
Amenity Prevalence
Amenity Insights for Williamsburg
- Popular amenities like Free parking on premises, Hot water, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Free parking on premises or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Williamsburg to stay competitive.
Williamsburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Williamsburg
- The typical guest profile for Airbnb in Williamsburg consists of primarily domestic travelers (99%), often arriving from nearby Louisville, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.0% of guests.
- Key international markets include United States (99%) and Switzerland (0.5%).
- Top languages spoken are English (81.8%) followed by Spanish (4.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Louisville and North Las Vegas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Williamsburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Sevier County | 66 | $6,904 | $591.13 | 43% |
| Sevierville | 5,776 | $4,538 | $346.05 | 47% |
| Gatlinburg | 3,417 | $4,075 | $332.84 | 45% |
| Pigeon Forge | 2,798 | $3,910 | $317.12 | 44% |
| Loudon | 13 | $3,845 | $263.15 | 54% |
| Wears Valley | 222 | $3,811 | $311.48 | 43% |
| Strawberry Plains | 13 | $3,684 | $200.97 | 56% |
| Coalmont | 13 | $3,616 | $230.50 | 50% |
| Lancaster | 25 | $3,575 | $308.23 | 37% |
| Highlands | 341 | $3,554 | $384.75 | 37% |