Benton Township Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Michigan, United States

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Benton Township in 2025? Explore comprehensive Airbnb analytics for Benton Township, Michigan, United States to uncover income potential. This 2025 STR market report for Benton Township, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 31 active listings.

Whether you're considering an Airbnb investment in Benton Township, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Benton Township Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Benton Township Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$311
The average rental revenue earned for an occupied room per day in Benton Township.
Occupancy Rate(?)
46.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$36,537
Typical annual income for an Airbnb listing in Benton Township. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
13.9%
Strong growth (13.9%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Benton Township.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Benton Township.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
31
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Benton Township (2025)

Understanding the monthly revenue variations for Airbnb listings in Benton Township is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Benton Township is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Benton Township across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,174+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,652 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,252 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,923, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Benton Township

Benton Township Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Benton Township STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Benton Township:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 41%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Benton Township

Average Daily Rate (ADR) Airbnb Trends in Benton Township (2025)

Effective short term rental pricing strategy in Benton Township involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Benton Township typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $558+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $368 or more.
  • Typical properties (Median) charge around $266 per night.
  • Entry-level properties (Bottom 25%) earn around $167 per night.

Average Daily Rate (ADR) Trend by Month in Benton Township

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Airbnb Seasonality Analysis & Trends in Benton Township (2025)

Peak Season (July, August, June)
  • Revenue averages $7,488 per month
  • Occupancy rates average 62.9%
  • Daily rates average $355
Shoulder Season
  • Revenue averages $3,714 per month
  • Occupancy maintains around 42.6%
  • Daily rates hold near $287
Low Season (January, February, December)
  • Revenue drops to average $1,717 per month
  • Occupancy decreases to average 21.8%
  • Daily rates adjust to average $272

Seasonality Insights for Benton Township

  • The Airbnb seasonality in Benton Township shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Benton Township's highest earning potential, with monthly revenues capable of climbing to $9,080, occupancy reaching a high of 68.9%, and ADRs peaking at $385.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,244, occupancy could drop to 14.4%, and ADRs may adjust down to $266.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Benton Township.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Benton Township seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Benton Township (2025)

Exploring the top neighborhoods for short-term rentals in Benton Township? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lake Michigan Shoreline
Stunning natural beauty with beachfront properties that attract tourists in the summer. Ideal for renters looking for vacation getaways and relaxation.
Silver Beach County Park, Warren Dunes State Park, St. Joseph Lighthouse, Lake Michigan's sandy beaches, Local wineries, Charming downtown shops
Benton Harbor
Historic town with a rich cultural heritage and proximity to Lake Michigan. Increasingly popular as an affordable alternative for vacationers seeking access to the lakes.
Kelley’s Island State Park, Benton Harbor Arts District, Botanical Gardens, Lake Michigan College, Local music venues
The Boulevard
Residential area close to the waterfront, attracting families and individuals looking for a peaceful environment while still being close to attractions.
Parks and playgrounds, Access to schools and local stores, Walking trails, Community events
Saint Joseph
A vibrant nearby city with picturesque lake views, historic architecture, and a thriving local community perfect for tourists and weekend getaways.
Silver Beach, St. Joseph's lighthouse, The Curious Kids' Museum, Downtown St. Joseph, Local wineries and breweries
Paw Paw Lake
A popular destination for fishing, boating, and beach activities, attracting outdoor enthusiasts and families during the summer months.
Paw Paw Lake, Beach access and picnic areas, Water sports activities, Local fishing spots, Nature trails
Hamilton
A quaint and charming village with picturesque streets, providing a peaceful and serene setting that attracts nature lovers and travelers looking for relaxation.
Local parks, Access to hiking trails, Historic buildings, Community gatherings, Farmers markets
New Buffalo
A resort town known for its proximity to beaches and luxury accommodations, making it a lucrative spot for vacation rentals just an hour from Chicago.
New Buffalo Beach, Grand Beach, Marina and boating activities, Dining and shopping options, Local wineries
Three Oaks
Close to the wineries and vineyards of the region, this small town has become a go-to location for tourists seeking local wine tours and cultural experiences.
Round Barn Winery, Three Oaks Artisan Market, Local restaurants, Arts and cultural events, Historic downtown

Understanding Airbnb License Requirements & STR Laws in Benton Township (2025)

While Benton Township, Michigan, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Benton Township to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Benton Township (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Benton Townshipbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Lake Front*Hot Tub*Fire Pit*Kayaks*Arcade Games*

Lake Front*Hot Tub*Fire Pit*Kayaks*Arcade Games*

Entire Place • 2 bedrooms

$141,492
Revenue
67.7%
Occupancy
$505.96
Daily Rate
Freighter View:Sandy Beaches & Stunning Sunrises

Freighter View:Sandy Beaches & Stunning Sunrises

Entire Place • 3 bedrooms

$80,114
Revenue
74.8%
Occupancy
$351.67
Daily Rate
Lake Huron Beachfront Home with Sauna

Lake Huron Beachfront Home with Sauna

Entire Place • 4 bedrooms

$68,749
Revenue
44.4%
Occupancy
$353.99
Daily Rate
2 secluded Beach houses!

