Airbnb market data · 202612 months to October 2026
South Branch Township, MI Airbnb Market Data: Revenue, Occupancy & Trends
The average Airbnb in South Branch Township brought in $22,197 over the 12 months through October 2026, across just 23 active listings, so a single property can move that figure.
The short answer
South Branch Township Airbnb Market at a Glance
Rates and bookings both trail the Michigan average. Listings averaged $245 a night and were booked on 35% of available nights, against $340 and 40% for the Michigan average.
Timing matters: in July, usually the best month, the average listing earns about 3.7 times as much as in March, usually the slowest. With only 23 active listings, a few bookings can reorder the months.
With 23 active listings, South Branch Township is the 286th-largest of 378 Michigan markets AirROI tracks.
Browse the live South Branch Township Airbnb market See Every South Branch Township ListingRevenue
How Much Do Airbnb Hosts Make in South Branch Township?
Gross bookings per South Branch Township listing averaged $22,197 over the 12 months to October 2026 (Michigan average: $36,727), before cleaning, platform and management costs and taxes.
In a typical year, the average South Branch Township listing brings in $4,700 in July, its best month, and $1,260 in March, its slowest. The three strongest months bring in 41% of a full year's revenue, where an even calendar would give any three months 25%.
Across South Branch Township's 23 active listings, monthly revenue by tier:
- Best-in-class properties (top 10%) earn $5,220+ a month, about 2.4 times the typical property.
- Strong performers (top 25%) earn $3,650 or more, roughly $1,400 a month above the median.
- Typical properties (median) earn about $2,210 a month.
- Entry-level properties (bottom 25%) earn $1,050 or less, about half of the median.
These are monthly figures for listings active in each month. The annual average above also counts listings that operated for only part of the year, so it runs below twelve times these figures.
July earns about 3.7 times what March does
Average revenue per active listing, by month, October 2024 to September 2026
Each point is one month as recorded, averaged over the listings active in it. The best and slowest months in the text average each calendar month over the past two years, so they can differ from the highest and lowest points here.
South Branch Township Airbnb Data by Month
Latest 12 months in the October 2026 data. October's figures are still coming in, so the rows run to September.
July 2026 led on revenue, nightly rate and bookings alike.
| Month | Avg. Revenue | Occupancy | Avg. Nightly Rate | RevPAR | Booking Lead Time | Avg. Length of Stay |
|---|---|---|---|---|---|---|
| Oct 2025 | $1,957 | 34.0% | $251 | $63 | 55 days | 2.8 nights |
| Nov 2025 | $1,223 | 19.5% | $241 | $41 | 57 days | 3 nights |
| Dec 2025 | $1,581 | 21.0% | $239 | $51 | 54 days | 3.7 nights |
| Jan 2026 | $1,299 | 17.9% | $242 | $42 | 29 days | 3.2 nights |
| Feb 2026 | $1,044 | 17.1% | $249 | $37 | 28 days | 3.6 nights |
| Mar 2026 | $1,488 | 10.2% | $251 | $48 | 8 days | 4 nights |
| Apr 2026 | $2,405 | 40.3% | $249 | $80 | 72 days | 10.5 nights |
| May 2026 | $3,313 | 45.5% | $257 | $107 | 41 days | 7.8 nights |
| Jun 2026 | $3,773 | 46.1% | $271 | $126 | 81 days | 4.2 nights |
| Jul 2026 | $5,351 | 60.2% | $281 | $173 | 105 days | 5.1 nights |
| Aug 2026 | $3,964 | 49.9% | $272 | $128 | 73 days | 3.2 nights |
| Sep 2026 | $3,185 | 41.0% | $264 | $106 | 52 days | 3.2 nights |
Averages per active listing in each month. Highlighted: the highest-revenue month of the 12. RevPAR is the month's revenue spread over its nights, booked or not. Booking lead time is the days between booking and check-in, and length of stay the nights per booking, for stays in that month.
For a figure on one home rather than the whole South Branch Township market, enter its address and size in the Airbnb revenue calculator, which compares it with similar listings nearby.
Profit
Is an Airbnb in South Branch Township Profitable?
