AirROI ranking · 202638 markets ranked

Best Places to Buy an Airbnb in Michigan (2026)

Saugatuck is the best place to buy an Airbnb in Michigan in 2026, according to AirROI's ranking of 38 markets. Its listings averaged $63,100 in revenue over the 12 months to October 2026 and were booked on 45% of nights. It also earns the most per listing of any ranked market. Ann Arbor and Traverse City come next.

Source: AirROI Reviewed by , Founder @ AirROI Updated

Markets tracked
386
Active Airbnb listings
21,800
Avg. revenue per listing
$36,700
Occupancy rate
40%
Avg. nightly rate
$340
Revenue change, typical market
+9%

The short answer

Michigan Airbnb Market at a Glance

Across Michigan, the 21,800 active Airbnb listings tracked by AirROI, a short-term-rental data firm, averaged $36,700 over the same period. They were booked on 40% of nights at about $340 a night; the ranking covers the 38 markets with at least 100 active listings. Revenue per listing rose in 34 of the 36 ranked markets with a comparable year of data, by 9% in the typical one.

The ranking weighs revenue per listing most, then occupancy and market size, then how evenly income spreads across the year and how it changed on the year. It reflects rental performance, not purchase prices or local short-term rental rules. How the ranking works.

Where the top 10 Airbnb markets in Michigan are

Each dot is one of the 386 markets AirROI tracks in Michigan, sized by active listings and coloured by average revenue per listing. Select a number to jump to its profile.

Where the top 10 Airbnb markets in Michigan areDot map of 386 Airbnb markets. Numbered pins mark the top-ranked markets: 1 Saugatuck, 2 Ann Arbor, 3 Traverse City, 4 Chikaming Township, 5 Holland, 6 South Haven, 7 Marquette, 8 Douglas, 9 Suttons Bay Township, 10 Grand Haven.10987654321© OpenStreetMap
Avg. revenueUnder $23k$23k–$33k$33k–$44k$44k+ Under 30 listings 1 Top-ranked market

Top 10

The Top 10 Airbnb Markets in Michigan

Each profile draws on the market's full AirROI report: how it earns, when in the year, who books and what sells. Monthly figures are averages per listing active in that month, so twelve of them add up to more than the annual average, which also counts listings that operated for only part of the year.

The top 10 Airbnb markets in Michigan at a glance
#MarketAvg. revenueOccupancy
Saugatuck High earnings · Large market$63,10045%
Ann Arbor Large market · High earnings$45,80041%
Traverse City Large market · High occupancy$44,60043%
4 Chikaming Township High earnings$58,70037%
5 Holland High occupancy · High earnings$46,50048%
6 South Haven Large market · High earnings$57,90038%
7 Marquette High occupancy$41,00049%
8 Douglas High earnings · Growing revenue$51,80039%
9 Suttons Bay Township Growing revenue · High earnings$44,70039%
10 Grand Haven High occupancy · Growing revenue$39,20044%

  1. 1. Saugatuck

    Known for: High earnings · Large market

    Top-earning Airbnb listing in Saugatuck, 5 bedrooms Top-earning Airbnb listing in Saugatuck, 5 bedrooms Top-earning Airbnb listing in Saugatuck, 5 bedrooms
    Top-earning Airbnb listings in Saugatuck
    Avg. revenue
    $63,100 +14% vs. last year
    Occupancy
    45%
    Nightly rate
    $470
    Active listings
    317

    Where it places among the 38 ranked markets in Michigan

    • Revenue 1st of 38
    • Occupancy 7th of 38
    • Market size 6th of 38
    • Year-round 28th of 38
    • Growth 9th of 36
    How it earns
    Saugatuck fills more nights than most of Michigan: 45% of them, the seventh-highest occupancy of the 38 ranked markets, at about $470 a night. That adds up to $63,100 per listing over the year, the highest of the 38 ranked markets. A typical listing takes in about $5,150 a month; the top quarter clear $7,990 or more. Revenue per listing rose 14% over the year, helped by nightly rates 10% higher, even as the number of listings grew 16%.
    When it earns
    Saugatuck's season runs from June to September, peaking in July at about $15,500 per listing; February, the quietest month, brings in about $2,270. Stays are shorter than in most of Michigan, about 3 nights, so listings turn over often; guests book about 72 days ahead.
    What sells
    The most common entire home has 1 bedroom (30% of entire homes), and houses make up 59% of supply.
    Who it suits
    It suits buyers who can carry costs through a quiet February.

