Airbnb market data · 202612 months to January 2026

Bruce Township, MI Airbnb Market Data: Revenue, Occupancy & Trends

Source: AirROI Reviewed by , Founder @ AirROI Updated

AirROI's latest figures for Bruce Township run through January 2026.

Active Airbnb listings
19
Avg. booking lead time
80 days
Listings showing a permit
0%
Peak revenue month
July
Lowest revenue month
March

The short answer

Bruce Township Airbnb Market at a Glance

Listings averaged $220 a night and were booked on 41% of available nights.

Timing matters: in July, the best month, the average listing earned about 4.6 times as much as in March, the slowest. With only 19 active listings, a few bookings can reorder the months.

With 19 active listings, Bruce Township is the 338th-largest of 386 Michigan markets AirROI tracks.

Map of Airbnb listings in Bruce Township Browse the live Bruce Township Airbnb market See Every Bruce Township Listing

Revenue

How Much Do Airbnb Hosts Make in Bruce Township?

Gross bookings per Bruce Township listing averaged $13,668 over the 12 months to January 2026 (Michigan average: $36,729), before cleaning, platform and management costs and taxes.

The average Bruce Township listing brought in $4,230 in July, its best month, and $909 in March, its slowest. The three strongest months bring in 35% of a full year's revenue, where an even calendar would give any three months 25%.

Across Bruce Township's 19 active listings, monthly revenue by tier:

  • Best-in-class properties (top 10%) earn $3,880+ a month, about 1.9 times the typical property.
  • Strong performers (top 25%) earn $3,250 or more, roughly $1,200 a month above the median.
  • Typical properties (median) earn about $2,060 a month.
  • Entry-level properties (bottom 25%) earn $1,390 or less, about two-thirds of the median.

These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.

July earned about 4.6 times what March did

Average revenue per active listing, by month

Bruce Township Airbnb Data by Month

Latest 12 months in the January 2026 data.

July led on revenue and bookings; nightly rates peaked in January.

Average monthly Airbnb revenue, occupancy, nightly rate and booking lead time per active listing in Bruce Township, Feb 2025 to Jan 2026
MonthAvg. RevenueOccupancyAvg. Nightly RateBooking Lead Time
Feb 2025$1,84733.9%$18536 days
Mar 2025$90919.4%$18778 days
Apr 2025$2,76056.7%$194124 days
May 2025$1,38425.5%$19622 days
Jun 2025$2,60846.7%$200133 days
Jul 2025$4,22571.8%$200128 days
Aug 2025$3,27961.3%$19781 days
Sep 2025$2,53250.3%$24480 days
Oct 2025$2,45144.2%$24754 days
Nov 2025$2,53542.0%$246121 days
Dec 2025$2,21333.9%$25254 days
Jan 2026$2,24738.7%$26020 days

Averages per active listing in each month. Highlighted: the highest-revenue month. Booking lead time is the days between booking and check-in for stays in that month.

The typical Bruce Township listing earns about $2,060 a month, but one property can land well above or below that. The Airbnb income calculator gives a range for a specific address, built from the comparable listings around it.

Profit

Is an Airbnb in Bruce Township Profitable?

Yes, when it's run well. The average Bruce Township Airbnb took in $13,668 in the 12 months to January 2026, and run by its owner at everyday costs, about $830 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,320 a month.

These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.

Bruce Township Airbnb Income, Expenses and Profit per Year

A year of income, running costs and what is left for housing costs for an average and a top-quarter Bruce Township Airbnb
LineAverage listingTop-quarter listing
Money in
Gross bookings$13,668$21,560
Running costs
Airbnb's fee15.5% of bookings, Airbnb's standard host-only fee−$2,120−$3,340
Utilities and internetAbout 5% of bookings−$680−$1,080
Guest suppliesToiletries, coffee, paper goods: about 2%−$270−$430
Repairs and upkeepIncluding linens and small replacements: about 3%−$410−$650
Short-term rental insuranceOne policy, on top of Airbnb's free AirCover−$140−$140
Permit and registrationWhere one is required−$70−$70
Management$0 when you run it; co-hosts charge from about 10% of nightly bookings$0$0
Pricing and messaging toolsOptional; Airbnb's own tools are free$0$0
Lodging taxesAdded to the guest's bill and passed on$0$0
Total running costsAbout 27% of bookings−$3,690−$5,710
Left for housing costs, then profit$9,978about $830 a month$15,850about $1,320 a month
Housing costs
Mortgage or rent, property tax, home insurance, HOA or condo feesDepend on the home

Estimate Your Own Bruce Township Airbnb Profit

The estimate starts from Bruce Township's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.