Yes, when it's run well. The average South Branch Township Airbnb took in $22,197 in the 12 months to October 2026, and run by its owner at everyday costs, about $1,130 a month of that is left after running costs, so a home that costs less than that to own or rent makes money. A listing in the top quarter leaves about $1,880 a month.
Cleaning it yourself keeps the $2,700 a year guests pay in cleaning fees, for about $1,350 a month. Handing the listing to a co-host at about 10% of nightly bookings still leaves about $960 a month.
These amounts come before housing costs. Where the mortgage or rent is less each month, the difference is profit; a home owned outright keeps it all after property tax, home insurance and any HOA or condo fees.
South Branch Township Airbnb Income, Expenses and Profit per Year
| Line | Average listing | Top-quarter listing |
|---|---|---|
| Money in | ||
| Nightly bookings | $19,497 | $32,270 |
| Cleaning fees guests pay12% of South Branch Township bookings | $2,700 | $4,460 |
| Gross bookings | $22,197 | $36,730 |
| Running costs | ||
| Airbnb's feeAbout 16%: 15.5% for the 100% of South Branch Township listings on Simplified Pricing, 3% for the rest | −$3,440 | −$5,690 |
| Cleaning and laundryPaid for by the cleaning fee; $0 if you clean yourself | −$2,700 | −$4,460 |
| Utilities and internetAbout 5% of bookings | −$1,110 | −$1,840 |
| Guest suppliesToiletries, coffee, paper goods: about 2% | −$440 | −$730 |
| Repairs and upkeepIncluding linens and small replacements: about 3% | −$670 | −$1,100 |
| Short-term rental insuranceOne policy, on top of Airbnb's free AirCover | −$220 | −$220 |
| Permit and registrationWhere one is required | −$110 | −$110 |
| Management$0 when you run it; co-hosts charge from about 10% of nightly bookings | $0 | $0 |
| Pricing and messaging toolsOptional; Airbnb's own tools are free | $0 | $0 |
| Lodging taxesAdded to the guest's bill and passed on | $0 | $0 |
| Total running costsAbout 27% of bookings, plus cleaning paid for by the cleaning fee | −$8,690 | −$14,150 |
| Left for housing costs, then profit | $13,507about $1,130 a month | $22,580about $1,880 a month |
| Housing costs | ||
| Mortgage or rent, property tax, home insurance, HOA or condo fees | Depend on the home | |
Estimate Your Own South Branch Township Airbnb Profit
The estimate starts from South Branch Township's average listing, run by its owner. Change how the listing performs, who runs it and who cleans to see what is left for the mortgage or rent.
To work out the profit on one South Branch Township home, with its price, its mortgage or rent and your own costs, use the Airbnb profit calculator. It starts from the comparable listings around the address.
How South Branch Township's Top Earners Get There
- More nights booked. The busiest quarter of South Branch Township listings are booked on 47% or more of their nights, against 26% for the median listing. Ten more booked nights a year at the median rate of $200 adds about $2,020 in bookings.
- Prices that follow demand. Ranked by price, the top quarter charge $315 a night or more, against a median of $200. That is a separate ranking from the busiest quarter, so the two marks don't multiply into one listing's takings. For the average listing, a 10% higher rate on the nights it already books adds about $1,950 a year.
- Open for the busy months. In a typical year, July brings the average listing about $4,700, against $1,260 in March, so a calendar that is open and full in the busy months carries the year.
- Reviews that stand out. South Branch Township listings average 4.92 stars, and 83% carry Airbnb's Guest Favorite badge, which guests can filter for.
What a listing keeps comes down to the figures this page measures: nightly rate, nights booked and the months it's open. A listing at the top-quarter mark takes in about $3,060 a month, against $1,850 for the average one.
Occupancy
What Is the Airbnb Occupancy Rate in South Branch Township?
South Branch Township listings were booked on 35% of the nights they were open over the past year, 5 percentage points below the Michigan average (40%) and 6 points below the U.S. average (41%). In a typical year, occupancy swings from 23% in March to 56% in July.