    Revenue per listing by month

    Median listing
    $5,150/mo
    Top 25% of listings
    $7,990+/mo
    Booked ahead
    72 days
    Average stay
    3 nights
    Most common home size
    1 bedroom
    Superhosts
    80%

    Areas in the full report: Saugatuck Harbor · Downtown Saugatuck · Oval Beach

    Full Saugatuck Airbnb report

  2. 2. Ann Arbor

    Known for: Large market · High earnings

    Top-earning Airbnb listing in Ann Arbor, 12 bedrooms Top-earning Airbnb listing in Ann Arbor, 6 bedrooms Top-earning Airbnb listing in Ann Arbor, 4 bedrooms
    Top-earning Airbnb listings in Ann Arbor
    Avg. revenue
    $45,800 +1% vs. last year
    Occupancy
    41%
    Nightly rate
    $470
    Active listings
    560

    Where it places among the 38 ranked markets in Michigan

    • Revenue 11th of 38
    • Occupancy 16th of 38
    • Market size 3rd of 38
    • Year-round 8th of 38
    • Growth 34th of 36
    How it earns
    Ann Arbor is Michigan's third-largest Airbnb market, with 560 active listings to price against. Average revenue per listing came to $45,800, 25% above the Michigan average. In a typical month the median listing brings in about $3,630, and the best quarter clear $6,240.
    When it earns
    Revenue in Ann Arbor concentrates from June to November: August earns about $8,120 per listing, about three times as much as February.
    What sells
    Two-bedroom homes lead the market (30% of entire homes), and houses make up 61% of supply.
    Who books
    Guests are overwhelmingly domestic (92%); the most common home cities are Chicago and New York.
    Who it suits
    Best for buyers who can ride out a slow February.

    Revenue per listing by month

    Median listing
    $3,630/mo
    Top 25% of listings
    $6,240+/mo
    Booked ahead
    72 days
    Average stay
    5 nights
    Most common home size
    2 bedrooms
    Superhosts
    59%

    Areas in the full report: Downtown Ann Arbor · University of Michigan Campus · Kerrytown

    Full Ann Arbor Airbnb report

  3. 3. Traverse City

    Known for: Large market · High occupancy

    Top-earning Airbnb listing in Traverse City, 6 bedrooms Top-earning Airbnb listing in Traverse City, 5 bedrooms Top-earning Airbnb listing in Traverse City, 5 bedrooms
    Top-earning Airbnb listings in Traverse City
    Avg. revenue
    $44,600 +10% vs. last year
    Occupancy
    43%
    Nightly rate
    $350
    Active listings
    800

    Where it places among the 38 ranked markets in Michigan

    • Revenue 13th of 38
    • Occupancy 10th of 38
    • Market size 2nd of 38
    • Year-round 26th of 38
    • Growth 15th of 36
    How it earns
    Listings in Traverse City are booked on 43% of nights, the tenth-highest occupancy of the 38 ranked markets, at about $350 a night. Average revenue per listing came to $44,600, 22% above the Michigan average. Month to month, the median listing earns about $3,990 and a top-quarter listing $6,200 or more. Revenue per listing rose 10% over the year, helped by nightly rates 22% higher, even as the number of listings grew 24%.
    When it earns
    In Traverse City, the months from June to September earn above the yearly average, led by July at about $11,700 per listing; February is the low point at about $1,880.
    What sells
    Smaller places set the market: only 22% of entire homes have three or more bedrooms, against about 47% in the typical market in Michigan; apartments and condos make up 65% of supply.
    Who it suits
    A good fit for buyers who are prepared for thin bookings around February and prefer a smaller one- or two-bedroom place.