2 secluded Beach houses!

Entire Place • 5 bedrooms

$60,263
Revenue
39.1%
Occupancy
$811.71
Daily Rate
Highbanks Haven Hot tub, Sauna, Lakefront on Huron

Highbanks Haven Hot tub, Sauna, Lakefront on Huron

Entire Place • 3 bedrooms

$58,445
Revenue
63.4%
Occupancy
$300.36
Daily Rate
Lakefront with AC, Fire Pit & High-Speed WiFi

Lakefront with AC, Fire Pit & High-Speed WiFi

Entire Place • 3 bedrooms

$57,561
Revenue
47.4%
Occupancy
$279.27
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Benton Township (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Benton Township based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Ashel3$147,380704.96/5.0
Katy1$141,492654.98/5.0
Freshwater Vacation Rentals2$128,536334.79/5.0
Jessica3$88,10984.83/5.0
Shasta1$68,7491914.93/5.0
Kelly1$58,445344.97/5.0
Alex1$57,5611504.95/5.0
Brienne1$56,136634.87/5.0
Haley1$41,329145.00/5.0
Greg1$36,821654.98/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Benton Township.

Dive Deeper: Advanced Benton Township STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Benton Township. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Benton Township Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Benton Township

  • The Benton Township Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.8% of the 31 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Benton Township, House properties are the most common (71%), reflecting the local real estate landscape.
  • Houses represent a significant 71% portion, catering likely to families or larger groups.
  • Smaller segments like apartment/condo (combined 3.2%) offer potential for unique stay experiences.

Benton Township Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Benton Township

  • The dominant room capacity in Benton Township is 2 bedrooms listings, making up 32.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 64.6% of the active Airbnb listings in Benton Township, indicating a high concentration in these sizes.
  • A significant 58.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Benton Township.

Benton Township Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Benton Township

  • The most common guest capacity trend in Benton Township vacation rentals is listings accommodating 8+ guests (41.9%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Benton Township STR market, accounting for 67.7% of listings.
  • 70.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Benton Township.
  • On average, properties in Benton Township are equipped to host 6.2 guests.

Benton Township Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Benton Township

  • The most common availability pattern in Benton Township falls within the 271-366 days range, representing 51.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 87.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Benton Township (45.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 12.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Benton Township Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (12.9%)

1 Night

4 listings

12.9% of total

2 Nights (32.3%)

2 Nights

10 listings

32.3% of total

3 Nights (12.9%)

3 Nights

4 listings

12.9% of total

30+ Nights (41.9%)

30+ Nights

13 listings

41.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Benton Township is 30+ Nights, adopted by 41.9% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (41.9%) caters to monthly stays (30+ nights) in Benton Township, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 41.9% of Benton Township hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.9% currently do.
  • A 2-night minimum appears standard (32.3%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 41.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Benton Township.

Benton Township Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (19.4%)

Flexible

6 listings

19.4% of total

Moderate (22.6%)

Moderate

7 listings

22.6% of total

Firm (25.8%)

Firm

8 listings

25.8% of total

Strict (32.3%)

Strict

10 listings

32.3% of total

Cancellation Policy Insights for Benton Township

  • The prevailing Airbnb cancellation policy trend in Benton Township is Strict, used by 32.3% of listings.
  • A majority (58.1%) of hosts in Benton Township utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 32.3% market standard in Benton Township.
  • With 32.3% using Strict terms, this is a viable option in Benton Township, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Benton Township.

Benton Township STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Benton Township

  • The overall average booking lead time for vacation rentals in Benton Township is 61 days.
  • Guests book furthest in advance for stays during July (average 117 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 13 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Benton Township.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
  • Monitor your own booking lead times against these Benton Township averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Benton Township (2025)

Amenity Prevalence

Amenity Insights for Benton Township

  • Essential amenities in Benton Township that guests expect include: Free parking on premises, Smoke alarm, Cooking basics, Coffee maker, Hot water. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Microwave, Refrigerator, Fire pit are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Benton Township: Free parking on premises, Smoke alarm, Cooking basics, Coffee maker, Hot water.
  • Prioritize adding missing essentials: Smoke alarm, Cooking basics, Coffee maker, Hot water.
  • Consider adding popular differentiators like Microwave or Refrigerator to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Benton Township to stay competitive.

Benton Township Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Benton Township

  • The typical guest profile for Airbnb in Benton Township consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 98.5% of guests.
  • Key international markets include United States (98.5%) and Sweden (0.4%).
  • Top languages spoken are English (85.4%) followed by Spanish (4.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Chicago and Grand Rapids.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Benton Township Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Greilickville39$5,656$490.8148%
Friendship Township13$4,905$404.8848%
Blair Township55$4,574$429.8044%
Walloon Lake25$4,433$428.7640%
Livingston Township12$4,279$304.2952%
Leelanau Township50$4,198$392.2149%
Bingham Township29$4,083$530.1641%
Elmwood Charter Township71$3,790$371.8144%
Chester Township12$3,784$343.2541%
West Traverse Township34$3,727$485.3440%

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