Across South Branch Township's 23 active listings, the share of open nights booked by tier:
- Best-in-class properties (top 10%) are booked 64%+ of open nights, 38 points above the median.
- Strong performers (top 25%) fill 47% or more, roughly three nights a week.
- Typical properties (median) fill about 26% of open nights.
- Entry-level properties (bottom 25%) fill 16% or less, under two nights a week.
July is usually the busiest month in South Branch Township, March the quietest
Share of open nights booked, by month, October 2024 to September 2026
Nightly rates
How Much Does an Airbnb Cost per Night in South Branch Township?
The average nightly rate in South Branch Township, known as ADR (average daily rate), was $245 over the past year, about 28% below the Michigan and U.S. averages ($340 and $335). In a typical year, rates peak in July at about $270 and bottom out in March and December at about $225.
Across South Branch Township's 23 active listings, nightly rates by tier:
- Best-in-class properties (top 10%) charge $505+ a night, about 2.5 times the median.
- Strong performers (top 25%) charge $315 or more, about $120 above the median.
- Typical properties (median) charge about $200 a night.
- Entry-level properties (bottom 25%) charge $155 or less, about three-quarters of the median.
July rates run 18% above December's
Average nightly rate (ADR), by month, October 2024 to September 2026
What Is the RevPAR for Airbnb in South Branch Township?
RevPAR, or revenue per available night, divides a listing's income by every night it was open to book, so it rises with both price and bookings. In South Branch Township it averaged $86 over the past year, from about $41 in a typical March to about $152 in a typical July.
Across South Branch Township's 23 active listings, RevPAR by tier:
- Best-in-class properties (top 10%) earn $158+ per open night, about 2.1 times the median.
- Strong performers (top 25%) earn $132 or more, about $60 a night above the median.
- Typical properties (median) earn about $74 per open night.
- Entry-level properties (bottom 25%) earn $36 or less, about half of the median.
July RevPAR is about 3.7 times March's
Revenue per open night (RevPAR), by month, October 2024 to September 2026
The 12-month RevPAR of $86 averages each listing's whole year, slow months included; each month here counts only the listings booked in it.
Seasonality
Best and Worst Months for Airbnb in South Branch Township
With only 23 active listings, the monthly pattern in South Branch Township is noisy, since a few long or pricey stays can lift a month; revenue has tended to peak in July and bottom out in March.
Average revenue by month in South Branch Township
Average revenue per active listing, each calendar month averaged over the past two years
Revenue by month in South Branch Township in numbers
| Month | Revenue per listing |
|---|---|
| January | $1,950 |
| February | $1,950 |
| March | $1,260 |
| April | $1,860 |
| May | $2,610 |
| June | $3,290 |
| July | $4,700 |
| August | $3,990 |
| September | $2,760 |
| October | $1,860 |
| November | $1,410 |
| December | $1,680 |
How Far in Advance Do Guests Book Airbnb in South Branch Township?
Guests book South Branch Township stays 57 days ahead on average (about eight weeks). July stays are booked furthest out, about 97 days ahead, and February stays closest to arrival, about 26 days. A typical July booking is made in early April.
July stays are booked furthest ahead
Average days between booking and check-in, by month of stay, October 2024 to September 2026
The 12-month figure of 57 days averages each listing's year as a whole; each month here averages only the listings with stays in it.
Permits
Airbnb Permits and Registration in South Branch Township
None of the 23 active listings in South Branch Township display a registration, permit or license number. That doesn't mean no rules apply: some places don't ask hosts to show a number on the listing, and listing data doesn't capture every scheme.
Registration, permit, zoning and occupancy-tax rules vary by address and change often, so confirm them with the city or county before buying or listing in South Branch Township.