    Revenue per listing by month

    Median listing
    $3,990/mo
    Top 25% of listings
    $6,200+/mo
    Booked ahead
    57 days
    Average stay
    4 nights
    Most common home size
    2 bedrooms
    Superhosts
    78%

    Areas in the full report: Downtown Traverse City · East Bay Township · West Traverse City

    Full Traverse City Airbnb report

  4. 4. Chikaming Township

    Known for: High earnings

    Top-earning Airbnb listing in Chikaming Township, 7 bedrooms Top-earning Airbnb listing in Chikaming Township, 5 bedrooms Top-earning Airbnb listing in Chikaming Township, 7 bedrooms
    Top-earning Airbnb listings in Chikaming Township
    Avg. revenue
    $58,700 +9% vs. last year
    Occupancy
    37%
    Nightly rate
    $590
    Active listings
    261

    Where it places among the 38 ranked markets in Michigan

    • Revenue 4th of 38
    • Occupancy 27th of 38
    • Market size 9th of 38
    • Year-round 21st of 38
    • Growth 18th of 36
    How it earns
    Chikaming Township earns on price: guests pay about $590 a night, 72% above the Michigan average. That adds up to $58,700 per listing over the year, the fourth-highest of the 38 ranked markets. A typical listing takes in about $4,930 a month; the top quarter clear $8,550 or more. Revenue per listing rose 9% over the year, helped by nightly rates 16% higher. With 261 listings it is a small market, so its averages can move more from year to year.
    When it earns
    Chikaming Township's season runs from June to September, peaking in July at about $16,200 per listing; February, the quietest month, brings in about $2,880.
    What sells
    Big homes set the market: 69% of entire homes have three or more bedrooms, against about 47% in the typical market in Michigan, and houses make up 87% of supply.
    Who it suits
    It suits buyers who can carry costs through a quiet February and can furnish and price for a premium stay.

    Revenue per listing by month

    Median listing
    $4,930/mo
    Top 25% of listings
    $8,550+/mo
    Booked ahead
    71 days
    Average stay
    5 nights
    Most common home size
    3 bedrooms
    Superhosts
    65%
    Full Chikaming Township Airbnb report

  5. 5. Holland

    Known for: High occupancy · High earnings

    Top-earning Airbnb listing in Holland, 2 bedrooms Top-earning Airbnb listing in Holland, 6 bedrooms Top-earning Airbnb listing in Holland, 6 bedrooms
    Top-earning Airbnb listings in Holland
    Avg. revenue
    $46,500 +6% vs. last year
    Occupancy
    48%
    Nightly rate
    $350
    Active listings
    110

    Where it places among the 38 ranked markets in Michigan

    • Revenue 8th of 38
    • Occupancy 2nd of 38
    • Market size 35th of 38
    • Year-round 11th of 38
    • Growth 23rd of 36
    How it earns
    Demand runs high in Holland: 48% of nights booked, the second-highest occupancy of the 38 ranked markets, at about $350 a night. Listings averaged $46,500 in revenue over the year, the eighth-highest of the 38 ranked markets. In a typical month the median listing brings in about $4,010, and the best quarter clear $6,300. Revenue per listing rose 6% over the year, helped by nightly rates 18% higher, even as the number of listings grew 55%. Its 110 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
    When it earns
    Revenue in Holland concentrates from May to September: July earns about $10,500 per listing, about 4.8 times as much as February.
    Guest expectations
    Guests rate listings highly, 4.90 stars on average against 4.85 for the typical market in Michigan, so reviews set a high bar.
    What sells
    The most common entire home has 2 bedrooms (32% of entire homes), and houses make up 59% of supply.
    Who it suits
    Best for buyers who can ride out a slow February.

    Revenue per listing by month

    Median listing
    $4,010/mo
    Top 25% of listings
    $6,300+/mo
    Booked ahead
    67 days
    Average stay
    5 nights
    Most common home size
    2 bedrooms
    Superhosts
    67%
    Full Holland Airbnb report

  6. 6. South Haven

    Known for: Large market · High earnings

    Top-earning Airbnb listing in South Haven, 8 bedrooms Top-earning Airbnb listing in South Haven, 7 bedrooms Top-earning Airbnb listing in South Haven, 6 bedrooms
    Top-earning Airbnb listings in South Haven
    Avg. revenue
    $57,900 +9% vs. last year
    Occupancy
    38%
    Nightly rate
    $575
    Active listings
    557