To work out the profit on one Bruce Township home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.

How Bruce Township's Top Earners Get There

  • More nights booked. The busiest quarter of Bruce Township listings are booked on 58% or more of their nights, against 39% for the median listing. Ten more booked nights a year at the median rate of $150 adds about $1,490 in bookings.
  • Prices that follow demand. Ranked by price, the top quarter charge $210 a night or more, against a median of $150. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,370 a year.
  • Open for the busy months. July brought the average listing about $4,230, against $909 in March, so a calendar that is open and full in the busy months carries the year.

What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $1,800 a month, against $1,140 for the average one.

Occupancy

What Is the Airbnb Occupancy Rate in Bruce Township?

Bruce Township listings were booked on 41% of the nights they were open over the past year, in line with the Michigan average and in line with the U.S. average. Occupancy swings from 19% in March to 72% in July.

Across Bruce Township's 19 active listings, the share of open nights booked by tier:

  • Best-in-class properties (top 10%) are booked 69%+ of open nights, 30 points above the median.
  • Strong performers (top 25%) fill 58% or more, roughly four nights a week.
  • Typical properties (median) fill about 39% of open nights.
  • Entry-level properties (bottom 25%) fill 25% or less, under two nights a week.

July was the busiest month in Bruce Township, March the quietest

Share of open nights booked, by month

The 12-month rate of 41% averages each listing's whole year, slow months included; each month here counts only the listings booked in it.

Nightly rates

How Much Does an Airbnb Cost per Night in Bruce Township?

The average nightly rate in Bruce Township, known as ADR (average daily rate), was $220 over the past year, about 35% below the Michigan and U.S. averages ($340 and $335). Rates peak in January at about $260 and bottom out in February and March at about $185.

Across Bruce Township's 19 active listings, nightly rates by tier:

  • Best-in-class properties (top 10%) charge $245+ a night, about 1.6 times the median.
  • Strong performers (top 25%) charge $210 or more, about $60 above the median.
  • Typical properties (median) charge about $150 a night.
  • Entry-level properties (bottom 25%) charge $115 or less, about three-quarters of the median.

January rates ran 41% above February's

Average nightly rate (ADR), by month

Seasonality

Best and Worst Months for Airbnb in Bruce Township

With only 19 active listings, the monthly pattern in Bruce Township is noisy, since a few long or pricey stays can lift a month; revenue peaked in July and bottomed out in March.

How Far in Advance Do Guests Book Airbnb in Bruce Township?

Guests book Bruce Township stays 80 days ahead on average (about two and a half months), so guests here plan well ahead. June stays are booked furthest out, about 133 days ahead, and January stays closest to arrival, about 20 days. A typical June booking is made in early February.

June stays are booked furthest ahead

Average days between booking and check-in, by month of stay

Permits

Airbnb Permits and Registration in Bruce Township

None of the 19 active listings in Bruce Township display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.

Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in Bruce Township.

Neighborhoods

Best Neighborhoods for Airbnb in Bruce Township

AirROI's area guide picks eight Bruce Township neighborhoods that draw short-term rental guests, led by Lake Township, Romeo and New Baltimore. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.

Best neighborhoods for Airbnb in Bruce Township
AreaWho it suitsLandmarks nearby
Lake TownshipA serene area with beautiful lakes and recreational activities, attracting families and nature lovers looking for a peaceful getaway.Lake St. Clair Metropark, Fishing on Lake St. Clair, Shelby Township Parks, Water sports activities, Picnic spots by the lake
RomeoA charming small town with historic charm and lovely parks, appealing to tourists who enjoy small-town experiences and community events.Historic Romeo City Hall, Romeo Historical Society Museum, Washington Township Park, The Romeo Theatre, Local festivals and events
New BaltimoreA waterfront community with a picturesque harbor and family-friendly activities, ideal for beachgoers and those seeking a vacation in a friendly atmosphere.New Baltimore Beach, Lake St. Clair, Parks and waterfront dining, Fishing and boating, Local shops and cafes
Chestnut GroveKnown for its beautiful wooded scenery and outdoor recreation, this area attracts nature enthusiasts and families looking for a nature retreat.Hiking trails in the woods, Wildlife observation, Outdoor picnic areas, Nearby forest preserves, Biking trails
RichmondA small town with a tight-knit community feel, perfect for travelers looking for tranquility and a taste of local culture and hospitality.Richmond Historical Museum, Local eateries, Annual Community Festivals, Nearby parks and trails
GraftonA quiet area known for its rural charm and open spaces, appealing to those interested in a slower pace of life and exploring nature.Open fields and farm tours, Local markets, Hiking opportunities, Scenic country drives, Quiet retreats
LenoxA quaint community with friendly locals and beautiful landscapes, drawing in families and travelers seeking a relaxing and enjoyable stay.Lenox Township Park, Nearby vineyards, Outdoor activities, Community events, Scenic routes for drives
ArmadaA picturesque small town known for its agricultural heritage and festivals. It's ideal for those who enjoy local events and farm-to-table experiences.Armada Fair, Local farms and markets, Historic buildings, Community gatherings, Nearby natural parks