Neighborhoods
Best Neighborhoods for Airbnb in South Branch Township
AirROI's area guide picks eight South Branch Township neighborhoods that draw short-term rental guests, led by Lakefront, Downtown South Branch and Huntington Woods. The picks reflect guest appeal, not earnings data or permit eligibility, so check local permit rules for a specific address before buying.
| Area | Who it suits | Landmarks nearby |
|---|---|---|
| Lakefront | A beautiful area along the lakeshore ideal for nature lovers and those looking for a peaceful getaway. Perfect for families and leisure travelers seeking outdoor activities. | Lakeshore Park, South Branch Lake, Fishing and boating, Picnic areas, Nature trails |
| Downtown South Branch | The heart of South Branch Township with proximity to local shops and restaurants. Attractive for travelers wanting convenience and local culture. | Local dining options, Shops and boutiques, Community events, Cultural heritage sites |
| Huntington Woods | A serene neighborhood known for its spacious homes and proximity to natural parks. Attracts visitors looking for a quiet and scenic retreat. | Huntington Woods Nature Center, Parks and trails, Wildlife watching, Picnic spots |
| Au Sable River | An idyllic area known for its scenic river views and outdoor activities, popular among nature enthusiasts, fishing, and kayaking. | River kayaking, Fishing spots, Scenic views, Wildlife trails |
| Oscoda | A nearby town known for its outdoor activities and access to Lake Huron, making it a popular destination for visitors seeking beach fun and nature. | Oscoda Beach Park, Lake Huron, Fishing and boating opportunities, Picnic areas |
| Greenbush | A quaint and scenic area ideal for travelers looking for a rustic experience, close to nature and small-town charm. | Local parks, Natural beauty, Rustic lodges, Wildlife watching |
| Mio | A charming town known for its friendly community and access to outdoor adventures, perfect for travelers looking to immerse themselves in local life. | Mio State Forest, Hiking trails, Fishing areas, Community events |
| Tawas City | A vibrant seaside community on Lake Huron, popular for its beaches and local restaurants. Great for tourists wanting beach fun and cultural experiences. | Tawas Point State Park, Local dining and shops, Beach activities, Historical sites |
Area descriptions are AI-assisted from public sources and are not checked against zoning.
Nearby markets
South Branch Township vs. Nearby Airbnb Markets
Of the eight nearby markets in the table, all within 23 km, Lyon Township (5 km away, 30 listings) earned the most per listing, about 50% more than South Branch Township. Grayling Charter Township was the busiest, booked on 41% of nights against 35% in South Branch Township.
| Market | Listings | Avg. annual revenue | Avg. nightly rate | Occupancy |
|---|---|---|---|---|
| Lyon Township 5 km | 30 | $33,243 | $291 | 40% |
| Roscommon 9 km | 54 | $23,811 | $323 | 38% |
| Gerrish Township 11 km | 57 | $21,044 | $249 | 33% |
| Markey Township 16 km | 37 | $22,142 | $234 | 35% |
| Grayling Charter Township 21 km | 41 | $32,590 | $327 | 41% |
| Houghton Lake 21 km | 80 | $23,055 | $240 | 37% |
| Grayling 22 km | 39 | $30,058 | $261 | 39% |
| Prudenville 23 km | 78 | $30,578 | $293 | 33% |
Other Airbnb Markets in Michigan
- Detroit Airbnb data 1,248 listings
- Traverse City Airbnb data 800 listings
- Ann Arbor Airbnb data 560 listings
- South Haven Airbnb data 557 listings
- Grand Rapids Airbnb data 400 listings
- Saugatuck Airbnb data 317 listings
- Lansing Airbnb data 289 listings
- Royal Oak Airbnb data 273 listings
See all 378 Michigan Airbnb markets
Markets Similar to South Branch Township
Markets elsewhere in the United States with a similar nightly rate and occupancy to South Branch Township:
- Lake Junaluska Airbnb data NC · $243/night · 35.2%
- Hot Springs Village Airbnb data AR · $246/night · 35.0%
- Conyers Airbnb data GA · $243/night · 35.6%
- San Marcos Airbnb data TX · $243/night · 35.6%
- Daytona Beach Airbnb data FL · $244/night · 34.8%
- Geneva Airbnb data OH · $242/night · 35.6%
FAQ
South Branch Township Airbnb FAQ
How much do Airbnb hosts make in South Branch Township?