    Where it places among the 38 ranked markets in Michigan

    • Revenue 5th of 38
    • Occupancy 23rd of 38
    • Market size 4th of 38
    • Year-round 35th of 38
    • Growth 19th of 36
    How it earns
    Nightly rates set South Haven apart: about $575, 68% above the Michigan average. Average revenue per listing came to $57,900, the fifth-highest of the 38 ranked markets. Month to month, the median listing earns about $5,060 and a top-quarter listing $8,470 or more. Revenue per listing rose 9% over the year, helped by nightly rates 16% higher, even as the number of listings grew 17%.
    When it earns
    In South Haven, the months from June to September earn above the yearly average, led by July at about $17,800 per listing; February is the low point at about $2,220.
    What sells
    Big homes set the market: 75% of entire homes have three or more bedrooms, against about 47% in the typical market in Michigan, and houses make up 80% of supply.
    The competition
    Professional managers run 45% of listings, against about 25% in the typical market in Michigan, and the largest operator runs 41 listings, so new hosts compete with polished operations.
    Who it suits
    A good fit for buyers who are prepared for thin bookings around February and can furnish and price for a premium stay.

    Revenue per listing by month

    Median listing
    $5,060/mo
    Top 25% of listings
    $8,470+/mo
    Booked ahead
    79 days
    Average stay
    4 nights
    Most common home size
    3 bedrooms
    Superhosts
    50%

    Areas in the full report: South Beach · Brickell · Wynwood

    Full South Haven Airbnb report

  7. 7. Marquette

    Known for: High occupancy

    Top-earning Airbnb listing in Marquette, 3 bedrooms Top-earning Airbnb listing in Marquette, 4 bedrooms Top-earning Airbnb listing in Marquette, 3 bedrooms
    Top-earning Airbnb listings in Marquette
    Avg. revenue
    $41,000 +4% vs. last year
    Occupancy
    49%
    Nightly rate
    $265
    Active listings
    165

    Where it places among the 38 ranked markets in Michigan

    • Revenue 19th of 38
    • Occupancy 1st of 38
    • Market size 19th of 38
    • Year-round 9th of 38
    • Growth 30th of 36
    How it earns
    Marquette earns on volume. Rates run below the Michigan average at about $265 a night, but listings book 49% of nights. That adds up to $41,000 per listing over the year, 12% above the Michigan average. Its place at #7 rests on occupancy (1st of 38) and year-round demand (9th of 38) rather than on revenue per listing. A typical listing takes in about $3,490 a month; the top quarter clear $5,210 or more. With 165 listings it is a small market, so its averages can move more from year to year.
    When it earns
    Marquette's season runs from June to October, peaking in July at about $7,710 per listing; January, the quietest month, brings in about $2,080.
    The competition
    It is still largely owner-run: professional managers account for 5% of listings, and Superhosts make up 80% of hosts.
    Guest expectations
    Guests rate listings highly, 4.91 stars on average against 4.85 for the typical market in Michigan, so reviews set a high bar.
    Who it suits
    It suits buyers who can carry costs through a quiet January and would rather price for occupancy than for rate.

    Revenue per listing by month

    Median listing
    $3,490/mo
    Top 25% of listings
    $5,210+/mo
    Booked ahead
    73 days
    Average stay
    4 nights
    Most common home size
    2 bedrooms
    Superhosts
    80%
    Full Marquette Airbnb report

  8. 8. Douglas

    Known for: High earnings · Growing revenue

    Top-earning Airbnb listing in Douglas, 7 bedrooms Top-earning Airbnb listing in Douglas, 6 bedrooms Top-earning Airbnb listing in Douglas, 6 bedrooms
    Top-earning Airbnb listings in Douglas
    Avg. revenue
    $51,800 +12% vs. last year
    Occupancy
    39%
    Nightly rate
    $490
    Active listings
    186

    Where it places among the 38 ranked markets in Michigan

    • Revenue 6th of 38
    • Occupancy 22nd of 38
    • Market size 16th of 38
    • Year-round 31st of 38
    • Growth 13th of 36
    How it earns
    Douglas earns on price: guests pay about $490 a night, 44% above the Michigan average. Listings averaged $51,800 in revenue over the year, the sixth-highest of the 38 ranked markets. In a typical month the median listing brings in about $4,210, and the best quarter clear $7,560. Revenue per listing rose 12% over the year, helped by nightly rates 14% higher, even as the number of listings grew 24%. Its 186 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
    When it earns
    Revenue in Douglas concentrates from June to September: July earns about $14,500 per listing, about 6.9 times as much as February.
    What sells
    Three-bedroom homes lead the market (26% of entire homes), and houses make up 62% of supply.
    Who it suits
    Best for buyers who can ride out a slow February and can furnish and price for a premium stay.