Area descriptions are AI-assisted from public sources and are not checked against zoning.

Nearby markets

Bruce Township vs. Nearby Airbnb Markets

Of the eight nearby markets in the table, all within 81 km, Pleasantview Township (81 km away, 65 listings) earned the most per listing, about 3.7 times as much as Bruce Township. Sault Ste. Marie was the busiest, booked on 50% of nights against 41% in Bruce Township.

Airbnb markets near Bruce Township: distance, revenue, nightly rate and occupancy
MarketListingsAvg. annual revenueAvg. nightly rateOccupancy
Drummond Township 28 km42$24,037$30937%
Cheboygan 47 km47$37,437$40245%
Saint Ignace 50 km71$29,314$24946%
Moran Township 56 km39$27,416$28246%
Sault Ste. Marie Canada · 69 km112$20,836$15250%
Indian River 70 km120$21,897$25436%
Alanson 77 km32$35,776$34740%
Pleasantview Township 81 km65$49,953$40741%

Other Airbnb Markets in Michigan

See all 386 Michigan Airbnb markets

Markets Similar to Bruce Township

Markets elsewhere in the United States with a similar nightly rate and occupancy to Bruce Township:

FAQ

Bruce Township Airbnb FAQ

How much do Airbnb hosts make in Bruce Township?

An active Bruce Township Airbnb grossed $13,668 on average in the 12 months to January 2026, according to AirROI's tracking of 19 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,250 or more in a typical month.

How much can I make on Airbnb in Bruce Township?

It depends most on the home's size, location and how it's run. The middle half of Bruce Township listings earn between $1,390 and $3,250 in a typical month, and the top tenth $3,880 or more. For one home, enter its address and bedroom count in the Airbnb calculator: it compares the home with similar listings nearby.

What is the average Airbnb occupancy rate in Bruce Township?

Listings in Bruce Township were booked on 41% of available nights over the past year. That compares with 40% for the Michigan average. July was the busiest month.

How much does an Airbnb cost per night in Bruce Township?

The average booked night in Bruce Township cost $220 before fees. Half of listings charge between $115 and $210; a few high-priced homes pull the average above that range.

Do you need a permit for an Airbnb in Bruce Township?

None of the active Bruce Township listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.

Is Airbnb profitable in Bruce Township?

Yes, when it's run well. The average Bruce Township Airbnb grossed $13,668 in the 12 months to January 2026, 63% below the Michigan average of $36,729, though with only 19 active listings a single property can move that figure. Run by its owner, with everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $9,978 a year (about $830 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,320 a month. Check a specific home in the Airbnb estimator.

When is Airbnb peak season in Bruce Township?

July paid best over the past year, at $4,230 per active listing, and March paid least. The month-by-month table above shows how rates and bookings each move.

How far in advance do guests book Airbnbs in Bruce Township?

Bruce Township stays were booked 80 days (about two and a half months) before arrival on average over the past year, so a listing that opens its calendar late misses many bookings.

What are the best neighborhoods for Airbnb in Bruce Township?

Lake Township, Romeo and New Baltimore draw the most short-term rental interest in Bruce Township. The neighborhood guide explains what brings guests to each.

How many Airbnbs are there in Bruce Township?

AirROI counted 19 active Airbnb listings in Bruce Township as of January 2026. The closest tracked market is Drummond Township, 28 km away.

Method

About This Data

Figures on this page cover 19 active Airbnb listings in Bruce Township from February 2025 to January 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.

Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.