An active South Branch Township Airbnb grossed $22,197 on average in the 12 months to October 2026, according to AirROI's tracking of 23 active listings. That is before cleaning, management, taxes and financing. Busier, better-run listings do far better: the top quarter took in $3,650 or more in a typical month.
How much can I make on Airbnb in South Branch Township?
It depends most on the home's size, location and how it's run. The middle half of South Branch Township listings earn between $1,050 and $3,650 in a typical month, and the top tenth $5,220 or more. For one home, enter its address and bedroom count in the Airbnb income calculator: it compares the home with similar listings nearby.
What is the average Airbnb occupancy rate in South Branch Township?
Listings in South Branch Township were booked on 35% of available nights over the past year. That compares with 40% for the Michigan average. July is usually the busiest month.
How much does an Airbnb cost per night in South Branch Township?
The average booked night in South Branch Township cost $245 before fees. Half of listings charge between $155 and $315, so bedroom count and location move the price more than the average suggests.
Do you need a permit for an Airbnb in South Branch Township?
None of the active South Branch Township listings display a registration, permit or license number. That doesn't mean no rules apply, so confirm registration, permit and occupancy-tax rules with the city or county before buying.
Is Airbnb profitable in South Branch Township?
Yes, when it's run well. The average South Branch Township Airbnb grossed $22,197 in the 12 months to October 2026, 40% below the Michigan average of $36,727, though with only 23 active listings a single property can move that figure. Run by its owner, with the cleaning fee covering the cleaner and everyday costs for Airbnb's fee, utilities, supplies, upkeep and insurance, $13,507 a year (about $1,130 a month) is left before the mortgage or rent. A home that costs less than that to own or rent makes a profit, and a listing at the top-quarter mark leaves about $1,880 a month. Check a specific home in the Airbnb calculator.
When is Airbnb peak season in South Branch Township?
July usually pays best, averaging $4,700 per active listing over the past two years, and March usually pays least. The month-by-month table above shows how the latest 12 months played out.
What is the Airbnb RevPAR in South Branch Township?
Each night a South Branch Township listing was open to book earned $86 on average over the past year, booked or not. That figure, revenue per available night (RevPAR), folds price and occupancy into one number; the top 10% of listings made $158 or more.
How far in advance do guests book Airbnbs in South Branch Township?
South Branch Township stays were booked 57 days (about eight weeks) before arrival on average over the past year, so most of a month is booked well before it starts.
How long do guests stay at Airbnbs in South Branch Township?
The average South Branch Township Airbnb stay lasted 4.6 nights over the past year. A listing took 20 reservations over the year on average.
How are Airbnbs in South Branch Township rated?
Guests rate South Branch Township Airbnbs 4.92 out of 5 on average. Guests score check-in highest and value lowest.
What are the best neighborhoods for Airbnb in South Branch Township?
Lakefront, Downtown South Branch and Huntington Woods draw the most short-term rental interest in South Branch Township. The neighborhood guide explains what brings guests to each.
How many Airbnbs are there in South Branch Township?
AirROI counted 23 active Airbnb listings in South Branch Township as of October 2026. The closest tracked market is Lyon Township, 5 km away.
How much are Airbnb cleaning fees in South Branch Township?
In South Branch Township, nearly all listings add a cleaning fee, and the typical fee is about $143.
How many tourists visit South Branch Township, MI?
All of Michigan had 131.2 million visitors in 2024, Travel Michigan, part of the Michigan Economic Development Corporation reports. AirROI estimates 459 Airbnb stays in South Branch Township, MI in the 12 months to October 2026, which counts bookings and not tourists. See Michigan tourism statistics.
Method
About This Data
Figures on this page cover 23 active Airbnb listings in South Branch Township from November 2025 to October 2026 (trailing twelve months). AirROI refreshes them monthly from listing-level booking and calendar data covering 20+ million properties worldwide. Money figures are in U.S. dollars. Annual revenue averages every listing active during the period, including those listed for only part of it; monthly figures average the listings active in each month; the tier lists show the spread. Neighborhood descriptions are AI-assisted. See the methodology for definitions.
Need this programmatically? The same metrics are available through the AirROI Airbnb Data API and bulk downloads in the data portal.