    Revenue per listing by month

    Median listing
    $4,210/mo
    Top 25% of listings
    $7,560+/mo
    Booked ahead
    61 days
    Average stay
    4 nights
    Most common home size
    3 bedrooms
    Superhosts
    67%
    Full Douglas Airbnb report

  9. 9. Suttons Bay Township

    Known for: Growing revenue · High earnings

    Top-earning Airbnb listing in Suttons Bay Township, 6 bedrooms Top-earning Airbnb listing in Suttons Bay Township, 5 bedrooms Top-earning Airbnb listing in Suttons Bay Township, 4 bedrooms
    Top-earning Airbnb listings in Suttons Bay Township
    Avg. revenue
    $44,700 +17% vs. last year
    Occupancy
    39%
    Nightly rate
    $460
    Active listings
    144

    Where it places among the 38 ranked markets in Michigan

    • Revenue 12th of 38
    • Occupancy 21st of 38
    • Market size 22nd of 38
    • Year-round 15th of 38
    • Growth 7th of 36
    How it earns
    Suttons Bay Township listings charge about $460 a night, 34% above the Michigan average, and are booked on 39% of nights. Average revenue per listing came to $44,700, 22% above the Michigan average. The gap between listings is wide: a typical one takes in about $3,760 a month, while the top quarter clear $7,710 and the top 10% $12,400, so pricing and presentation count for more here than in most of Michigan. Revenue per listing rose 17% over the year, helped by nightly rates 5% higher. With 144 listings it is a small market, so its averages can move more from year to year.
    When it earns
    In Suttons Bay Township, the months from June to September earn above the yearly average, led by July at about $12,600 per listing; January is the low point at about $2,510. Guests book early, about 117 days ahead against roughly 70 for the typical market in Michigan, and stay about 5 nights.
    What sells
    Private rooms are a large part of supply (31% of listings), which pulls the average nightly rate down.
    Who it suits
    A good fit for buyers who are prepared for thin bookings around January.

    Revenue per listing by month

    Median listing
    $3,760/mo
    Top 25% of listings
    $7,710+/mo
    Booked ahead
    117 days
    Average stay
    5 nights
    Most common home size
    2 bedrooms
    Superhosts
    70%
    Full Suttons Bay Township Airbnb report

  10. 10. Grand Haven

    Known for: High occupancy · Growing revenue

    Top-earning Airbnb listing in Grand Haven, 1 bedroom Top-earning Airbnb listing in Grand Haven, 4 bedrooms Top-earning Airbnb listing in Grand Haven, 5 bedrooms
    Top-earning Airbnb listings in Grand Haven
    Avg. revenue
    $39,200 +13% vs. last year
    Occupancy
    44%
    Nightly rate
    $370
    Active listings
    208

    Where it places among the 38 ranked markets in Michigan

    • Revenue 20th of 38
    • Occupancy 9th of 38
    • Market size 13th of 38
    • Year-round 21st of 38
    • Growth 12th of 36
    How it earns
    Grand Haven books 44% of available nights, the ninth-highest occupancy of the 38 ranked markets, and charges about $370 a night. That adds up to $39,200 per listing over the year, 7% above the Michigan average. Its place at #10 rests on occupancy (9th of 38) rather than on revenue per listing. Month to month, the median listing earns about $3,770 and a top-quarter listing $5,860 or more. Revenue per listing rose 13% over the year, helped by nightly rates 14% higher, even as the number of listings grew 20%. Its 208 listings make it one of the smaller ranked markets, so its figures are less settled than those of larger ones.
    When it earns
    Grand Haven's season runs from June to September, peaking in July at about $10,800 per listing; February, the quietest month, brings in about $1,930.
    What sells
    The most common entire home has 2 bedrooms (38% of entire homes), and apartments and condos make up 51% of supply.
    Who it suits
    It suits buyers who can carry costs through a quiet February.

    Revenue per listing by month

    Median listing
    $3,770/mo
    Top 25% of listings
    $5,860+/mo
    Booked ahead
    76 days
    Average stay
    5 nights
    Most common home size
    2 bedrooms
    Superhosts
    57%
    Full Grand Haven Airbnb report

Full ranking

How All 38 Ranked Markets in Michigan Compare

The overall ranking with the five measures behind it. "Slow month" is a market's weakest month of revenue as a share of its best, so a higher figure means steadier income. Select a column heading to re-sort.

Top Airbnb markets in Michigan, ranked by AirROI
Saugatuck High earnings, large market$63,14945%$46915%+14%317
Ann Arbor Large market, high earnings$45,78041%$47034%+1%560
Traverse City Large market, high occupancy$44,62843%$35216%+10%800
4Chikaming Township High earnings$58,72337%$58918%+9%261
5Holland High occupancy, high earnings$46,52448%$34821%+6%110
6South Haven Large market, high earnings$57,91338%$57612%+9%557
7Marquette High occupancy$40,95349%$26527%+4%165
8Douglas High earnings, growing revenue$51,79339%$49114%+12%186
9Suttons Bay Township Growing revenue, high earnings$44,69539%$45920%+17%144
10Grand Haven High occupancy, growing revenue$39,19744%$36818%+13%208
11Grand Rapids High occupancy, large market$24,62546%$20049%+6%400
12Casco Township High earnings, growing revenue$60,98737%$54617%+12%127
13East Bay Township High earnings$47,29340%$41613%+4%214
14Au Train Township High occupancy, growing revenue$42,03646%$30619%+14%113
15Royal Oak High occupancy$29,63445%$22546%+6%273
16New Buffalo Township High earnings$63,09736%$70114%0%241
17Harbor Springs Growing revenue, high earnings$46,45237%$48419%+20%116
18Muskegon High occupancy$36,17842%$30919%+2%244
19Glen Arbor Growing revenue, high earnings$46,41640%$5359%+46%119
20Bellaire High earnings$44,32137%$40820%–144
21Detroit Large market, year-round demand$22,05837%$21456%+10%1,248
22Boyne Valley Township High earnings$43,89228%$56621%+10%185
23Boyne City Growing revenue$42,27235%$43016%+30%189
24Charlevoix Growing revenue$41,31336%$40112%+21%203
25Manistee Growing revenue, high occupancy$31,06242%$27915%+30%142

By measure

Michigan Airbnb Markets Ranked by Revenue, Nightly Rate and Occupancy

The overall ranking balances five measures. These lists take one at a time, for buyers who care most about income, pricing power, bookings, a steady calendar, momentum or market size.

Highest-earning Airbnb markets in Michigan

Average annual revenue per active listing over the past 12 months. Markets with at least 200 listings.

Highest-earning Airbnb markets in Michigan
#MarketRevenue
Saugatuck #1 overall$63,100
New Buffalo Township #16 overall$63,100
Chikaming Township #4 overall$58,700
4South Haven #6 overall$57,900
5East Bay Township #13 overall$47,300
6Ann Arbor #2 overall$45,800
7Traverse City #3 overall$44,600
8Charlevoix #24 overall$41,300
9Grand Haven #10 overall$39,200
10Muskegon #18 overall$36,200
11Royal Oak #15 overall$29,600
12Grand Rapids #11 overall$24,600
13Detroit #21 overall$22,100
14Lansing #26 overall$17,500

Most expensive Airbnb markets in Michigan by nightly rate

Average rate per booked night. A high rate earns most where occupancy holds up too. Markets with at least 200 listings.

Most expensive Airbnb markets in Michigan by nightly rate
#MarketNightly
New Buffalo Township #16 overall$700
Chikaming Township #4 overall$590
South Haven #6 overall$575
4Ann Arbor #2 overall$470
5Saugatuck #1 overall$470
6East Bay Township #13 overall$415
7Charlevoix #24 overall$400
8Grand Haven #10 overall$370
9Traverse City #3 overall$350
10Muskegon #18 overall$310
11Royal Oak #15 overall$225
12Detroit #21 overall$215
13Grand Rapids #11 overall$200
14Lansing #26 overall$160

Highest-occupancy Airbnb markets in Michigan

Share of available nights booked over the past 12 months. Markets with at least 200 listings.

Highest-occupancy Airbnb markets in Michigan
#MarketOccupancy
Grand Rapids #11 overall46%
Royal Oak #15 overall45%
Saugatuck #1 overall45%
4Grand Haven #10 overall44%
5Traverse City #3 overall43%
6Muskegon #18 overall42%
7Lansing #26 overall42%
8Ann Arbor #2 overall41%
9East Bay Township #13 overall40%
10South Haven #6 overall38%
11Detroit #21 overall37%
12Chikaming Township #4 overall37%
13Charlevoix #24 overall36%
14New Buffalo Township #16 overall36%

Most year-round Airbnb markets in Michigan

Revenue in the slowest month as a share of the best month, so a higher figure means steadier income. Markets with at least 200 listings.

Most year-round Airbnb markets in Michigan
#MarketSlow month
Lansing #26 overall57%
Detroit #21 overall56%
Grand Rapids #11 overall49%
4Royal Oak #15 overall46%
5Ann Arbor #2 overall34%
6Muskegon #18 overall19%
7Chikaming Township #4 overall18%
8Grand Haven #10 overall18%
9Traverse City #3 overall16%
10Saugatuck #1 overall15%
11New Buffalo Township #16 overall14%
12East Bay Township #13 overall13%
13South Haven #6 overall12%
14Charlevoix #24 overall12%

Fastest-growing Airbnb markets in Michigan

Change in revenue per listing from the year before, among markets where it rose. Markets with at least 200 listings.

Fastest-growing Airbnb markets in Michigan
#MarketChange
Charlevoix #24 overall+21%
Saugatuck #1 overall+14%
Grand Haven #10 overall+13%
4Traverse City #3 overall+10%
5Detroit #21 overall+10%
6Chikaming Township #4 overall+9%
7South Haven #6 overall+9%
8Grand Rapids #11 overall+6%
9Royal Oak #15 overall+6%
10East Bay Township #13 overall+4%
11Muskegon #18 overall+2%
12Ann Arbor #2 overall+1%

Largest Airbnb markets in Michigan

Active listings. Bigger markets have more comparable rentals to price against and more buyers at resale.

Largest Airbnb markets in Michigan
#MarketListings
Detroit #21 overall1,250
Traverse City #3 overall800
Ann Arbor #2 overall560
4South Haven #6 overall557
5Grand Rapids #11 overall400
6Saugatuck #1 overall317
7Lansing #26 overall289
8Royal Oak #15 overall273
9Chikaming Township #4 overall261
10Muskegon #18 overall244
11New Buffalo Township #16 overall241
12East Bay Township #13 overall214
13Grand Haven #10 overall208
14Charlevoix #24 overall203
15Boyne City #23 overall189
16Douglas #8 overall186
17Boyne Valley Township #22 overall185
18Ludington #31 overall168
19Marquette #7 overall165
20Kalamazoo #27 overall158
21Custer Township #30 overall146
22Suttons Bay Township #9 overall144
23Bellaire #20 overall144
24Acme Township #37 overall144
25Manistee #25 overall142

Seasonality

When Airbnbs in Michigan Earn the Most

July is the best month for 95% of ranked markets in Michigan. February is the most common slowest month, in 16 markets.

July earns about four times what February does

Average revenue per listing across the 38 ranked markets in Michigan, by month

Average Airbnb revenue per listing and the number of ranked markets that earn most in each month, in Michigan
MonthAvg. revenue per listingBest month forHighest-ranked examples
January$2,350––
February$2,320––
March$2,460––
April$2,590––
May$3,910––
June$6,230––
July$9,50036 marketsSaugatuck, Traverse City, Chikaming Township
August$7,7302 marketsAnn Arbor, Detroit
September$4,700––
October$3,710––
November$2,750––
December$2,790––

Average revenue is per listing across the ranked markets, the line in the chart above. "Best month for" counts the ranked markets whose own revenue peaks in that month.

Named regions

Regions in Michigan

These pages compare the towns of a region that people search by name, with figures for the region as a whole.

Management

Who Manages Airbnbs in Michigan?

AirROI ranks the 50 largest of the 138 companies that run 5 or more Airbnb listings in Michigan, by listings, guest rating and growth; companies run 19% of its listings.

Method

How the Ranking Works

The ranking covers the 38 markets in Michigan with at least 100 active Airbnb listings and data through October 2026. Each market is compared with the others on five measures, and markets are ordered by a weighted blend of where they place on each:

  • Revenue per listing (35%): average revenue an active listing earned over the past 12 months.
  • Occupancy (20%): share of available nights that were booked.
  • Market size (20%): active listings. Bigger markets offer more comparable rentals to price against and more buyers when you sell.
  • Year-round demand (15%): revenue in the slowest month as a share of the best month. The latest month is left out when its bookings look incomplete.
  • Growth (10%): change in revenue per listing from the year before. Markets whose boundaries changed between years are scored in the middle.

Left out: 86 markets whose data predate the latest refresh and 22 towns listed a second time under another spelling. The score measures how rentals perform. It does not include purchase prices, financing, operating costs or local short-term rental rules, which vary by address and should be checked before buying. Figures are in US dollars and match each market's own report; see the data methodology for how listings are tracked.

To check one property before buying, run its address and size through the free Airbnb calculator for a revenue, occupancy and nightly-rate range from comparable listings.

FAQ

Frequently Asked Questions About Airbnb Investing in Michigan

What is the best place to buy an Airbnb in Michigan?

Saugatuck ranks first of the 38 markets in Michigan in AirROI's ranking, with $63,100 in average revenue per listing and 45% occupancy. Ann Arbor and Traverse City follow. The ranking weighs revenue, occupancy, market size, seasonality and growth; it leaves out purchase prices.

What are the most profitable Airbnb locations in Michigan?

By revenue per listing, among markets with at least 200 listings, Saugatuck leads at $63,100 a year, ahead of New Buffalo Township at $63,100. Profit also depends on what a property costs to buy and run, which varies far more between markets than revenue does.

How much does an Airbnb make in Michigan?

The average active listing in Michigan earned $36,700 over the 12 months to October 2026, at 40% occupancy. Across the ranked markets, the middle half averaged between $30,600 and $45,800 per listing. Averages include listings that operated for only part of the year, so a listing rented all year typically earns more.

What is a good Airbnb occupancy rate in Michigan?

The average listing in Michigan was booked on 40% of available nights over the past 12 months. Half of the ranked markets fall between 36% and 42%, so a market above about 42% sits in the top quarter. Occupancy is only half the picture: a market with lower occupancy can still earn more if its nightly rates are higher.

Where is Airbnb demand highest in Michigan?

Among ranked markets with at least 200 listings, Grand Rapids has the highest occupancy, with 46% of available nights booked, followed by Royal Oak at 45%. Its listings average about $200 a night and $24,600 a year.

Where are Airbnb nightly rates highest in Michigan?

Among ranked markets with at least 200 listings, New Buffalo Township has the highest average nightly rate, about $700, followed by Chikaming Township at $590. Lansing is the least expensive, at about $160. The average booked night in Michigan costs about $340.

What is the best month for Airbnb in Michigan?

July is the highest-earning month for 36 of the 38 ranked markets, followed by August (2). February is the most common slowest month, in 16 of the 38 markets. Each market's report shows its own month-by-month revenue, occupancy and rates.

Which Airbnb markets in Michigan earn the most evenly through the year?

Among ranked markets with at least 200 listings, Lansing has the steadiest income: its slowest month, February, still earns about 57% of its best. Detroit follows, at 56%. Steadier markets are easier to budget for, though they do not always earn the most per listing.

Which Airbnb markets are growing fastest in Michigan?

Among ranked markets with at least 200 listings, revenue per listing grew most in Charlevoix, up 21% on the year before, and in Saugatuck, up 14%. A single strong year can reflect events or new supply, so it is worth checking a market's monthly trend before relying on it.

Is Airbnb still profitable in Michigan in 2026?

Revenue per listing grew in 34 of the 36 ranked markets with a comparable year of data; in the typical market it rose 9%. Whether a given property profits depends on its purchase price, financing and running costs.

What are the best smaller Airbnb markets in Michigan?

Among ranked markets with fewer than 150 active listings, Holland (#5 overall, $46,500 per listing), Suttons Bay Township (#9, $44,700) and Casco Township (#12, $61,000) place highest. Smaller markets have fewer comparable rentals to price against, so their averages can move more from year to year.

How many Airbnb listings are there in Michigan?

AirROI tracked 21,800 active Airbnb listings in Michigan over the 12 months to October 2026, across 386 markets. The largest ranked market is Detroit, with 1,250 listings, followed by Traverse City with 800.

Directory

All 386 Airbnb Markets in Michigan

Every Michigan city with an AirROI Airbnb market report, A–Z, with its active listing count.

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